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22 interesting stats about LinkedIn

Lisha Sahoo · March 11, 2025

Interesting Linkedin stats:

Are you planning to use LinkedIn for your business? Do you wish to establish yourself as a brand on LinkedIn? Or are you thinking to grow and seek new opportunities on this platform? Or may be you are just wondering what LinkedIn stats can do for you.

In this blog, we will understand how and why LinkedIn is this huge (based on statistics). Here are 20 interesting stats about LinkedIn that will help you know more about LinkedIn and plan your next move on LinkedIn.

1. By History

In 2003, Reid Hoffman created a network to connect business professionals. He recruited his team and LinkedIn was launched.

• Within one month of the launch LinkedIn had 4500 followers. This was very surprising for the founders as they did not expect this much traffic and soon investors seemed interested in investing in LinkedIn.

Here is a table that briefly explains LinkedIn’s journey. (source- historytools, history-computer)

Year	Event
May 5, 2003	Reid Hoffman launched LinkedIn.
2004	LinkedIn reached 1 million members within a year of its launch.
2005	Membership skyrocketed to over 6 million users by the end of the year.
2005	Introduced premium subscription services for enhanced search and additional features.
April 2006	LinkedIn reached 10 million members.
October 2006	LinkedIn reached 20 million members.
2006	Added new features to improve functionality: Recommendations, New search filters, LinkedIn Answers, LinkedIn Events, and LinkedIn Mobile.
May 2007	LinkedIn reached 30 million members.
2007	Expanded the site’s search capabilities.
2009	Jeff Weiner became the CEO and President of LinkedIn.
2011	LinkedIn went public with a share price of $45, valued at $4.5 billion on the stock market.
October 2014	Membership hit 300 million.
April 2017	Membership reached 500 million.
2016	Microsoft acquired LinkedIn for $26 billion.
October 2020	The user base reached 722 million.

• By Region

LinkedIn is considered to be the most professional social media networking platform. There are 1.15 Billion users on LinkedIn worldwide.

This table shows the number of users based on region. (source-answeriq)

Region	Population (in millions)
Northern America	224.0
Central America	26.1
Caribbean	5.0
Southern America	112.1
Western Europe	64.3
Northern Europe	52.7
Southern Europe	45.9
Eastern Europe	20.8
Europe (Total)	242.0
Northern Africa	18.4
Western Africa	14.5
Middle Africa	2.8
Eastern Africa	10.8
Southern Africa	11.9
Middle East & Africa	54.0
Western Asia	41.8
Central Asia	2.1
Southern Asia	120.0
Southeastern Asia	59.9
Eastern Asia	73.5
Asia-Pacific	202.0
Oceania	17.5
Latin America	146.0

• By Country

LinkedIn is available across 200 countries. Here is a table showing the number of users according to country in 2024.

• The United States has the highest number of LinkedIn users.

Country	Number of LinkedIn users in 2024
1. United States	240 million
2. India	140 million
3. Brazil	78 million
4. China	58 million
5. United Kingdom	43 million
6. France	33 million
7. Indonesia	32 million
8. Canada	26 million
9. Mexico	25 million
10. Italy	million

• By Number Of Active Users

• In 2024, LinkedIn had 1.15 billion active users, which is 15% more than the previous year
• 23.6 % of LinkedIn users log in daily
• 271 million daily active users constitute approximately 3.39% of the total world population.

The table shows the number of monthly active users year-wise.(source-demandsage)

Year	Monthly Active Users
2024	1.15 billion
2023	1 billion
2022	875 million
2021	810 million
2020	722 million
2019	643 million
2018	582 million
2017	528 million

• By Age Group Usage

The table below shows the number of users according to the age group. (source –demandsage)

Age Group	Share Of LinkedIn Users
18-24	24.5%
25-34	50.6%
35-54	21.2%
55+	3.8%

• We can see that the maximum number of users are from the age group of 25-34.
•  Millennials consist of 47% of total LinkedIn users. (source- socialpilot)
• 41% of millionaires are on LinkedIn
• 92 % of the Fortune-500 companies use LinkediIn.

