Before checking the Best Time to Post on YouTube on Sunday, here is an interesting statistic.
On Sundays, 92% of Millennials are cord-switchers with the highest streaming adoption on YouTube. Gen Z are active viewers who often multitask with a second screen ( YouTube ) 86% of the time. Nearly 70% of these people get their news primarily through videos.The visual natives of the word prefer YouTube to discover brands and interactive content. Nearly 50% of their brand discovery happens through YouTube only.
All these statistics convey a similar meaning to the social media marketers.
Your best day to post on YouTube is Sunday.
Why are YouTube Sundays Damn Important?
YouTube Sundays have a distinct, psychological, and behavioral profile. Sundays are considered the day for relaxation with family activities, personal pursuits, and pre-week preparation. Most viewers wind down from the weekdays and look for entertainment to fill leisure hours.
There are no structured schedules on Sunday for YouTube Audience. YouTube users are active throughout the day. With such heavy traffic on the platform, why not marketers get their maximum. Yes, that is possible when you add your videos at the right time for your audience.
General YouTube Upload Statistics
How many videos are posted on YouTube?
- ~1,800 videos per Minute
- ~ 2.6 million videos per Day
- ~ 18.15 million videos per Week
Best time to post on YouTube on Sundays
The general rule for Weekend YouTube posts is to upload 2- hours before the peak audience engagement. This grace time helps the algorithm to index and process the video.
For Long-Form videos,
| Best time to post on YouTube on Sunday |
|---|
| 9.00 AM – 11.00 AM |
Most Sunday’s start with brunch only. For those busy people, kids and young people, Sunday is often the day of relaxation. They prefer a little extra in every aspect. And when it comes to watching YouTube, they prefer 12 PM – 4 PM. So marketers and brand can actually utilize Sundays to gain more viewers and sales by posting 2 or hours in advance. When compared to other windows and weekdays, YouTube viewers are online for more than 4 hours in a stretch. This is highly suitable for all kinds of business.
| Second Best time to post on YouTube on Sunday |
|---|
| 3.00 PM – 5.00 PM |
The second best time to post on YouTube on Sunday is between 3.00 PM and 5.00 PM. Nearly 30% of YouTube viewers use this platform on Sunday evenings to catch up before the work week.
Best Time to Post YouTube Shorts
| Best time to post YouTube Shorts on Sunday |
|---|
| 9 AM – 12 PM |
Similar, to long-form YouTube videos, YouTube Shorts have a specific time for viewers on Sunday. For the Sunday people, the best time to post on YouTube shorts is between 9 AM and 12 PM. Along with a relaxed meal, most viewers are found to view during this time.
This is the universal best time to post on YouTube on Sunday statistics. If you want to be more specific, I suggest you to check YouTube Analytics section. Under Audience, YouTubers can identify when their viewers are most active and post their Shorts or Go live.
How to find your Optimal Posting Time on YouTube?
A brand’s audience is unique and they may differ a little. If you want to find your exact best YouTube Posting time:
- Open YouTube Studio.
- Navigate to Analytics and Click “Audience”.
- Locate the heat map “When your viewers are on YouTube”.
- Choose the time of the darkest purple bars for Sunday.
- Schedule your posts 2 hours before the peak hours.
YouTube Sunday Traffic Trends
People prefer relaxing and preparing for the whole week. Niches like Entertainment, Food, Vlogs, and Music perform well on weekends.
If you are a Professional, try posting on weekdays as Sundays deliver lowest engagement for educational posts.
On Sundays, the viewer engagement is very high, and your posts can perform throughout the day.
How the YouTube Algorithm Uses Early Engagement Pattern
Best Time to Post on YouTube on Sunday by Industry
| Industry | Best time to post YouTube Long-form Videos | Best time to post YouTube Shorts |
|---|---|---|
| Entertainment | 5 PM – 7 PM | 7 PM – 10 PM |
| Gaming | 4 PM – 7 PM | 6 PM – 9 PM |
| Education | 9 AM – 11 AM | 12 PM – 3 PM |
| Business | 9 AM – 10 AM | 12 PM – 2 PM |
| Technology / Reviews | 10 AM – 12 PM | 1 PM – 4 PM |
| Fitness / Health | 7 AM – 9 AM | 6 PM – 8 PM |
| Travel | 10 AM – 1 PM | 3 PM – 6 PM |
| Marketing | 9 AM – 10 AM | 12 PM – 2 PM |
| Lifestyle | 10 AM – 1 PM | 3 PM – 6 PM |
| Food / Restaurant | 10 AM – 12 PM | 12 PM – 3 PM |
| Kids / Family | 9 AM – 11 AM | 3 PM – 6 PM |
| Finance / Investing | 8 AM – 10 AM | 12 PM – 2 PM |
For long-form videos try to upload earlier, so the algorithm pushes it during afternoon and evening watch time. Whereas YouTube Shorts should be posted during peak scrolling time.
