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Do you often wonder how people lived earlier without phones or the Internet? Would you like to understand the journey from traditional modes of communication to the digital era? Let us discuss and understand the Evolution of Social Media: Then vs. Now.
Earlier, humans would gather at an institution and convey important messages. As humans evolved, multiple channels of communication started.
And today, in 2025, approximately 67.5% of the whole population has internet access, and 95% of the internet users worldwide use social media. And many successful businesses use smart tools to handle their social media. Isn’t it surprising to see this drastic change?
In this blog, we will understand the whole timeline of digital tools development and especially see how one tool accentuated the growth of other tools.
Development of mass communication modes.
Did you know that newspapers started in the 15th century? They built a channel for radio, and radio paved the way for television.
1605 | 1st newspaper launched in the German language |
1896 | 1st Radio message was sent in the UK |
1925 | Television was invented |
Pre-Social Media Times
1971 |
The First Email was sent on ARPANET (precursor of the Internet) |
1978 |
A BBS, or Bulletin Board System, was launched where people could Connect with the online community using a modem and a phone line |
While all these data would seem insignificant but they paved the way for social media to be developed.
The Rise of Social Media
Talkomatic can be said to be an ancestor of WhatsApp (jokingly). Neither of the platforms is related, but the point to be noted is that even in 1973, a chatting system was present.
1973 |
Talkomatic |
A group chat system was launched on PLATO (a closed, proprietary network ) |
1991 |
www (World Wide Web) was publicly available |
The Internet was publicly available |
1995 |
Classsmates.com was launched |
a social networking website to connect with old classmates |
1997 |
Six Degrees.com was launched |
First modern-style social network with profiles and friend lists |
2002 |
Friendster was launched as a social networking site |
A social networking website to help people meet new friends online |
2003 |
My Space was launched |
A modern-style social network with customizable profiles, background music, glittery graphics, and friend lists |
2003 |
LinkedIn was launched |
2004 |
Facebook was developed at Harvard University and was open to Harvard students only |
2004 |
Orkut was launched by Google |
2005 |
YouTube was introduced by Google |
2006 |
Twitter was launched |
2006 |
Facebook was made available to the Public |
2007 |
The iPhone came out with internet access, and people could access the Internet and use social media websites. |
2007 |
Facebook started the news feed |
2008 |
Facebook outgrows MySpace |
2009 |
WhatsApp was launched |
2010 |
Instagram was launched |
We learnt all the famous launches in the era of the 2000s, now let us see how they expanded voraciously to capture the market and people’s minds.
2011 |
Snapchat added vanishing messages |
2012 |
Facebook purchases Instagram |
2013 |
Vine’s short video feature starts trending. Vine is acquired by Twitter before launch |
2014 |
Facebook purchases WhatsApp |
2015 |
Twitter launches “Periscope”, a live streaming app |
2016 |
Instagram launches “Stories” |
2016 |
Facebook Live expands |
2017 |
ByteDance acquires Musical.ly, merging it into TikTok |
2018 |
Instagram IGTV is introduced |
2020 |
The COVID pandemic hits and pushes people to use more social media |
2021 |
Facebook rebrands to META |
2021 |
YouTube Shorts was launched worldwide |
2022 |
Twitter is acquired by Elon Musk |
2023 |
Threads was launched by META |
2023 |
Rise of AI influencers and chatbots in social media |
2024 |
Use of social media as a shopping hub |
You might think that the AI usage and hype are a recent phenomenon, but it is not. The AI era started in the 1980s.
In those times, people wanted to integrate AI into computers so that computers could work faster.
XCON was designed in the 1980s to help computers select to automate the configuration of VAX computers based on customer requirements.
But, after many years, when everyone understood the power of AI, social media also started utilizing it.
Year |
Platform(s) |
AI Development / Usage |
2006 |
Twitter, Facebook, Netflix |
Early adoption of AI for advertising and user experience (UX) algorithms. |
2008 |
|
AI is used for friend recommendations and basic ad targeting. |
2010s |
|
Introduced facial recognition for auto-tagging friends in photos. |
2015 |
Twitter, Instagram, LinkedIn |
Twitter expanded AI algorithms; Facebook’s acquisition of Instagram led to AI integration. LinkedIn implemented AI-driven content curation and networking suggestions. |
2017 |
|
AI chatbots began developing their own negotiation language, beyond human programming. |
2017 |
TikTok |
Launched with the most advanced AI-powered content recommendation algorithm at the time. |
2018 |
|
Launched AI-driven recommendations and Ads |
2020 |
TikTok, FB, Instagram, WhatsApp |
Use of AI to filter out misinformation and combat false information |
2021 |
Reddit, LinkedIn |
Use of AI to give content summaries. LinkedIn started using AI for profile detection |
2023 |
Snapchat |
Started chatbot using OpenAI |
2025 |
Almost all the social media platforms |
Using AI for content moderation, personalization, content creation, and detection of AI content |
Wherever people gather, there is a marketing opportunity. That is why so many businesses try to draw the masses to themselves.
If you go through The Evolution of Social Media: Then vs. Now, you will understand that mass communication was created so that marketing could enhance and support business growth only.
