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You want to know all the hot and important updates of the world, but at the same time, you do not want to miss out on your favourite celebrities on social media. But how to do both at one time? Let us go to Twitter or “X”. It’s a combo of entertainment and news. But that is not only it, there are many interesting facts and stats about X that you would be amazed by. Let us cover all the interesting “X” (Twitter) statistics 2025 one by one.
Although Twitter’s name has changed to “X”, most of the users worldwide call it by its old name. Twitter has influenced the world for 11 years, and it will also continue its reign in the future.
Year/Period |
Tweets per Day |
Notes |
Early Launch | ~20,000 | In the first few months after launch |
2007 | ~60,000 | Boosted by popularity at South by Southwest (SXSW) conference |
2008 | ~300,000 | Continued steady growth |
Early 2010 | ~50,000,000 | Massive global adoption |
Year |
Event |
Details |
2013 | Twitter went public | Continued to expand as a publicly traded company |
2022 | Elon Musk took Twitter at $44 billion, made it private, and renamed it to X | Major rebranding and shift in company direction |
X (Twitter) Statistics for USA
Statistic |
Value / Insight |
Monthly active users in the U.S. | 50.5 million+ |
Total U.S. Twitter users (as of Feb 2025) | 103.96 million+ |
Share of tweets from the top 10% of U.S. users | 92% |
U.S. share of global Twitter user base | 14% |
U.S. adults using X/Twitter | 22% |
U.S. adults earning $100,000+ using X/Twitter | 29% |
U.S. teens using X/Twitter | 17% |
From this table, you can understand that Twitter is very popular among the USA teens and the affluent.
X (Twitter) Statistics Worldwide
Metric |
Value |
Monthly Active Users (MAUs) (As of Feb 2025) |
586 million+ |
Daily Active Users (DAUs) – ( According to X) |
200–250 million |
DAUs – Apptopia analysis (lower bound) |
~121 million |
Average App Opens per User (Monthly) |
120.4 times |
Average Monthly Time Spent |
3.7 hours |
Worldwide Twitter Users |
12.6% of all internet users |
Daily Usage Rank (Global) |
7th most-used social network |
Global Popularity Rank |
12th most popular social platform |
This table shows the Audience types of Twitter
Group |
Insight |
Parents | 39% of parents use X/Twitter |
Students | 1.5× more monthly active users than other platforms |
U.S. Teens | 17% of U.S. teens use X/Twitter |
United Kingdom |
93% population is aware of X/Twitter |
United Kingdom |
23 million+ residents on X/Twitter |
Interest Category |
Users Interested |
Dogs |
235 million |
Cats |
41.6 million |
Metric / Activity |
Value |
Number of posts (daily basis) |
500 Million |
Daily Post Impressions |
~100 billion |
Long-form Posts published Daily |
150,000 |
Daily Impressions on Long-form posts |
Approx 3 Billion |
Hashtags Tweeted Daily |
125 million |
Spaces Created in 2024 |
5 million+ |
Daily Community Joins |
70,000 |
New Signups per Day |
1.5 million |
New Accounts Created per Day |
500,000 |
Monthly Platform Check-ins |
96% of users |
Weekly Platform Check-ins |
84% of users |
Daily Platform Check-ins |
52% of users |
Date |
Daily active users worldwide |
Q1 2017 |
109 million |
Q2 2017 |
110 million |
Q3 2017 |
114 million |
Q4 2017 |
115 million |
Q1 2018 |
120 million |
Q2 2018 |
122 million |
Q3 2018 |
124 million |
Q4 2018 |
126 million |
Q1 2019 |
