You want to know all the hot and important updates of the world, but at the same time, you do not want to miss out on your favourite celebrities on social media. But how to do both at one time? Let us go to Twitter or “X”.  It’s a combo of entertainment and news. But that is not only it, there are many interesting facts and stats about X that you would be amazed by. Let us cover all the interesting “X” (Twitter) statistics 2025 one by one.

Although Twitter’s name has changed to “X”, most of the users worldwide call it by its old name. Twitter has influenced the world for 11 years, and it will also continue its reign in the future.

How did Twitter start?

  • Do you feel that for small things, it is better to text rather than call? Back in 2006, a NYU student, Jack Dorsey, also thought the same and built a network system called “twttr.”
  • He used to work at Odeo, and “twttr” was only available to Odeo. But in July 15, 2006. It was introduced to the public.
  • The website saw huge traffic and garnered the interest of the country. Let us see its growth.
Year / Period Tweets per Day Notes
Early launch ~20,000 In the first few months after launch.
2007 ~60,000 Boosted by popularity at the SXSW conference.
2008 ~300,000 Continued steady growth.
Early 2010 ~50,000,000 Massive global adoption.
  • Did you know that “Hashtags” were brought to us by X (Twitter)? In 2007, Chris Messina, a writer, introduced Hashtags on TwitterSoon, businesses and TV shows started using Hashtags, and encouraged the use of hashtags to get popularity.
  • The growth of Twitter continued, and the events followed like this.
Year Event Details
2013 Twitter went public Continued to expand as a publicly traded company.
2022 Elon Musk acquired Twitter for $44 billion, took it private, and rebranded it to X Major rebranding and shift in company direction.

How many people use Twitter? Let us see Twitter statistics

  • Approximately 500 million people use Twitter monthly
  • It is among the top 6 social networking apps in the United States

X (Twitter) Statistics for USA

Twitter Statistics for USA

  • Approximately 1 in 5 X users are American.
  • The USA is the Key market of X (Twitter). Here is the table showing why:
Statistic Value / Insight
Monthly active users in the U.S. 50.5 million+
Total U.S. Twitter users (as of Feb 2025) 103.96 million+
Share of tweets from the top 10% of U.S. users 92%
U.S. share of global Twitter user base 14%
U.S. adults using X/Twitter 22%
U.S. adults earning $100,000+ using X/Twitter 29%
U.S. teens using X/Twitter 17%

From this table, you can understand that Twitter is very popular among the USA teens and the affluent.

X (Twitter) Statistics Worldwide

Twitter Statistics Worldwide

  • Let us see how X (Twitter) is popular among its users
Metric Value
Monthly Active Users (MAUs) — as of Feb 2025 586 million+
Daily Active Users (DAUs) — according to X 200–250 million
DAUs — Apptopia analysis (lower bound) ~121 million
Average app opens per user (monthly) 120.4 times
Average monthly time spent 3.7 hours
Worldwide Twitter users 12.6% of all internet users
Daily usage rank (global) 7th most-used social network
Global popularity rank 12th most popular social platform

X (Twitter) Statistics: Monthly sign-ups, group joining, spaces joining, audience type, and tweets

This table shows the Audience types of Twitter

  • Table 2A: X/Twitter User Demographics – Parents, Students, Teens
Group Insight
Parents 39% of parents use X/Twitter
Students 1.5× more monthly active users than other platforms
U.S. Teens 17% of U.S. teens use X/Twitter
  • Twitter is popular among the UK audience. The table below shows interest in the UK

United Kingdom

93% population is aware of X/Twitter

United Kingdom

23 million+ residents on X/Twitter
  • So many people post about their pets on Twitter. The table below shows Twitter usage statistics, on Audience interest in pets.
Interest Category Users Interested (Millions)
Dogs 235
Cats 41.6
  • There are so many tweets, posts, and activities happening on Twitter daily. This table shows Twitter usage statistics on Audience activity
Metric / Activity Value
Number of posts (daily) 500 million
Daily post impressions ~100 billion
Long-form posts published daily 150,000
Daily impressions on long-form posts ~3 billion
Hashtags tweeted daily 125 million
Spaces created in 2024 5 million+
Daily community joins 70,000
New signups per day 1.5 million
New accounts created per day 500,000
Monthly platform check-ins 96% of users
Weekly platform check-ins 84% of users
Daily platform check-ins 52% of users