Platform |
Year Ads Launched with format |
|
2004 (Flyers), 2007 (Ads Platform) |
YouTube |
2007- Display Ads 2008- Video Ads |
|
2010- Promoted Tweets |
|
2013- Sponsored posts 2017- Story Ads |
Snapchat |
2014- Video Ads |
|
2008- Display Ads |
|
2014- Sponsored Pins |
In the year 2012 |
Coca-Cola Ad Campaign – Share a Coke (where people could share a customized Coke can virtually with their friends) |
Ø 39% increase in Coca-Cola fans on Facebook Ø 870% increase in Facebook traffic Ø 76,000 virtual cans were shared online Ø 378,000 custom Coke cans were printed across Australia. |
First Influencers Known |
Platforms |
Tila Tequila |
My Space |
PewDiePie |
YouTube |
Chiara Ferragni |
|
Some of the earliest bloggers are
This trend gave rise to user-generated Content.
In 2020 |
Global Market Value (USD) was ≈ 10 billion |
By 2030 |
Global Market Value (USD) is estimated ≈ at 30 billion |
Today, social media does not seem to be saturating, even though it has reached the break-even point. Because innovations and new human needs are arising daily, let us see how new technologies are planning to satisfy human needs.
AI To Run Ads and Track Postings
More and more AI tools have come up in the market. The year 2025 can be said to be the era of AI.
And did you know that there are speculations that OpenAI may launch its social media?
Today, all social media platforms have integrated AI into their platforms. It is predicted that shortly.
It will be able to detect the company’s logo and keep track. It will also see how people are responding to the Content.
Risk of Deep Fake Videos
More and more deepfake videos will start to surface. This might be cool but scary. It will increase the risk of fraud and fake news.
Decentralization of Social Media
A few companies, such as Meta, X, and Google, among others, dominate the social media industry. They have complete control over users’ data. Now this can change in the coming years.
Platforms like Bluesky, BeReal, and Mastodon have shown that people like online spaces that are democratic and transparent.
Rise of Genuine Content
AI profiles, AI Handles, and AI are all over the place. Careless content creation and low-quality Content have made users unfollow creators.
This will bring a wave of genuine content creation. Creators and brands will focus on authenticity and genuine connection.
Enhancement of social commerce.
Slowly, we will see more of social media merging into e-commerce. Changes like:
1. What was the first social media platform?
Six Degrees.com was the first social media platform.
Six Degrees.com |
Launched in 1997 |
Allowed users to list friends, family members, and acquaintances, whether registered on the site or not. External contacts are invited to join |
Created by Andrew Weinreich
|
2. Who invented social media?
Andrew Weinreich is called the “ Father of social media”. He created Six Degrees.com and became the trailblazer of social networking.
3. What are the advantages and disadvantages of social media?
This table shows the advantages and disadvantages of social media.
Advantages |
Disadvantages |
Gives access to anyone to increase their connectivity |
There are so many people and so much content on social media that it gives you endless options—this makes it easy to spend a lot of time scrolling without even realizing it. |
It is free and easy to use |
As it can be used by anyone, random people use it and post many fake things, and spread misinformation |
People can stay connected with loved ones and can also access news around the world |
It is addictive and disrupts anyone’s daily life. It can induce fear, complexity, and insecurities in anyone’s mind |
People can advertise themselves, their services, or their businesses on social media |
Companies watch how people behave on social media. In the past, there have been cases where users’ privacy was broken and their data was leaked. |
People can establish themselves, build their following on social media |
There is to much competition on social media. A business or creator has to put a lot of effort into gaining traction from social media. |
Approximately 65 % of the world population uses social media. That is about 5.2 billion people. This is huge. And despite the disadvantages, it will remain a part of our lives.
4. How is social media different from traditional media?
Social Media |
Traditional media |
Encourages communication from both sides |
One-way communication |
More penetration |
Limited to countries or regions |
Anyone can be an author, creator, or influencer |
Professionals and authorized people are allowed to produce content |
It can target audience has personalized features like an algorithm that shows content according to the user |
No personalization, content is shown to everyone. |
Content can be edited after publishing |
Cannot be edited after publishing |
It is cost-effective |
It is costly |
Less trustable |
More Trustworthy |
Targeted advertising |
Same advertisement for all |
After reading this blog, you can understand the Evolution of Social Media: Then vs. Now. Mainly, the journey was fuelled by a common person’s need.
We understand that not everything is good about this evolution. Its addictive algorithm, data leaks, privacy concerns, fake news, and random and low-quality Content have impacted us negatively.
But as we mentioned, approximately 5.2 billion people use social media, and that is huge. If you are a business, a creator, or anyone who wants to reach people, it is an excellent opportunity.
That is why it is important to manage social media along with its pros and cons. We have many blogs on the minor tweaks that can help you manage your social media. Along with that, we also have the data of all social media platforms’ essential parameters.
Do not miss them if you want to roar on social media.
Lisha Sahoo | Content Writer at INDZU, A movie buff, philosopher at heart, and 200% emotion-powered. Either lost in her own universe of deep thoughts or keenly observing the world around her, she turns everyday moments into stories
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