• By Gender And Time- Spent

• Users spend 7.27 minutes and 38 seconds per LinkedIn visit. (source- socialpilot)
• 15% of LinkedIn members used it several times a week, while 5% used it once a week.
• There are 48.5% of US LinkedIn app monthly users. (Source-jobera)

• 56.8% of LinkedIn users are Males, while 43.2% are females. (source-answeriq)
• The table below shows the number of users according to age group and gender.(source-answeriq)

Age Group	Share of LinkedIn Female Users	Number of LinkedIn Female Users (millions)	Share of LinkedIn Male Users	Number of LinkedIn Male Users (millions)
18 to 24 years	9.4%	87.42	11.7%	108.81
25 to 34 years	24.5%	227.85	31.3%	292.09
35 to 54 years	8.4%	78.12	11.7%	108.81
More than 55 years	1.0%	9.3	1.9%	17.67

• By Reason Of Usage

The table shows the reason for LinkedIn usage in 2024. (source- obrelo)

Purpose of LinkedIn	Percentage of users who list it as a reason they use LinkedIn
1. Keep up to date with news and current events	28.7%
2. Follow or research brands and products	25.1%
3. Post or share photos or videos	15.6%
4. Message friends and family	12.2%
5. Look for funny or entertaining content	10.6%

As we can see maximum number of people on LinkedIn keep up to date with news and current events.

• By Number Of Premium Users

• LinkedIn has 175 million premium users. (source- analyzify)
• 17.5 % of LinkedIn users are Premium members.
• The table below shows the number of premium users till the year 2023.((source- socialpilot))

Year	Basic Subscription (in millions)	Premium Subscription (in millions)
2019	549.96	94.12
2020	586.49	114.22
2021	602.55	134.32
2022	561.41	154.42
2023	571.27	174.51

• Premium sign-ups have increased by 51% in fiscal year 2024, with new AI tools adding more value. ( source-analzify)

• By Business Presence

For getting leads and expanding the Business, LinkedIn has sales navigator mode.

• A Total of 413 industries have subscribed to LinkedIn sales navigator mode.  (source- skylead)

• This table shows the industries that are present on LinkedIn sales navigator mode. (source- skylead)

Rank	Number of Companies	Industry
1	3,010,000	Real Estate
2	2,550,000	Medical Practice
3	2,450,000	Construction
4	2,290,000	Retail
5	1,640,000	Management Consulting
6	1,620,000	Individual & Family Services
7	1,450,000	Restaurants
8	1,420,000	Computer Software
9	1,410,000	Information Technology & Services
10	1,010,000	Wholesale

The table below shows the number of companies listed  on Linkedin per year. (source-omnicoreagency)

Year	Number of Companies (in Millions)
2017	18
2018	26
2019	30
2020	50
2021	57
2022	58
2023	67

1. By Number Of Growing Users

People have loved LinkedIn, this is indicated by the growing number of users as of each year.  

It is wisely said that “Your Network is Your Net Worth”

The table shows the number of LinkedIn users each year..(source- skrapp, answeriq)

Year	Number of LinkedIn Users (in millions)
2009	42
2010	78
2011	116
2012	174
2013	238
2014	313
2015	380
2016	450
2017	491
2018	556
2019	604
2020	690
2021	756
2022	830
2023	930 (As of Q1 of 2023)
2024	1150

1. By Engagement

• LinkedIn is the best platform for getting organic reach
• 99.63% of LinkedIn search traffic comes from organic search 
• 77% of the creators say that – LinkedIn delivers the highest organic results
• Long form of content performs best on LinkedIn, A written content of around 1800-2000 words performs best on LinkedIn
• Also posts with 50-60 words perform better on LinkedIn.
• Turning on creator mode has been very beneficial for creators, it has brought 50 % more followers and 30% more engagement