Best time to post on YouTube on Sunday by Country
| Country | Long-form Videos | YouTube Shorts |
|---|---|---|
| USA | 9 AM – 11 AM | 12 PM – 3 PM, 7 PM – 9 PM |
| Canada | 9 AM – 11 AM | 12 PM – 3 PM, 7 PM – 9 PM |
| UK | 9 AM – 1 PM | 12 PM – 2 PM, 6 PM – 8 PM |
| Australia | 10 AM – 1 PM | 1 PM – 3 PM, 7 PM – 9 PM |
| India | 9 AM – 11 AM | 12 PM – 2 PM, 8 PM – 10 PM |
| Pakistan | 10 AM – 12 PM | 11 AM – 1 PM |
| Bangladesh | 9 AM – 11 AM | 2 PM – 5 PM |
| Nepal | 9 AM – 11 AM | 2 PM – 5 PM |
| Sri Lanka | 9 AM – 11 AM | 2 PM – 5 PM |
| UAE | 10 AM – 12 PM | 5 PM – 9 PM |
| Saudi Arabia | 10 AM – 12 PM | 6 PM – 10 PM |
| Turkey | 10 AM – 12 PM | 5 PM – 9 PM |
| Egypt | 10 AM – 12 PM | 5 PM – 9 PM |
| South Africa | 9 AM – 11 AM | 1 PM – 3 PM, 7 PM – 9 PM |
| Nigeria | 10 AM – 12 PM | 1 PM – 3 PM, 7 PM – 9 PM |
| Kenya | 9 AM – 11 AM | 7 PM – 9 PM |
| Germany | 10 AM – 12 PM | 12 PM – 2 PM, 6 PM – 8 PM |
| France | 10 AM – 12 PM | 12 PM – 2 PM, 6 PM – 8 PM |
| Spain | 10 AM – 1 PM | 4 PM – 7 PM |
| Italy | 10 AM – 1 PM | 4 PM – 7 PM |
| Netherlands | 9 AM – 11 AM | 12 PM – 2 PM, 6 PM – 8 PM |
| Sweden | 9 AM – 11 AM | 12 PM – 2 PM, 6 PM – 8 PM |
| Norway | 9 AM – 11 AM | 12 PM – 2 PM, 6 PM – 8 PM |
| Denmark | 9 AM – 11 AM | 12 PM – 2 PM, 6 PM – 8 PM |
| Poland | 10 AM – 12 PM | 12 PM – 3 PM, 6 PM – 9 PM |
| Brazil | 10 AM – 12 PM | 12 PM – 2 PM |
| Argentina | 10 AM – 12 PM | 1 PM – 3 PM |
| Mexico | 10 AM – 12 PM | 1 PM – 3 PM |
| Chile | 10 AM – 12 PM | 2 PM – 4 PM |
| Colombia | 10 AM – 12 PM | 2 PM – 4 PM |
| Peru | 10 AM – 12 PM | 2 PM – 4 PM |
| South Korea | 9 AM – 12 PM | 9 PM – 12 AM |
| Japan | 9 AM – 12 PM | 7 PM – 11 PM |
| China | 9 AM – 12 PM | 7 PM – 9 PM |
| Philippines | 10 AM – 12 PM | 10 AM – 12 PM |
| Indonesia | 9 AM – 11 AM | 6 AM – 8 AM |
| Thailand | 10 AM – 12 PM | 12 PM – 3 PM |
| Vietnam | 9 AM – 11 AM | 8 AM – 11 AM |
| Malaysia | 10 AM – 12 PM | 12 PM – 3 PM |
| Singapore | 10 AM – 12 PM | 12 PM – 3 PM |
| New Zealand | 10 AM – 12 PM | 1 PM – 3 PM |
After knowing the best time to post on YouTube on Sunday, if you are still confused when to post, try the universal best posting times.
| Post Type | Universal Best Time to Post |
|---|---|
| Long-form Videos | 9 AM – 11 AM |
| Shorts | 12 PM – 2 PM |
When is the Best Time to Post on YouTube on Sunday?
The Best Time to Post on Sunday YouTube blog has shared a wealth of information. Following these suggestions will significantly improve your video reach, engagement and subscriber growth.
Not only Sunday YouTube posts, read our other blogs on best time to post on Monday to Saturday.
FAQs:
I am receiving low views on YouTube posts on Sunday. What could be the reason?
One of the major reasons for receiving low views on Sunday is that you are posting at the wrong time. The universal posting time on Sunday is between 9 AM – 11 AM. Your viewers are most likely to be online by 12 PM and when you upload by 9 AM, you are sharing enough time for YouTube algorithm to understand your posts and push it to your audience.
I am planning to launch a new product on Sunday. When is the best time to post on YouTube?
YouTube posting for Campaign launches and announcements must be done when your target audience is active on the platform. Align with your peak viewership time and post them. We suggest you post on Sunday before 9 AM.
