Best time to post on TikTok

Do you know TikTok has the highest engagement rate among all social media platforms? It is the most addictive platform present today. You can love TikTok or hate it, but you cannot ignore it. Even after getting banned in many countries, its craze has refused to vanish

TikTok is huge, and 1.925 billion people are using it. But when so many creators and businesses are using TikTok and rocking on the platform, getting millions of views and followers, do you wonder why your content is not doing good? Are you making any errors while posting, like posting at the wrong time? But what is the best time to post on TikTok?

Some people say that timing does not matter; content does. While some strictly post at the suggested timings. What should you do? Should you post according to your audience’s timing? Or is there any universal perfect timing for all TikTokers? We will discuss all of these questions in this blog. We will go one by one.

Do posting timings matter on TikTok?

Yes, we have tested posting the same content at different times, and we have seen the difference in the number of impressions and views.

So, it is important to know the best time to post on TikTok.

Why does posting time matter on TikTok?

Do you relax throughout the day? Or you just get some time in a day to chill? And what if a reel on your favorite topic pops up at the same time, when you are chilling? Would you not watch it and comment on it?

But what if that same reel pops up at a time when you are rushing to the office? Would you show the same love to the video?

So, because of the timing difference, the same video gets different traction.

For this reason, it is important to understand your audience and post according to their timings.

So, what would be the best time to post on TikTok?

Now you might have understood that the best time to post on TikTok depends on your audience.

But we also understand that if you are beginning on TikTok or if you do not have enough base or data sets to analyze your audience, then start by posting at the times that we suggest.

Then you can gradually have more audience and data sets to find out your perfect time to post on TikTok.

1. Here are the best times to post on TikTok

Tuesday	4–5 PM
Wednesday	2–5 PM
Thursday	3–5 PM

2. TikTok audience loves to watch content later in the day. The contents posted after 1 PM get more responses.

3. Also, 4 pm to 8 pm on any weekday is a good time to post.

4. It has been seen that weekdays receive more traffic than weekends.

5. Sunday mornings or afternoons do not see that many engagements on TikTok. However, late Sunday nights or Monday mornings tend to receive higher engagement.

What is the worst time to post on TikTok?

Usually, it is seen that the audience does not engage that much on TikTok late at night.

Weekdays

10 PM- 3 PM

However, remember that ‘one size fits all’ does not apply here.

Now, whatever time we suggested is a very generic one. The timings will differ according to your audience, your location, and your niche. Let’s go one by one and cover them.

Remember that TikTok is a geo-focused platform, which means it will first show content to the local audience. So, even if your target audience lives in different countries, your content would be first shown to the people living in your country. So, let us first see the best posting times for different countries.

What is the best time to post on TikTok for the USA?

Did you know that the USA and Indonesia have the highest user base of TIKTOK?

1. The best times on weekdays are

Monday	6 AM – 10 AM EST
Tuesday	6 AM – 10 AM EST
Thursday.	6 AM – 10 AM EST

We can assume that people are travelling to work or commuting, so they are scrolling through the TikTok app.

1. Apart from the best times, these are the second-best times

Tuesday	3–6 PM
Thursday	7 PM
Friday	7–9 PM
Saturday	7–9 PM
Sunday	4- 7 PM

2. Let us explore some other good times to post

Tuesday	3–6 PM
Thursday	7 PM
Friday & Saturday	7–9 PM
Sunday	4 PM–7 PM

As most people are free after school or work, they open TikTok for entertainment.

3. Late-night TikTok consumption has also been observed in the USA audience.

Monday	10–11 PM
Wednesday	11 PM
Sunday	10 PM

4. Summing up all the above points. We can say that

Weekdays	6–10 AM + 7–9 PM
Weekends	11 AM–1 PM + 7–9 PM

What is the best time to post on TikTok for the UK?

1. It has been observed that Thursday is a good time to post in the UK.

Thursday

4 – 10 PM

2. Posting on Early mornings and late afternoons has a good chance of grabbing people’s attention in the UK.

Monday, Wednesday & Friday	6–10 AM
Monday	3 PM
Thursday	2- 5 PM
Friday	6 PM

1. Wednesday late nights are also seen as a good time to post.

Wednesday

7 PM–12 AM

2. Although Thursday is the best time to post in the UK, other days are also well-suited for posting

Tuesday, Wednesday, Sunday.

