Many users think that Pinterest is a search engine or the hub for new ideas and creativity. However, Pinterest is the world’s 15th most popular social media platform and the most popular visual search engine. In this blog, we will get to know about the 19 interesting Pinterest Stats.

If you are a business looking for marketing, a creator seeking growth, an influencer, or a curious person seeking some ideas or products, Pinterest will help you with everything.

In this blog, we will cover the 20 most essential statistics and understand why posting pins on Pinterest will be beneficial in the coming days. Let us know Pinterest by

By History

Ben Silberman & Paul Sciarra started an app, Tote, for mobile shopping on iPhone. But it could not gain much popularity. However, the founders noticed that

• People liked a particular feature of the app: saving their favorite products and mailing them to themselves.
• People searched by product category and not by brands.

This made the founders work on a platform that could allow users to organize or pin their favorite products into buckets.

Hence, combining pin & interest, Pinterest was born.

Here’s the table showing the history of Pinterest

(Source- qqtube.com, calvyn.com)

By Countries Using Pinterest

Pinterest is being used by 200 or more nations (approximately). This table shows the Pinterest data for each country as of April 2024. (Source-statista)

• The USA has the highest number of Pinterest users, with 95.6 million
• Out Of the 10 countries on the list, 6 are from the Americas, and the remaining four are from Europe.

By regions using Pinterest

America loves Pinterest the most. Here is the table showing the data of users region-wise. (source-ecwid)

By the number of users using Pinterest

• There are 537 million monthly active users on Pinterest (Source-demandsage)
• It is used by around 6.4% of the world’s population(Source-adamconnell)
• Pinterest has one of the highest customer satisfaction scores. With a score of 74/100 (among online network companies), it scores according to the American Customer Satisfaction Index (ACSI).
• Pinterest is the 15^th most loved social media platform. (Source-demandsage)
  
  Here is the table showing the monthly active users year-wise. (Source-demandsage)

By Gender

 It is known that Pinterest Is widely popular among females.

Here is the table showing how Pinterest is used among genders (Source-demandsage)

By time spent

• Pinterest successfully established itself as a visually appealing platform. The table shows the time spent and the platform’s opening rate

(Source-adamconnell)

By Age

Pinterest is prevalent among millennials and Gen-Z. This table shows data on different age groups using Pinterest. (Source-demandsage)

• There are approximately 25 million Gen Z user in the USA (Source-analyzify)

By Purpose Of  Use

The most popular reason for using Pinterest is to search for Brands and Products. The table shows the approximate percentage of reasons why Pinterest is used.

(Source-DataReportal, –adamconnell)

• Pinterest is very popular among creatives and hobbyists. More than 90% of users said it’s where they go when they’re about to start work on a new project, whether that be DIY, home improvement, arts and crafts, or anything else.(source-adamconnell)

By Engagement

• A Good Engagement Rate On Pinterest Is Around 1% To 2%
• Videos are more popular on Pinterest. Video views have increased by 200%
• Short-form videos are more popular on Pinterest. 73% of users said that they liked short-form videos more on Pinterest. (Source- growthdevil)
• Here is the table showing more data about Pinterest engagement.

(Source-socialpilot)(Source-adamconnell)

• The fashion and home decor industry has higher engagement rates than other industries
• Visually appealing content gets more engagement on Pinterest.

By Revenue

• Pinterest could generate heavily from Brands Running Advertisement Campaigns In 2023.

 The table below shows the revenue of Pinterest in years.)(Source-demandsage)

By Business & Marketing Usage

• People on Pinterest are keener on searching about a product rather than a brand
• Branded or Unbranded does not make a difference on Pinterest
• This is why 97% Of The Top Pinterest Searches Are Unbranded (Source-demandsage)
• 80 % of people feel positive on Pinterest
• A Pin including a specific call to action increases engagement
• Here is the table showing Pinterest User Behavior Stats

• Here is the table showing Pinterest Shopping Behavior Stats

• Pinterest Trends and Predictions

By Advertisements On Pinterest

Pins last longer on Pinterest. As they have longer lifespans on Pinterest.