134 million |
Q2 2019 |
139 million |
Q3 2019 |
145 million |
Q4 2019 |
152 million |
Q1 2020 |
166 million |
Q2 2020 |
186 million |
Q3 2020 |
187 million |
Q4 2020 |
192 million |
Q1 2021 |
199 million |
Q2 2021 |
206 million |
Q3 2021 |
211 million |
Q4 2021 |
217 million |
Q1 2012 |
229 million |
Q2 2012 |
237.8 million |
October 2022* |
257.8 million |
November 2022* |
259.4 million |
September 2023* |
225 million (revised – 245 million) |
Platform |
% of X Users Also Using It |
88.1% |
|
81.2% |
|
YouTube |
80.8% |
Discord |
69.3% |
66.4% |
Metric / Segment |
Value |
Notes |
Total Visits (Feb 2025) | 4.83 billion | Increased from 4.78B the previous month |
Total Visits (Previous Record) | ~0.5 billion | 87% of these were on mobile |
Hits from Direct Traffic | 3.57 billion | Out of total recorded visits |
Direct Traffic Share | 74% | Accounts for the majority of visits |
Mobile Visits (Volume) | 2.67 billion | Total visits via mobile devices |
Mobile Visits (Share) | 55.36% | Indicates mobile-dominant usage |
Desktop Visits (Volume) | 2.16 billion | Visits from non-mobile devices |
Desktop Visits (Share) | 44.64% | Secondary to mobile |
Region |
Active Users |
% of Global Total |
Northern America | 115 million |
19.6% |
Eastern Asia | 102 million |
17.4% |
South-Eastern Asia | 73.5 million |
12.5% |
Western Europe | 52.2 million |
8.9% |
Western Asia | 50.0 million |
8.5% |
Southern America | 39.1 million |
6.7% |
Northern Europe | 33.0 million |
5.6% |
Southern Asia | 29.0 million |
4.9% |
Central America | 20.3 million |
3.5% |
Southern Europe | 21.8 million |
3.7% |
Eastern Europe | 12.9 million |
2.2% |
Western Africa | 9.85 million |
1.7% |
Northern Africa | 8.40 million |
1.4% |
Oceania | 6.29 million |
1.1% |
Eastern Africa | 5.57 million |
1.0% |
Southern Africa | 3.37 million |
0.6% |
Caribbean | 2.51 million |
0.4% |
Central Asia | 781 thousand |
0.1% |
Middle Africa | 658 thousand |
0.1% |
Time spent on (X)Twitter by other countries.
Country |
App Opens per User (Monthly) |
Japan |
211.1 times |
Indonesia |
194.5 times |
Finland |
181.2 times |
Male users: Female users | 2:1 (approx. ratio) |
Age group |
Share |
18-24 |
28.8% |
25-34 |
29.58% |
35-44 |
17.88% |
45-54 |
11.47% |
55-64 |
7.54% |
65+ |
4.83% |
Here is a table showing how people of different age group think of Twitter
Opinion of X | 18-34 | 35-44 | 45-64 | 65+ |
Very Favorable | 16% | 11% | 6% | 3% |
Somewhat Favorable | 25% | 27% | 25% | 21% |
Somewhat Unfavorable | 19% | 26% | 23% | 19% |
Very Unfavorable | 17% | 13% | 19% | 22% |
Heard of, No Opinion | 19% | 21% | 26% | 31% |
Never Heard of | 4% | 2% | 2% | 4% |
1. YouTube
2. TikTok
3. Instagram
4. Snapchat
5. Facebook
6. Twitter
Country |
Users |
United States |
103.96 million |
Japan |
74.1 million |
India |
30.3 million |
Indonesia |
27.05 million |
United Kingdom |
24.3 million |
Thailand |
16.2 million |
France |
16.1 million |
Germany |
15.55 million |
Spain |
12.85 million |
Philippines |
12.2 million |
Canada |
11.8million |
1. Country
2. United States
3. Japan
4. India
5. South Korea
6. Brazil
Activity |
Share of respondents |
Keep up to date with news and current events |
60.6% |
Follow or research brands and products |
34.9% |
Look for funny or entertaining content |
34.8% |
Post or share photos or videos |
27% |
Message friends and family |
19.2% |
There are also other ways how Twitter impacts other’s life.
