Best time to post Instagram reels

Struggling to get your Instagram Reels noticed ? It is not about your content, but what matters more is to know the best time to post Instagram reels.  

Creating content that will make your audience relatable is one important point. But timing also plays a vital role in increase your reel’s engagement. Posting when your audience is active can lead to higher engagement, more views, and increase you chance to get viewed in the explore feeds.

Instagram algorithm will boost your content if it gets quick interaction within the first hour of being posted.

Imagine your reel getting shown in the explore page and getting more engagement. Just because you started posting at the right time.

In this blog, we will guide you through the best time to post your Instagram reel. We will break it down into different categories focusing of the Days, Time zone, niche-specific, and many more.  

Why posting time is important for Instagram reels?

In the digital scrolling era, Instagram reel has more user attention as compared to Instagram stories and posts.  

Like the content, even the timing at which you post your Instagram reel matters. An Instagram reel is first shown to your followers, and if it gets more likes, comments, and shares, it is shown to a wider audience. So, to get more engagement, it is important to post at the time your audience is active.  

If you post when your followers are not active, your content might get buried under a flood of other content.  

What are the key benefits of posting at the right time?

Let’s discuss the key benefits you will get when you plan the best time to post an Instagram reel.  

• Boost engagement in the first hour.

When you post at the right time, your Instagram reel has more potential to get more engagement in the first few hours of being posted. When you post at the time your audience is more active, you are likely to get more likes, comments, and shares. which will increases your content engagement. Once your content gets more engagement its chances to reach a wider audience increases.

• Increased chances of getting viral

As discussed in the above points, if your content gets strong engagement from your followers, it has a higher chance of reaching a wider audience and giving your content a possibility of getting viral.  

Posting your content at the right time also allows your content to get showcase on the trending page.  

• More profile visits

Once you start posting at the right time, it will increase your content’s engagement naturally. Then you will gain followers who share an interest in your niche. Eventually, it will increase your profit visit. If your Instagram reel starts getting viral, eventually it will make the user curious about your profile, and you will have more profile visits.  

• Increase followers

Reels that have better engagement attracts more followers. Posting your content when your folllowers are active, increases your chance of gaining more followers.

• Better ROI

Posting content on time gives you the best return on Investment. When you post on the right time ( when your followers are active) it increase your content’s engagement. Overall on content creation your ROI is getting more likes, shares and comment. And even getting paid promotions and collaboration.

Which time slot works best for posting Reels on Instagram throughout the week?

Let’s discuss the best time to post Instagram reels based on each day of the week.  

The best time to post a reel on Instagram on Monday

 The best time to post a reel on Instagram on Tuesday

The best time to post a reel on Instagram on Wednesday

The best time to post a reel on Instagram on Thursday

The best time to post a reel on Instagram on Friday

The best time to post a reel on Instagram on Saturday

The best time to post a reel on Instagram on Sunday

Best Time to post Instagram reels based on your niche?

It’s important to post content when your audience is active. And each different niche has a different type of audience according to their different interest and lifestyles.  

Health and Wellness  

The audience who are interested in health and wellness normally start their day early. So if you post in the morning or evening hours, it will have a higher chance of engagement. 

Food and Cooking  

The audience who are interested in the food and Cooking niche would like to get some new ideas before their meal prep time. So the best time would be in the afternoon and at night.  

Gaming  

The audience who are interested in the Gaming niche often play games after school or work. So, it would be best if you post your gaming content in the evening or late-night slot. It will increase your chances of getting more engagement for your content.  

Travel and lifestyle  

The audience of travel and lifestyle is universal. A   lot of people love travel and lifestyle content. So the best time to post about travel and lifestyle would be before lunch hour or before the weekend.  

Art and Creative  

The audience in the arts and creative industry would like to engage in the morning for those who are specific to the art and creative industry, and the evening would be best for the audience who explore art and creative as a hobby.  

Fashion and Beauty  

The audience in the Fashion and Beauty would search for new content before getting ready for an event. So, the best time would be afternoon or evening. It would be best if the audience could see and try your make-up tutorial after their work.  

