100+ Killer Social Media Content Ideas

Over 90% of businesses are online on Facebook, but posts? Too often, its the same old recycled content that users scroll past without a second glance.

With 3+ billion monthly users on the platform, the opportunity is massive. Your brand just needs the right spark.

Here are 100+ killer social media post ideas to use during the content crisis and show up with fresh, scroll-stopping creativity!

1. Social Media Content Ideas for Engagement Boosters

Engagement boost posts are designed to spark conversations, comments, and quick-fire interactions. These posts will encourage your audience to actively participate instead of passively scrolling:

1. Fill in the blank posts ( e.g. ” if I had $1 million I would _____ “).
2. Polls: While Facebook offers built-in polls, I find running them manually works best for boosting engagement. ( e.g. “Which of these books is your favorite?”)

3. Questions: Post simple, basic questions that your followers can answer quickly.
4. Link to a controversial blog post: There’s nothing better for eliciting engagement than a little controversy. Some blogs bring mixed comments to the brand. You can create a debate on that blog and thus gain more clicks and impressions. A little controversy is good for social media.
5. Ask for reviews or testimonials: Eliciting reviews from fans or followers is one of the best ways to get testimonials you can use as social proof on your website.
6. Fan photos: Search for hashtags related to your business or products, and share a customer photo on Facebook, Instagram or Pinterest.
7. Share random tips: Periodically post a random tip or trick your followers would find useful.

Hint: using random tip numbers adds interest to your post (e.g. Tip #256: __________)

8. Provide a recommendation: Share the love by recommending a business you’ve worked with successfully in the past.
9. Ask for advice: Pose a hypothetical question and ask your followers what they would do in that situation.
   
10. Share popular Reddit topic: Visit Reddit’s Trending Subreddit page to find popular and trending topics to post about.
11. Recommend someone else to follow on social media: Share a link to someone else’s social media profile and encourage your fans to ‘like’ or follow them.
12. Hold a photo contest: Ask for photo submissions and then get your fans to vote. Share the winning photos, too! (#PhotoOfTheMonth)
13. Share a trending Twitter topic: Use Topsy to find content that’s popular and trending on Twitter. (#TrendingToday)
14. ‘Caption this’: Post a photo and ask your fans to come up with creative or funny captions. And then repost with new captions and tag the winner’s comment.
15. Hold a debate on social media: This can go downhill pretty quickly, so be sure to stay on top of it!
16. Ask for questions: Let your fans ask you anything.
17. Post a controversial view: Play devil’s advocate, but tread carefully.
18. Post a ‘truth or fiction’ question: Let your fans guess whether it’s the truth or a myth.
19. Fan of the month: Acknowledge your brand ambassadors and let them know they’re appreciated.
20. Hold a flash sale: Create a limited-time coupon and share it on your social media.
21. Celebrate odd holidays: For instance, did you know June 17 is Apple Strudel Day? Use a tool like Days of the Year to find out what today’s holiday is.
22. Share country-specific holidays: Wish your followers from around the world happy holidays (a full list of worldwide holidays can be found here).
23. Hold a giveaway: This can be as simple as asking your fans or followers to comment to enter.
24. Start a conversation with an industry leader: Tag or mention an industry guru in a post (just be aware you might be left hanging!).
25. Make an industry prediction: Speculate on what’s in store for your niche or industry.
26. Ask your fans for content ideas: Find out which issues or problems your fans need help with.
27. Hold a Q&A session: Promote a live Q&A period where you’ll answer fan questions.
28. Share an opinion: Your followers want to know you stand for something; don’t be afraid to take sides on an issue (as long as you can and do stand behind your views).
29. Respond to a tag or mention: See who’s been trying to get your attention and respond to them in a post.
30. Promote an industry-related event: This can either be a live or online event.

2. Social Media Content Ideas for Brand Personality and Human Connection

Use these social media post ideas to make your brand feel human.