Impact |
Get News on X |
Don’t Get News on X |
Increased understanding of current events | 57% | 23% |
Increased how much they know about the lives of celebrities and public figures | 39% | 22% |
Increased how politically engaged they feel | 37% | 15% |
Increased their stress level | 31% | 14% |
To follow brands |
To strengthen their professional networks, |
Metric |
Value |
Median Engagement Rate | 0.015% |
Median Number of Tweets per Week | 2.16 tweets |
Metric / Insight | Value / Detail |
Daily Vertical Video Viewers | 100 million+ users |
Average Time Spent Watching Vertical Videos | 13+ minutes per day |
Growth in Video Views Since 2023 | 30% increase |
Gen Z Share of Vertical Video Audience | Over 50% |
Here’s a list of the most popular emojis used on X:
Rank |
Emoji |
Number of Uses |
1 | 😂 |
3.84 billion |
2 | ❤️ |
2.05 billion |
3 | 😭 |
1.75 billion |
4 | 😍 |
1.36 billion |
5 | ♻️ |
0.99 billion |
6 | ♥️ |
0.9 billion |
7 | 😊 |
0.84 billion |
8 | 😔 |
0.63 billion |
9 | 💕 |
0.63 billion |
10 | 😘 |
0.61 billion |
Year |
Advertising revenue |
2021 |
4.46 billion |
2022 |
4.14 billion |
2023 |
2.98 billion |
Metric |
Value / Insight |
Total Revenue |
$2.5 billion |
Year-on-Year Revenue Change |
↓ 13.7% decline |
Revenue from Advertising |
68% of total revenue |
X/Twitter Workforce Comparison (2021 vs 2025)
Period |
Number of Full-Time Employees |
Notes |
December 2021 (Pre-Acquisition) | 7,500 | Before Elon Musk’s acquisition |
2025 (Current) | ~1,000 | Post-acquisition under Elon Musk |
1. Media companies |
2. Sports companies |
Account Type |
Median Tweets per Week |
Media Companies | 49.90 |
Sports Teams | 44.25 |
The table below shows the data
X/Twitter Advertising Insights (2024–2025)
Metric / Insight |
Value / Detail |
Advertisers Returned Recently | 1,700+ |
Return of Top Ad Spenders | 90 of the top 100 from previous year |
Ad Engagement Trend | Increased in 2024 |
The table below shows the data
Metric / Insight |
Value / Detail |
Total Ad Reach | 586 million users |
Global Population Reach | 7.1% of all people on Earth |
Projected U.S. Ad Revenue Growth (2025) | ↑ 17.5% |
Projected U.S. Ad Revenue (2025) | $1.31 billion |
Projected rise in sales | 16.5 % |
U.S. Contribution to X/Twitter (2025)
Metric |
Value |
Share of Global User Base |
14% |
Share of Total Revenue |
Over 50% |
The USA contributes a lot to Twitter’s ad revenue.
Twitter revenue by region 2018 to 2024 ($bn)
Year |
United States |
Rest of World |
2018 |
1.6 |
1.4 |
2019 |
1.9 |
1.5 |
2020 |
2 |
1.6 |
2021 |
2.8 |
2.2 |
2022 |
2.4 |
2 |
2023 |
1.6 |
1.4 |
2024 |
1.3 |
1.2 |
X: Advertising Audience Profile by Age & Gender (Feb 2025)
Age Group |
Female Share |
Male Share |
13–17 years old |
1.0% |
1.0% |
18–24 years old |
13.2% |
18.9% |
25–34 years old |
13.0% |
24.5% |
35–49 years old |
6.9% |
14.2% |
50+ years old |
2.5% |
4.8% |
On Twitter, people come for both education and entertainment. Here is the table showing people’s responses to a brand on Twitter.
X Platform User Behavior and Preferences
Metric / Insight |
Value / Detail |
People engaging with a brand’s content daily on Twitter |
35% |
People who have engaged with a brand |
75% |
Likelihood of making an in-app purchase |
2x more likely |
Likelihood to be early adopters (try new things first) |
36% more likely |
Users researching brands and products on X |
37.8% |
People interacting with or taking an interest in a brand on Twitter |
79% |
Users reaching out for customer care via X |
53% |
Preference for messaging over calling businesses |
64% of users |
Expected response time from businesses |
Three hours or less |
Here is a table showing the engagement metrics on Twitter.
X (Twitter) Engagement and Posting Insights
Metric / Insight |
Value / Detail |
X/Twitter posts per week (high-volume usage) |
61 posts/week |
Impressions per post (high-volume usage) |
Up to 2,121 impressions per post |
Optimum number of posts/week for minimum engagement |
6 |
Average organic engagement rate (Entertainment & Media industry) |
1.7% |
Overall engagement rate across all industries |
2 |
Lowest engagement rate (Consumer Goods, Marketing Agencies, Real Estate) |
0.9% |
Engagement rate for top brands |
0.08% |
Average engagement rate per tweet |
0.029% |
Posting frequency for top brands |
4.2x per week |
The table below shows how brands that leverage Twitter
Twitter for Marketing & Brand Engagement
Metric / Insight |
Value / Detail |
Small businesses that believe Twitter is vital to their online strategy |
85% |
B2B organizations using Twitter to reach customers |
82% |
Users follow brands to stay updated |
79% |
Twitter users are open to brands engaging in diverse community issues |
93% |
Twitter’s status as a platform for brand interaction |
Considered the top platform |
User tendency to buy new products before others (vs. other platforms) |
More likely on Twitter |
But you will be surprised seeing the data.