7- 10 PM

3. In weekends, two slots of time are more popular for posting.

Saturday and Sunday	Mornings (9–11 AM)
Saturday and Sunday	Evenings (7–9 PM)

What is the best time to post on TikTok for Australia?

1. Same as the UK, Thursday seems to be a good day in Australia for posting. The best time to post on TikTok is

Thursday

7–10 P.M.

2. Other times are also suitable for posting

Thursday, Friday, and Sunday.

6 AM to 9 AM AEDT

1. When we compared the posting timing for different accounts, we saw that the accounts that were getting good results had these timings in common.

Weekdays: 6–8 a.m. and 7–10 p.m. (morning check-ins & post-work relaxation).

Weekends: 10 a.m.–12 p.m. and 6–9 p.m. (leisure hours).

What is the best time to post on TikTok for the Philippines?

1. Weekday evening postings have garnered better responses from audiences.

Weekday

7–10 PM

2. Some other notable timings for posting are

Mon	7:30 PM
Wed	4:30–5:30 PM
Thu	9:30 PM
Fri	10:30 PM
Sat	8:30 PM
Sun	4:30–5:30 PM

1. The weekend relaxation effect can also be seen in the audience. As soon as the weekend arrives, the audience does some late-night TikTokting.

Friday	12:30 AM
Saturday	4:30/5:30 AM
Sunday	1:30 AM, 4:30–5:30 PM

2. If we sum up, weekdays evenings are more important, but on weekends, engagement shifts to late afternoon–evening

weekday evenings	7–10 PM
weekends	Sun 4:30–5:30 PM, Sat 8:30 PM

What is the best time to post on TikTok for Pakistan?

1. In Pakistan, it is seen that people engage with TikTok on weekdays and weekends, but timings are different in every case.

For Weekdays

Monday	9 PM
Wednesday	7 PM and 8 PM
Thursday	8 PM

For Weekends

Saturday	7 AM
Sunday	3 AM

What is the best time to post on TikTok for South Africa?

1. The best time and day to post in South Africa is Wed–Sun evenings (≈ 8–11 PM)

Wednesday	8 AM, 9 PM
Thursday	9 PM
Friday	11 PM
Saturday	9 PM
Sunday	10 AM, 8 PM

2. But not only evenings, workweek morning/mid-day are also good times to post.

Monday	7 AM, 11 AM
Tuesday	9 AM, 1 PM
Wednesday	12 PM
Thursday	10 AM, 2 PM
Friday	8 AM – 11 AM
Saturday	12 PM, 5 PM
Sunday	1 PM

What is the best time to post on TikTok for Canada?

1. In Canada, too, the TikTok audience is more active on weekdays. The best time to post on TikTok is Wednesday, Saturday, and Sunday.

Wednesday	6 AM–9 AM
Saturday	6 AM–9 AM
Sunday	6 AM–9 AM

1. The other best time to post is
   
   

Monday:	7 AM, 10 AM, 9 PM
Tuesday:	2 AM, 4 AM, 10 AM
Wednesday:	8 AM, 9 AM, 11 PM
Thursday:	9 AM, 12 PM, 7 PM
Friday:	6 AM, 1 PM, 4 PM
Saturday:	11 AM, 7 PM, 8 PM
Sunday:	7 AM, 9 AM, 3 PM

What is the best time to post on TikTok for Italy?

People are active in the morning in Italy. It could be because they are travelling to work or school. The best time to post on TikTok is Monday, Thursday, and Saturday (mid-mornings)

Monday, Thursday, and Saturday

9 AM to 11 AM

What is the best time to post on TikTok for Germany?

Thursday, Friday, and Tuesday are good days to post in Germany

Tuesday, Thursday, Friday

9 AM to 12 PM

What is the best time to post on TikTok for New Zealand?

Mostly, youngsters use TikTok before their day starts. So, the best times are early mornings

Monday, Thursday, Saturday

7 AM–9 AM

What is the best time to post on TikTok for Singapore?

The Singapore audience also likes to watch TikTok while going for work, or before starting the day.

Tuesday, Friday, and Sunday.

9 AM to 12 PM

What is the best time to post on TikTok for Mexico?

Mexicans like to watch TikTok during the mornings, especially mid-morning.

Wednesday, Friday, and Sunday.

10 AM and 12 PM

Now we know at what time and day to post when you are living in these countries. When you start posting, you can post at these times, but if you want to be more specific and target a larger audience, then you should also know which the best time is to post each day.

