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We often see people earning highly from YouTube. YouTubers boast high-end interiors, costly cars, and lavish lifestyles. This definitely tempts us to wonder what is YouTube pay per view. Does YouTube pay heftily to creators? How Much Does YouTube Pay for 1 Million Views?
Also, many students and youngsters think of making money on YouTube. Some of the people have left their jobs and started their YouTube journey. Is YouTube a good career option? Before getting a straight answer to this, let us understand the basics of YouTube payments. After reading this blog, you will have an idea of how YouTube pays its creators.
There is no particular answer to this. This depends on many factors. But still, the revenue could vary from $ 2000 to $40000. You cannot put the formula of views equal to money here. Let us discuss every factor here.
YouTube earnings can be decided based on CPM and RPM. Let us learn what they are
H3: What is CPM?
CPM = Cost per Mille (Mille means 1,000 views in Latin.)
This is the amount advertisers (brands or businesses) are ready to pay for 1000 views/impressions.
Note: YouTube keeps 45% of CPM and gives 55% to the creators.
RPM Revenue per Mille (Mille means 1,000 views in Latin.)
RPM ≈ 55% of CPM (creator’s ad share) + other revenue (Premium, Super Chat, Memberships)
The earning depends on both CPM and RPM.
Let us understand it by example. If your CPM is $5 and you get 1000 views
CPM |
$ 5 |
YouTube keeps |
45% of $5 = $2.25 |
RPM |
55% of $5 + 0.75 = $3.50 ( Here 0.75 is the Other income (like Premium, Super Chat, Membership) |
Your total earnings |
(RPM):💰 $3.50
|
There are four types of Ads that are present on YouTube (2025)
You can earn the highest from Skippable ads, then Non-skippable ads, bumper ads, and the least you get from display ads.
Note: The length of the content you are making matters here; the longer the length, the better the Ad placement
The countries where running ads is costlier; if the people from those countries watch your content, then you get paid highly by YouTube. In short, YouTube pays more for views from countries where advertisers spend more on ads.
YouTube has not mentioned the CPM or RPM for any country officially, but third-party sources and sites have given some data.
Rank |
Country |
Country Name |
Median CPM (EUR) |
1 |
US |
United States |
10.263 |
2 |
AU |
Australia |
7.667 |
3 |
NO |
Norway |
7.027 |
4 |
CH |
Switzerland |
6.889 |
5 |
GB |
United Kingdom |
6.526 |
Rank |
Country |
Country Name |
Median CPM (EUR) |
1 |
LK |
Sri Lanka |
0.545 |
2 |
NP |
Nepal |
0.500 |
3 |
EG |
Egypt |
0.455 |
4 |
BD |
Bangladesh |
0.444 |
5 |
PK |
Pakistan |
0.357 |
So, if you are making content that is seen by countries having high YouTube CPM, you will earn more. For example,
if you get 1000 views from the USA |
More earnings |
if you get 1000 views from Pakistan |
Less earnings |
3. Topic and Niche of your content and Video
The niche and topic decide what kind of people watch your videos.
For example-
If you make cooking videos |
adults like homemakers and chefs will watch, so ads for kitchen tools and ingredients can show up |
Good earnings |
If your content is for kids, like cartoons |
YouTube cannot show any purchase-related ads. |
Less earnings |
Note: Even if you are making multiple videos on a single niche, the earnings for each video would be different, as the video topic also matters.
Here is an approximate rate chart of YouTube CPM and RPM, according to Niche
Niche |
RPM |
CPM |
Digital Marketing / Finance (upper bound) |
$20.00 |
$36.36 |
Digital Marketing / Finance (lower bound) |
$8.00 |
$14.55 |
Education |
$5.00 |
$9.09 |
People & Blogs / How To & Style |
$3.50 |
$6.36 |
Gaming |
$2.50 |
$4.55 |
Entertainment / Pets & Animals |
$1.00 |
$1.82 |
Music |
$0.75 |
$1.36 |
If the audience loves your videos, they respond well.