Here are some interesting facts about LinkedIn engagement

Metric	Value
Percentage of LinkedIn users actively seeking industry insights	60%
Total feed updates viewed on LinkedIn	280 billion
Impressions on content compared to job postings	15 times more impressions on content
Number of users subscribed to LinkedIn Newsletter	450 million
Number of LinkedIn members publishing weekly content	3 million
Active LinkedIn Pages engagement (compared to inactive pages)	5x more views, 7x more impressions, 11x more clicks
Businesses posting weekly see follower growth	5.6 times growth
Including links in LinkedIn updates increases engagement	45% higher engagement
Images in LinkedIn posts increase the comment rate	98% higher comment rate
Accounts with completed and updated information gain more opportunities	40 times more opportunities
Increase in messages sent year-over-year	35%
The average number of messages sent daily on LinkedIn	100 million
Weekly LinkedIn members engaging heavily with content return daily	5 times more likely
Members with 5+ skills on their profiles are connected more by recruiters	33 times more
Members with 5+ skills on their profiles receive more views	Up to 17 times more views

Here’s the data structured in a table format:

Metric	Value
Median engagement rate per follower	0.41%
Median posts per week per brand	3.3 posts
Percentage of brands publishing more than 10 posts per week	Nearly 10%
Average engagement rate by impression	4.73%
Average video views per 100 impressions (accounts < 5,000 followers)	49 views
Average video views per 100 impressions (accounts > 100,000 followers)	35 views

Here is the table showing the data of impressions on accounts per their followers (as of Jan 2023- Sep 2023) (source-RivalIq)

Follower count	Impressions per Follower
2k-5k	15.7%
5k-10k	10.0%
10k-25k	11.4%
25k-100k	7.2%
>100k	3.2%

Here the table shows engagement according to the post format.(as of Jan 2023- Sep 2023) (source-RivalIq)

Post Type	Engagement Rate by Impression (%)
Document	18.2%
Collage	14.0%
Photo	5.1%
Article	4.4%
Video	4.1%
Status	3.2%

Here the table shows the post volume of each kind of post .(as of Jan 2023- Sep 2023) (source-RivalIq)

Post Type	Posting Volume (%)
Photo	42%
Article	23%
Video	17%
Status	8%
Collage	6%
Document	4%

1. By Revenue

LinkedIn generates its revenue primarily from Ads and Subscriptions.

Here is the table showing the revenue of LinkedIn from 2019 to 2023.(source- statista)

Year	Revenues from Advertising (in billion USD)	Other Revenues (in billion USD)	Revenue from Premium Accounts (in billion USD)	Total Revenue (in billion USD)
2019	2.17	1.49	3.47	7.13
2020	2.28	1.57	4.21	8.06
2021	3.16	2.17	4.95	10.28
2022	4.83	3.29	5.70	13.82
2023	5.93	3.95	6.44	16.32

• By 2026, The Ad revenue would reach to $8 USD. (source- usesignhouse.com)

• By Business Usage

• 44% of marketers say that LinkedIn is the optimum platform for B2B marketing
• 54 % of B2C marketers use LinkedIn for marketing(source-analyzify)
• 65 % of the global marketers use LinkedIn for marketing. (source-statista)
• 40% of B2B marketers said that LinkedIn can most effectively generate high-quality leads
• Here the table shows how Businesses have leveraged LinkedIn( source- Demandsage, Socialpilot)

Metric	Value
Brands perceived as higher quality after advertising on LinkedIn	50%
Brands perceived as “more professional”	92%
Brands perceived as “more intelligent”	74%
Brands perceived as “more respectable”	59%
Short-term sales uplift due to LinkedIn advertising	10-15%
Social media traffic to company websites coming from LinkedIn	46%
Lead Gen Forms conversion improvement	3 times more
LinkedIn Live stream engagement	7 times more reactions, and 24x more comments than regular videos
Business-to-business software product pages on LinkedIn	Over 10,000

1. By Audience Reach

Audiences of different countries respond to LinkedIn, the table below shows the audience reach of LinkedIn in various countries/regions as of April 2024. (sources- statista)

Country/Region	Reach (%)
Cayman Islands	115.6
Bermuda	111.6
U.A.E.	104.0
U.S. Virgin Islands	101.4
Iceland	95.1
Andorra	94.1
United States	85.8
Netherlands	83.4
Singapore	82.8
Ireland	79.3
United Kingdom	76.1
Canada	75.5
Luxembourg	74.6
Malta	73.0
Aruba	72.2
Australia	71.7
Denmark	71.1
New Zealand	70.9
Guam	67.9
Guernsey	67.0

1. By Marketing & Advertising Numbers

• LinkedIn Ad revenue is supposed to generate 10.35 USD by 2027 (source-hootsuite)
• Vertical format ads are more effective than horizontal format Ads.(source-hootsuite)
• Display ads and video ads are more popular on LinkedIn

But out of these two formats display ads are more popular.