Also, when you must post more frequently, run ad campaigns, and need faster growth, it is important to know the best time to post on each weekday.

What is the best time to post on TikTok on Monday?

No one likes Mondays, right? Busy morning, back to work feeling. So, posting later on that day could be a good idea. Our analysis suggests that you should post around these times.

Best time	5 PM
Better time	7 PM
Good time	6 AM, 10 AM, 6 PM

What is the best time to post on TikTok on Tuesday?

 Tuesday is a productive day; people prefer to watch TikTok during their tea breaks, mid-day breaks, or while commuting. These are the times around which you should post on Tuesday.

Best time	4 PM
Better time	2 PM
Good time	4 AM, 9 AM

What is the best time to post on TikTok on Wednesday?

Wednesday is a good day for TikTok creators, as Wednesday sees a peak in TikTok usage compared to other days. You should not miss these timings.

Best time	5 PM
Better time	8 AM
Good time	7 AM, 11 PM

What is the best time to post on TikTok on Thursday?

Thursday ranks second after Wednesday when it comes to posting on TikTok (as a good day). As the weekend is nearing, people work a lot on Thursday and prefer to watch content later on that day.

Best time	5 PM
Better time	12 PM
Good time	3 PM, 5 PM

What is the best time to post on TikTok on Friday?

Friday is a happy day for many people; they are busy making plans for the weekend and checking TikTok later on the day. These are good times to post on Friday.

Best time	4 PM
Better time	1 PM

What is the best time to post on TikTok on Saturday?

The TikTok audience loves TikTok more on weekdays, but you can post around these times on Saturday.

Best time	7 PM
Better time	11 PM
Good time	9 AM

What is the best time to post on TikTok on Sunday?

Although Sunday gets less engagement, keep in mind to post around these times to get maximum engagement.  

Best time	5 PM
Better time	4 PM
Good time	8 AM

What is the best time to post on TikTok today?

You can refer to this table to have the best posting times throughout the week.

Monday	5 PM,7 PM
Tuesday	4 PM,2 PM
Wednesday	5 PM,8 AM
Thursday	5 PM,12 PM
Friday	4 PM,1 PM
Saturday	7 PM,11 AM
Sunday	5 PM, 4 PM

Which is the best day to post on TikTok?

If you have been with us till now, you must have figured out that Wednesday is the best day for TikTok content creators. Thursday is the second-best day for TikTok content creators.

Best day	Wednesday
Better day	Thursday

H2: Which is the worst day to post on TikTok?

Weekend postings generally do not get much attention on TikTok. Every time for every niche, weekdays are considered good. To be very particular, Sunday sees very little engagement on TikTok. So, Sunday can be considered the worst day to post on TikTok.

Worst day	Sunday
Bad day	Saturday

For different businesses, which weekdays bring the best results?

We have also analyzed some of the best days for particular businesses. Roughly, it has been seen that on these particular days, certain businesses gain more engagement on TikTok.

Monday	Doctors, artists, insurance companies, non-profits
Tuesday	Lawyers, schools, and real estate agents
Wednesday	Business pages/brands (general)
Thursday	Most accounts

• If you are a doctor, you cannot only wait for Mondays to post. That is why let us discuss the best days for each industry. And did you know TikTok users have the highest rate of Impulse buying?

What is the best time to post on TikTok for the Food industry/ Restaurants

1. Everyone wants restaurant-style food at home. People look for inspiration while planning lunch or dinner. They also consider going out by browsing content related to food on TikTok.

This is probably the reason why the peak hours for these industries are late mornings or early evenings.

Weekdays	10 AM–12 PM/ 11 AM–1 PM
Saturday	10 AM–12 PM / 11 AM–1 PM

2. Afternoons and early evenings are also a good time to post on TikTok.

Mon–Thu	3 PM–6 PM
Friday	12–5 PM
Saturday	5- 7 PM

What is the best time to post on TikTok for the Photography Industry?

People love photography posts when they are relaxed, which is why evenings are common times when Photography content is seen 

Sunday or Monday	6-9 PM
Saturday and Sunday	2-3 PM

What is the best time to post on TikTok for Non-profit Organizations?

1. For non-profit organizations, workday breaks, mid-mornings to afternoons are good times to post.

Weekdays	10 AM–2 PM
Wednesday	6–9 AM

2. Sunday evenings are also good times to post

Sunday

5–7 PM

What is the best time to post on TikTok for Schools / Education?