X twitter usage Data

  • Twitter audience growth over the years
Date Daily Active Users (Millions)
Q1 2017 109
Q2 2017 110
Q3 2017 114
Q4 2017 115
Q1 2018 120
Q2 2018 122
Q3 2018 124
Q4 2018 126
Q1 2019 134
Q2 2019 139
Q3 2019 145
Q4 2019 152
Q1 2020 166
Q2 2020 186
Q3 2020 187
Q4 2020 192
Q1 2021 199
Q2 2021 206
Q3 2021 211
Q4 2021 217
Q1 2022 229
Q2 2022 237.8
October 2022* 257.8
November 2022* 259.4
September 2023* 225–245
  • Twitter has approximately 951 million unique visitors per month, down 2.11% from January 2025.
  • In February 2025, there were over 900 million unique X visitors.
  • Twitter content creation and posting frequency activity by audience

18. Twitter content creation

  • Twitter audience overlap with other platforms
Platform % of X Users Also Using It
Instagram 88.1%
Facebook 81.2%
YouTube 80.8%
Discord 69.3%
Reddit 66.4%
  • There were 640k X Premium subscribers. (In the beginning of 2025). They spend 3x longer time on the X/Twitter platform than other users

X(Twitter) Statistics on traffic. From where does Twitter get its traffic?

  • From where does Twitter get its traffic? Let us see Twitter statistics 2025.
Metric / Segment Value Notes
Total Visits (Feb 2025) 4.83 billion Increased from 4.78B the previous month
Total Visits (Previous Record) ~0.5 billion 87% of these were on mobile
Hits from Direct Traffic 3.57 billion Out of total recorded visits
Direct Traffic Share 74% Accounts for the majority of visits
  • X (Twitter) gets more mobile device visits. This table shows the data of mobile visits and desktop visits
Mobile Visits (Volume) 2.67 billion Total visits via mobile devices
Mobile Visits (Share) 55.36% Indicates mobile-dominant usage
Desktop Visits (Volume) 2.16 billion Visits from non-mobile devices
Desktop Visits (Share) 44.64% Secondary to mobile

X (Twitter) Statistics: Regional User Distribution

  • Here is the region-wise distribution of Twitter
Region Active Users % of Global Total
Northern America 115 million 19.6%
Eastern Asia 102 million 17.4%
South-Eastern Asia 73.5 million 12.5%
Western Europe 52.2 million 8.9%
Western Asia 50.0 million 8.5%
Southern America 39.1 million 6.7%
Northern Europe 33.0 million 5.6%
Southern Asia 29.0 million 4.9%
Central America 20.3 million 3.5%
Southern Europe 21.8 million 3.7%
Eastern Europe 12.9 million 2.2%
Western Africa 9.85 million 1.7%
Northern Africa 8.40 million 1.4%
Oceania 6.29 million 1.1%
Eastern Africa 5.57 million 1.0%
Southern Africa 3.37 million 0.6%
Caribbean 2.51 million 0.4%
Central Asia 781 thousand 0.1%
Middle Africa 658 thousand 0.1%

(X) Twitter statistics: How much time is spent on Twitter?

  • An 18+ user in the US spends 34.1 minutes per day on X/Twitter.

Time spent on (X)Twitter by other countries.

  • This is how people of other countries spend time on Twitter
Country App Opens per User (Monthly, times)
Japan 211.1
Indonesia 194.5
Finland 181.2

(X) Twitter usage statistics:  Age and Gender Statistics

Twitter usage statistics

  • Twitter is more popular among Men.
Male users: Female users 2:1 (approx. ratio)
  • Twitter is most popular among users aged 25-34
Age Group Share
18–24 28.8%
25–34 29.58%
35–44 17.88%
45–54 11.47%
55–64 7.54%
65+ 4.83%
  • Youngsters like Twitter the most. Most X users (58%) are under 35 years old.

Here is a table showing how people of different age group think of Twitter

Opinion of X 18–34 35–44 45–64 65+
Very Favorable 16% 11% 6% 3%
Somewhat Favorable 25% 27% 25% 21%
Somewhat Unfavorable 19% 26% 23% 19%
Very Unfavorable 17% 13% 19% 22%
Heard of, No Opinion 19% 21% 26% 31%
Never Heard of 4% 2% 2% 4%
  • For teens, Twitter is the 6th most popular platform. This table shows the ranking according to popularity among Teens.