When all these metrics are good on your videos, then YouTube automatically selects your video for Ad Run, and you make good money.
You have opened a YouTube channel and started uploading videos there. Your videos are getting good views. Will YouTube start paying you?
Is it that simple? Not exactly; first, you need to be eligible for YouTube Monetisation.
To earn with Fan Fundings and Certain Shopping Features like (Shopping your own products, Super Chat & Super Stickers, and Super Thanks)
Eligibility Criteria |
Details |
500+ subscribers with 3 valid public uploads in the last 90 days |
Minimum base requirement to qualify |
If focusing on YouTube Shorts |
3 million valid public Shorts views in the last 90 days |
If focusing on long-format videos |
3,000+ valid public watch hours in the last 365 days |
To earn with Ad Revenue and YouTube Premium Revenue
Eligibility Criteria |
Details |
1,000 subscribers |
Required for full YouTube Partner Program (YPP) access |
If focusing on long-form videos |
4,000 public watch hours in the last 365 days |
If focusing on YouTube Shorts |
10 million public Shorts views in the last 90 days |
Keep in mind that the views should be on
You can either do it via your Android phone or desktop
1. After going to YouTube Studio, you can click on “Earn” and “Apply Now.”
2. Then you will be directed to another page, where there will be three steps. And you have to complete all of them
3. The first step is to “Review the base terms”. Here, you have to read all the terms and hit “Agree”.
Make sure YouTube provides the partnership programme in your country. Read all the terms carefully before hitting on “Agree” button
4. After completing the first step, you can go to the second step and connect your active AdSense account to YouTube Studio for Monetization.
5. If you do not have an AdSense account, you can create one.
6. After some time, your AdSense account will be connected to your Google account.
7. In the last step, Google will review your account, and finally, you will be an official YouTube partner.
Note-
Requirement |
Be in a country where YPP is available |
Comply with YouTube’s monetization policies |
No active Community Guidelines strikes |
Channel isn’t set as “Made for Kids” |
Doesn’t have many videos set as “Made for Kids” |
You must be at least 18 years old or have a legal guardian manage your AdSense account if you’re under 18 |
Rather than solely depending on Ad revenue and wondering how much does 1 million views on YouTube pay, you can explore other options.
Ad Revenue is the core of earnings on YouTube. But there are also other ways to earn on YouTube
You can market someone else’s product within your content, provide their website link, or any other link where viewers can purchase their goods. If viewers buy goods, then you get a commission.
If you have a significant number of subscribers or followers, then brands will want to partner with you. You just have to market their products responsibly in your videos. And brands would pay you handsomely for marketing.
If you have a business or you provide any kind of service, then you can encourage people to buy from you. This is a very effective way of marketing by building your brand or image.
Asking for contributions
You have a noble cause, and you want all people to participate and donate money for the noble cause. You can directly ask for contributions from your viewers.
You need to be a part of the YouTube partnership program if you want to earn money making YouTube shorts.
The eligibility criteria are
1000+ subscribers with 10 million eligible public views in the last 90 days
1. YouTube also wants you to publish original and unique short video content. If you are reusing anyone’s content, then there should be a meaningful difference between the original video and the repurposed video.
2. There are four steps in which YouTube ad revenue is shared with the creators
There is no way to insert an ad in the short video. But still, you can see a short ad between many YouTube shorts.
The revenue from these ads is distributed among all short video creators and is used to purchase music licenses.
If a creator is using songs in their shorts, then the revenue would be distributed to creators and music partners.
If the creator has used one song in their short video, 50 % of the Ad revenue part would go to the music partner, and the other 50% would go to the creator.
Your Ad Revenue share depends on the number of eligible views you get on your shorts (regardless of the music used)
YouTube only gives 45 % of the ad revenue to the YouTube shorts creators.