(source-hootsuite)

Impact Area	Display Ads Impact (%)	Video Ads Impact (%)
Brand Favorability	+9%	+12%
Research Intent	+5%	+8%
Purchase Consideration (Product)	+8%	+9%

• LinkedIn ads have helped brands to get 33% more purchase intent from customers. (source-hootsuite)
• 59 million companies(approx.) have a LinkedIn Page. (source-business2community)
• Marketers can access up to nine times more monthly touchpoints through LinkedIn ads.
• LinkedIn Conversation Ads drive four times higher open rates and engagement rates than traditional email and twice the engagement as Message Ads. 
• LinkedIn Sponsored Messaging drives twice as high open and engagement rates as traditional email.
• Brands that advertise on LinkedIn experience an average of 10 to 15% lift in short-term ad performance. . (source-business2community)
• 666.3 million users who use LinkedIn as an advertising medium (source- jobera)
• 12% of the adults available to marketers can be reached through the platform (source- jobera)
• LinkedIn’s advertisement audience is increasing by 1.6%.
• 43% of the LinkedIn advertisement audience is women, while 57% are male. (source- jobera)
• The US has reached LinkedIn advertising 160,000,000 which puts it on top of all countries. (source- jobera)

This table shows how LinkedIn ads are more effective for marketers and businesses
(source- Socialpilot)

Metric	Value
Percentage of the world’s population reachable by LinkedIn ads	14.6%
Cost per lead comparison: LinkedIn vs. Google Ads	28% less than Google Ads
Percentage of LinkedIn marketers wanting to run product and demand generation campaigns simultaneously	Over 50%
Global average CTR (Click-Through Rate) for sponsored content	0.44% – 0.65%
ROAS (Return on Ad Spend) on LinkedIn	2-5 times higher than other social media platforms
LinkedIn Live stream engagement	7 times more reactions and 24 times more comments compared to regular videos

1. By Number Of Employees on LinkedIn

The number of employees on LinkedIn has always increased consistently.

Year	Number of Employees
2019	9,772
2020	12,682
2021	16,000
2022	19,000
2023	20,000

• 54.3% of employees are male, while 45% are female and 0.6 have not disclosed their gender.
• 57.9% of the leadership roles are taken by male and females consists of 41.8% of leadership roles. 0.4% of leadership roles are taken by undisclosed gender.

• By Traffic

• LinkedIn’s mobile app accounts for 60% of its total traffic.(source-linkedIn)
• click.appcast.io gives the highest traffic referrers to LinkedIn

This table shows the traffic referrers to LinkedIn as of March 2024.

(source-statista)

Website	Share of Traffic (%)
click.appcast.io	8.54%
statics.teams.cdn.office.net	7.89%
github.com	7.32%
linktr.ee	4.26%
linkedin.okta.com	1.93%

• USA is the highest contributor to LinkedIn traffic and hence the largest market for LinkedIn

This table shows the traffic LinkedIn gets from different countries as of March 2024. (source-statista)

Country	Share of Traffic (%)
United States	31.25%
India	6.98%
United Kingdom	6.01%
Brazil	4.17%
Canada	4.04%

• In social media platforms, YouTube gives the highest amount of traffic to LinkedIn

This table shows the traffic LinkedIn gets from different social media platforms as of March 2024:(source-statista)

Website	Share of Traffic (%)
youtube.com	37.52%
twitter.com	16.49%
web.whatsapp.com	16.16%
facebook.com	14.79%
instagram.com	4.49%

1. By Recruitment Trends

LinkedIn is the largest networking platform in the world. It is extensively used for hiring or job search purposes.

1.  For Hiring

2. LinkedIn is being used by 97% of HR and staffing professionals
3. 67% of professionals believe that candidates hired through LinkedIn are of higher quality.

