The journey of Google My Business started in 2004 when Google started listing local businesses.

  • Google My Business is not a social media platform, but it has social media platform-like features designed for business-customer interaction. It’s more of a business directory with engagement tools.
  • Google Search Engine Dominance
InsightData
Total Google searches per day3.5 billion
Google’s search engine market share (U.S.)92%
Bing’s search engine market share (U.S.)3%

Let us understand the importance of Interesting GMB Stats ( data-backed)

History of Google My Business Stats

Table 1: Major Milestones in Google My Business (GMB) History

YearMajor Development
2004Google introduced “Google Local” as a feature within Google Maps.
2005Google Local rebranded as “Google Maps for Mobile.”
2009Google Places launched, separating business listings from Maps.
2012Google+ Local was introduced, integrating Places with Google+.
2014Google My Business (GMB) launched, merging Places & Google+ Local.
2017Google Posts launched, allowing direct business updates.
2018Enhanced analytics capabilities introduced in GMB.

Table 2: Feature Rollouts in GMB (2017 – 2021)

DateFeature Introduced
Jul 2017Messaging feature launched for Google My Business (GMB).
Oct 2017Booking button added to business listings.
Jan 2018GMB Posts started appearing on Google websites.
Mar 2018Business Description field updated; “Women-Led” attribute added.
Apr 2018Businesses could specify a custom list of services (for example: products available, services provided, etc.).
Oct 2018“Follow” button added to Google My Business listings.
Nov 2018Future opening date listings introduced (up to 90 days before launch).
Jan 2019Social media icons added to GMB Knowledge Panels.
Apr 2019GMB dashboard redesigned with better navigation (sections like Home, Insights, Posts, etc.).
Jun 2019Branding and promotional tools introduced (logo, cover photo, welcome offers).
Jul 2019“Get A Quote” button added to GMB Knowledge Panels.
Nov 2019Businesses could add custom services (e.g., “Provides 1-day delivery,” “Offers nursing facilities,” etc.).

Number Of Countries Using GMB

  • GMB is available in 245 countries.
  • But it is not available in 7 countries.
  1. Crimea  
  2. Cuba  
  3. Iran  
  4. North Korea
  5. Sudan  
  6. Syria  
  7. China

(Source- GoogleSupport)

Features Of Google My Business

Here is the table showing Basic Information Features in GMB

FeatureDetails
Business NameAccurate and consistent with your brand’s official name.
AddressInclude full physical location: street, city, state, and ZIP code.
Phone NumberPrimary customer contact number (preferably local or toll-free).
WebsiteLink to your official website or landing page.
CategoryPrimary category that best represents your core business activity.
Additional CategoriesUp to 10 extra categories to describe secondary offerings.
DescriptionShort, keyword-rich summary highlighting your services or products.
Hours of OperationSpecify regular hours, plus special or holiday timings if applicable.

Enhancement Features in GMB

FeatureDetails
PhotosUpload high-quality images of your business interior, exterior, products, and team to create a trustworthy impression.
VideosShare short videos that highlight your business, products, or customer experience.
AttributesHighlight key features, such as “outdoor seating,” “pet-friendly,” or “wheelchair accessible.”
Menu (for restaurants)Display menu items with descriptions, prices, and appealing visuals.
ProductsShowcase individual products with photos, detailed descriptions, and pricing.
ServicesList available services along with descriptions and pricing (if applicable).
Appointment LinkProvide a direct link where customers can book appointments or reservations instantly.

Engagement Features in GMB

FeatureDetails
ReviewsEncourage customers to leave reviews and respond promptly to both positive and negative feedback to build trust.
Questions & AnswersEngage with potential customers by answering frequently asked questions directly on your business profile.
MessagingAllow customers to message your business directly from Google Search or Maps for quick support or inquiries.
Google PostsShare timely updates, offers, events, and announcements to keep customers informed and engaged.

Special Features and Business Management in GMB

FeatureDetails
InsightsMonitor customer interactions — including how they discover your business, what actions they take, and where they come from.
Location ManagementManage and update multiple business locations easily from one central account.
User ManagementAdd, remove, or assign different access levels to team members managing your profile.
Online Ordering (for restaurants)Enable customers to place food orders directly through your Google Business profile.
Reservations (for restaurants)Allow customers to make table reservations quickly via integrated booking tools.
Special HoursSet custom operating hours for holidays, events, or special occasions to keep customers informed.

Businesses Categories Present On Google My Business

  • Google offers 4000 categories and one can choose 10 categories for Business listing

Verified Businesses Present On Google My Business

    • Out of all businesses posted on Google My Business, 64% of them are verified.
    • Verified Businesses have more chances of visibility.

    Here is the table showing the Percentage of Verified Businesses on Google My Business (GMB) by Industry

    IndustryVerified GMB Profiles (%)
    Property Management83%
    Hospitality81%
    Healthcare75%
    Retail73%
    Technology70%
    Consumer Goods69%
    Beauty & Wellness65%
    Finance65%
    Recreation58%
    Legal57%
    Automotive45%
    Home Services45%

    Here is the table showing Verified Businesses – Monthly Engagement Metrics

    MetricValue
    Average direction requests per month66
    Industries leading in direction requestsHospitality, Recreation
    Average calls generated per year595
    Average calls generated per month50

    Businesses Posting Content On GMB

    Businesses improve their online visibility and credibility by posting content

    This table shows Business Posting Content on Google Business Profile (GMB)

    Posting ActivityPercentage of Businesses
    Businesses that have posted content60%
    Businesses that have not posted anything40%

    Businesses Posting Photos On GMB

    Businesses improve their online visibility and credibility by posting photos.