1. Behind-the-scenes photos: Take candid shots of yourself, your employees, or snap a shot of your office or workspace.
2. Photos that have nothing to do with your products or business: Some photos convey the feeling behind your brand. These photos share an indirect positive message that attracts more followers. For instance, Starbucks shares photos on Instagram to associate their brand with sunshine, warmth, and good friends. It also kindles your memories associated with each feeling. (It’s not just COFFEE).
3. Random posts that show you’re a real person: For instance, what you had for dinner last night or what you’re doing this weekend.
4. A day in the life post: Give a recap of a typical day in the life of a graphic designer, author, CEO, etc.
5. Profile an employee: Let your followers know they’re dealing with real people.
6. Thank your fans: A simple thank you can go a long way to building connections with your fans.
7. Share pictures from a recent industry event: Don’t forget to use the event hashtag for maximum exposure.
8. Tell a story: Share a funny or interesting anecdote from your life.
9. Post a link to an employee bio: If you have bios on your site, post a link to help your fans get to know the brains behind your company.

3. Value – Driven & Educational Content

1. Quotes: Humorous, inspiring, or motivational quotes always perform well.
2. Post a link to an old blog post: There is nothing wrong with recycling, and old posts will gain new engagement, extending their life.
3. Link to a guest post: Share (or re-share) a link to a post you contributed to another site.
4. Share a helpful resource: If you’re truly concerned about sharing the most useful info with your followers, don’t be afraid to direct them to other people’s valuable content (not just your own).
5. Infographics: Create Infographics for topics that you find interesting in your brand or niche. Visual posts are more engaging than text posts.
6. Recommend a tool: Share a (preferably free) tool or resource you think your followers would find useful.
7. Share a favorite book: Similar to #23, share a book recommendation your fans or followers would appreciate.
8. Share a work/life balance tip: Your social media followers want to know you’re a real person with the same struggles as them. Share a tip you’ve learned for balancing work, life and family.
9. Share a Pinterest board: If your customers are on Pinterest (hint: if your demographic is educated, high-income females, they probably are), share a Pinterest board via Facebook or Twitter.
10. Latest company news: Anything changing in your business? New employee? New hours of operation? New product offering?
11. Promote a free download: This could be a plugin, white paper, e-book or anything else that would be useful for your audience.
12. Offer expert insights into a topic: This helps establish you as a thought leader in your field.
13. Do a post series: We do this on our blogs, why not on social media? Share a series of similar posts over a certain number of days.
14. Weekly roundup: Post a list of the ‘must read’ articles for the week.
15. Create and share a compilation of industry news stories: Flipboard is a great way to do this.
16. Host a Google+ hangout: Promote it through all your social media channels.
17. Post an expert quote: Ask an industry expert a question and post their answer on social media. This is great for getting retweets and shares.
18. Answer an FAQ: Have a question you get asked a lot? Answer it on social media.
19. Post a link to old newsletters: Recycle your newsletters and gain new subscribers at the same time.
20. Post a link to a helpful Facebook or LinkedIn group: If you know of a helpful resource on Facebook or LinkedIn, share a link with your fans.
21. Use your website analytics to find content ideas: Take a quick look through your analytics to find out which topics generate the most interest from your audience.
22. Answer a question from Quora: Find a relevant question on Quora and answer it on social media.
23. Share a chart: Share an interesting chart or graph that’s relevant to your audience.
24. Share a commercial: Post a commercial that would appeal to your fans or followers.

4. Social Media Content Ideas for  Social Proof and Trust Builders

Social proof posts will build credibility and show real results, real users, and real feedback. You can reassure your potential customers about your brand’s trustworthiness and loyalty through these posts.

1. Post a video testimonial: Share a video review, or better yet, ask your social media followers to submit their own video testimonials.
2. Recommend your favorite products: If you’re an e-commerce site, share a list of your top sellers or highest-rated products. If you’re a service provider, share a list of the products that help you succeed in your business.
3. Link to your most popular blog post: Give a brief intro to the post and explain why it’s your most read and shared post.
4. Link to a case study: Case studies are great for delivering useful info in a way that’s often more palatable and actionable than a standard blog post.
5. Share industry research: Post a link to and synopsis of research your fans would find useful.
6. Awards or accolades you’ve received: Just do this carefully…the idea is to build trust, not to brag.
7. Post a screenshot of a social media conversation (with permission): Add your own thoughts to the conversation.

