Top Twitter Statistics 2025 You Must Know

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Last updated on August 7, 2025

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Author Name with Link Lisha Sahoo · August 7, 2025

X (Twitter) Statistics for 2025: top 65 statistics for X(Twitter)

You want to know all the hot and important updates of the world, but at the same time, you do not want to miss out on your favourite celebrities on social media. But how to do both at one time? Let us go to Twitter or “X”. It’s a combo of entertainment and news. But that is not only it, there are many interesting facts and stats about X that you would be amazed by. Let us cover all the interesting “X” (Twitter) statistics 2025 one by one.

Although Twitter’s name has changed to “X”, most of the users worldwide call it by its old name. Twitter has influenced the world for 11 years, and it will also continue its reign in the future.

How did Twitter start?

Do you feel that for small things, it is better to text rather than call? Back in 2006, a NYU student, Jack Dorsey, also thought the same and built a network system called “twttr.”
He used to work at Odeo, and “twttr” was only available to Odeo. But in July 15, 2006. It was introduced to the public.
The website saw huge traffic and garnered the interest of the country. Let us see its growth.

Year/Period	Tweets per Day	Notes
Early Launch	~20,000	In the first few months after launch
2007	~60,000	Boosted by popularity at South by Southwest (SXSW) conference
2008	~300,000	Continued steady growth
Early 2010	~50,000,000	Massive global adoption

Did you know that “Hashtags” were brought to us by X (Twitter)? In 2007, Chris Messina, a writer, introduced Hashtags on TwitterSoon, businesses and TV shows started using Hashtags, and encouraged the use of hashtags to get popularity.
The growth of Twitter continued, and the events followed like this.

Year	Event	Details
2013	Twitter went public	Continued to expand as a publicly traded company
2022	Elon Musk took Twitter at $44 billion, made it private, and renamed it to X	Major rebranding and shift in company direction

How many people use Twitter? Let us see Twitter statistics

Approximately 500 million people use Twitter monthly
It is among the top 6 social networking apps in the United States

X (Twitter) Statistics for USA

Twitter Statistics for USA

Approximately 1 in 5 X users are American.
The USA is the Key market of X (Twitter). Here is the table showing why:

Statistic	Value / Insight
Monthly active users in the U.S.	50.5 million+
Total U.S. Twitter users (as of Feb 2025)	103.96 million+
Share of tweets from the top 10% of U.S. users	92%
U.S. share of global Twitter user base	14%
U.S. adults using X/Twitter	22%
U.S. adults earning $100,000+ using X/Twitter	29%
U.S. teens using X/Twitter	17%

From this table, you can understand that Twitter is very popular among the USA teens and the affluent.

X (Twitter) Statistics Worldwide

Twitter Statistics Worldwide

Let us see how X (Twitter) is popular among its users

Metric	Value
Monthly Active Users (MAUs) (As of Feb 2025)	586 million+
Daily Active Users (DAUs) – ( According to X)	200–250 million
DAUs – Apptopia analysis (lower bound)	~121 million
Average App Opens per User (Monthly)	120.4 times
Average Monthly Time Spent	3.7 hours
Worldwide Twitter Users	12.6% of all internet users
Daily Usage Rank (Global)	7th most-used social network
Global Popularity Rank	12th most popular social platform

X (Twitter) Statistics: Monthly sign-ups, group joining, spaces joining, audience type, and tweets

This table shows the Audience types of Twitter

Table 2A: X/Twitter User Demographics – Parents, Students, Teens

Group	Insight
Parents	39% of parents use X/Twitter
Students	1.5× more monthly active users than other platforms
U.S. Teens	17% of U.S. teens use X/Twitter

Twitter is popular among the UK audience. The table below shows interest in the UK

United Kingdom	93% population is aware of X/Twitter
United Kingdom	23 million+ residents on X/Twitter

So many people post about their pets on Twitter. The table below shows Twitter usage statistics, on Audience interest in pets.

