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We often see people earning highly from YouTube. YouTubers boast high-end interiors, costly cars, and lavish lifestyles. This definitely tempts us to wonder what is YouTube pay per view. Does YouTube pay heftily to creators? How Much Does YouTube Pay for 1 Million Views?
Also, many students and youngsters think of making money on YouTube. Some of the people have left their jobs and started their YouTube journey. Is YouTube a good career option? Before getting a straight answer to this, let us understand the basics of YouTube payments. After reading this blog, you will have an idea of how YouTube pays its creators.
How Much Does YouTube Pay for 1 Million Views? ( A Quick Overview)
There is no particular answer to this. This depends on many factors. But still, the revenue could vary from $ 2000 to $40000. You cannot put the formula of views equal to money here. Let us discuss every factor here.
YouTube earnings can be decided based on CPM and RPM. Let us learn what they are
What are CPM and RPM? How do they decide your earnings on YouTube?
H3: What is CPM?
CPM = Cost per Mille (Mille means 1,000 views in Latin.)
This is the amount advertisers (brands or businesses) are ready to pay for 1000 views/impressions.
Note: YouTube keeps 45% of CPM and gives 55% to the creators.
What is RPM?
RPM Revenue per Mille (Mille means 1,000 views in Latin.)
RPM ≈ 55% of CPM (creator’s ad share) + other revenue (Premium, Super Chat, Memberships)
The earning depends on both CPM and RPM.
How do CPM and RPM affect your earnings?
Let us understand it by example. If your CPM is $5 and you get 1000 views
|
CPM |
$ 5 |
|
YouTube keeps |
45% of $5 = $2.25 |
|
RPM |
55% of $5 + 0.75 = $3.50 ( Here 0.75 is the Other income (like Premium, Super Chat, Membership) |
|
Your total earnings |
(RPM):💰 $3.50
|
Factors that are actually responsible for getting paid on YouTube
-
Type of Ads that run on your content
There are four types of Ads that are present on YouTube (2025)
- Skippable ads
- Non-skippable ads
- Bumper Ads
- Display Ads
You can earn the highest from Skippable ads, then Non-skippable ads, bumper ads, and the least you get from display ads.
Note: The length of the content you are making matters here; the longer the length, the better the Ad placement
-
Location from which viewers are watching the videos.
The countries where running ads is costlier; if the people from those countries watch your content, then you get paid highly by YouTube. In short, YouTube pays more for views from countries where advertisers spend more on ads.
YouTube has not mentioned the CPM or RPM for any country officially, but third-party sources and sites have given some data.
Top 5 Countries by YouTube CPM
|
Rank |
Country |
Country Name |
Median CPM (EUR) |
|
1 |
US |
United States |
10.263 |
|
2 |
AU |
Australia |
7.667 |
|
3 |
NO |
Norway |
7.027 |
|
4 |
CH |
Switzerland |
6.889 |
|
5 |
GB |
United Kingdom |
6.526 |
Lowest 5 Countries by YouTube CPM
|
Rank |
Country |
Country Name |
Median CPM (EUR) |
|
1 |
LK |
Sri Lanka |
0.545 |
|
2 |
NP |
Nepal |
0.500 |
|
3 |
EG |
Egypt |
0.455 |
|
4 |
BD |
Bangladesh |
0.444 |
|
5 |
PK |
Pakistan |
0.357 |
So, if you are making content that is seen by countries having high YouTube CPM, you will earn more. For example,
|
if you get 1000 views from the USA |
More earnings |
|
if you get 1000 views from Pakistan |
Less earnings |
3. Topic and Niche of your content and Video
The niche and topic decide what kind of people watch your videos.
For example-
|
If you make cooking videos |
adults like homemakers and chefs will watch, so ads for kitchen tools and ingredients can show up |
Good earnings |
|
If your content is for kids, like cartoons |
YouTube cannot show any purchase-related ads. |
Less earnings |
Note: Even if you are making multiple videos on a single niche, the earnings for each video would be different, as the video topic also matters.
Here is an approximate rate chart of YouTube CPM and RPM, according to Niche
|
Niche |
RPM |
CPM |
|
Digital Marketing / Finance (upper bound) |
$20.00 |
$36.36 |
|
Digital Marketing / Finance (lower bound) |
$8.00 |
$14.55 |
|
Education |
$5.00 |
$9.09 |
|
People & Blogs / How To & Style |
$3.50 |
$6.36 |
|
Gaming |
$2.50 |
$4.55 |
|
Entertainment / Pets & Animals |
$1.00 |
$1.82 |
|
Music |
$0.75 |
$1.36 |
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