The table shows how LinkedIn has helped in the hiring processes
Here’s your data formatted into a table:

Metric/Information	Value/Details
Open jobs on LinkedIn	Over 14 million
Job applications submitted every second on LinkedIn	81
Total job applications submitted every month on LinkedIn	210M+
People hired every minute on LinkedIn	4
Top 5 trending jobs in Q4 2020 based on hired LinkedIn members(LinkedIn 2021)	1. Software Engineers, 2. Real Estate Agent, 3. Project Manager, 4. Account Executive, 5. Salesperson
Percentage of larger companies (500+ employees) likely to increase recruitment investment on LinkedIn(Jobvite, 2020)	48%
Improvement in the quality of new hires for organizations investing in a strong candidate experience	70%
People helped by LinkedIn’s “Jobs for You” feature	4 million

•  For Getting Job

LinkedIn has helped many candidates secure jobs or make a career progress

• Student sign-ups have increased by 73% year-over-year
• LinkedIn has also been popular among GEN-Z

This table shows how LinkedIn has helped in Job search process

Metric/Information	Value/Details
Candidates with a comprehensive LinkedIn profile having a higher chance of getting a job interview	71%
LinkedIn users who have added #OpenToWork frames to their profiles	20 million
People helped by LinkedIn’s “Jobs for You” feature	4 million
Percentage of people who recently changed jobs and used LinkedIn to find new opportunities	75%
People hired every minute on LinkedIn(The Social Shepherd)	6
Total hires annually through LinkedIn(The Social Shepherd)	Over 3 million
People using LinkedIn to search for jobs every week	40 million
Total job applications submitted every month on LinkedIn	210M+
People using LinkedIn’s #OpenToWork feature	8M+
Job applications submitted every second on LinkedIn	77
Total job applications submitted every day on LinkedIn	Over 6.6 million
Percentage of people who recently changed jobs and used LinkedIn to find new job opportunities	75%

• When recruiters browse both male and female profiles on LinkedIn, 13% of them are more likely to click on a male candidate’s profile in a search result. (Source-LinkedIn, 2019)
• 41% of companies have seen an increase in the percentage of new hires that are minorities and women​(source-Gohire)​.

(source-skrapp.io, LinkedIn,business2community, financeonline)

1. By Skill Development And  Learning

2. 13000 organizations in the world use LinkedIn Learning
3. In 2023, LinkedIn integrated with VIVA to provide better learning opportunities
4. 40,000 skills are listed on LinkedIn

Here’s the table showing how LinkedIn learning has been popular among recruiters and learners. (source LinkedIn 2021, LinkedIn 2019)

Metric/Information	Value/Details
LinkedIn Learning courses available	Over 20,000 courses in seven languages
LinkedIn Learning offers	Over 16,000 courses
Top 3 priority programs of L&D professionals (LinkedIn Workplace Learning Report)	1. Upskilling and reskilling (59%), 2. Leadership and management (53%), 3. Virtual onboarding (33%)
Top skill to be developed (US, New Zealand, France, Australia, UK)	Resilience
Top skill to be developed (India, Germany, Southeast Asia)	Digital fluency
Top 5 trending skills worldwide in Q4 2020	1. Teaching, 2. JavaScript, 3. Curriculum Development, 4. Account Management, 5. Sales Management
Most engaging topic among LinkedIn members	Technology
L&D investment trends	Shift from instructor-led training (ILT) to online learning solutions like LinkedIn Learning
Percentage of recruiters using skills data to fill roles	Over 45%
Users who engage in regular learning activities on LinkedIn	25% more likely to report a positive career impact
Top job functions on LinkedIn	Sales, operations, and engineering
Increase in content creation jobs on LinkedIn	49%
Increase in remote job postings since the pandemic	2.5 times
Most popular course in 2023	“Excel Essential Training”
Total hours of LinkedIn Learning content watched	Over 1 million
Percentage of LinkedIn Learning users motivated by skill-building for their current job	57%
Top 5 most popular LinkedIn Learning courses	Includes courses on “Leadership” and “Communication”
Most listed job titles on LinkedIn	“Founder”
LinkedIn’s “Who’s Viewed Your Profile” feature	One of its most popular
Articles published by members on LinkedIn	Over 1 million
LinkedIn’s “Skills Endorsements” feature	Over 10 billion endorsements were generated

