5 Things You Didn’t Know A Social Media Tool Could Do

91% of entrepreneurs and businesses use social media for marketing to build their brand and improve customer service. For small business owners, social media is not just a channel; it is often the only way to market their products and grow a loyal audience without spending much time. Social media content creation for every single platform, juggling between platforms and tracking engagement, and performance analysis are overwhelming. So, they need social media tools to simplify their tasks.

What can a social media tool do for brands?

A social media tool can help brands to streamline and enhance their brand power. It optimizes and elevates your service or product demand. Every social media tool in the market holds a lot of features crafted to be helpful for a wide range of industries/services/ products. However, only a limited feature is used by most marketers. They are

1. Scheduling posts across platforms.
2. Basic analytics.
3. Performance analysis.
4. Bulk publishing services.

Social media tools are designed with many features like Artificial Intelligence, Machine Learning, and Deep Data Integrations. These tools can write captions automatically, predict audience behavior, analyze competitors, and listen to what people say about your brand. Social media platforms have become full-fledged marketing powerhouses. 

Businesses that use advanced social media features are likely to generate 33% more ROI from social media. Advanced social media features like sentiment analysis, engagement forecasting, and content repurposing are accelerating most brands beyond expectation.

Many people still ask these questions to social media specialist

• What are the best free social media management tools right now?
• Are there AI-powered social media tools that write content?
• Are you truly getting the most out of your current social media tool?

So, what are those hidden powerful features that enhance brand voice and rocket sales? Indzu is sharing the secret with you in this blog. These are the features of social media management tools for small businesses that are less known to the world.

1: AI automated caption generator tool

Need a tool to save more time on social media marketing? Use the social media caption generator option in your tool. Generate fresh and engaging captions for every single post that follows the trend. If you are a creator managing multiple platforms or a small business owner, the caption creator tool is a creative bonus.

Social media management tools use AI-powered content assistants for scheduling posts. 

AI does creative thinking and shares captions with a bit of input. Just upload the brand photo, add a few keywords, and the tool will produce multiple captions with emojis, product tags, and call-to-action (CTA).

Apart from caption generation, some social media tools offer tone customization. Choose the tone of your caption from a drop-down list. Professional, inspirational, simple, direct-focused, or funny? Select your tone, and your AI content assistant adapts to it and generates content.

Nearly every social media tool is offering this feature along with relevant hashtags, trending keywords, and CTA automatically.

Why does AI content matter?

• Creators don’t have to second-guess their voices.
• Maintain consistency across all social media platforms and enhance brand trust.
• Small businesses save time and energy.
• It helps naive small teams feel confident about content creation.

AI is no longer a “nice to have “feature – it’s a competitive edge.

2: Find the Best Time to Post – Based on Your Audience, Not Generic Data

Are you a small business owner or a budding entrepreneur looking for the best times to post on Instagram or Facebook?  Use the best free social media management tools in the market to analyze your audience’s unique social media behavior. Social media management tools can pinpoint your audience’s top activity times and patterns. 

Using the insights shared by your social media tools, brands can increase their engagement by up to 32%. 

Here is the success story of an online store, “Cut, Coffee, Paste,” a small business run by Asha that sells instant coffee varieties through Instagram and TikTok. When Asha followed the standard posting time, she received inconsistent results, as the data was not relevant to their geographical location. After switching to a social media tool that analyzed her brand engagement pattern over a month, she discovered that her customers were most active at 6 AM on weekdays and 7 PM on Sundays. By adjusting her posting schedule, she observed

• A 40% increase in likes and shares of her Instagram stories and feeds.
• A 15% increase in clicks to their online store
• More DM inquiries during those time windows.

So, how do tools identify the best posting times? 

Tools identify the best posting time using the following features. 

• Content engagement pattern (likes, comments, and shares).
• Audience’s time zone and activity spikes,
• Scroll pattern across platforms.
• Viral Posts and Best Performed Posts.

With many social media monitoring tools for companies, almost every tool has this so-called feature,” best time to post” reports. Some even auto-schedule your content to those exact windows.

Why it matters?

• Brands can maximize their reach without spending on ad campaigns.
• It gives a data-driven edge to smaller brands.

It stops wasting great content during dead hours.

3. Spy on Competitors – Strategically & Legally

If you still think social media tools can only track your posts, you are behind 65% of marketers who are selling their products and services with more intelligent AI. So, what is this new feature? It is the feature of analyzing competitors in real time without crossing any ethical lines.

Yes, you can access your competitor’s data without paying for expensive third-party services.

Most tools can share you the details like 

• The details of the competitors’ viral post.
• Their posting frequency and the platform.
• Their top-performing hashtags and captions.
• The rate of increase in their follower number.
• Which is their preferred platform for marketing.

Sprout Social and Hootsuite have this salient feature that allows brands to add their competitors to their dashboards. It analyzes their engagement rates and compares their performance with the brand. 

Why is it important?

• Minimizes the trial-and-error duration and knows what already works in their niche.
• Brands can stay ahead of trends without scrolling through the feed.
• Identify the content gaps and concentrate on those pieces.
• Use real data to pitch smarter to clients.

Most details are shared in a visual, clear, and actionable way.

4. Social Listening – Listen to What People Are Saying About You – Even When They Don’t Tag You

Are you worried that your business is not noticed? Are you not receiving any notifications or requests for products? If you feel that no one is talking about your brand, product, or services, you are getting it wrong. Social listening tools go deeper and track your brand name, product name, or relevant keywords even when you are not tagged. So, you will get alerts when:

• Someone mentions your brand in a story or comment.
• There is a trending conversation related to your brand or niche.
• When a customer shares feedback without tagging you.
• Competitors are discussed in comparison with your brand.
• Potential influencers mention your brand.

Use social listening to boost your brand marketing. It shares actual insights about your brand and enhances your brand visibility by 25%.  Top tools have these built-in features. So, you can discover potential influencers mentioning your brand and get alerts for alerts featuring the brand name.

Why is it important?

• Your business never misses any critical feedback.
• Engage with customers and the community more authentically.
• Spot crisis before they hit.

Stay ahead with reputation management.

5: Multiply Your Reach: Auto-Repurpose a Single Post for Every Social Channel

Keeping up with social media is exhausting for small businesses and entrepreneurs. Small brands and creators need to create content for one platform, and they are expected to tweak it for every other channel. It consumes a lot of time and energy. Use social media management tools ai to repurpose your content. Using AI repurposing features, you can take a single post and automatically reformat it for multiple platforms. Platform-specific tweaks are efficient and straightforward with these social media tools. 

Get 2.5 times more results with a content repurposing strategy. 

How do social media tools repurpose content?

• A long LinkedIn post can be converted into Twitter threads or Instagram slides.
• An Instagram reel can be auto-resized for YouTube Shorts or TikTok.
• A blog can be converted into multiple posts for Instagram and Twitter,
• A single caption can be adjusted for various platforms.

What is the Benefit of Repurposing Content?

• Brands can create more content without doing more work.
• You can stay consistent across platforms and reach more audiences.
• Your audience receives content suitable for the platform, thus boosting engagement.
• It reduces burnout, especially for entrepreneurs and small teams.

Wrapping Up:

Your social media tools are not just calendars with timers. They are more capable than that. Our upcoming social media management tool is built specifically for small businesses and creators. We combine AI-powered automation with intuitive features that you can use.

Have you used any of these social media marketing strategies? Tag us in your post if this blog has helped you level up.