Social

TikTok by the Numbers: Must-Know Stats to Dominate in 2025

Lisha Sahoo · March 12, 2025

TikTok Stats:

TikTok is a social media platform that revolutionized social media platforms. Today we know reels, shorts, and short-form videos, which are the brainchild of TikTok only.  Are you thinking of utilizing TikTok for business or content creation? It is important that you understand the 17 important stats that every marketer should know.

By History

• In China, Doulyn was launched in September 2016 by Zhang Yiming.
• Doulyn was hugely successful in China. So the makers decided to expand it worldwide and TikTok was launched

Year	Event
2017	TikTok was launched worldwide.
2018	ByteDance acquired Musical.ly.
2018	Musical.ly users were migrated to TikTok, leading to rapid global growth.
2019	TikTok surpasses 1 billion global downloads.
2020	TikTok experiences massive growth during the COVID-19 pandemic.
2021	TikTok reaches 1 billion active users worldwide.

(source-techbullion)

1. BY REGION

Here is the table showing the numbers of TikTok users in different regions of the world.

Year	Asia Pacific	North America	Europe	LatAm (Latin America)	MENA(Latin America and the Middle East and North Africa)
2024	854,000,000	233,000,000	284,000,000	217,000,000	178,000,000
2023	682,000,000	192,000,000	238,000,000	207,000,000	171,000,000
2022	590,000,000	169,000,000	199,000,000	168,000,000	129,000,000
2021	404,000,000	110,000,000	138,000,000	97,000,000	82,000,000
2020	300,000,000	82,000,000	104,000,000	61,000,000	55,000,000
2019	185,000,000	49,000,000	59,000,000	33,000,000	28,000,000
2018	88,000,000	12,000,000	8,000,000	5,000,000	6,000,000

(source-seo.ai)

• By Country

TikTok is used in 160 countries

• The highest user base is present in Indonesia and the USA.
• Here is the table showing TikTok users in various countries according to July 2024

Rank (as of July 2024)	Country	TikTok Users (in millions)
1	Indonesia	157.6
2	United States	120.5
3	Brazil	105.2
4	Mexico	77.54
5	Vietnam	65.64
6	Pakistan	62.05
7	Philippines	56.14
8	Russian Federation	56.01
9	Thailand	50.81
10	Bangladesh	41.14
11	Egypt	37.65
12	Turkey	37.5
13	Iraq	33.17
14	Saudi Arabia	31.56
15	Nigeria	29.74
16	Colombia	28.62
17	Malaysia	27.3
18	Japan	24.99
19	United Kingdom	22.92
20	France	22.77

(source-statista)(source-analyzify)

• By Number Of Users

• There are 1.925 billion TikTok users worldwide.
• In the USA, there are 170 million monthly active users
• Here is a table showing the number of TikTok users from 2018 to 2025.

Year	TikTok users
2025 (estimated end of year)	2,263,000,000
2024	1,925,000,000
2023	1,587,000,000
2022	1,366,000,000
2021	902,000,000
2020	700,000,000
2019	381,000,000
2018	133,000,000

(source-seo.ai)

• By Time Spent

The amount of time spent by users on TikTok has kept on increasing.

• In 2024, People spent almost 58 minutes (on average) on TikTok
• Here the table shows TikTok Monthly Usage by Country. People of Australia spend the maximum time on the platform.

Country	Average Monthly Time Spent (Hours)
Australia	30 hours
Indonesia	29 hours
Argentina	20 hours
South Africa	20 hours

Here is the table showing the average daily time spent on TikTok (year-wise)

Year	Average daily time spent on TikTok	Change over the previous year
2024	58 minutes, 24 seconds	↑ 3 minutes, 36 seconds
2023	55 minutes, 48 seconds	↑ 3 minutes, 48 seconds
2022	52 minutes	↑ 6 minutes, 42 seconds
2021	45 minutes, 18 seconds	↑ 6 minutes, 42 seconds
2020	38 minutes, 36 seconds	↑ 11 minutes, 12 seconds
2019	27 minutes, 24 seconds	–

• (source-seo.ai)(source- whop)