Interest Category	Users Interested
Dogs	235 million
Cats	41.6 million

There are so many tweets, posts, and activities happening on Twitter daily. This table shows Twitter usage statistics on Audience activity

Metric / Activity	Value
Number of posts (daily basis)	500 Million
Daily Post Impressions	~100 billion
Long-form Posts published Daily	150,000
Daily Impressions on Long-form posts	Approx 3 Billion
Hashtags Tweeted Daily	125 million
Spaces Created in 2024	5 million+
Daily Community Joins	70,000
New Signups per Day	1.5 million
New Accounts Created per Day	500,000
Monthly Platform Check-ins	96% of users
Weekly Platform Check-ins	84% of users
Daily Platform Check-ins	52% of users

X twitter usage Data

Twitter audience growth over the years

Date	Daily active users worldwide
Q1 2017	109 million
Q2 2017	110 million
Q3 2017	114 million
Q4 2017	115 million
Q1 2018	120 million
Q2 2018	122 million
Q3 2018	124 million
Q4 2018	126 million
Q1 2019	134 million
Q2 2019	139 million
Q3 2019	145 million
Q4 2019	152 million
Q1 2020	166 million
Q2 2020	186 million
Q3 2020	187 million
Q4 2020	192 million
Q1 2021	199 million
Q2 2021	206 million
Q3 2021	211 million
Q4 2021	217 million
Q1 2012	229 million
Q2 2012	237.8 million
October 2022*	257.8 million
November 2022*	259.4 million
September 2023*	225 million (revised – 245 million)

Twitter has approximately 951 million unique visitors per month, down 2.11% from January 2025.
In February 2025, there were over 900 million unique X visitors.
Twitter content creation and posting frequency activity by audience

18. Twitter content creation

Twitter audience overlap with other platforms

Platform	% of X Users Also Using It
Instagram	88.1%
Facebook	81.2%
YouTube	80.8%
Discord	69.3%
Reddit	66.4%

There were 640k X Premium subscribers. (In the beginning of 2025). They spend 3x longer time on the X/Twitter platform than other users

X(Twitter) Statistics on traffic. From where does Twitter get its traffic?

From where does Twitter get its traffic? Let us see Twitter statistics 2025.

Metric / Segment	Value	Notes
Total Visits (Feb 2025)	4.83 billion	Increased from 4.78B the previous month
Total Visits (Previous Record)	~0.5 billion	87% of these were on mobile
Hits from Direct Traffic	3.57 billion	Out of total recorded visits
Direct Traffic Share	74%	Accounts for the majority of visits

X (Twitter) gets more mobile device visits. This table shows the data of mobile visits and desktop visits

Mobile Visits (Volume)	2.67 billion	Total visits via mobile devices
Mobile Visits (Share)	55.36%	Indicates mobile-dominant usage
Desktop Visits (Volume)	2.16 billion	Visits from non-mobile devices
Desktop Visits (Share)	44.64%	Secondary to mobile

X (Twitter) Statistics: Regional User Distribution

Here is the region-wise distribution of Twitter

Region	Active Users	% of Global Total
Northern America	115 million	19.6%
Eastern Asia	102 million	17.4%
South-Eastern Asia	73.5 million	12.5%
Western Europe	52.2 million	8.9%
Western Asia	50.0 million	8.5%
Southern America	39.1 million	6.7%
Northern Europe	33.0 million	5.6%
Southern Asia	29.0 million	4.9%
Central America	20.3 million	3.5%
Southern Europe	21.8 million	3.7%
Eastern Europe	12.9 million	2.2%
Western Africa	9.85 million	1.7%
Northern Africa	8.40 million	1.4%
Oceania	6.29 million	1.1%
Eastern Africa	5.57 million	1.0%
Southern Africa	3.37 million	0.6%
Caribbean	2.51 million	0.4%
Central Asia	781 thousand	0.1%
Middle Africa	658 thousand	0.1%

(X) Twitter statistics: How much time is spent on Twitter?

An 18+ user in the US spends 34.1 minutes per day on X/Twitter.

Time spent on (X)Twitter by other countries.

This is how people of other countries spend time on Twitter

Country	App Opens per User (Monthly)
Japan	211.1 times
Indonesia	194.5 times
Finland	181.2 times

(X) Twitter usage statistics: Age and Gender Statistics

Twitter usage statistics

Twitter is more popular among Men.

Male users: Female users

2:1 (approx. ratio)

Twitter is most popular among users aged 25-34

Age group	Share
18-24	28.8%
25-34	29.58%
35-44	17.88%
45-54	11.47%
55-64	7.54%
65+	4.83%

Youngsters like Twitter the most. Most X users (58%) are under 35 years old.

