Are you looking for the best time to post on LinkedIn on Thursday? Thursday is not quite the weekend, not quite midweek. It’s the “almost there, but still-in-the email mode” day for professionals who need a high caffeine level for dramatic productivity yet thinking about the weekend.
There is very little hype for Thursday as it quietly shows up, does its job, and never asks for applause. But, for most brands, Thursday is the best day to post on LinkedIn. Yes, you heard it right.
Working professionals have survived the chaos of the week and are done with sending reports, meetings, and mentally looking forward to Friday. The best time to post on LinkedIn is Thursday, as most people scroll through LinkedIn with coffee in one hand and curiosity on the other. They are ready to pause and think a little before their next Teams call.
Now, let us move to the data and statistics. According to several social media studies, Thursday posts consistently rack up higher engagement, averaging around 5.8%, which puts it just a step behind Wednesday. So yes, Thursdays are the second-best day posting on LinkedIn.
Apart from this blog, check our other blogs on Best time to post on LinkedIn from Monday to Sunday. We have done the heavy lift for you. If you want to more details, click here.
Why Thursday Deserves More Hype on LinkedIn
Thursdays are like your silent working buddy, who quietly gets things done. There is no drama or chaos, just pure productivity in the cards. At this point in the week, everyone’s brains are buzzing with ideas, reflection, and bits of thought that say, “Let’s wrap this up before Friday.”
The Psychology Behind Thursday Posts on LinkedIn
People behave differently on different days of the week, and LinkedIn is no exception. Most people want to complete their weekly target and at the same time plan for their weekend. Here’s why Thursday posts just click with the audience quickly.
- The Almost Their Mindset
By Thursday, most professionals are mentally done with the week. They are more open to motivational and reflective content. They are not looking for another sales or marketing strategy; they are looking for posts that make them feel real and refreshed.
- Reflection Window
Thursday triggers a natural sense of weekly reflection. Professionals begin to evaluate their week through their achievements, productivity rate, and they want things to wrap up smoothly.
As a brand, we aim for productivity tips, career growth reflections, and leadership lessons to spark thoughtful conversations and meaningful comments.
Our brain is subconsciously adapted for planning and week closure.
- Pre-Weekend Dopamine Rush
As your brain looks forward to rest and reward, it releases a small hit of dopamine. As a result, viewers are most likely to engage emotionally with content that can make you laugh, comment, or share things that resonate well with most people.
So, if your post carries humor, optimism, or encouragement, it rides your emotional wheel perfectly.
- I’ll Catch Up Today Energy
For Busy Professionals, Thursdays are when they finally take a breath and scroll through LinkedIn to catch up with the insights missed earlier this week.
It is one of the reasons why the best time to post on LinkedIn on Thursdays gains more engagement and impressions than other days.
- Social Peak
Psychologically, Thursdays hit a social high point. People are more responsive to networking and conversations. Most of them are easing out to “connection mode from “execution mode”. Thus, it is the best day to post on LinkedIn.
A research study analyzing over 1 million LinkedIn posts across 20 countries has found that Thursdays perform equally well as Wednesdays.
| Day | Average Engagement Rate | Top Industries Active |
|---|---|---|
| Monday | 4.0% | Tech, Consulting, and SaaS |
| Tuesday | 5.3% | — |
| Wednesday | 6.1% | Finance, Legal, and Engineering |
| Thursday | 5.8% | — |
| Friday | 4.2% | Lifestyle and Media |
Best Time to Post on LinkedIn on Thursdays
Alright, now that we know why Thursday works, let’s talk about when on Thursday it works best. Timing is very important to make your post go viral or hide among other posts shared on Thursday.
Your Thursday posts have to compete with a thousand other “almost–Friday” thoughts in the LinkedIn feed. Hence, brands must be extra cautious to identify the best time to post on LinkedIn on Thursday.