• By Age And Gender

Here is the table showing TikTok Global User Demographics (July 2024)

Gender	Percentage of Users
Women	45.2%
Men	54.8%

Here is the table showing female and male users according to the age groups

Age Group	Proportion of TikTok Users	Female	Male
18-24 years	34.8%	15.9%	18.9%
25-34 years	34.0%	14.9%	19.1%
35-44 years	15.7%	6.9%	8.8%
45-54 years	8.1%	3.8%	4.3%
55+ years	7.4%	3.7%	3.7%

(source-seo.ai)(source- statista)

• By Usage

Here is the table showing TikTok User Activities (as of 2024)

Activity	Percentage of Users
Following or researching brands/products	45%
Keeping up with news and current events	39%
Posting or sharing photos/videos	29%
Messaging friends and family	18%

Here is the data in table format showing the most popular TikTok categories.

Popular Categories

Entertainment

Dance

Pranks

• By Businesses Using TikTok

Various industries use TikTok to engage audiences.

Here is the table showing the Top Industries on TikTok by Engagement Rate

Rank	Industry	Median Engagement Rate (%)
1	Higher Education	16.26%
2	Sports Teams	9.18%
3	Travel	7.43%

Here is the table showing TikTok Posting Frequency by Brands

Metric	Value
Average TikTok posts per week	1-2
Comparison to other social media	Less frequent

(Source-RivalQ)

• By Engagement

• TikTok has the highest engagement rate of 2.65%, among all social media platforms
•  Organic traffic -659,775,197
• In 2023, TikTok was the 11^th most used social media platform.

Here is the table showing TikTok Website Metrics (February 2024)

Metric	Value
Total Website Visits	2.1 billion
Bounce Rate	36%
Average Pages per Visit	7
Average Visit Duration	3 minutes 26 seconds

Here is the table showing TikTok Account Reach by Follower Count (2024)

Follower Range	Average Reach (Users)
Up to 500 followers	2,665 users
Over 50,001 followers	71,000 users

Here is the table showing TikTok User Average according to followers and accounts followed (2024)

Metric	Average Count
Average Accounts Followed	154
Average Followers of Any Creator	36

This table shows TikTok Watch Time & User Behavior (2024)

Metric	Value
Increase in Average Total Watch Time (2024)	71%
Time Spent Watching Videos Longer Than 1 Min	50%

This table shows the Most Desired Content on TikTok (2024)

Content-Type	Percentage of Users Interested
Funny Content	60%
Creative Content	45%
Relaxing Content	37%

The table shows the videos which have gained the maximum views on TikTok

Rank	Video Title	Views (in millions)
1	Zach King’s Magic Ride	2,300
2	James Charles’ Christmas Sisters Party	1,700
3	Zach King’s Unexpected Hiding Spots	1,100
4	Leah Halton’s inverted lip sync	988.2
5	Glass and Cake Illusion by Zach King	967.1
6	“M to the B” lip-syncing by Bella Poarch	847.3
7	Zach King’s Wet Wall Illusion	660.5
8	Nyadollie’s beauty tutorial look	514.9
9	Sorrel Horse Dancing to “Say It Right”	456.9
10	An adorable baby laughing by Daexo	401.8

• (source-statista)(source- whop)(source-businessofapps)(source-metricool)

• By Revenue

• TikTok primarily generates revenue from ads and In-app purchases.
• TikTok is the 1^st non-gaming platform to generate $10 billion from consumer spending(In 2023)

Here is a table showing the revenue of TikTok

Year)	Revenue ($bn)
2018	0.15
2019	0.35
2020	2.6
2021	4.8
2022	9.6
2023	16.1

Here is the table showing In-App Purchase Revenue of TikTok (according to each quarter)

Quarter	In-App Purchase Revenue (in million U.S. dollars)
2018 Q1	4.57
2018 Q2	3.79
2018 Q3	7
2018 Q4	10.14
2019 Q1	12.63
2019 Q2	14.22
2019 Q3	34.98
2019 Q4	73.39
2020 Q1	143.38
2020 Q2	230.34
2020 Q3	274
2020 Q4	285.98
2021 Q1	382.4
2021 Q2	407.01
2021 Q3	606
2021 Q4	603.61
2022 Q1	616.86
2022 Q2	652.63
2022 Q3	654.19
2022 Q4	725.12
2023 Q1	765.58
2023 Q2	818.88
2023 Q3	803.15
2023 Q4	843.4
2024 Q1	932.31
2024 Q2	1,123.3