Education and study tips  

The audience interested in Education and study will engage more with the content if you upload it during study hours.  

Example: if you post content on a specific topic or a mock paper  

Or you can even ask for a time to your audience (for the working professional) who are preparing for other jobs or studying. You can make a different topic for that particular audience.  

Business  

The audience who are interested in Business. The professionals, entrepreneurs, or students pursuing Business administration. The best time to post would be in the early morning or evening.  

Best Time to post Instagram reels in the U S by time zone?

There are six major time zones in the USA. But the four main time zones are. Posting Instagram reels at the right time is important to boost your content’s engagement. Let’s discuss the best time to post Instagram reels according to the time zone.  

Eastern Time (ET) 

Central Time (CT)

Mountain Time (MT)

Pacific TIME (PT)

Best Time to post an Instagram reel in the Global Times?

The best time to post varies based on the audience and niche. We will share the general global time range when your Instagram audience is active.  

How to find your best time to post Instagram reels?

We have discussed the time zone according to the US audience and the global audience. But to find your specific best time to post your Instagram reels. You can use:  

• Instagram Insights

Instagram business and creator account offers you Instagram Insight. It provides you with Growth, follows, Unfollows, Followers details, your content views, Tools, trending audio, and many more.  

With the help of Instagram Insight, you can have a view of your content and profile progress.  

• Indzu Insight

You can use the Indzu Insight to help you track your performance of your content. An AI–powered tool allows you to create your content effortlessly. 

You can even check out Indzu ZuAI to make your post. Just enter your topic keyword, and you can create a post, reel for absolutely free.  You can try Indzu’s free tools to generate hashtags for your reel and post.  

Tips to follow to boost the visibility of your Instagram Reels

• Consistency is the key

Be consistent with your post. Post 3-4 times a week. Or, based on your content, you can plan your day on which you can post your reel.  

Example: If you are an educator or a daily vlog influencer, you need to post daily. If you are a storyteller, you can post 2,3 times in a week.  

• Post when your audience is active

Schedule during your audience/followers’ active hours. It will boost your Instagram reel engagement. An active audience has a higher chance of reacting to your content, which will increase your like, comments, and shares. 

• Ask your Audience

If you are confused, you can simple post a poll based on the date and time you want to upload your content. And ask your audience which time they would prefer.  

• Add trending content

Add trending audio in your reel, which will give an algorithm boost to your reel. Then your Instagram reel has a possibility to get seen in the explore feeds page.  

• Avoid posting at the wrong time or an odd time

The bad time will lower your chance of engagement. Wrong time or odd time means posting when your followers are not active. It will make your content lost in the flood of other content. 

• Monitor your content performance

After posting, always monitor your Instagram reel performance twice a month. Monitoring your reel will help to track your Instagram reel performance. You can know the number of like, comments, and shares your reel gets.  

• Call to action

Use CTA (call to action) under each of your reels to boost your comments, shares, and engagement.  

Example: You can make a reel and let your audience share it or comment down to get the product link or win a prize.  

• Create unique content

Try to blend your content with your niche topic and the trending topics. If you are making reels on specific topics like finance, travel, makeup, and photography, you can still use the trending music in your reel and get your reel on the explore page. Do not follow the trend mindlessly; create one.  

Conclusion

In today’s digital era, it’s not only the content but also the timing you post your content. Posting when your audience is active helps to boost your engagement. When your content gets more engagement, Instagram shows your content to a wider audience.  

It increases more like comments, profile visits.  

We have discussed the day-wise posting time, posting according to the United States (US) audience, and even according to the general time.  

But remember, the best time to boost your content engagement is to go through your content Insight. You can use indzu social insights to go through your content performance. You will get an overview of when your audience is active and when is the best time to post Instagram Reels.   

Keep in mind the tips we have mentioned to make a better move than your competitors and boost your engagement. Be consistent with your post, use CTA, ask your audience their preferred time, avoid the wrong time, and create trending videos.