10% (approx.) of influencer campaigns include Twitter as one of their approaches.
Top Countries by X Influencer Engagement (2024)
Country |
Engagements (in billions) |
United States |
37.00 |
United Kingdom |
5.90 |
Brazil |
4.86 |
Canada |
2.90 |
India |
2.45 |
This table shows the profiles that have the maximum followers on Twitter
(June 2025)
Profile |
Followers |
Elon Musk |
166.43 million |
Barack Obama |
131.96 million |
Justin Bieber |
111.5 million |
Christian Ronaldo |
110.43 million |
Rihanna |
108.48 million |
Katy Perry |
106.98 million |
Taylor Swift |
94.95 million |
Narendra Modi |
93.87 million |
Donald Trump |
87.44 million |
Ariana Grande |
85.27 million |
Lady Gaga |
83.79 million |
In 2022, Elon Musk purchased Twitter and made it a private company.
X Platform Usage Growth Metrics
Metric / Insight |
Value / Detail |
Increase in time spent on X in Japan |
26.6% |
Overall increase in time spent on X (Jan 2024) |
9.5% |
Increase in time spent on X – UK |
9.0% |
Increase in time spent on X – Canada |
8.6% |
Increase in time spent on X – US |
7.4% |
Unique X visitors (Feb 2025) |
Over 900 million |
User Preference for Platform Name (Twitter vs. X)
Country |
Users Still Calling It Twitter |
United Kingdom |
70% |
United States |
55% |
Key Features and Changes in the X
Category |
Details |
Super-App Concept | Inspired by WeChat (China), an integrated ecosystem within a single app |
Communication Features | Video calls, voice calls, and messaging options |
Functional Additions | Mini-programs and payment services |
Account Reinstatements | Previously banned accounts restored (e.g., Kanye West, Donald Trump) |
X Platform Audience Decline Metrics
Metric / Insight |
Value / Detail |
Decline in ad reach (Jan 2024 – Jan 2025) | -33.0 million users (-5.3%) |
Projected decline in monthly active users (2022–2024) | 5% |
Brand Tweet Frequency on X (decline trend)
Metric / Insight |
Value / Detail |
Current median Tweet frequency (2025) | 2.16 Tweets per week |
Previous median Tweet frequency (2024) | 3.31 Tweets per week |
Every social media platform has some pros and cons. So does Twitter. We have already seen in this blog that Twitter is huge and is used for a variety of reasons. Let us see all the cons of Twitter.
Issue |
Explanation |
Declining User Base | Twitter has seen a noticeable drop in active users and advertising reach. |
Misinformation & Polarization | Not everyone is genuine on Twitter; there are fake accounts that post misinformation and hate speech. |
Short Attention Span | Tweets have a short lifespan, making it difficult to maintain visibility or momentum for announcements. |
High Volume of Support Requests | Once people become aware that companies are present on Twitter, they start posting issues with the company publicly.
This can lead to public defamation. Or it can create a negative perception among the audience. |
Confusion after Musk takeover | After Musk took over, there have been a lot of changes in the platform, many restrictions were lifted, paid verifications were introduced, content moderation policies were changed, etc. This has led to confusion and mistrust among users. |
1. Is X (Twitter) growing or shrinking?
So, X might show decline for some time, but it has the potential to grow again.
2. How many Indians use Twitter?
This table shows the number of X(Twitter) users
Country |
Users |
United States |
103.96 million |
Japan |
74.1 million |
India |
30.3 million |
3. How many Total twitter users in world?
This table shows the number of users
Monthly Active Users (MAUs) (As of Feb 2025) | 586 million+ |
Daily Active Users (DAUs) – ( According to X) | 200–250 million |
By seeing the number of users, engagements, and usage statistics on Twitter, you can understand that it is huge, and not being on Twitter can be a mistake for anyone.
Social media platforms give us a wonderful opportunity to connect with people all over the world and present ourselves. Do you want to know more about the other social media stats? Keep reading
Sources Referred
Lisha Sahoo | Content Writer at INDZU, A movie buff, philosopher at heart, and 200% emotion-powered. Either lost in her own universe of deep thoughts or keenly observing the world around her, she turns everyday moments into stories
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