1. Pinterest Ads are 2.3 times cheaper than other platforms.
2. 61% of Pinterest users have purchased something after seeing sponsored Pins
   
   

Here is a table showing the effectiveness of Pinterest Ads Compared to Other Platforms

Here is a table showing performance Boosts Based on Ad Features and Messaging

(Source-demandsage) (Source-socialpilot) (Source-analyzify)

By Number Of Employees

• As of November 2024, Pinterest has approximately 11K employees across 6 continents, including North America, Europe, and Asia. (Source-leadiQ)

Table: Pinterest Workforce Gender Representation (Source-hootsuite)

Here is a table showing the number of Full-Time Pinterest Employees (2018-2023)(Source- statista)

By Growth

Slowly and steadily Pinterest is winning all, hearts.

• Pinterest set a record as the quickest site to attract 10 million unique monthly visitors

Here is the table showing Pinterest Ad Revenue Growth

Here is the table showing Pinterest Usage and Audience Growth

Here is the table showing Effectiveness of Pinterest Ads

Here is the table showing the Geographic Reach of Pinterest

(Source-thesocialshepherd) (Source-socialpilot) (Source-adamconnell) (Source-analyzify) (Source- growthdevil)

By Pins

• There are over 10 billion Pinterest Boards, and 500 Billion Pins on the platform (Source-Pinterest Newsroom, Pinterest Investor Relations)

• Boards related to home decor, making it the most popular category.

• Most popular trending searches on Pinterest in the US at the time of writing (August  2024) include:

 The Table Shows Pinterest Content and Engagement Statistics

This table shows Demographics and Usage Behavior

This table shows Pinterest Trends and Celebration Boards

• (source-socialpilot) (source-adamconnell) (source-hootsuite)

By Traffic

• USA gives the highest traffic to Pinterest

This table shows the percentage of traffic Pinterest gets from different countries

Table: Traffic Sources for Pinterest

This Table shows the sources of Referred Traffic to Pinterest.com

• The visit duration of the visitors on Pinterest.com is recorded to be 12 minutes and 23 seconds

This table shows the traffic to Pinterest in the year 2023

• Gen-Z gives the highest amount of traffic to Pinterest.

This table displays the share of traffic received on Pinterest.com from different age groups:

• (Source-demandsage) (Source-adamconnell) (Source-analyzify)

By Rising E-Commerce On Pinterest

1. 92% of online retailers with social commerce are present on Pinterest
2. Pinterest users purchase more on social commerce than other platforms

This table shows Pinterest’s E-Commerce Performance

This Table shows Pinterest E-Commerce Demographics and Usage

(Source-demandsage, -analyzify), -whop)

By Future Growth

• Pinterest has shown quick growth among other social media platforms, second only to Instagram.

This table shows Pinterest’s Future: Stats and Initiatives Shaping Its Growth In E-Commerce Innovations and Partnerships

This Table Shows the Sustainability Commitments Of Pinterest

This Table Shows The Commitment Of Pinterest Towards The Body-Inclusivity and Healthy Living

(Source-hootsuite,-demandsage)

By Affiliate Marketing

• High-income demographics and strong ARPU in specific regions suggest lucrative opportunities for affiliate marketing.

Table 1: Demographics of High-Income Pinterest Users

This table shows the Average Revenue Per User (ARPU) by Region

(Source-adamconnell)

The Ifs, Buts, and Pitfalls Of Pinterest

• Pinterest is the hub for ideas, inspiration, affiliate marketing, saving pins, and a lot more, but brands do not prefer Pinterest as an advertisement platform. Many brands are skeptical about advertising on Pinterest.
• Pinterest was making a loss till 2022. It made losses of $96 million in 2022. The net loss had also peaked in 2019, resulting in a $1.36 billion U.S. dollars loss.
• Pinterest has added some AI integrations and tools to improve its Ad platform, but the tools have not given any significant performance. Advertisers running continuous campaigns, most of their spending is more experimental or short-term.
• Pinterest Algorithms are unpredictable and constantly updated, making it difficult for marketers to plan their content and see results.
• The platform has many good-looking pins, and the oversaturation rate is increasing daily. The competition keeps on growing for content creators and marketers, giving less attention to the time and energy they spend on Pinterest
• There is no real-time interaction among the users. Therefore, the pins on the platform feel passive and result in less engagement. Pinterest focuses more on discovery and saving pins; hence, there are limited real-time interactions.

(Source- growthdevil, investopedia, projectmanager)

If We Sum Up

Pinterest has faced some losses in the past, but it is one of the fastest-growing social media and search engine platforms. It is the 15th most popular social media platform. Also, it gives a good chance of discoverability and affiliate marketing. One should not ignore Pinterest at any cost.

If you want to know about other social media platform stats before planning your strategy, check them out here.