In the digital era, Instagram is not only a place to post pictures and make friends. It’s also great for business. Are you a real estate agent? And looking for Real Estate Instagram post ideas, then this blog is for you.

How Instagram Helps Grow Your Real Estate Business?

Real Estate is a property that includes land and buildings, apartments, and houses. It can be used for living, working, or investment.

If you are a Real Estate agent, Instagram can be a game-changer for you

On Instagram, you can showcase your listing through eye-catching photos and videos. It will help you to reach a wider audience. You can create your own creative hashtags. You can post stories and reels.

Being a real estate agent, Instagram can be a great platform to build trust with your clients by sharing tips, testimonials, and behind-the-scenes content.

Through Instagram, you can generate leads through your Direct Messages and Profile links.

You can run ads targeting a specific audience.

Now that you know how Instagram can benefit Real Estate. Here are some Instagram post ideas that you can use for your real estate office business.

Different Content Formats That Can be Posted for Instagram Real Estate Post Ideas.

You can share your content in different formats on Instagram. Let’s go through them. It can be a great benefit for real estate Instagram post ideas.

1. Reels

Reels are short vertical videos (up to 180 seconds, i.e, 3 minutes). Reels have the potential to reach a wider audience.

You can also add music (trending songs) to your reels.

What can you post?

  • Through reels, you can post virtual home tours. Virtual home tours are a great way to reach a wider audience. Virtual home tours will save time for you and your client. Reels are convenient and accessible 24 *7. It also filters serious buyers.
  • You can post client success stories or client reviews.
  • You can even post educational videos related to real estate. (For example, 3 mistakes you should avoid while purchasing)

2. Posts

Posts refer to the feed posts. Both post and reel are saved in your feeds, but they are placed in different sections.
Posts are the permanent photos or videos that appear on your profile grid. Among the posts, carousels are something notable for your real estate business.

Note: Carousels – it’s a post format where you can share multiple images and videos (up to 20) in one single post. Viewers can swipe horizontally to view each image and video.

What can you post?

  • You can post about property listings, market updates, and tips.
  • Celebration posts are great assets.

3. Stories

Stories are temporary images or videos that disappear after 24 hours.

You can post polls, stickers, location tags, and countdowns in your stories to increase engagement.

What can you post?

  • You can post about the upcoming properties.
  • Quick property previews.
  • You can post polls and Q&As (for example: what would you prefer?, Would you like to live here?)

The best part of stories is that you can repost your feed post or reel on your story to increase engagement. You can even share your new post or reel on Instagram story after uploading it to your feed.

4. Highlights

Highlights are the saved stories. Here, your stories are saved on your profile permanently till you delete them.

You can also categorize them. You can design your cover icons for each category. It will give a clean and branded look.

What can you post?

  • You can organize your stories under “Sold homes”, “Client Reviews”, and “Neighborhoods”.

5. Live

Live is a real-time video streaming to engage directly with your followers.

What can you do in a live video?

  • Open house.
  • Market updates broadcasts.
  • Real Estate Q&As.

E.g.: You can let your followers know about your live session time through Instagram story. It helps your followers to join you at the right time. In that way, you can gain more engagement on your live videos.

As you are now aware of the different post formats in Instagram for real estate business, here we present your 60+ Real estate Instagram post ideas.

These ideas will help you create engaging, helpful, and attractive content for your audience. We have categorized the ideas into different topics for you.

Different Content Formats

60+ Real estate Instagram post ideas

Property Showcase and Listing

1. Just Listed Property

A post announcing that a new property is available for sale.

2. Just Sold a Property.

A post about celebrating a successful deal that you have closed.

3. Coming Soon Teaser

About your properties or upcoming project.

4. Open House Invitation

A post to invite interested candidates to check the property in a specified time.

5. Under Contract Update

A post that informs the followers regard the contract update.

6.Virtual Tour

The best part of Instagram posts is the virtual tour post. Share a glimpse of listed properties through virtual tours. It saves more dime and time.

7. Property of the work

8. Luxury Property Highlights

9. Budget-Friendly Home

10. Unique and Historic Homes

11. Investment Opportunity Features

12. Rental Property Spotlight

13. Pet-Friendly Spotlight

14. Pool or Background Features.

15. Dream Kitchen Post

16. “Guess the price” Interactive Post

17. Best view  in a Listing

18. Curb Appeal Feature

19. Before and After Renovation

20. Interior Décor Highlight

Educational Tips for Buyers and Sellers.