Here is the table showing TikTok iOS Revenue by Country (Last Quarter of 2024)

Rank	Country	Revenue (Million USD)
1	United States	91M
2	Germany	35M
3	Japan	23M

• TikTok’s total revenue in the US was $16 billion in 2023.
• TikTok’s Contribution to EU GDP was $4.8 Billion in 2024

(source-businessofapps)(source-statista)(source-analyzify)(source- whop)

1. By App Download

• TikTok is the 1^st non-game and non-meta app to reach 3 Billion downloads

Here is the table showing the number of TikTok downloads through out the years.

Quartersource-statista)	TikTok Downloads (in millions)
2018 Q1	113.87
2018 Q2	160.48
2018 Q3	183.73
2018 Q4	195.19
2019 Q1	193.09
2019 Q2	151.25
2019 Q3	167.02
2019 Q4	192.48
2020 Q1	313.53
2020 Q2	291.99
2020 Q3	197.04
2020 Q4	181.79
2021 Q1	179.57
2021 Q2	177.53
2021 Q3	161.65
2021 Q4	196.86
2022 Q1	218.48
2022 Q2	198.34
2022 Q3	243.01
2022 Q4	232.14
2023 Q1	250.34
2023 Q2	263.44
2023 Q3	217.72
2023 Q4	232.94
2024 Q1	249.45
2024 Q2	207.02
2024 Q3	186.26

(source-statista)(source-metricool)

11. By Business Usage

TikTok has helped various businesses to make profits.

Here is the table showing how TikTok has helped businesses in the U.S.A in Southeast Asia (in 2024)

Metric	Value
American Small Businesses Using TikTok	7M
Revenue Generated by U.S. Small Businesses via TikTok	$15B
Small Businesses Reporting Higher Sales Due to TikTok	88%
Revenue Generated by Small Businesses in Food & Beverage Sector	$6.4B
Independent Businesses in Southeast Asia using TikTok(2023)	15M
SMBs that said TikTok was essential to their business	40%
SMBs that generated extra/principal income from TikTok	39%

12. By Marketing Usage

• TikTok users have the highest rate of Impulse Buying

Here is a table showing TikTok Consumer Spending & Advertising (2023-2024)

Metric	Value
Annual Consumer Spending Worldwide On TikTok	$3.8B
TikTok Advertising Revenue (2023)	$4B
TikTok’s Ad Reach (Global)	13.6% of the world’s population
TikTok Reaches U.S. Adults	53.9%

Here is a table showing TikTok’s Influence on Consumer Behavior

Metric	Percentage
Users who continue exploring products after discovering them on TikTok	45%
Gen Z weekly users who seek more info after viewing Dynamic Showcase Ads	74%
Users who discovered products they hadn’t seen elsewhere	71%
Users who prefer TikTok over Google for searching information	10%
TikTok users who purchased a product after seeing it on the platform	33%
Purchases influenced by TikTok	39%
Users who purchased after watching TikTok LIVE	50%
Users are more likely to discover a new brand/product from celebrities/public figures	50% more likely

TikTok & Consumer Purchasing Trends

Metric	Percentage
Women shoppers relying on creator recommendations	67%
Consumers who first heard about a product on TikTok	15%
U.S. households that made a purchase on TikTok Shop	11%

(source- whop)

13. By Advertisement

Here the table shows TikTok Advertising – Reach & Engagement

Statistic	Value
Increase in users reached with ads (last 3 months of Q1 2023)	+41 million (+3.9%)
Increase in viewer trust with consistent TikTok ads	+41%
Increase in brand favorability when using TikTok creators	+26%
Increase in advertising recall when partnered with a TikTok influencer	+27%
Boost in ad view-through-rate when partnered with a TikTok influencer	+193%