Current Trends In LinkedIn Job Postings

Metric/Information	Value/Details
Annual increase in AI and machine learning jobs on LinkedIn	74%
Predicted increase in remote job postings on LinkedIn by 2025	150%
Growth in sustainability and renewable energy jobs on LinkedIn	49%
Increase in job postings requiring digital marketing skills	60%

(source-skrapp.io, LinkedIn,business2community, financeonline)

• By Sales Navigator Usage

• Sales navigator has various filters, like 30 advanced filters, including company size, industry, job title, and geography. This helps in creating detailed and specific lead lists.

Here is a table showing how companies are leveraging Sales Navigator

Metric/Information	Value/Details
ROI of companies using Sales Navigator	17% higher win rate on average
InMail message response rate for Sales Navigator users	30% higher compared to standard LinkedIn messages
Total professionals using Sales Navigator	Over 7 lakhs
Common users of Sales Navigator	Widely used by sales teams across various industries, particularly in mid-sized companies (51-1,000 employees)

(source-skrapp.io, LinkedIn,business2community, financeonline)

• By LinkedIn’s Unique Demography

• Since LinkedIn is the largest professional network in the world, it is used mostly for growing networks, career-building, business growth, and brand-building

Hence LinkedIn demography is very different and interesting than other social media platforms.

This table shows the unique demography of LinkedIn (source- LinkedIn 2021, LinkedIn 2019, LinkedIn 2022, Post 2020)

Metric/Information	Value/Details
Total professionals using LinkedIn	More than 690 million
Educational background of LinkedIn members (December 2022)	1/3 have a bachelor’s degree, 23% have a master’s degree or equivalent, 2% have a secondary-level education
MBA degree holders active on LinkedIn	3 million
Contractors, students, fresh graduates, and skilled workers on LinkedIn	12M contractors, 46M students, and fresh graduates, 80M hourly and skilled workers
Percentage of LinkedIn users who influence business decisions	90%
Senior-level managers on LinkedIn	90 million, of which 63 million are decision-makers
IT decision-makers on LinkedIn	6 million

(source-skrapp.io, LinkedIn,business2community, financeonline)

• By Future Growth

• LinkedIn is very soon going to emphasize video based content, as video content is liked more by the audience
• As more and more people prefer hybrid or remote work settings, LinkedIn is planning to put greater focus on remote work.
• LinkedIn is going to include more AI and automation integration in its settings so that it can smoothen the hiring and recruitment process.
• LinkedIn is going to focus more on diversity and inclusion as it plans to expand its user base
• As more people focus on using LinkedIn on mobile devices, LinkedIn is planning to improve the mobile functionality.

The Ifs, Buts & Pitfalls Of LinkedIn

• Privacy concerns

LinkedIn allows advertisers to target people on LinkedIn by sharing the data it collects through users’ profiles.

• A Constant Pressure To Build & Maintain Professional Image

As there are so many professionals present on LinkedIn, there is always a need felt on LinkedIn to be polished. This causes people to constantly post articles or updates on the platform and hence authenticity gap is created

• Misleading Information

Even LinkedIn has many fake accounts and people get cheated via these fake accounts.

Users encounter misleading career advice or business strategies.

• Algorithm Limitations & Opportunity Misses

The algorithm made to connect job seekers and recruiters is sometimes ineffective and results in missed opportunities.

59% of candidates have abandoned an online application due to issues or bugs on the website, and 60% have quit filling out an application because of its length or complexity​ (source-Gohire)

• Emphasis On Achievements & Comparisons

LinkedIn encourages showcasing awards, endorsements, and a linear career trajectory. It also focuses more on titles and awards, which can detract from the importance of soft skills and experience. This gives rise to a competitive environment which is unhealthy in the long run.(source-projectmanagers.net, advergize.com)

Conclusion

LinkedIn has a huge user base and it the most professional social media platform present today. No business should ignore this opportunity.

If you want to know about other social media platform stats. Then check our other blogs.