You want to know all the hot and important updates of the world, but at the same time, you do not want to miss out on your favourite celebrities on social media. But how to do both at one time? Let us go to Twitter or “X”.  It’s a combo of entertainment and news. But that is not only it, there are many interesting facts and stats about X that you would be amazed by. Let us cover all the interesting “X” (Twitter) statistics 2025 one by one.

Although Twitter’s name has changed to “X”, most of the users worldwide call it by its old name. Twitter has influenced the world for 11 years, and it will also continue its reign in the future.

How did Twitter start?

  • Do you feel that for small things, it is better to text rather than call? Back in 2006, a NYU student, Jack Dorsey, also thought the same and built a network system called “twttr.”
  • He used to work at Odeo, and “twttr” was only available to Odeo. But in July 15, 2006. It was introduced to the public.
  • The website saw huge traffic and garnered the interest of the country. Let us see its growth.
Year / PeriodTweets per DayNotes
Early launch~20,000In the first few months after launch.
2007~60,000Boosted by popularity at the SXSW conference.
2008~300,000Continued steady growth.
Early 2010~50,000,000Massive global adoption.
  • Did you know that “Hashtags” were brought to us by X (Twitter)? In 2007, Chris Messina, a writer, introduced Hashtags on TwitterSoon, businesses and TV shows started using Hashtags, and encouraged the use of hashtags to get popularity.
  • The growth of Twitter continued, and the events followed like this.
YearEventDetails
2013Twitter went publicContinued to expand as a publicly traded company.
2022Elon Musk acquired Twitter for $44 billion, took it private, and rebranded it to XMajor rebranding and shift in company direction.

How many people use Twitter? Let us see Twitter statistics

  • Approximately 500 million people use Twitter monthly
  • It is among the top 6 social networking apps in the United States

X (Twitter) Statistics for USA

Twitter Statistics for USA

  • Approximately 1 in 5 X users are American.
  • The USA is the Key market of X (Twitter). Here is the table showing why:
StatisticValue / Insight
Monthly active users in the U.S.50.5 million+
Total U.S. Twitter users (as of Feb 2025)103.96 million+
Share of tweets from the top 10% of U.S. users92%
U.S. share of global Twitter user base14%
U.S. adults using X/Twitter22%
U.S. adults earning $100,000+ using X/Twitter29%
U.S. teens using X/Twitter17%

From this table, you can understand that Twitter is very popular among the USA teens and the affluent.

X (Twitter) Statistics Worldwide

Twitter Statistics Worldwide

  • Let us see how X (Twitter) is popular among its users
MetricValue
Monthly Active Users (MAUs) — as of Feb 2025586 million+
Daily Active Users (DAUs) — according to X200–250 million
DAUs — Apptopia analysis (lower bound)~121 million
Average app opens per user (monthly)120.4 times
Average monthly time spent3.7 hours
Worldwide Twitter users12.6% of all internet users
Daily usage rank (global)7th most-used social network
Global popularity rank12th most popular social platform

X (Twitter) Statistics: Monthly sign-ups, group joining, spaces joining, audience type, and tweets

This table shows the Audience types of Twitter

  • Table 2A: X/Twitter User Demographics – Parents, Students, Teens
GroupInsight
Parents39% of parents use X/Twitter
Students1.5× more monthly active users than other platforms
U.S. Teens17% of U.S. teens use X/Twitter
  • Twitter is popular among the UK audience. The table below shows interest in the UK

United Kingdom

93% population is aware of X/Twitter

United Kingdom

23 million+ residents on X/Twitter

  • So many people post about their pets on Twitter. The table below shows Twitter usage statistics, on Audience interest in pets.
Interest CategoryUsers Interested (Millions)
Dogs235
Cats41.6
  • There are so many tweets, posts, and activities happening on Twitter daily. This table shows Twitter usage statistics on Audience activity
Metric / ActivityValue
Number of posts (daily)500 million
Daily post impressions~100 billion
Long-form posts published daily150,000
Daily impressions on long-form posts~3 billion
Hashtags tweeted daily125 million
Spaces created in 20245 million+
Daily community joins70,000
New signups per day1.5 million
New accounts created per day500,000
Monthly platform check-ins96% of users
Weekly platform check-ins84% of users
Daily platform check-ins52% of users