    • It has been reported that there is an Increased revenue per visitor by 17% if images are posted on GMB

    This table shows the Number of Photos per Business Profile by Industry

    IndustryAverage Number of Photos
    Home Services70
    Automotive57
    Beauty & Wellness44
    Technology19
    Healthcare12
    Finance6

    Consumer Behavior For Businesses Listed On GMB

    The table shows how people have Google Business Profile Interactions

    Interaction TypePercentage (%)
    Website Visits48%
    Direction Requests29%
    Phone Calls21%
    Other Interactions2%

    Consumer Looking For Directions Via GMB

    This table shows GMB and Google Maps Visibility

    InsightData
    Consumers using Google Maps to locate a nearby business86%
    Consumers using Google Maps to find a business93%

    Businesses Getting Traffic To Their Websites Via GMB

    • The Businesses that list images on GMB receive 35 times more website visits than others (who do not post images)

    This table shows the Website Visits from Google Business Profile by Industry

    IndustryWebsite Visits
    Automotive3,840
    Beauty & Wellness1,866
    Consumer Goods1,319
    Finance203
    Healthcare515
    Home Services402
    Hospitality4,702
    Legal406
    Property Management1,689
    Recreation6,830
    Retail1,582

    Businesses Getting Google Search Views Via GMB

    This table shows Google Search Views from Google Business Profile by Industry

    IndustryGoogle Search Views
    Hospitality92,626
    Recreation81,169
    Automotive41,013
    Retail40,489
    Consumer Goods21,643
    Property Management18,349
    Beauty & Wellness17,234
    Healthcare11,276
    Home Services8,754
    Legal7,166
    Technology6,431
    Finance5,358

    Businesses Getting Engagement And Conversions Via GMB

    This Table Shows Engagement & Customer Actions on GMB

    InsightData
    Percentage of businesses receiving appointment requests through GMB45%
    Percentage of GMB listings with an appointment scheduler leading to approvals45%
    Percentage of customer actions resulting in website visits56%
    Conversion rate from Google Business Profile views into actual customer actionsMore than 5%

    Local Businesses Getting Visibility Via GMB

    • When people search for local businesses on Google, 42% of them click on one of the results displayed in the Google Local Pack.

    This Table Shows how GMB Helps Local Businesses

    InsightData
    Percentage of local business calls received on weekdays94%
    Surge in “Near Me” search queriesOver 200%
    Local searchers visiting businesses within 5 miles72%
    Percentage of consumers learning about local businesses online97%
    Consumers using GMB to find contact details64%
    Average monthly views for a local business on GMB1,260
    Interesting GMB Stats

    Businesses Getting Business Visibility & SEO

    Importance of GMB for Business Visibility & SEO

    InsightData
    Percentage of internet searches done on Google90%
    Average actions per month per business (calls, clicks, conversations)59
    Percentage of interactions leading to website visitsMore than 50%
    Importance of online presence97% of users learn about businesses online
    Percentage of businesses receiving over 1,000 views per month40%
    Impact of accurate & complete GMB information7× more clicks

    Businesses Getting User Reviews On Their GMB Profile

    • A Business gets an average of 39 reviews on a GMB Profile.

    This Table Shows Google Reviews by Industry

    IndustryNumber of Reviews
    Automotive150
    Beauty & Wellness48
    Consumer Goods63
    Finance23
    Healthcare60
    Home Services47
    Hospitality281
    Legal36
    Property Management34
    Recreation140
    Retail97

    Consumer Behavior Trends for Google Business Reviews

    This Table Shows  Consumer Review Insights

    InsightPercentage / Value
    Average new Google reviews per location in 202366
    Consumers likely to give a review after a positive experience65%
    Consumers who will give a review when asked68%
    Consumers expect a response within 60 minutes42%
    Consumers expect a response on weekends or nights67%
    Customers likely to provide a review if a business resolves an issue positively79%
    • However, businesses are also affected by negative reviews. Negative reviews can deter potential customers by 45 times.

    Consumer Behavior Getting Influenced By GMB Profile

      This Table Shows Consumer Behavior & GMB Influence

      InsightData
      Consumers who read online reviews before choosing a local business82%
      Consumers who used Google to decide on a business in 202287%
      Consumers who read reviews before making a purchase90%
      Customers likely to shop if business owners respond to reviews88%

      Effectiveness of GMB Ads for Businesses

      GMB Ads Statistics

      InsightPercentage / Value
      Pay-per-click ads viewed on mobile devices50%
      Average actions per month from a business listing (calls, clicks, conversations)59 actions
      Consumers likely to visit a store after seeing an ad on Google70%

      The Ifs, Buts & Pitfalls Of GMB

      • Due to Google’s algorithm changes, sometimes business rankings are impacted by GMB.
      • A negative review on GMB can affect a business’s conversion rates. Companies need to respond wisely to Google reviews.
      • There are a large number of Businesses that list themselves on GMB, and there is massive competition among businesses to rank well.
      • Limited customization options are available on GMB, and giving complete information to customers is sometimes difficult for some businesses.
      • Businesses must constantly optimize their GMB profiles and check for inaccurate information or reviews users post.

      If We Sum Up

      GMB profiles can generate a lot of engagement and business interactions. Several positive reviews can also shape customers’ mindsets and bolster conversions.

      A good GMB profile is one of the best ways to target local customers; hence, no business should miss this opportunity.

      Do you want to know other social media stats? Check out our other blogs.