According to multiple research studies from social media analytics tools and LinkedIn’s own engagement data, here are the good, better, and best times to post on LinkedIn on Thursdays
| Best Time to Post | Engagement Level | Best For |
|---|---|---|
| 8 AM – 10 AM | ⭐⭐⭐⭐⭐ | Professionals who start their day early check LinkedIn before work. This is the time of peak visibility on Thursday. |
| 12 PM – 1 PM | ⭐⭐⭐⭐ | Motivational posts and career insights perform well during lunch breaks. This is the second-best time to post on LinkedIn on Thursday. |
| 4 PM – 6 PM | ⭐⭐⭐ | It’s the final window of the day when professionals wind down and are open to inspirational or reflective content. |
It is always best to schedule your content between 9 AM to 10 AM so that your audience will not miss your post.
What Type of Content Performs Best on Thursdays
Most professionals set 50% of their mind on work and 50% on weekend plans. These psychological patterns must be reflected in your posts. Here are some content types that will generate more impressions and comments.
- Motivational Stories or Lessons Learned
On Thursdays, professionals are mentally checking their weekly scorecard. And they are drained of the workload and are anxiously looking forward to the weekend. Hence, try motivational, reflective, and experience-driven content for your posts.
Hint: Add a personal story or small takeaway that feels relatable, not preachy.
- Industry Insights with a touch of Personality
If you think of a day when professionals will have enough mental space to read and think and avoid scrolling, it’s Thursday. Post trend updates, industry insights, and thought leadership content.
Tip: End your post with a question to trigger your audience to share their views.
- Light Humor and Relatable Content
Thursdays, though, are one of the hardest days of the week; professionals need some space to loosen up, and a good laugh benefits them. Memes, witty one-liners about workspace, and GIFs about work chaos are a good choice.
- Polls and Conversational Starter Posts
Polls and opinion-based posts tap into people’s curiosity and require only a little effort to participate. As professionals are more willing to engage, comment, and share their thoughts on Thursday, keep questions light and conversational.
- Behind-the-scenes and Team Stories for Thursdays
Thursdays are show days for most brands. Top brands create posts that reveal team culture, milestones, or behind-the-scenes glimpses to make everyone feel warm and human (exactly!!!).
If people need real connection posts, create one.
- More Infographics and Mini guides as Carousels
As people browse between meetings on LinkedIn, create quick, visually digestible posts for Thursdays. Create infographics, how-to guides, and carousels for summarizing your thoughts and insights.
Tip: Use a simple layout, clean typography, and excellent concept with one takeaway.
- Gratitude and Celebration Posts
Thursday is also a natural day to acknowledge wins big or small. Sharing team achievements, milestone reflections, or client success stories creates emotional connection and credibility. A great opportunity to build relationships and spark engagement.
Thursday is about sharing values wrapped in emotion.
What not to Post on LinkedIn on Thursdays
Not all content hits the mark on Thursdays. Though Thursdays get more attention than other days, only a few types of content seem to be best for posts.
- Heavy Sales Pitches: Avoid heavy sales pitches on Thursdays. Relax, it is just a day to share your BTS and success stories. Forget Aggressive Marketing these days.
- Overly Technical Articles: With a weekend ahead in 24 hours, nobody needs a technical article on their feed. Avoid them.
- Negative or Complaining Posts: Positivity and progress of the brand should be discussed for more engagement. Avoid negative or complaining posts.
Wrapping Up
Be it any time of the day, LinkedIn generates excellent traffic and better sales options for brands if posts are shared at the right time. Our ZU AI tool has excellent features to create, schedule, and track your post-performance in a single dashboard. If you are looking for a tool that can eliminate the need for a digital marketing agency for less than 50 cents per day, you are at the right platform. Try our post generator tool today.
FAQs:
What is the single best time to post on LinkedIn on Thursday?
The 9 AM to 10 AM window is the golden hour when engagement peaks across most industries.
Does it matter if I post late in the day?
Yes, posts shared after 6 PM underperformed in all categories on Thursday.
Is Thursday a good day to post motivational content on LinkedIn?
Yes. Thursday is the perfect day to post motivational and inspirational content on LinkedIn.
What should I avoid posting on LinkedIn on Thursday?
Avoid posting promotional and sales content. Similarly, avoid negative posts. Prefer engaging content that matches the inspirational mood of the audience.
How do short videos perform on LinkedIn Thursdays?
Short, value-driven videos (probably under 90 seconds) with quick tips or career guidance, or BTS content perform well on Thursdays on LinkedIn.