1. Students and educators get some free time after classes, in the late afternoon and evenings. So, these are the best timings

Monday	4 PM
Tuesday – Thursday	4–5 PM
Friday	4 PM

2. Mid-mornings and Late mornings are also a good time to post.

Wednesday	11 AM
Tuesday- Thursday	11-3 AM

What is the best time to post on TikTok for Lawyers?

People related to the Law industry are busy people. They use social media either early mornings before work or later in the day after work hours.

Monday and Tuesday	8 AM – 9 AM
Tuesday to Thursday	3 PM- 9 PM

What is the best time to post on TikTok for the Real Estate industry?

1. The people related to this industry prefer to scroll TikTok during Mid-mornings, afternoons, or on weekends.

Weekdays	10 AM and 4-6 PM
Wednesday- Friday	11 AM

2. Weekday afternoons also see a spike.

Weekday

4-6 PM

What is the best time to post on TikTok for the Music Industry?

Music lovers watch TikTok during the afternoons and early mornings.

Fridays	8–10 PM
Saturday	2–4 PM
Sunday	1 PM

What is the best time to post on TikTok for Dentists?

Thursday, Friday, and Saturday are good times to post.

Thursday–Saturday	9–10 AM
Thursday–Saturday	4- 5 PM

What is the best time to post on TikTok for Doctors?

For doctors, weekdays are good times to post.

Monday – Friday	12–1 PM
Tuesdays and Wednesdays	2 PM

What is the best time to post on TikTok for Churches?

1. These are the good times to post.

Monday- Friday

12–3 PM

2. Sundays are also a good time to post

Sunday

9–11 AM

What is the best time to post on TikTok for the Fashion and Health industry?

1. The audience searches for trends during the evenings. So, evenings are a good time to post.

Thursdays & Fridays	3- 6 PM
Monday to Friday	5- 9 PM

2. Along with these times, weekend evenings, late nights, and early mornings are also considered good times to post.

Saturday and Sunday	4 PM- 7 PM
Saturday and Sunday	10 PM–7 AM

What is the best time to post on TikTok for the Insurance Industry?

These industry people check TikTok mostly during early mornings.

Monday- Friday

9 AM- 12 PM

What is the best time to post on TikTok for the Gaming Industry?

1. People who love gaming mostly check TikTok in the evenings

Monday- Friday

6–9 PM

2. Also, they are active on weekends

Saturday and Sunday

10 AM–12 PM, 12–6 PM

What is the best time to post on TikTok for the Tech and Gadget industry?

1. Tech enthusiasts check TikTok mostly during mornings and afternoons.

Monday- Friday

9–11 AM

2. Thursday is also a good day to post for this industry

Thursday

2- 4 PM

What is the best time to post on TikTok for the healthcare industry?

1. Weekdays have seen more engagement on TikTok, and healthcare is no different.

Wednesday and Friday	8 AM – 10 AM
Tuesday and Wednesday	2 PM

2. For Individual doctors, the timings are a bit different

Tuesday and Wednesday

12- 1 PM

3. The second most popular timing is

Tuesday and Wednesday

2 – 5 PM

What is the best time to post on TikTok for the Retail & E-commerce industry?

Did you know that the estimated number of social buyers by 2026 will be 40 million?

1. Retail and e-commerce people engage mostly on weekday afternoons during breaks, or on weekend mornings for discovering new products and planning purchases.

Monday	3–4 PM
Wednesday	2–5 PM
Thursday	3–4 PM
Friday	1–2 PM

2. Saturday and Sunday are also good times to post

Saturday and Sunday

10 pm – 12 PM

What is the best time to post on TikTok for the Tourism industry?

1. Mid-day and late mornings are good times to post for the Tourism industry.

Tuesday	8–11 AM
Wednesday	9–11 AM
Thursday	4–8 PM
Friday	9–12 PM

2. Sunday is also a good time to post

Sunday

9 – 1 PM

What is the best time to post on TikTok for the Financial Industry?

1. People are always looking for updates, they prefer weekday mornings and Monday late afternoons.

Weekday mornings are a good time to post finance related videos.

Mon–Fri

8–10 AM

2. Monday afternoons are also a good timing

Monday

4–5 PM

What is the best time to post on TikTok for the Marketing agencies?

Marketing professionals engage around morning timings.