5. Promotional Posts

1. Product Photos: Photos or images of your products are very important to bring more followers to your Pinterest or Instagram. Think about how you can add a unique angle to the shots ( e.g. an employee actually using the product, a customer- submitted photo, etc.).
2. Behind- the-scenes product shots: Manufacturing units can share photos of how things are being created and developed in different stages. It will increase the trust and loyalty to your brand. For instance, a tea company can show how their tea leaves are cultivated, their importance, and how the leaves are processed to increase the authenticity of their product. Customers really love to know more about what they are consuming every day.
3. Ask for input on your products: Your followers will love giving their thoughts on how to improve your products.
4. Recommend your favorite services and products to your customers: If you prefer a service that simplifies your work, recommend that to your followers.
5. Share a trending Google search: Visit Google’s Top Charts to find out what people are currently searching for; give your own spin on one of these topics.
6. Flash Sales for your Followers: Share a limited time deal or flash sales for your followers.
7. Promote someone else’s sale: Share a link to a coupon or sale from a complimentary (not competing) business.
8. Promote a free download to your products and services: This could be a free plugin or anything else that would be useful for your audience.
9. Post product recall notices: Keep your ear to the ground so you can be the first to share important safety information with your followers.
10. Offer a sneak peek: Whet your fans’ appetites by showing a sneak peek of an upcoming blog post, contest or product launch.
11. Teaser content: Posting a link to a blog post? Don’t reveal the punch line. This will usually increase your clickthrough’s.
12. Post a creative or unexpected use for your product: Be sure to also ask your fans for ideas.

6. Social Media Content Ideas for Community and Conversation Starters

With the following ideas, you can build a community. They open up discussions, rally people around shared interests, and strengthen your brand circle.

1. Photos related to a community or associated with people: Nothing connects to a community more than a group photo or a landmark photo. Be sure to share them to convey your respect to the community.
2. Share breaking industry news: Stay on top of what’s going on in your industry or niche by using Google Alerts.
3. Encourage your followers to support a cause: Post a link to an online fundraiser (and contribute to it).
4. Share (and ask for) predictions: For instance, “I predict that Germany will win the World Cup. Who do you think will win?”
5. Tag another Facebook page: Generate some good karma by helping to promote another business.
6. Use Facebook Interest lists for content ideas: See what topics are trending and share them with your fans, or use them to generate your own content.

7: Social Media Content Ideas for Visual Hooks and Creative Formats

1. Let Pinterest inspire you: Pinterest is a goldmine in terms of finding beautiful images you can share (particularly images with quotes). Just be sure to give proper credit.
2. Post a SlideShare presentation: If you want to find one that’s already proven to be popular, go to the ‘Trending in Social Media’ section at the bottom of the SlideShare homepage and post it with your thoughts.
3. Post a branded image: Post a funny or inspirational image with your logo or website URL on it.
4. Link to an industry-related IFTTT recipe: Haven’t heard of IFTTT (short for If This Then That)? You need to check it out. Then share a link to a recipe your followers will find useful.
5. Take a trip down memory lane: Share photos of old logos, websites, or your very first product.
6. Share a comic or meme: Getting your customers laughing with you is a great way to start building relationships.
7. Recommend a colleague on LinkedIn: Encourage your connections to reach out to someone who acts as a valuable resource for your business.
8. YouTube video: Find a cute or inspirational video and promote it to your fans or followers.
9. Offer a free e-book: Build your email list while generating some goodwill with your fans.
10. Get your employees to guest post: Have your employees take turns posting a ‘fun fact’ on Facebook or Twitter.
11. Post an excerpt from a blog post: Rather than just posting a link and summary of the post, cut and paste a particularly intriguing excerpt to pique your readers’ interest.
12. Post a photo collage: A tool like ZU AI can help you create one.
13. Link to a blog comment: Have a particularly helpful or controversial comment on your blog? Post a link and get your fans and followers to weigh in.
14. Find out what your competitors are sharing, and do it better: An easy way to do this is by using a tool like indzu social.

Wrapping Up Social Media Content Ideas

Push your handles – If you’re really looking to bump up those Twitter followers, you can’t be afraid to be a bit shameless. Speaking at a conference? Put your Twitter handle on the slideshow (heck, keep it in the corner for the entire presentation). Ordering new business cards? Better include that adorable handle! Join in on weekly hashtag themes like #ThrowbackThursday – If you want to build your social media following, you need to be an active participant in the community. This means posting regularly and also joining in on fun weekly social media traditions that already have a loyal audience. Show the kids how hip you can be! Keep social tabs on competitors – Facebook business pages allow you to follow other accounts via the Pages to Watch feature. Follow your competitors and see what they post, and which of their posts get the most shares and likes. See what works and follow their lead.

If you want more details on these, contact indzu social, your trusted partner for social media post ideas.