X twitter usage Data

  • Twitter audience growth over the years
DateDaily Active Users (Millions)
Q1 2017109
Q2 2017110
Q3 2017114
Q4 2017115
Q1 2018120
Q2 2018122
Q3 2018124
Q4 2018126
Q1 2019134
Q2 2019139
Q3 2019145
Q4 2019152
Q1 2020166
Q2 2020186
Q3 2020187
Q4 2020192
Q1 2021199
Q2 2021206
Q3 2021211
Q4 2021217
Q1 2022229
Q2 2022237.8
October 2022*257.8
November 2022*259.4
September 2023*225–245
  • Twitter has approximately 951 million unique visitors per month, down 2.11% from January 2025.
  • In February 2025, there were over 900 million unique X visitors.
  • Twitter content creation and posting frequency activity by audience

18. Twitter content creation

  • Twitter audience overlap with other platforms
Platform% of X Users Also Using It
Instagram88.1%
Facebook81.2%
YouTube80.8%
Discord69.3%
Reddit66.4%
  • There were 640k X Premium subscribers. (In the beginning of 2025). They spend 3x longer time on the X/Twitter platform than other users

X(Twitter) Statistics on traffic. From where does Twitter get its traffic?

  • From where does Twitter get its traffic? Let us see Twitter statistics 2025.
Metric / SegmentValueNotes
Total Visits (Feb 2025)4.83 billionIncreased from 4.78B the previous month
Total Visits (Previous Record)~0.5 billion87% of these were on mobile
Hits from Direct Traffic3.57 billionOut of total recorded visits
Direct Traffic Share74%Accounts for the majority of visits
  • X (Twitter) gets more mobile device visits. This table shows the data of mobile visits and desktop visits
Mobile Visits (Volume)2.67 billionTotal visits via mobile devices
Mobile Visits (Share)55.36%Indicates mobile-dominant usage
Desktop Visits (Volume)2.16 billionVisits from non-mobile devices
Desktop Visits (Share)44.64%Secondary to mobile

X (Twitter) Statistics: Regional User Distribution

  • Here is the region-wise distribution of Twitter
RegionActive Users% of Global Total
Northern America115 million19.6%
Eastern Asia102 million17.4%
South-Eastern Asia73.5 million12.5%
Western Europe52.2 million8.9%
Western Asia50.0 million8.5%
Southern America39.1 million6.7%
Northern Europe33.0 million5.6%
Southern Asia29.0 million4.9%
Central America20.3 million3.5%
Southern Europe21.8 million3.7%
Eastern Europe12.9 million2.2%
Western Africa9.85 million1.7%
Northern Africa8.40 million1.4%
Oceania6.29 million1.1%
Eastern Africa5.57 million1.0%
Southern Africa3.37 million0.6%
Caribbean2.51 million0.4%
Central Asia781 thousand0.1%
Middle Africa658 thousand0.1%

(X) Twitter statistics: How much time is spent on Twitter?

  • An 18+ user in the US spends 34.1 minutes per day on X/Twitter.

Time spent on (X)Twitter by other countries.

  • This is how people of other countries spend time on Twitter
CountryApp Opens per User (Monthly, times)
Japan211.1
Indonesia194.5
Finland181.2

(X) Twitter usage statistics:  Age and Gender Statistics

Twitter usage statistics

  • Twitter is more popular among Men.
Male users: Female users2:1 (approx. ratio)
  • Twitter is most popular among users aged 25-34
Age GroupShare
18–2428.8%
25–3429.58%
35–4417.88%
45–5411.47%
55–647.54%
65+4.83%
  • Youngsters like Twitter the most. Most X users (58%) are under 35 years old.

Here is a table showing how people of different age group think of Twitter

Opinion of X18–3435–4445–6465+
Very Favorable16%11%6%3%
Somewhat Favorable25%27%25%21%
Somewhat Unfavorable19%26%23%19%
Very Unfavorable17%13%19%22%
Heard of, No Opinion19%21%26%31%
Never Heard of4%2%2%4%
  • For teens, Twitter is the 6th most popular platform. This table shows the ranking according to popularity among Teens.

1. YouTube
2. TikTok
3. Instagram
4. Snapchat
5. Facebook
6. Twitter

Twitter statistics country-wise.