1. YouTube
2. TikTok
3. Instagram
4. Snapchat
5. Facebook
6. Twitter

Twitter statistics country-wise.

  • Here is the table showing the top countries where people use Twitter the most.
Country Users (Millions)
United States 103.96
Japan 74.10
India 30.30
Indonesia 27.05
United Kingdom 24.30
Thailand 16.20
France 16.10
Germany 15.55
Spain 12.85
Philippines 12.20
Canada 11.80
  • These five countries together account for 46.88% of the global user base.

1. Country
2. United States
3. Japan
4. India
5. South Korea
6. Brazil

X (Twitter) User Statistics by Purpose of Use

  • Being up-to-date with the current news is the most popular reason for visiting X. Here is the table showing all purposes of using Twitter
Activity Share of Respondents
Keep up to date with news and current events 60.6%
Follow or research brands and products 34.9%
Look for funny or entertaining content 34.8%
Post or share photos or videos 27%
Message friends and family 19.2%
  • 57% of those who consume news via X claim that it has increased their understanding of current events. (Pew Research)

Twitter for news

There are also other ways how Twitter impacts other’s life.

Impact Get News on X Don’t Get News on X
Increased understanding of current events 57% 23%
Increased how much they know about the lives of celebrities and public figures 39% 22%
Increased how politically engaged they feel 37% 15%
Increased their stress level 31% 14%
  • There are also other reasons for using Twitter
To follow brands
To strengthen their professional networks,
  • 59% of U.S. X/Twitter users say they use the platform to keep up with politics.

X( Twitter) statistics: How Users Engage on X (Twitter)?

  • The median engagement rate is 0.015 % on Twitter
Metric Value
Median Engagement Rate 0.015%
Median Number of Tweets per Week 2.16 tweets
  • Almost 50% of interactions come from retweets.
  • 125 million Hashtags are used every day on Twitter
  • Videos are more popular on Twitter. This table shows the data.
Metric / Insight Value / Detail
Daily Vertical Video Viewers 100 million+ users
Average Time Spent Watching Vertical Videos 13+ minutes per day
Growth in Video Views Since 2023 30% increase
Gen Z Share of Vertical Video Audience Over 50%
  • Emojis are used widely on Twitter.  ‘😂’ emoji has been used the most, with over 3.8 billion uses

Here’s a list of the most popular emojis used on X:

Rank

Emoji

Number of Uses
1 😂

3.84 billion
2 ❤️

2.05 billion
3 😭

1.75 billion
4 😍

1.36 billion
5 ♻️

0.99 billion
6 ♥️

0.9 billion
7 😊

0.84 billion
8 😔

0.63 billion
9 💕

0.63 billion
10 😘

0.61 billion

X (Twitter) Statistics on Revenue Generation

  • Twitter receives its major chunk of revenue by Ad runs. Here is a table showing Advertisement revenue
Year Advertising Revenue (USD, billions)
2021 4.46
2022 4.14
2023 2.98
  • Users spend 26% more time viewing ads on Twitter than on any other social media platform, as they find Twitter more genuine.
  • The revenue of Twitter Ad run has seen a decline from past years.
Metric Value / Insight
Total Revenue $2.5 billion
Year-on-Year Revenue Change ↓ 13.7% decline
Revenue from Advertising 68% of total revenue

X (Twitter) statistics on Number of Employees

  • The number of employees on Twitter has reduced to a huge number.

X/Twitter Workforce Comparison (2021 vs 2025)

Period Number of Full-Time Employees Notes
December 2021 (Pre-acquisition) 7,500 Before Elon Musk’s acquisition.
2025 (Current) ~1,000 Post-acquisition under Elon Musk.

X (Twitter) statistics by Business presence

  • As you already know by now, most people use Twitter for news updates. So, all media houses are present on Twitter.
1. Media companies
2. Sports companies
  • They also post several times a week to stay relevant on Twitter.
Account Type Median Tweets per Week
Media Companies 49.90
Sports Teams 44.25

X(Twitter) statistics by Ad run

  • Companies like running ads on Twitter. The site’s brand safety score exceeds 99%.
  • People respond well to Twitter ads.

The table below shows the data

X/Twitter Advertising Insights (2024–2025)

Metric / Insight Value / Detail
Advertisers returned recently 1,700+
Return of top ad spenders 90 of the top 100 from previous year
Ad engagement trend Increased in 2024
  • Twitter Ad click-through rate is 0.5% / 1000 impressions
  • Twitter Ads have performed better in 2025.