Tuesdays

10 AM–12 PM

What is the best time to post on TikTok for the Media & Entertainment Industry?

People look for media and entertainment content while they are in a relaxed mood, so they prefer weekdays.

Sat & Sun

2–6 PM

When should I post on TikTok?

Now that you know the best time to post on TikTok, you should keep four simple things in mind.

 1. Do not just post at the right time; post fifteen to ten minutes before the right time. That will make TikTok process and start showing your video to your audience, which is already coming online.

2. Do not stress too much over the right time to post, as TikTok will not start pushing your content immediately; it will first show the content to local people, and then it will push to a wider range of audience.

So, focus more on content quality and format.

3. You can post once daily, or thrice daily, but whatever you do, do it consistently. If you are posting three times a week, that is also ok. But being regular is the key to any success. Making everything perfect has no value when one cannot be consistent.

4. Remember that growth will take time, so even if you post at the best times, you might get more views or engagement, but to gain more followers, you should have patience. People will start trusting you and following you once you are consistent and your content is valuable to them.

Four ways to know your best time to post on TikTok.

Although we have discussed so many different times in this blog, at the end we will suggest that it is important to understand your best time to post on TikTok. Your niche, your content, and your audience are unique, and you should post according to that only.

After all, it is your journey and only you can plan the best for yourself.

So, here are 4 ways to find out the best time to post on TikTok.

1. Check your analytics.

If you are starting out, of course, you have no reference point to decide the best time to post on TikTok. But after you have posted regularly for 4 weeks, i.e., 30 to 40 pieces of content, you can see your TikTok analytics will give you the suggestion.

And remember that the suggestion is only valid for you. Also, as you grow more on TikTok and post more content, the analytics will get increasingly refined.

How to check your TikTok analytics?

• Open your TikTok
• Tap on your profile
• Tap on the Hamburger icon (three vertical lines), and then click on “TikTok studio”

• That will take you to Analytics
• Click on “View All”
• After that, you can click on “Followers”
• If you scroll down, you can see “Most active times”. Here you can see both “Days” and “Times”

This portion shows you the times at which most of your TikTok followers are active. That is the golden time for you to post content.

2. Observe your competitors

• You should always know what your competitors are doing on TikTok to get more ideas for yourself. You can go to your competitor’s profile, look at their content, and their posting times. You can observe how many likes, views, or engagement your competitor is getting.
• It is great if you can see a pattern. For example, if you notice that your competitor is posting a maximum of their content during mid-mornings and is getting a good response, then you have observed a pattern.
• It is good to observe at least three competitors in your niche. You can also observe five competitors of your niche but observing more than five competitors would be confusing. So, keep the number limited to five only.
• But remember you are only observing your competitor’s posting time for reference. Do not consider it as your posting times. As you might not have the same set of followers as they do.
• You can use websites like countik.com to have proper analysis. It can tell you the best posting times of your competitors, hashtags or music used by your competitors

3. Try posting at different times.

You saw your analytics, you also observed when your followers are active, and you also observed when your competitors are posting. Now it is time for you to try out different posting times.

• Start by posting consistently at the time when TikTok analytics suggested you. Post for 4 weeks and observe the engagement.
• After 4 weeks, you can change your posting times, try to change the slot. If you have been posting in the morning, try to post in mid-morning. Post for 2 weeks and see the difference.

• You can also experiment by posting 4 or 5 videos in every time slot. For example, if after going via points 1 and 2, you have observed 4 different time slots, then for each time slot, you can post 4 or 5 videos.

• You also need to consider all the parameters. Parameters like

1. Average watch time or % watch-through (completion rate)
2. Likes, Comments, Shares, Saves
3. New followers (that post caused)

We recommend that you make a table for each posting slot and note down the numbers.

4. Know about your audience

• If you have posted about 20 or 30 content pieces, you must know what kind of audience you have. TikTok analytics can give you information about it.
• If apart from TikTok, you also post on other platforms like YouTube, Instagram, etc., you can also take analytics from there.
• You can observe your audience’s comments, activities, and DMs to know about them.
• You can conduct polls, asking your audience questions like “What is your favorite time to use TikTok?” All these tiny steps would help you connect with your audience. And once you know about the audience, it is easy to guess what could be your ideal posting time on TikTok.

Did you know that more than 68 % of TikTok users are from the age bracket of 18 to 34? You can refer to our TikTok statistics to know about the TikTok audience.