  • Here is the table showing the top countries where people use Twitter the most.
CountryUsers (Millions)
United States103.96
Japan74.10
India30.30
Indonesia27.05
United Kingdom24.30
Thailand16.20
France16.10
Germany15.55
Spain12.85
Philippines12.20
Canada11.80
  • These five countries together account for 46.88% of the global user base.

1. Country
2. United States
3. Japan
4. India
5. South Korea
6. Brazil

X (Twitter) User Statistics by Purpose of Use

  • Being up-to-date with the current news is the most popular reason for visiting X. Here is the table showing all purposes of using Twitter
ActivityShare of Respondents
Keep up to date with news and current events60.6%
Follow or research brands and products34.9%
Look for funny or entertaining content34.8%
Post or share photos or videos27%
Message friends and family19.2%
  • 57% of those who consume news via X claim that it has increased their understanding of current events. (Pew Research)

Twitter for news

There are also other ways how Twitter impacts other’s life.

ImpactGet News on XDon’t Get News on X
Increased understanding of current events57%23%
Increased how much they know about the lives of celebrities and public figures39%22%
Increased how politically engaged they feel37%15%
Increased their stress level31%14%
  • There are also other reasons for using Twitter
To follow brands
To strengthen their professional networks,
  • 59% of U.S. X/Twitter users say they use the platform to keep up with politics.

X( Twitter) statistics: How Users Engage on X (Twitter)?

  • The median engagement rate is 0.015 % on Twitter
MetricValue
Median Engagement Rate0.015%
Median Number of Tweets per Week2.16 tweets
  • Almost 50% of interactions come from retweets.
  • 125 million Hashtags are used every day on Twitter
  • Videos are more popular on Twitter. This table shows the data.
Metric / InsightValue / Detail
Daily Vertical Video Viewers100 million+ users
Average Time Spent Watching Vertical Videos13+ minutes per day
Growth in Video Views Since 202330% increase
Gen Z Share of Vertical Video AudienceOver 50%
  • Emojis are used widely on Twitter.  ‘😂’ emoji has been used the most, with over 3.8 billion uses

Here’s a list of the most popular emojis used on X:

Rank

Emoji

Number of Uses

1😂

3.84 billion

2❤️

2.05 billion

3😭

1.75 billion

4😍

1.36 billion

5♻️

0.99 billion

6♥️

0.9 billion

7😊

0.84 billion

8😔

0.63 billion

9💕

0.63 billion

10😘

0.61 billion

X (Twitter) Statistics on Revenue Generation

  • Twitter receives its major chunk of revenue by Ad runs. Here is a table showing Advertisement revenue
YearAdvertising Revenue (USD, billions)
20214.46
20224.14
20232.98
  • Users spend 26% more time viewing ads on Twitter than on any other social media platform, as they find Twitter more genuine.
  • The revenue of Twitter Ad run has seen a decline from past years.
MetricValue / Insight
Total Revenue$2.5 billion
Year-on-Year Revenue Change↓ 13.7% decline
Revenue from Advertising68% of total revenue

X (Twitter) statistics on Number of Employees

  • The number of employees on Twitter has reduced to a huge number.

X/Twitter Workforce Comparison (2021 vs 2025)

PeriodNumber of Full-Time EmployeesNotes
December 2021 (Pre-acquisition)7,500Before Elon Musk’s acquisition.
2025 (Current)~1,000Post-acquisition under Elon Musk.

X (Twitter) statistics by Business presence

  • As you already know by now, most people use Twitter for news updates. So, all media houses are present on Twitter.
1. Media companies
2. Sports companies
  • They also post several times a week to stay relevant on Twitter.
Account TypeMedian Tweets per Week
Media Companies49.90
Sports Teams44.25

X(Twitter) statistics by Ad run

  • Companies like running ads on Twitter. The site’s brand safety score exceeds 99%.
  • People respond well to Twitter ads.

The table below shows the data

X/Twitter Advertising Insights (2024–2025)

Metric / InsightValue / Detail
Advertisers returned recently1,700+
Return of top ad spenders90 of the top 100 from previous year
Ad engagement trendIncreased in 2024
  • Twitter Ad click-through rate is 0.5% / 1000 impressions
  • Twitter Ads have performed better in 2025.