The table below shows the data

Metric / Insight Value / Detail
Total Ad Reach 586 million users
Global Population Reach 7.1% of all people on Earth
Projected U.S. Ad Revenue Growth (2025) ↑ 17.5%
Projected U.S. Ad Revenue (2025) $1.31 billion
Projected Rise in Sales 16.5%
  • The major Ad revenue of Twitter comes from the USA.

U.S. Contribution to X/Twitter (2025)

Metric Value
Share of Global User Base 14%
Share of Total Revenue Over 50%

The USA  contributes a lot to Twitter’s ad revenue.

Twitter revenue by region 2018 to 2024 ($bn)

Year United States Rest of World
2018 1.6 1.4
2019 1.9 1.5
2020 2 1.6
2021 2.8 2.2
2022 2.4 2
2023 1.6 1.4
2024 1.3 1.2
  • The audience of age bracket 25-34 consumes Twitter ads the most. Here is the table showing the demographics of the Twitter Ad audience.

X: Advertising Audience Profile by Age & Gender (Feb 2025)

Age Group Female Share Male Share
13–17 years old 1.0% 1.0%
18–24 years old 13.2% 18.9%
25–34 years old 13.0% 24.5%
35–49 years old 6.9% 14.2%
50+ years old 2.5% 4.8%

Power of Twitter marketing: X (Twitter) statistics on marketing.

  • Twitter is the Number one platform for discoverability (for any brand)

On Twitter, people come for both education and entertainment. Here is the table showing people’s responses to a brand on Twitter.

X Platform User Behavior and Preferences

Metric / Insight Value / Detail
People engaging with a brand’s content daily on Twitter 35%
People who have engaged with a brand 75%
Likelihood of making an in-app purchase 2× more likely
Likelihood to be early adopters (try new things first) 36% more likely
Users researching brands and products on X 37.8%
People interacting with or taking an interest in a brand on Twitter 79%
  • Many Twitter users prefer getting services from a brand on the platform.
Users reaching out for customer care via X

53%
Preference for messaging over calling businesses

64% of users
Expected response time from businesses

Three hours or less
  • Twitter gives good engagement to brands.

Here is a table showing the engagement metrics on Twitter.

X (Twitter) Engagement and Posting Insights

Metric / Insight Value / Detail
X/Twitter posts per week (high-volume usage) 61 posts per week
Impressions per post (high-volume usage) Up to 2,121 impressions per post
Optimum number of posts per week for minimum engagement 6
Average organic engagement rate (Entertainment & Media) 1.7%
Overall engagement rate across all industries 2%
Lowest engagement rate (Consumer Goods, Marketing Agencies, Real Estate) 0.9%
Engagement rate for top brands 0.08%
Average engagement rate per tweet 0.029%
Posting frequency for top brands 4.2× per week
  • From the above table you can see that brands are active on Twitter.

The table below shows how brands that leverage Twitter

X (Twitter) Engagement

Twitter for Marketing & Brand Engagement

Metric / Insight Value / Detail
Small businesses that believe Twitter is vital to their online strategy 85%
B2B organizations using Twitter to reach customers 82%
Users follow brands to stay updated 79%
Twitter users are open to brands engaging in diverse community issues 93%
Twitter’s status as a platform for brand interaction Considered the top platform
User tendency to buy new products before others (vs. other platforms) More likely on Twitter

X (Twitter) Statistics of Influencer Marketing.

  • When we think of influencer marketing, we do not think of Twitter. TikTok or Instagram might be the first platforms that come to your mind.

But you will be surprised seeing the data.

10% (approx.) of influencer campaigns include Twitter as one of their approaches.

  • The U.S.A. and the UK are the top markets for influencer marketing on Twitter.

Top Countries by X Influencer Engagement (2024)

Country Engagements (Billions)
United States 37.00
United Kingdom 5.90
Brazil 4.86
Canada 2.90
India 2.45
  •  Elon Musk is the top influencer on Twitter.

This table shows the profiles that have the maximum followers on Twitter
(June 2025)

Profile Followers (Millions)
Elon Musk 166.43
Barack Obama 131.96
Justin Bieber 111.50
Cristiano Ronaldo 110.43
Rihanna 108.48
Katy Perry 106.98
Taylor Swift 94.95
Narendra Modi 93.87
Donald Trump 87.44
Ariana Grande 85.27
Lady Gaga 83.79

Twitter usage statistics since Musk. Changes happening to Twitter after Elon Musk took over

In 2022, Elon Musk purchased Twitter and made it a private company.

