Social

18 Interesting GMB Stats

Lisha Sahoo · March 10, 2025

Interesting GMB Stats:

The journey of Google My Business started in 2004 when Google started listing local businesses.

• Google My Business is not a social media platform but it has social media platform-like features designed for business-customer interaction. It’s more of a business directory with engagement tools.
• Google Search Engine Dominance

Insight	Data
Total Google searches per day	3.5 billion
Google’s search engine market share (US)	92%
Bing’s search engine market share (US)	3%

Let us understand the importance of Interesting GMB Stats ( data-backed)

1. History

Major Milestones in Google My Business (GMB) History

Year	Major Development
2004	Google introduced “Google Local” as a feature within Google Maps
2005	Google Local rebranded as “Google Maps for Mobile.”
2009	Google Places launched, separating business listings from Maps.
2012	Google+ Local was introduced, integrating Places with Google+.
2014	Google My Business (GMB) launched, merging Places & Google+ Local.
2017	Google Posts launched, allowing direct business updates.
2018	Enhanced analytics capabilities introduced in GMB.

Table 2: Feature Rollouts in GMB (2017 – 2021)

Date	Feature Introduced
Jul 2017	Messaging feature launched for GMB.
Oct 2017	Booking button added to business listings.
Jan 2018	GMB Posts started appearing on Google websites.
Mar 2018	Business Description field updated; Women-Led attribute added.
Apr 2018	Businesses could now specify a custom list of services. (like services provided, products available, etc.)
Oct 2018	Follow button added to Google My Business listings.
Nov 2018	Future opening date listings introduced (90 days before opening).
Jan 2019	Social media icons added to GMB Knowledge Panels.
Apr 2019	GMB dashboard redesigned for better user experience. (A dashboard was created and buttons like Home, Insights, Posts, etc. were added)
Jun 2019	Branding & promotional tools added for businesses. .(like logo, cover photo, welcome offers)
Jul 2019	The “Get A Quote” button was added to GMB Knowledge Panels.
Nov 2019	Businesses could add a custom list of services to GMB listings. (like provides 1 day delivery, provides nursing facilities, etc.)

• Number Of Countries Using GMB

• GMB is available in 245 countries
• But it is not available in 7 countries.

Crimea

Cuba

Iran

North Korea

Sudan

Syria

China

(source-GoogleSupport)

• Features Of Google My Business

Here is the table showing Basic Information Features in GMB

Feature	Details
Business Name	Accurate and consistent with branding.
Address	Physical location including street address, city, state, and zip code.
Phone Number	Primary contact number for customers.
Website	Link to your official website.
Category	Primary category that best describes your business.
Additional Categories	Up to 10 more categories to further define your offerings.
Description	Brief overview of business and offerings.
Hours of Operation	Regular business hours, including special and holiday hours.

Enhancement Features in GMB

Feature	Details
Photos	Upload images of the business interior, exterior, products, and team.
Videos	Share videos showcasing businesses, products, or services.
Attributes	Highlight specific features (e.g., “outdoor seating,” “wheelchair accessible”).
Menu (for restaurants)	Display menu items with descriptions and prices.
Products	Showcase products with images, descriptions, and prices.
Services	List services offered with descriptions and pricing (if applicable).
Appointment Link	Provide a direct link for customers to book appointments.

Engagement Features in GMB

Feature	Details
Reviews	Encourage and respond to customer reviews (positive and negative).
Questions & Answers	Answer frequently asked customer questions.
Messaging	Enable direct customer messaging through GMB.
Google Posts	Create and share updates, offers, events, and announcements.

Special Features and Business Management in GMB

Feature	Details
Insights	Track customer interactions (how they find business, actions taken, etc.).
Location Management	Manage multiple business locations from one account.
User Management	Add and manage users with different access levels.
Online Ordering (for restaurants)	Enable customers to order food online.
Reservations (for restaurants)	Allow customers to make reservations.
Special Hours	Set different hours for specific days or events.

•  Businesses Categories Present On Google My Business

• Google offers 4000 categories and one can choose 10 categories for Business listing

• Verified Businesses Present On Google My Business

• Out of all businesses posted on Google My Business, 64% of them are verified.
• Verified Businesses have more chances of visibility.

Here is the table showing the Percentage of Verified Businesses on Google My Business (GMB) by Industry

Industry	Verified GMB Profile (%)
Property Management	83%
Hospitality	81%
Healthcare	75%
Retail	73%
Technology	70%
Consumer Goods	69%
Beauty & Wellness	65%
Finance	65%
Recreation	58%
Legal	57%
Automotive	45%
Home Services	45%

Here is the table showing Verified Businesses – Monthly Engagement Metrics

Metric	Value
Average direction requests per month	66
Industries leading in direction requests	Hospitality, Recreation
Average calls generated per year	595
Average calls generated per month	50

• Businesses Posting Content On GMB

Businesses improve their online visibility and credibility by posting content

This table shows Business Posting Content on Google Business Profile (GMB)

Posting Activity	Percentage of Businesses
Businesses that have posted content	60%
Businesses that have not posted anything	40%

• Businesses Posting Photos On GMB

Businesses improve their online visibility and credibility by posting photos.