21. Home buying Process in steps

22. How to Stage Your Home

23. First-time buyer mistakes to avoid

24. How to get pre-approved.

25. Selling Tips for Maximum Price

26. Renting vs Buying Comparison

27. Mortgage Types Explained

28. Real Estate Terms Explained

29. How to Pick The Right

30. Documents: You need to buy a house

31. Pros and Cons Of New vs Old Homes

32. Home Inspection Checklist

33. Down Payment Tips

34. Home Insurance Basics

35. Why does a credit score matter

36. How to Boost Curb Appeal

Local Content  and Community Posts

37. Neighborhood Spotlights

38. Top Cafes / Restaurants in the area

39. Best school in the area

40. New Construction Projects

41. Local Market Updates

You can post local market updates on a monthly or weekly basis. 

42. Commute Time to Downtown/City

43. Local Park or Playground Feature

44. Dog-Friendly Neighborhoods

45. Best Shopping Spots

46. Festivals or Events in Town

47. Community Involvement Post

Clients And Business Related 

48. Client Testimonials

49. Closing Day Photos

50. First-Time Buyers’ Success Story

51. Team picture

52. “Why I Became a Realtor” Story

53. Happy Home Anniversary

54. Throwback to a favorite sale

55. Office Tour and Team Meeting 

56. Behind the scenes Home Showing

57. Day in  the Life of a Realtor

58. Agents’ Tips for Other Realtors

59. Favorite Realtor Tools/Agents

Fun and Engagement Posts 

60. This or That (Eg, Kitchen A or Kitchen B?)

61. Polls and Quizzes

62. Realtor Humor/ Meme

63. Inspirational and Emotional Quotes (about home, dreams, family) to which your clients can relate while buying their dream home.

64. Motivational Monday Post

65. “Did You Know?” Real Estate Facts

66. Countdown to an event (Eg, Open house)

67. Seasonal Décor Ideas

68. Holiday Themed Content (Valentine’s, Diwali, Christmas, etc.)

69. Tips for Moving Day

70. Weather – Related Posts (“Rainy Day Cozy Homes”)

You can utilize these topics to make your Instagram real estate post idea. Now that you have the topic. Let’s go through some important things that you should keep in mind while creating Instagram post ideas for real estate.

Tips to Keep in Mind to Gain More Engagement (Real Estate Instagram Post Ideas)

1. Video Content 

Rather than posting only image posts (video). Reels will give you more reach. Rather than your followers, it will help you reach your larger audience. Reels have the potential to get pushed towards non–followers more than regular photos.

Example: You can post about property tours, your success, and your experience.

If people like the pattern of your posting, eventually they will follow you.

2. Quality Content

Rather than random posts, post good content. It will bring more viewers and followers. That is the reason we say “Quantity is not quality”.

You should focus on posting good-quality content at least once a week, rather than four bad videos a week.

The first element that is important in your content is a good topic, a clear message that your audience can relate to.

Next comes the authenticity, editing, and a clear call to action. Better videography and editing also matter as they attract the audience with clear visuals.

3. Pay Attention to the Algorithm.

You need to post what your audience wants to see. You need to make content according to the market.

To make the best Instagram post ideas for real estate, you need to stay updated about the latest trends in real estate.

4. Have a Schedule

The way quantity matters, quality also matters. Now that you have worked on the quality, you should think about how many videos you should post in a week.

If you are a new user, you need to post regularly. But at this point, the most important thing that you should keep in mind is being consistent.

Whether you post once a week or 5 times a week, all you need to do is be consistent with your posting content.

If you are consistent, it helps the Instagram algorithm to categorize your page, even if it will bring good engagement to your content.

Bonus point:- You do not need to worry about being consistent. Indzu is here to make your work much easier.  

All you need is to add your website, select the topic, and boom, your content is ready. You can even manually create a post and upload your UGC (user-generated content).

Indzu will also help you with your content caption generator.

So, once you’re ready with your content, click that “schedule” button, select your date and time. Then you are good to go.

5. Stick to what you know.

People will be more likely to follow someone who is an expert, but it’s okay if you are not. Just focus on creating content in the areas you are truly good at.

For Example, do not share content on a specific property if you have never sold it.

Do not share on real estate market advice if you have not experienced it firsthand.

Sum up

Instagram is a powerful tool for real estate agents. It gives you the opportunity to reach a wide audience.

You can use different content formats on Instagram to showcase listings in a visually appealing and engaging way. Other content formats such as reels, photos(carousel posts), stories, highlights, and live. You can create a good content strategy that will inform, entertain, and build trust with your clients.

Explore the 60 + real estate Instagram post ideas. We have divided it into Property Showcase and listing, Educational and Tips for Buyers and sellers, Local Content and Community Posts, Clients and Business Related, Fun and Engagement Posts.

Remember that it’s not only about posting. Take care of the content quality (post what your audience wants to see). Post video rather than images. Stick to what you know. Be consistent while posting; it’s better to schedule the post when you have a hectic day.

And to solve your problem in creating or scheduling Instagram post ideas for real estate, explore Indzu. It will help you to create amazing posts within minutes and help you to schedule them. It will also help you to generate a caption for your content.

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