  • According to Musk, Twitter has made substantial improvements

X Platform Usage Growth Metrics

Metric / Insight Value / Detail
Increase in time spent on X in Japan 26.6%
Overall increase in time spent on X (Jan 2024) 9.5%
Increase in time spent on X (UK) 9.0%
Increase in time spent on X (Canada) 8.6%
Increase in time spent on X (US) 7.4%
Unique X visitors (Feb 2025) Over 900 million
  • Although Twitter’s name has changed to X, but the users have not moved on fully.

User Preference for Platform Name (Twitter vs. X)

Country Users Still Calling It “Twitter” (%)
United Kingdom 70
United States 55
  • Elon Musk has decided to expand Twitter and make it a “Super-App”

Super-App

Key Features and Changes in the X

Category Details
Super-App Concept Inspired by WeChat (China), an integrated ecosystem within a single app.
Communication Features Video calls, voice calls, and messaging options.
Functional Additions Mini-programs and payment services.
Account Reinstatements Previously banned accounts restored (e.g., Kanye West, Donald Trump).
  • But the number of companies running ads on Twitter has reduced.

X Platform Audience Decline Metrics

Metric / Insight Value / Detail
Decline in ad reach (Jan 2024–Jan 2025) −33.0 million users (−5.3%)
Projected decline in monthly active users (2022–2024) 5%
  • Brands are posting less frequently on Twitter. The posting rates have decreased on Twitter.

Brand Tweet Frequency on X (decline trend)

Metric / Insight Value / Detail
Current median Tweet frequency (2025) 2.16 Tweets per week
Previous median Tweet frequency (2024) 3.31 Tweets per week
  • But as Elon Musk has lifted restrictions from many banned accounts, there is an increase in activity on those platforms.

Five disadvantages of Twitter

Every social media platform has some pros and cons. So does Twitter. We have already seen in this blog that Twitter is huge and is used for a variety of reasons. Let us see all the cons of Twitter.

Issue Explanation
Declining user base Twitter has seen a noticeable drop in active users and advertising reach.
Misinformation & polarization Not everyone is genuine on Twitter; some fake accounts post misinformation and hate speech.
Short attention span Tweets have a short lifespan, making it difficult to maintain visibility or momentum for announcements.
High volume of support requests Once people learn that companies are on Twitter, they start posting issues publicly.

This can lead to public defamation or create a negative perception among the audience.
Confusion after Musk’s takeover After Musk took over, many changes followed, including lifted restrictions, paid verification, and changes to content moderation policies. This has led to confusion and mistrust among users.

FAQ

Is X (Twitter) growing or shrinking?
  • There has been a decline in X (Twitter) revenue, but the decline may be temporary.
  • Engagement has also reduced on X.
  • But the number of sign-ups and video content is growing.

So, X might show decline for some time, but it has the potential to grow again.

How many Indians use Twitter?

This table shows the number of X (Twitter) users:

Country Users
United States 103.96 million
Japan 74.1 million
India 30.3 million

How many total Twitter users are there in the world?

This table shows the number of users:

Monthly Active Users (MAUs) (as of Feb 2025) 586 million+
Daily Active Users (DAUs) (according to X) 200–250 million

Key Takeaway

By seeing the number of users, engagements, and usage statistics on Twitter, you can understand that it is huge, and not being on Twitter can be a mistake for anyone.

Social media platforms give us a wonderful opportunity to connect with people all over the world and present ourselves. Do you want to know more about the other social media stats? Keep reading

Sources Referred

  1. statista
  2. https://penningtoncreative.com/the-origins-of-twitter/
  3. https://en.wikipedia.org/wiki/History_of_Twitter
  4. https://backlinko.com/twitter-users
  5. https://explodingtopics.com/blog/x-user-stats
  6. https://www.sixthcitymarketing.com/twitter-x-statistics/
  7. https://datareportal.com/essential-x-stats
  8. https://www.businessofapps.com/data/twitter-statistics
  9. https://www.socialpilot.co/blog/twitter-statistics
  10. https://sproutsocial.com/insights/twitter-statistics/
  11. https://blog.hootsuite.com/twitter-demographics/