LinkedIn is the largest platform for Professional Networking and follows a unique usage pattern distinct from other social networks on Sundays. If you are looking for the best time to post on LinkedIn on Sunday, you will be surprised to know that late morning posts still have the potential to reach more audience than weekday posts. But what type of content is best for Sunday? Who is online on LinkedIn on Sunday? Is Sunday a good time to post on LinkedIn?
Here are the answers to all your queries on the best time to post on LinkedIn on a Sunday.
Are people on LinkedIn on Sundays?
Yes, people do use LinkedIn on Sundays, but the frequency is less. Many professionals use this day for various reasons. Some use this day for planning their week, catching up on missed updates, or building networks.
While Sunday is never considered the best day to post on LinkedIn, professionals still check out LinkedIn. A few studies have confirmed that people prefer checking their LinkedIn for updates and planning for the week ahead. Most Professionals set goals and plan their activities on Sundays. By strategically posting on Sunday, your brand can catch the attention of your audience during this preparatory phase.
Best time to post on LinkedIn on Sunday
The best times to post on LinkedIn during the weekends generally fall between mid-morning and early afternoon hours.
The Prime hour to post on LinkedIn on Sunday
Late mornings, usually between 10 AM and 12 PM, have a great chance to impress people, as many want to enjoy a leisurely morning. They settle with a cup of coffee to review the week ahead and are most likely to browse through LinkedIn. It is a great chance for brands to gain more engagement on a Sunday.
Those who miss the late morning sessions can always post during the early afternoon sessions between 1 PM and 3 PM. Early afternoon posts allow your post to remain visible on the feed. As people begin to wind down, they have a great chance to be read and liked.
Audience Behavior Analysis on a Sunday at the LinkedIn Platform
The best time to post on LinkedIn on Sunday will vary depending on time zone, industry, and the demographic of your connections.
By scheduling your post between 10 AM and 12 PM on Sundays, you are increasing the likelihood of reaching professionals who are catching up before Monday’s rush.
Here are some tips to better tailor your approach:
- Use LinkedIn Analytics or Social media management tools like ZU AI to identify the time when your audience is most active. Review these metrics regularly and fine-tune your posting schedule.
- Different industries have different posting patterns and audience engagement. For example, people in the tech sector might be more inclined to check out LinkedIn later in the evening, while education sector professionals prefer late Sunday mornings.
- Similarly, test posting at different times to understand what garners the most engagement. Over a period, you will be able to discern patterns and optimize your schedule accordingly.
What Truly Drives Engagement: Content Quality or Quantity?
Timing is crucial, but what is more important is the content quality and relevance. On Sunday, people prefer thought leadership articles, Inspirational content, and Career advancement posts. They also prefer long-form posts and success stories. Check out what’s trending in your niche and post
- Thought Leadership Articles
- Inspirational posts
- Career advancement posts
- Skill Development posts.
- Industry Trends post.
General Guide on the Best Time to Post on LinkedIn on Sunday
| Time Slot (Local Time) | Reason for Posting | What to Post? |
|---|---|---|
| 6 AM – 8 AM | Early risers check LinkedIn before the day properly begins. Lower competition. | Short motivational post, short videos. |
| 10 AM – 12 PM | Great time to relax with a cup of coffee and prepare for the week. Catch-up time. | Thought-leadership posts, articles, and career enhancement posts. |
| 1 PM – 3 PM | Post-lunch slot. | Engagement questions with preparation for the next week. |
| > 3 PM | Avoid this time on Sunday. | If you have a good audience for Sunday posts, share. |
If your post content is consumed and shared, your Sunday LinkedIn posts are a game-changer. Even a clear and well-planned Sunday post will enhance your engagement on the LinkedIn platform. The Best Time to Post on LinkedIn on Sunday is between 10 AM and 12 PM. Having issues scheduling Sunday posts? Try Indzu social for social media management and scheduling needs.
Frequently Asked Questions
Q. Does the type of content matter more on Sunday?Ans. Yes, LinkedIn Sunday posts need more attention as only a limited people are online. Some research has confirmed that long-form posts, thought-leadership articles, and career guidance posts are much liked by professionals.
How can I test the best time for my audience on Sunday?Ans. Follow these steps to identify your best posting time on LinkedIn on Sunday
- Pick 2-3 Sunday time slots over 4 to 6 weeks.
- Post similar content on these slots.
- Monitor LinkedIn post metrics such as clicks, views, comments, reactions, and reposts.
- Use LinkedIn Analytics or ZU AI to compare performance.
- Choose the time slot that generates consistent engagement for your brand.
Ans. If you share your content at the optimal time, Sundays are a good day too. Always aim for a morning post or an early afternoon post. It was observed that this time is used by the users to prepare for the week ahead. Though the overall activity is lower than on weekdays, Sundays still generate meaningful engagement.
Q. What is the 5-3-2 rule on LinkedIn?Ans. The 5-3-2 rule is a general rule for creating content on LinkedIn or other social media platforms. It suggests that out of ten posts, five posts must be relevant to your audience, three should be related to your niche, and two posts can be your own creations.
Q. What is the golden hour for LinkedIn posts?Ans. Golden hours are often referred to as the time when the majority of your audience is online. The hour when your engagement and visibility are at their peak. For weekdays, the golden hour falls between 8 AM and 10 AM. However, on Sundays, it can vary a little. The best time to post on LinkedIn on Sunday is between 10 AM and 12 PM.
Q. Is there really a best time to post on LinkedIn on Sunday?Ans. While Sunday is not known for high LinkedIn traffic, late morning to early afternoon generally yields better engagement. Your Sunday best times can vary between late morning and evening based on your audience’s habits. Consider conducting A/B tests and using analytic data with ZU AI to identify your golden hour on a Sunday on LinkedIn.
Q. Is it better to post at night on LinkedIn on Sunday?Ans. Nighttime posts on LinkedIn typically receive less engagement and are usually not recommended on any day. So, we suggest not posting on Sunday night.
Q. If I post on Sunday, what should I do afterward to maximize visibility?Ans. After posting your content, try to be very active for the next 2 hours. Respond quickly to comments. Early interaction helps algorithmically to draw more traffic to your post. Try to share or reshare your post a few hours later to re-kick your engagement. Finally, monitor the post for 2 days and identify post-performance strategically.