The table below shows the data

Metric / InsightValue / Detail
Total Ad Reach586 million users
Global Population Reach7.1% of all people on Earth
Projected U.S. Ad Revenue Growth (2025)↑ 17.5%
Projected U.S. Ad Revenue (2025)$1.31 billion
Projected Rise in Sales16.5%
  • The major Ad revenue of Twitter comes from the USA.

U.S. Contribution to X/Twitter (2025)

MetricValue
Share of Global User Base14%
Share of Total RevenueOver 50%

The USA  contributes a lot to Twitter’s ad revenue.

Twitter revenue by region 2018 to 2024 ($bn)

YearUnited StatesRest of World
20181.61.4
20191.91.5
202021.6
20212.82.2
20222.42
20231.61.4
20241.31.2
  • The audience of age bracket 25-34 consumes Twitter ads the most. Here is the table showing the demographics of the Twitter Ad audience.

X: Advertising Audience Profile by Age & Gender (Feb 2025)

Age GroupFemale ShareMale Share
13–17 years old1.0%1.0%
18–24 years old13.2%18.9%
25–34 years old13.0%24.5%
35–49 years old6.9%14.2%
50+ years old2.5%4.8%

Power of Twitter marketing: X (Twitter) statistics on marketing.

  • Twitter is the Number one platform for discoverability (for any brand)

On Twitter, people come for both education and entertainment. Here is the table showing people’s responses to a brand on Twitter.

X Platform User Behavior and Preferences

Metric / InsightValue / Detail
People engaging with a brand’s content daily on Twitter35%
People who have engaged with a brand75%
Likelihood of making an in-app purchase2× more likely
Likelihood to be early adopters (try new things first)36% more likely
Users researching brands and products on X37.8%
People interacting with or taking an interest in a brand on Twitter79%
  • Many Twitter users prefer getting services from a brand on the platform.
Users reaching out for customer care via X

53%

Preference for messaging over calling businesses

64% of users

Expected response time from businesses

Three hours or less

  • Twitter gives good engagement to brands.

Here is a table showing the engagement metrics on Twitter.

X (Twitter) Engagement and Posting Insights

Metric / InsightValue / Detail
X/Twitter posts per week (high-volume usage)61 posts per week
Impressions per post (high-volume usage)Up to 2,121 impressions per post
Optimum number of posts per week for minimum engagement6
Average organic engagement rate (Entertainment & Media)1.7%
Overall engagement rate across all industries2%
Lowest engagement rate (Consumer Goods, Marketing Agencies, Real Estate)0.9%
Engagement rate for top brands0.08%
Average engagement rate per tweet0.029%
Posting frequency for top brands4.2× per week
  • From the above table you can see that brands are active on Twitter.

The table below shows how brands that leverage Twitter

X (Twitter) Engagement

Twitter for Marketing & Brand Engagement

Metric / InsightValue / Detail
Small businesses that believe Twitter is vital to their online strategy85%
B2B organizations using Twitter to reach customers82%
Users follow brands to stay updated79%
Twitter users are open to brands engaging in diverse community issues93%
Twitter’s status as a platform for brand interactionConsidered the top platform
User tendency to buy new products before others (vs. other platforms)More likely on Twitter

X (Twitter) Statistics of Influencer Marketing.

  • When we think of influencer marketing, we do not think of Twitter. TikTok or Instagram might be the first platforms that come to your mind.

But you will be surprised seeing the data.

10% (approx.) of influencer campaigns include Twitter as one of their approaches.

  • The U.S.A. and the UK are the top markets for influencer marketing on Twitter.

Top Countries by X Influencer Engagement (2024)

CountryEngagements (Billions)
United States37.00
United Kingdom5.90
Brazil4.86
Canada2.90
India2.45
  •  Elon Musk is the top influencer on Twitter.

This table shows the profiles that have the maximum followers on Twitter
(June 2025)

ProfileFollowers (Millions)
Elon Musk166.43
Barack Obama131.96
Justin Bieber111.50
Cristiano Ronaldo110.43
Rihanna108.48
Katy Perry106.98
Taylor Swift94.95
Narendra Modi93.87
Donald Trump87.44
Ariana Grande85.27
Lady Gaga83.79

Twitter usage statistics since Musk. Changes happening to Twitter after Elon Musk took over

In 2022, Elon Musk purchased Twitter and made it a private company.