While you are discovering the best times to post on TikTok, it is also important to consider your ideal time to post. It can happen that the best time to post on TikTok is not aligned with your timetable. You should not push yourself to stay active during those times.

You always use scheduler tools like Indzu Social, and you can schedule your posts. Also, Indzu social will never let you miss any important event as it has a pre-built content calendar, and the most trending events are always in front of your eyes. So, this will ensure that you never miss any important event. You can try it here for free.

Tips to grow quickly on Twitter

1. Build your brand (Do not confuse people)

You must have heard a lot of times that “Have a Niche’, well, we are saying something like that, but only having a niche might limit you from making much content. You may have some limitations.

That is why we want to suggest that, rather than having a niche, build a brand. Under the brand, you can have two or three similar niche topics and post video content around them.  

Also, not having a brand will confuse people. You cannot be posting motivational stuff and cat videos from the same account. This will confuse people. Confusion hinders clarity; when there is no clarity, people do not take you seriously.

2. Have a series-based content.

It has been seen that, if you post the same content, but post it under a series, the algorithm Favours it more. Well, if people like one video of yours, the TikTok algorithm will suggest to them another video from your series.

This makes work easy for both the algorithm and you.

How to make series-based content?

It could be anything, like “what do I do in a whole day”, “let us have my house tour”, or “how to achieve a slim belly step by step”.  And whatever might be the topic, you can make four or five parts.

Then name them clearly as part 1, part 2, etc. When you start the video, mention that it is part 1.

Offer something valuable in part 1, then create a greed or hook for part 2. Remember that you will have to map out the parts in advance.

And most importantly, post the videos consistently, to make sure people have you in mind.

3. Have an interesting hook

With TikTok, your videos could be ten minutes long. But why should one watch your video? What does one get? People may just scroll and avoid you. That is why having a hook is important.

Here are some tips on how you can have a hook.

• Bold statements will always catch attention. For example, “You are killing yourself, day by day, if you are eating this berry.”
• Say something relatable, “Do you also struggle with tying your shoelaces”?
• Having a thumbnail, showing a “Before and After transition”.
• Starting with a negative statement like “Do not watch TikTok for the next 24 hours”
• Most of the people will watch your video if you promise them value in advance. For example,” In just 30 seconds, I will tell you ways to increase your productivity 200 times.”
• Three elements are very important:

surprise

value

curiosity

Always include any one of them in your hooks.

4. Use trending music

Have you observed that you get more views on your WhatsApp stories when you add music to your WhatsApp status? Music adds more meaning to your videos and posts. So, you will obviously add music to your TikTok content.

• But the question is, which music to add? You should use trending music in your TikTok content. To get the trending music, check the “Sounds” tab in your TikTok.
• You can also select music depending on your” Niche”. If you are an educational content creator, you should choose music like lo-fi, chill piano, soft pop, calm background music, or minimal instrumentals
• If you are saying something in your video, you can add light music or instrumental music from TikTok’s library.
• Also, check on your competitors, see what music is helping them get more engagement.

5. Write relatable captions.

“This is how I brought focus in life” or “This is how you can have more focus on your life”, which one sounds more relatable and can stop someone from scrolling past you?

The second one, right? When captions are relatable and connect with the audience, they will be tempted to watch your videos. So, it is important that you keep the captions relatable. Relatable means everyday feelings, struggles, humor, or “inside jokes” that your audience gets.

We understand that writing captions is hard; you have to convey everything in just one line. That is why we have built a TikTok caption generator. It is free to use and does not require a login.

Not only captions, but hashtags also play an important role in increasing visibility. If you are confused regarding which hashtags to use, you can generate hashtags from ours TikTok hashtag generator.

6. Make content that people would love to share

You know, the more you share your content, the more views it will get. Also, the TikTok algorithm prefers shareable content. Keep in mind to make your content shareable.

Here are some shareable content types.

Trendy Challenges

Relatable / Everyday Struggles

Life Hacks / Tips

Shocking / Unexpected Facts

Cute / Heartwarming Moments

Comedy/entertaining

So, while making your content, you can have content in these formats.

7. Post at the right time

If you are here, then you cannot miss this point; you know that timing matters. And posting at a time also builds accountability. So, post at a time, so that your audience can expect from you.

And while you see the right times from this blog, the best time to post on TikTok, it is also important to experiment with your timings.

While starting, you should stick to the timings mentioned in our blog; after you gain a viable number of followers, you can experiment.