Here is a table showing how people of different age group think of Twitter

Opinion of X	18-34	35-44	45-64	65+
Very Favorable	16%	11%	6%	3%
Somewhat Favorable	25%	27%	25%	21%
Somewhat Unfavorable	19%	26%	23%	19%
Very Unfavorable	17%	13%	19%	22%
Heard of, No Opinion	19%	21%	26%	31%
Never Heard of	4%	2%	2%	4%

For teens, Twitter is the 6^th most popular platform. This table shows the ranking according to popularity among Teens.

1. YouTube
2. TikTok
3. Instagram
4. Snapchat
5. Facebook
6. Twitter

Twitter statistics country-wise.

Here is the table showing the top countries where people use Twitter the most.

Country	Users
United States	103.96 million
Japan	74.1 million
India	30.3 million
Indonesia	27.05 million
United Kingdom	24.3 million
Thailand	16.2 million
France	16.1 million
Germany	15.55 million
Spain	12.85 million
Philippines	12.2 million
Canada	11.8million

These five countries together account for 46.88% of the global user base.

1. Country
2. United States
3. Japan
4. India
5. South Korea
6. Brazil

X (Twitter) User Statistics by Purpose of Use

Being up-to-date with the current news is the most popular reason for visiting X. Here is the table showing all purposes of using Twitter

Activity	Share of respondents
Keep up to date with news and current events	60.6%
Follow or research brands and products	34.9%
Look for funny or entertaining content	34.8%
Post or share photos or videos	27%
Message friends and family	19.2%

57% of those who consume news via X claim that it has increased their understanding of current events. (Pew Research)

Twitter for news

There are also other ways how Twitter impacts other’s life.

Impact	Get News on X	Don’t Get News on X
Increased understanding of current events	57%	23%
Increased how much they know about the lives of celebrities and public figures	39%	22%
Increased how politically engaged they feel	37%	15%
Increased their stress level	31%	14%

There are also other reasons for using Twitter

To follow brands

To strengthen their professional networks,

59% of U.S. X/Twitter users say they use the platform to keep up with politics.

X( Twitter) statistics: How Users Engage on X (Twitter)?

The median engagement rate is 0.015 % on Twitter

Metric	Value
Median Engagement Rate	0.015%
Median Number of Tweets per Week	2.16 tweets

Almost 50% of interactions come from retweets.
125 million Hashtags are used every day on Twitter
Videos are more popular on Twitter. This table shows the data.

Metric / Insight	Value / Detail
Daily Vertical Video Viewers	100 million+ users
Average Time Spent Watching Vertical Videos	13+ minutes per day
Growth in Video Views Since 2023	30% increase
Gen Z Share of Vertical Video Audience	Over 50%

Emojis are used widely on Twitter. ‘😂’ emoji has been used the most, with over 3.8 billion uses

Here’s a list of the most popular emojis used on X:

Rank	Emoji	Number of Uses
1	😂	3.84 billion
2	❤️	2.05 billion
3	😭	1.75 billion
4	😍	1.36 billion
5	♻️	0.99 billion
6	♥️	0.9 billion
7	😊	0.84 billion
8	😔	0.63 billion
9	💕	0.63 billion
10	😘	0.61 billion

X (Twitter) Statistics on Revenue Generation

Twitter receives its major chunk of revenue by Ad runs. Here is a table showing Advertisement revenue

Year	Advertising revenue
2021	4.46 billion
2022	4.14 billion
2023	2.98 billion

Users spend 26% more time viewing ads on Twitter than on any other social media platform, as they find Twitter more genuine.
The revenue of Twitter Ad run has seen a decline from past years.

Metric	Value / Insight
Total Revenue	$2.5 billion
Year-on-Year Revenue Change	↓ 13.7% decline
Revenue from Advertising	68% of total revenue

X (Twitter) statistics on Number of Employees

The number of employees on Twitter has reduced to a huge number.

X/Twitter Workforce Comparison (2021 vs 2025)

Period	Number of Full-Time Employees	Notes
December 2021 (Pre-Acquisition)	7,500	Before Elon Musk’s acquisition
2025 (Current)	~1,000	Post-acquisition under Elon Musk

X (Twitter) statistics by Business presence

As you already know by now, most people use Twitter for news updates. So, all media houses are present on Twitter.

1. Media companies

2. Sports companies

They also post several times a week to stay relevant on Twitter.

Account Type	Median Tweets per Week
Media Companies	49.90
Sports Teams	44.25

X(Twitter) statistics by Ad run

Companies like running ads on Twitter. The site’s brand safety score exceeds 99%.
People respond well to Twitter ads.

