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If you see your friend subscribing to LinkedIn Premium and wonder if you could manage with a basic LinkedIn account, why do others take LinkedIn Premium? Is LinkedIn Premium worth it? In this blog, we will explore everything related to LinkedIn Premium. Why do businesses invest in it? What additional benefits can it offer users? Will it bring more career opportunities or engagement?
LinkedIn Premium is a subscription-based service offered by LinkedIn. It provides users with unique features that enable them to do much more with LinkedIn.
(Similar to subscription models for platforms like Amazon and Netflix, LinkedIn Premium unlocks many benefits. However, unlike entertainment services, LinkedIn Premium is designed to help users advance their careers, expand their professional network, and help in sales and recruitment processes.
LinkedIn has many subscription plans designed for career, business, learning, and recruitment.
In total, LinkedIn has six subscription plans.
Plan Name | Suitable For |
LinkedIn Premium Career | Job seekers looking to boost visibility, connect with recruiters, and gain insights into job postings. |
LinkedIn Premium Business | Professionals and small business owners aiming to grow their network, view unlimited profiles, and gain insights on companies. |
LinkedIn Sales Navigator | Sales professionals who want to generate leads, build relationships, and manage prospects effectively. |
LinkedIn Premium Company Page | Businesses and brands that want to enhance their company presence, promote content, and engage with followers. |
LinkedIn Recruiter Lite | Recruiters and hiring managers who need advanced search tools to find and connect with potential candidates. |
LinkedIn Learning | Individuals or teams seeking to improve their professional skills through online courses and certifications. |
Feature |
Description |
Learning Courses |
You can access 22,000+ LinkedIn courses. |
Private Browsing |
You can browse other profiles privately, but you’ll still be able to see who has viewed your profile. |
Applicant Insights |
With this feature, you can learn the difference between your profile and those of other applicants for a job posting. It offers aggregated information on applicants’ seniority levels, educational backgrounds, and locations—helping you understand the competition. |
Know Who Is Viewing Your Profile |
You can see who is interested in your profile and visiting it. You can access data from up to 365 days in the past. |
InMail Credits |
You get up to · 5 InMail credits/per month (for LinkedIn Premium Career) · 15 InMail credits/ per month, (for Premium Business ) · 50 InMail credits/ per month, (For Sales Navigator Core) · 30 InMail credits/per month, (For Recruiter Lite) allowing you to message people even if you are not connected with them on LinkedIn. |
AI Tool Assistance |
1. You can draft your posts using AI. 2. You can create your resume and cover letter with AI assistance. 3. AI-powered tools can help enhance your profile. |
Top Choice Jobs |
While applying for jobs, you can mark up to 3 jobs per month as “Top Choice,” which increases your chances of standing out. |
Business Insight |
LinkedIn provides business insights such as: • Total employee count • Employee distribution and headcount • New hires • Notable alumni • Total job openings, etc. |
Custom Button |
You can add a custom button to your LinkedIn profile to create a call-to-action or showcase an achievement. The button can link to a relevant URL, such as your portfolio, website, or a specific accomplishment. |
Premium Service Page Feature |
• You can receive potential client requests when LinkedIn matches you as a suitable service provider. • You can add a “Request Services” button to help clients discover your offerings. • You can also include additional details such as service descriptions, ratings, and your most recent four or five-star review. |
Advanced Search |
• Search beyond your connections for a broader reach. • Save your searches and revisit them later. • View unlimited profiles. |
Standalone Sales Interface |
You get a dedicated workspace for sales activities. |
Custom Lead & Account List |
You can create • Lead lists (specific targeting) • Account lists • Matching leads to accounts |
Lead Recommendations and Saved Leads |
You receive a list of 100 recommended leads and can save them at the account level. |
Real-Time Updates and Alerts |
You receive push notifications for updates such as: • Competitor price changes • Client purchases • New leads entering the sales funnel |
Recruiting-Specific Design |
LinkedIn provides tools specifically for recruiters to manage and streamline the hiring process. |
Automatic Candidate Tracking |
LinkedIn automatically tracks candidates contacted during the hiring process. |
Integrated Hiring |
LinkedIn integrates your Applicant Tracking System (ATS) and other hiring tools, making the process smoother and easier to manage. |
Smart Suggestions |
Based on your activity, LinkedIn suggests 25 candidates daily for your hiring needs. |
Who’s Visited My Page |
You can see who has visited your LinkedIn company page. |
Custom Testimonial |
You can create a custom testimonial with a personalized statement and image, displayed at the top of your company page. |
Credibility Highlights |
You can showcase your · Company’s credibility · Unique features · Certifications, and USPs on your page. |
Auto-invite Content Engagers and Invite Followers of Similar Pages |
Grow your followers by automatically inviting members who engage with your content to follow your page. |
Plan |
Monthly Price |
Yearly Price |
Premium Career |
$29.99 |
$239.00 |
Premium Business |
$59.99 |
$575.88 |
Sales Navigator |
$79.99 |
$779.88 |
Recruiter Lite |
$119.95 |
$1,439.40 |
LinkedIn Premium Company Page |
$99.99 |
$839.88 |
LinkedIn Learning (Annual Plan) |
$26.99 |
$323.88 |
LinkedIn Learning (Monthly Plan) |
$39.99 |
N/A |
LinkedIn Learning for Teams (2-20 members, per seat) |
N/A |
$379.88 |
1. LinkedIn Learning
2. LinkedIn Career
Pro
LinkedIn has subscription plans like
1. LinkedIn Business Premium
2. LinkedIn Sales Navigator
3. LinkedIn Premium Company Page
Designed for networking and business purposes.
With these plans, you get everything related to your LinkedIn career, along with a custom button, business insights, a premium service page feature, and a top-choice job.
ProAlong with LinkedIn’s high-quality course content, a person gets access to several features, like business insight, and one can know competitor strengths like
If you haven’t used LinkedIn Premium before, it’s free for the first month.
Note-
You can also connect with LinkedIn members on LinkedIn, chat with them, and ask for a LinkedIn premium trial for free.
Although LinkedIn Premium cannot guarantee any job, it gives candidates a better edge than normal candidates as they can easily upskill themselves with LinkedIn Learning, make better resumes, enhance their profile, compare themselves with other candidates, and do advanced searches.
Yes, people take you more seriously when you have a premium tag on your business page or profile. Also, LinkedIn gives you features like
All these features help in enhancing your page and getting more views.
LinkedIn can limit your connection requests to up to 100 /week if you are a new user.
However, once your followers grow on LinkedIn, that limit is expanded.
To be on the safe side, you should send 20-25 connection requests only daily.
Yes, it is worth it for software engineers. LinkedIn Learning can give access to 22,000+ courses, and LinkedIn business can help with networking. This can be a great opportunity for software engineers.
LinkedIn Learning is the cheapest plan out of all plans. It gives you access to 22000+ courses.
In this blog, we have listed the pros and cons of LinkedIn Premium. Now, you can decide whether it is worth it.
Lisha Sahoo | Content Writer at INDZU, A movie buff, philosopher at heart, and 200% emotion-powered. Either lost in her own universe of deep thoughts or keenly observing the world around her, she turns everyday moments into stories
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