  • According to Musk, Twitter has made substantial improvements

X Platform Usage Growth Metrics

Metric / InsightValue / Detail
Increase in time spent on X in Japan26.6%
Overall increase in time spent on X (Jan 2024)9.5%
Increase in time spent on X (UK)9.0%
Increase in time spent on X (Canada)8.6%
Increase in time spent on X (US)7.4%
Unique X visitors (Feb 2025)Over 900 million
  • Although Twitter’s name has changed to X, but the users have not moved on fully.

User Preference for Platform Name (Twitter vs. X)

CountryUsers Still Calling It “Twitter” (%)
United Kingdom70
United States55
  • Elon Musk has decided to expand Twitter and make it a “Super-App”

Super-App

Key Features and Changes in the X

CategoryDetails
Super-App ConceptInspired by WeChat (China), an integrated ecosystem within a single app.
Communication FeaturesVideo calls, voice calls, and messaging options.
Functional AdditionsMini-programs and payment services.
Account ReinstatementsPreviously banned accounts restored (e.g., Kanye West, Donald Trump).
  • But the number of companies running ads on Twitter has reduced.

X Platform Audience Decline Metrics

Metric / InsightValue / Detail
Decline in ad reach (Jan 2024–Jan 2025)−33.0 million users (−5.3%)
Projected decline in monthly active users (2022–2024)5%
  • Brands are posting less frequently on Twitter. The posting rates have decreased on Twitter.

Brand Tweet Frequency on X (decline trend)

Metric / InsightValue / Detail
Current median Tweet frequency (2025)2.16 Tweets per week
Previous median Tweet frequency (2024)3.31 Tweets per week
  • But as Elon Musk has lifted restrictions from many banned accounts, there is an increase in activity on those platforms.

Five disadvantages of Twitter

Every social media platform has some pros and cons. So does Twitter. We have already seen in this blog that Twitter is huge and is used for a variety of reasons. Let us see all the cons of Twitter.

IssueExplanation
Declining user baseTwitter has seen a noticeable drop in active users and advertising reach.
Misinformation & polarizationNot everyone is genuine on Twitter; some fake accounts post misinformation and hate speech.
Short attention spanTweets have a short lifespan, making it difficult to maintain visibility or momentum for announcements.
High volume of support requestsOnce people learn that companies are on Twitter, they start posting issues publicly.

This can lead to public defamation or create a negative perception among the audience.

Confusion after Musk’s takeoverAfter Musk took over, many changes followed, including lifted restrictions, paid verification, and changes to content moderation policies. This has led to confusion and mistrust among users.

FAQ

PIs X (Twitter) growing or shrinking?

  • There has been a decline in X (Twitter) revenue, but the decline may be temporary.
  • Engagement has also reduced on X.
  • But the number of sign-ups and video content is growing.

So, X might show decline for some time, but it has the potential to grow again.

How many Indians use Twitter?

This table shows the number of X (Twitter) users:

CountryUsers
United States103.96 million
Japan74.1 million
India30.3 million


How many total Twitter users are there in the world?

This table shows the number of users:

Monthly Active Users (MAUs) (as of Feb 2025)586 million+
Daily Active Users (DAUs) (according to X)200–250 million

Key Takeaway

By seeing the number of users, engagements, and usage statistics on Twitter, you can understand that it is huge, and not being on Twitter can be a mistake for anyone.

Social media platforms give us a wonderful opportunity to connect with people all over the world and present ourselves. Do you want to know more about the other social media stats? Keep reading

Sources Referred

  1. statista
  2. https://penningtoncreative.com/the-origins-of-twitter/
  3. https://en.wikipedia.org/wiki/History_of_Twitter
  4. https://backlinko.com/twitter-users
  5. https://explodingtopics.com/blog/x-user-stats
  6. https://www.sixthcitymarketing.com/twitter-x-statistics/
  7. https://datareportal.com/essential-x-stats
  8. https://www.businessofapps.com/data/twitter-statistics
  9. https://www.socialpilot.co/blog/twitter-statistics
  10. https://sproutsocial.com/insights/twitter-statistics/
  11. https://blog.hootsuite.com/twitter-demographics/