The table below shows the data

X/Twitter Advertising Insights (2024–2025)

Metric / Insight	Value / Detail
Advertisers Returned Recently	1,700+
Return of Top Ad Spenders	90 of the top 100 from previous year
Ad Engagement Trend	Increased in 2024

Twitter Ad click-through rate is 0.5% / 1000 impressions
Twitter Ads have performed better in 2025.

The table below shows the data

Metric / Insight	Value / Detail
Total Ad Reach	586 million users
Global Population Reach	7.1% of all people on Earth
Projected U.S. Ad Revenue Growth (2025)	↑ 17.5%
Projected U.S. Ad Revenue (2025)	$1.31 billion
Projected rise in sales	16.5 %

The major Ad revenue of Twitter comes from the USA.

U.S. Contribution to X/Twitter (2025)

Metric	Value
Share of Global User Base	14%
Share of Total Revenue	Over 50%

The USA contributes a lot to Twitter’s ad revenue.

Twitter revenue by region 2018 to 2024 ($bn)

Year	United States	Rest of World
2018	1.6	1.4
2019	1.9	1.5
2020	2	1.6
2021	2.8	2.2
2022	2.4	2
2023	1.6	1.4
2024	1.3	1.2

The audience of age bracket 25-34 consumes Twitter ads the most. Here is the table showing the demographics of the Twitter Ad audience.

X: Advertising Audience Profile by Age & Gender (Feb 2025)

Age Group	Female Share	Male Share
13–17 years old	1.0%	1.0%
18–24 years old	13.2%	18.9%
25–34 years old	13.0%	24.5%
35–49 years old	6.9%	14.2%
50+ years old	2.5%	4.8%

Power of Twitter marketing: X (Twitter) statistics on marketing.

Twitter is the Number one platform for discoverability (for any brand)

On Twitter, people come for both education and entertainment. Here is the table showing people’s responses to a brand on Twitter.

X Platform User Behavior and Preferences

Metric / Insight	Value / Detail
People engaging with a brand’s content daily on Twitter	35%
People who have engaged with a brand	75%
Likelihood of making an in-app purchase	2x more likely
Likelihood to be early adopters (try new things first)	36% more likely
Users researching brands and products on X	37.8%
People interacting with or taking an interest in a brand on Twitter	79%

Many Twitter users prefer getting services from a brand on the platform.

Users reaching out for customer care via X	53%
Preference for messaging over calling businesses	64% of users
Expected response time from businesses	Three hours or less

Twitter gives good engagement to brands.

Here is a table showing the engagement metrics on Twitter.

X (Twitter) Engagement and Posting Insights

Metric / Insight	Value / Detail
X/Twitter posts per week (high-volume usage)	61 posts/week
Impressions per post (high-volume usage)	Up to 2,121 impressions per post
Optimum number of posts/week for minimum engagement	6
Average organic engagement rate (Entertainment & Media industry)	1.7%
Overall engagement rate across all industries	2
Lowest engagement rate (Consumer Goods, Marketing Agencies, Real Estate)	0.9%
Engagement rate for top brands	0.08%
Average engagement rate per tweet	0.029%
Posting frequency for top brands	4.2x per week

From the above table you can see that brands are active on Twitter.

The table below shows how brands that leverage Twitter

X (Twitter) Engagement

Twitter for Marketing & Brand Engagement

Metric / Insight	Value / Detail
Small businesses that believe Twitter is vital to their online strategy	85%
B2B organizations using Twitter to reach customers	82%
Users follow brands to stay updated	79%
Twitter users are open to brands engaging in diverse community issues	93%
Twitter’s status as a platform for brand interaction	Considered the top platform
User tendency to buy new products before others (vs. other platforms)	More likely on Twitter

X (Twitter) Statistics of Influencer Marketing.

When we think of influencer marketing, we do not think of Twitter. TikTok or Instagram might be the first platforms that come to your mind.

But you will be surprised seeing the data.

10% (approx.) of influencer campaigns include Twitter as one of their approaches.

The U.S.A. and the UK are the top markets for influencer marketing on Twitter.

Top Countries by X Influencer Engagement (2024)

Country	Engagements (in billions)
United States	37.00
United Kingdom	5.90
Brazil	4.86
Canada	2.90
India	2.45

Elon Musk is the top influencer on Twitter.