In simple words, YouTube gives 45% of the ad money to creators based on how many views their Shorts get, after paying music owners if any songs were used.
4. The good news is that the RPM for YouTube shorts has been increasing. For many creators, the RPM of YouTube shorts has gone up to 150 % .
5. There are also other ways to get income from YouTube Shorts. (except Ad Revenue)
6. And, most importantly, you can take viewers to your long-form videos by attracting them via shorts.
This is a very debatable topic. While many people have successfully established themselves as creators and are earning highly from YouTube, many are struggling for views. Let us go through the points to have a clear understanding.
For most people, making money is the greatest motivation. As we try to understand How Much does YouTube pay for 1 Million Views, we should definitely know how we can maximize the earnings. Here are some tips that will help you earn more money on YouTube.
The niches like
Digital Marketing |
Finance |
Education |
People and blogs |
Get high payment from advertisers, and hence, YouTube pays the creators more.
By now, you must have understood that long-format videos give better earnings as the Ad placement is easy. But what is the use if your videos do not get any Ad views? So, it is always advised to keep your audience hooked. You can do things like
Ask the viewers questions |
Encourage them to comment |
Make videos that add value to their life |
Give shout-outs to meaningful comments, and respond to comments |
Present the content through engaging storytelling |
Many people invest in costly equipment, like cameras, recorders, or lighting systems, to make YouTube videos
But that is not essentially required. You should remember that content is king and content matters. Keep in mind that the factors like
Clear audio |
Crisp and polished videos |
Well-edited videos with proper Ad placement |
Use of proper music |
Play a role in increasing engagement
When you are consistent, it is not only that your viewers will start trusting and expecting from you, but YouTube’s algorithm also starts recognizing your regular activity, pushing your videos more often to your subscribers and relevant viewers.
This is not completely true. Having more subscribers would give a signal to YouTube to g run ads on your content or attract more sponsorships, partnerships, etc. But Ad Revenue depends on how many viewers see the ad or at least have the impression of the Ad.
This is not entirely true. When a video goes viral, more people recognize you as a creator, and that expands your reach. But the factors like
Are detrimental of Ad revenue.
So, getting viral does not mean getting more earnings.
This is a very common assumption among people. No one can startearning from day 1 on YouTube. You need to be eligible for YouTube Partnership Program first and then depending on the number of views and Ad placement, you will earn money.
There are various ways YouTube makes money
YouTube does not pay for views; it pays for Ad views
A regular video view |
No payment |
An ad impression (view) or Monetized View (Ad Shown) |
Payment according to CPM and RPM.( if the ad was not skipped too early) |
The earnings depend on the RPM and CPM of the ad,
The payment method for YouTube shorts is quite different.
If you use music in your Short, YouTube first gives some money to the music owner (up to 50%, depending on how much music you use). |
Whatever money is left, YouTube puts into a pool for all Shorts creators. |
YouTube looks at how many views your Shorts got compared to others and gives you a share of that money. |
From your share, you get 45%, and YouTube keeps 55%. |
Approximately, it can be said that a YouTube shorts creator can earn $ 10 to $ 70 from a million views on YouTube shorts.
Yes, under the YouTube partnership programme, a creator gets paid monthly between 7th to 12th of the month.
As beginners, it is natural to be curious about YouTube pay per view or How Much Does YouTube Pay for 1 Million Views. As an audience, one always feels that YouTube earnings depend on views. But, as you have read this blog, you can now understand that there are so many factors and complications.
If you are a content creator, then try to have multiple sources of income and delegate tasks like scheduling, etc, to a social media tool. Using social media for earnings or promotion is a great idea. But learning all the techniques and tricks is important. Do not worry, we have covered it all. You just keep reading.
Lisha Sahoo | Content Writer at INDZU, A movie buff, philosopher at heart, and 200% emotion-powered. Either lost in her own universe of deep thoughts or keenly observing the world around her, she turns everyday moments into stories
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