8. Observe, observe, and observe.

These are the following things that you can observe while trying to grow on TikTok.

TikTok analytics

Trending Sounds

Posting Times

Audience age, gender

Content formats that are working and that are not working

Competitor’s content and posting timings

Current trends

Also, when you are starting out, you do not have a proper idea of what to post and what not to post; you can always observe your competitors.

9. Your page aesthetics matter

When someone visits your page, your page should look organized, and you should take care of

Profile Picture

Bio

Thumbnail Consistency

Content Style presentation

And make sure to have a clean layout on your TikTok page.

10. Do not just copy your competitors; create your own versions.

Many people suggest that you observe your competitors and see what content they are posting. While they are true, we want to say that you should not just see and copy their most successful content but create your own version of it.

Now, followers can easily observe that you are emulating them, but when you create your own version of it, it is hard to tell. (At least immediately)

 When you are starting out, you do not have any idea about what the appropriate content format should be, what the content should be, and so on.

So, you can use this strategy.

But remember, this strategy is only for beginners. Once you have gained some momentum, do not use this.

FAQs

1. How many times should we post in a day on TikTok?

While some articles suggest that the more you post, the more attention you get, this trick can backfire. You can post a minimum of once, a maximum of 3 times a day.

Minimum	1
Maximum	3

Making meaningful content is not easy and remember that quality >>quantity. And the postings should be done in a way that you do not get burned out. Posting consistently is a good idea. But do not post too much to gain quick growth.

2. Which age group is most active on TikTok?

Here is the distribution according to age bars

Age Group	Proportion of TikTok Users
18-24 years	34.8%
25-34 years	34.0%
35-44 years	15.7%
45-54 years	8.1%
55+ years	7.4%

The age group 18-24 uses TikTok the most.

You can have detailed statistics on all social media platforms, including TikTok.

3. Which type of content works on TikTok?

• Before going for what content works best on TikTok, let us understand what the most famous reasons are to use TikTok.

Activity	Percentage of Users
Following or researching brands/products	45%
Keeping up with news and current events	39%
Posting or sharing photos/videos	29%
Messaging friends and family	18%

You can see that TikTok can be used for marketing easily, as following brands/products is the top reason for TikTok usage.

TikTok audience loves short-form content. It could be a short reel or carousel. TikTok audience loves these formats.  

3. Here are our suggestions for TikTok content.

Taking up a challenge/ Giving Challenge

Dance videos

Educational content

Answering questions/ Product Demos

Comedy or Entertainment

Food blogs

Your niche content

4. What is the best way to post on TikTok during holidays?

Like weekends, during holidays or festivals, people stay busy with their lives and pay less attention to TikTok. But you should wish your audience on important days. These are some ways in which you can post on holidays.

• If it’s a holiday, a festival, or an important day, people are in that mood. You can make content that matches their mood.
• Do some Q&A, Conduct polls around the day. For example, you can ask questions like, What Christmas gift are you planning to give your loved ones?
• You can also start a live session, but make some noise around the live session beforehand.
• You can plan collabs, giveaways or run campaigns on the holiday.

We know that gaining engagement on TikTok during holidays is difficult, but with the above-mentioned steps, you can see some improvements.

Do not avoid posting during holidays but also do not rely on holidays for more engagement.

5. What is the best time to post on TikTok according to the content format?

While there is no absolute answer to this, we still recommend the following times.

For weekdays

Video Formats	Monday- Friday 12 PM – 2 PM
Text Formats	Monday-Friday 8 AM – 10 AM
Images	Monday- Friday 12 PM – 2 PM

For Weekends

Video Formats	Saturday- Sunday 4 PM – 6 PM
Text Formats	Saturday- Sunday 10 AM – 1 PM
Images	Saturday- Sunday 12 PM – 2 PM

6. Can a small business also post at the times mentioned in this blog?

Yes, when any business starts to post at the times mentioned in the blog, it will see a rise in the number of views on their content. 

If we sum up

Always keep in mind that the TikTok algorithm keeps changing. So, it is good to know the best time to post on TikTok, but do not rely on it too much.

Content matters more; presentation style matters more. People scroll TikTok while taking breaks or relaxing, so your content should satisfy their hunger.

But having the best times to post on TikTok will make you accountable and help you bring consistency. So, do note down the important timings and remember consistency is more important than virality.

Do you want to learn about the best time to post on Instagram? Do check it here.