This table shows the profiles that have the maximum followers on Twitter
(June 2025)

Profile	Followers
Elon Musk	166.43 million
Barack Obama	131.96 million
Justin Bieber	111.5 million
Christian Ronaldo	110.43 million
Rihanna	108.48 million
Katy Perry	106.98 million
Taylor Swift	94.95 million
Narendra Modi	93.87 million
Donald Trump	87.44 million
Ariana Grande	85.27 million
Lady Gaga	83.79 million

Twitter usage statistics since Musk. Changes happening to Twitter after Elon Musk took over

In 2022, Elon Musk purchased Twitter and made it a private company.

According to Musk, Twitter has made substantial improvements

X Platform Usage Growth Metrics

Metric / Insight	Value / Detail
Increase in time spent on X in Japan	26.6%
Overall increase in time spent on X (Jan 2024)	9.5%
Increase in time spent on X – UK	9.0%
Increase in time spent on X – Canada	8.6%
Increase in time spent on X – US	7.4%
Unique X visitors (Feb 2025)	Over 900 million

Although Twitter’s name has changed to X, but the users have not moved on fully.

User Preference for Platform Name (Twitter vs. X)

Country	Users Still Calling It Twitter
United Kingdom	70%
United States	55%

Elon Musk has decided to expand Twitter and make it a “Super-App”

Super-App

Key Features and Changes in the X

Category	Details
Super-App Concept	Inspired by WeChat (China), an integrated ecosystem within a single app
Communication Features	Video calls, voice calls, and messaging options
Functional Additions	Mini-programs and payment services
Account Reinstatements	Previously banned accounts restored (e.g., Kanye West, Donald Trump)

But the number of companies running ads on Twitter has reduced.

X Platform Audience Decline Metrics

Metric / Insight	Value / Detail
Decline in ad reach (Jan 2024 – Jan 2025)	-33.0 million users (-5.3%)
Projected decline in monthly active users (2022–2024)	5%

Brands are posting less frequently on Twitter. The posting rates have decreased on Twitter.

Brand Tweet Frequency on X (decline trend)

Metric / Insight	Value / Detail
Current median Tweet frequency (2025)	2.16 Tweets per week
Previous median Tweet frequency (2024)	3.31 Tweets per week

But as Elon Musk has lifted restrictions from many banned accounts, there is an increase in activity on those platforms.

Five disadvantages of Twitter

Every social media platform has some pros and cons. So does Twitter. We have already seen in this blog that Twitter is huge and is used for a variety of reasons. Let us see all the cons of Twitter.

Issue	Explanation
Declining User Base	Twitter has seen a noticeable drop in active users and advertising reach.
Misinformation & Polarization	Not everyone is genuine on Twitter; there are fake accounts that post misinformation and hate speech.
Short Attention Span	Tweets have a short lifespan, making it difficult to maintain visibility or momentum for announcements.
High Volume of Support Requests	Once people become aware that companies are present on Twitter, they start posting issues with the company publicly. This can lead to public defamation. Or it can create a negative perception among the audience.
Confusion after Musk takeover	After Musk took over, there have been a lot of changes in the platform, many restrictions were lifted, paid verifications were introduced, content moderation policies were changed, etc. This has led to confusion and mistrust among users.

FAQ

1. Is X (Twitter) growing or shrinking?

There has been a decline in X (Twitter) revenue, but the decline May be temporary.
The engagement has also reduced on X
But the number of sign – ups and video content is growing

So, X might show decline for some time, but it has the potential to grow again.

2. How many Indians use Twitter?

This table shows the number of X(Twitter) users

Country	Users
United States	103.96 million
Japan	74.1 million
India	30.3 million

3. How many Total twitter users in world?

This table shows the number of users

Monthly Active Users (MAUs) (As of Feb 2025)	586 million+
Daily Active Users (DAUs) – ( According to X)	200–250 million

Key Takeaway

By seeing the number of users, engagements, and usage statistics on Twitter, you can understand that it is huge, and not being on Twitter can be a mistake for anyone.

Social media platforms give us a wonderful opportunity to connect with people all over the world and present ourselves. Do you want to know more about the other social media stats? Keep reading

Sources Referred

Lisha Sahoo

Lisha Sahoo | Content Writer at INDZU, A movie buff, philosopher at heart, and 200% emotion-powered. Either lost in her own universe of deep thoughts or keenly observing the world around her, she turns everyday moments into stories