• It has been reported that there is an Increased revenue per visitor by 17% if images are posted on GMB

This table shows the Number of Photos per Business Profile by Industry

Industry	Average Number of Photos
Home Services	70
Automotive	57
Beauty & Wellness	44
Technology	19
Healthcare	12
Finance	6

• Consumer Behavior For Businesses Listed On GMB

The table shows how people have Google Business Profile Interactions

Interaction Type	Percentage (%)
Website Visits	48%
Direction Requests	29%
Phone Calls	21%
Other Interactions	2%

• Consumer Looking For Directions Via GMB

This table shows GMB and Google Maps Visibility

Insight	Data
Consumers using Google Maps to locate a nearby business	86%
Consumers using Google Maps to find a business	93%

1. Businesses Getting Traffic To Their Websites Via GMB
2. The Businesses that list images on GMB receive 35 times more website visits than others (who do not post images)

This table shows the Website Visits from Google Business Profile by Industry

Industry	Website Visits
Automotive	3,840
Beauty & Wellness	1,866
Consumer Goods	1,319
Finance	203
Healthcare	515
Home Services	402
Hospitality	4,702
Legal	406
Property Management	1,689
Recreation	6,830
Retail	1,582

1. Businesses Getting Google Search Views Via GMB

This table shows Google Search Views from Google Business Profile by Industry

Industry	Google Search Views
Hospitality	92,626
Recreation	81,169
Automotive	41,013
Retail	40,489
Consumer Goods	21,643
Property Management	18,349
Beauty & Wellness	17,234
Healthcare	11,276
Home Services	8,754
Legal	7,166
Technology	6,431
Finance	5,358

1. Businesses Getting Engagement And Conversions Via GMB

This Table Shows Engagement & Customer Actions on GMB

Insight	Data
Percentage of businesses receiving appointment requests through GMB	45%
Percentage of GMB listings with an appointment scheduler leading to approvals	45%
Percentage of customer actions resulting in website visits	56%
Conversion rate from Google Business Profile views into actual customer actions	More than 5%

1. Local Businesses Getting Visibility Via GMB

2. When people search for local businesses on Google, 42% of them click on one of the results displayed in the Google Local Pack.

This Table Shows how GMB Helps Local Businesses

Insight	Data
Percentage of local business calls received on weekdays	94%
Surge in “Near Me” search queries	Over 200%
Local searchers visiting businesses within 5 miles	72%
Percentage of consumers learning about local businesses online	97%
Consumers using GMB to find contact details	64%
Average monthly views for a local business on GMB	1,260

1. Businesses Getting Business Visibility & SEO

Importance of GMB for Business Visibility & SEO

Insight	Data
Percentage of internet searches done on Google	90%
Average actions per month per business (calls, clicks, conversations)	59
Percentage of interactions leading to website visits	More than 50%
Importance of online presence	97% of users learn about businesses online
Percentage of businesses receiving over 1,000 views per month	40%
Impact of accurate & complete GMB information	7x more clicks

1. Businesses Getting User Reviews On Their GMB Profile

2. A Business gets an average of 39 reviews on a GMB Profile.

This Table Shows Google Reviews by Industry

Industry	Number of Reviews
Automotive	150
Beauty & Wellness	48
Consumer Goods	63
Finance	23
Healthcare	60
Home Services	47
Hospitality	281
Legal	36
Property Mgmt.	34
Recreation	140
Retail	97

1. Consumer Behavior Trends for Google Business Reviews

This Table Shows  Consumer Review Insights

Insight	Percentage / Value
Average new Google reviews per location in 2023	66
Consumers likely to give a review after a positive experience	65%
Consumers who will give a review when asked	68%
Consumers expect a response within 60 minutes	42%
Consumers expect a response on weekends or nights	67%
Customers are likely to provide a review if a business resolves an issue positively	79%

• However, businesses are also affected by negative reviews. Negative reviews can deter potential customers by 45 times

1. Consumer Behaviour Getting Influenced By GMB Profile

This Table Shows Consumer Behavior & GMB Influence

Insight	Data
Consumers who read online reviews before choosing a local business	82%
Consumers who used Google to decide on a business in 2022	87%
Consumers who read reviews before making a purchase	90%
Customers are likely to shop if business owners respond to reviews	88%

1. Effectiveness of GMB Ads for Businesses

GMB Ads Statistics

Insight	Percentage / Value
Pay-per-click ads viewed on mobile devices	50%
Average actions per month from a business listing (calls, clicks, conversations)	59 actions
Consumers are likely to visit a store after seeing an ad on Google	70%

The Ifs, Buts & Pitfalls Of GMB

• Due to Google’s algorithm changes, sometimes business rankings are impacted by GMB.
• A negative review on GMB can affect a business’s conversion rates. Companies need to respond wisely to Google reviews.
• There are a large number of Businesses that list themselves on GMB, and there is massive competition among businesses to rank well.
• Limited customization options are available on GMB, and giving complete information to customers is sometimes difficult for some businesses.
• Businesses must constantly optimize their GMB profiles and check for inaccurate information or reviews users post.

If We Sum Up.

GMB profiles can generate a lot of engagement and business interactions. Several positive reviews can also shape customers’ mindsets and bolster conversions.

A good GMB profile is one of the best ways to target local customers; hence, no business should miss this opportunity.

Do you want to know other social media stats? Check out our other blogs.

• (Source-adbirt , themediacaptain, slickkestdigital, e2msolution, coolest-gadget), publer)