Here the table shows TikTok Advertising – Cost & ROI

Statistic	Value
Average cost-per-click (CPC) across all campaigns	US$0.22
Highest average CPC (Video View Campaigns)	US$6.08
Average return on ad spend (ROAS)	$2 for every $1 spent
TikTok ranking for trusted ROI delivery by brands	7th

Here the table shows TikTok Advertising – Performance & Effectiveness

• Ad campaigns for video views receive the highest impressions on TikTok

Statistic	Value
Ads using TikTok creators increase brand favorability	+26%
Partnering with influencers increases advertising recall	+27%
Influencer collaborations boost ad view-through-rate	+193%

(source-datareportal) .(source-metricool)

14. By Number Of Employees

• In Jan 2024, TikTok had 7000 employees in the USA.

The table shows TikTok U.S. Employee Hires and Departures

Period	Hires	Departures
H1 2019	200	50
H2 2019	250	70
H1 2020	1100	150
H2 2020	800	130
H1 2021	1500	200
H2 2021	1600	300
H1 2022	2100	400
H2 2022	1700	600
H1 2023	1400	650
H2 2023	1300	700
H1 2024	2000	750
H2 2024	1200	900

(source-adweek)(source- whop)

15. By Growth

There has been a significant growth in the number of users of TikTok since 2018

2018	271 million
2024	1.925 billion

Here is a table showing the growth in the number of users over years

Year	TikTok MAU in Millions
2018	271
2019	508
2020	689
2021	1000
2022	1023
2023	1092

(source- whop)

16. By Influencers

• There are 1.1 million influencers on TikTok (as of March 2024)
• Top 25% of U.S. adults on TikTok produce 98 % of videos on TikTok

This table shows TikTok Influencer statistics regarding money and affiliate marketing

Statistic	Value	Source
Percentage of U.S. creators who selected TikTok as their favorite platform	28%	Insider Intelligence
Percentage of U.S. creators who earn the most money on TikTok	26%	Insider Intelligence
Creators signed up for TikTok Shop’s affiliate program (as of Sep 2023)	Over 100,000	Insider Intelligence

Here is the table showing the most popular Influencer categories(2025)

Category	Views
Entertainment	535,000,000,000
Dance	181,000,000,000
Pranks	79,000,000,000
Fitness/sports	57,000,000,000
Home reno/DIY	39,000,000,000
Beauty/skincare	33,000,000,000
Fashion	27,000,000,000
Recipes/cooking	18,000,000,000
Life hacks/advice etc.	13,000,000,000
Pets	10,000,000,000
Outdoors	2,000,000,000

Here is the table showing the most popular TikTok influencers(2025)

Rank	Influencer	Followers
1st	Khabane Lame	162,400,000
2nd	Charli D’Amelio	157,000,000
3rd	MrBeast	110,800,000
4th	Bella Poarch	94,200,000
5th	Addison Rae	88,600,000
6th	TikTok	88,000,000
7th	Kimberly Loaiza	83,200,000
8th	Zach King	82,100,000
9th	Domelipa	76,900,000
10th	The Rock	76,400,000

(source- whop) (source-seo.ai)

17. By E-Commerce Usage

This Table shows TikTok E-commerce – Growth

Statistic	Value
Increase in shop seller growth (Q4 2022 – Q4 2023)	+230%
Projected TikTok social commerce revenue in 2024	Over $20 billion
Projected increase in social commerce revenue by 2026	+12%
Estimated number of social buyers by 2026	40 million

This table shows TikTok E-commerce – Consumer Behavior

Statistic	Value
Percentage of Gen Z adults in the U.S. willing to purchase on TikTok	68%
Percentage of TikTok Shop sales in the beauty care category	85%
Percentage of beauty product sales from live sales	89%
Percentage of video sales in total TikTok Shop sales (2023)	20%
Increase in video sales share since 2022	Up from 11% in 2022

​(source- whop)

The Ifs, Buts, and Pitfalls Of TikTok

• Due to security, youth protection, and censorship, TikTok has been banned in many countries.

United States (self-imposed)UzbekistanIndiaNepalIranAfghanistanSyriaJordanKyrgyzstan

• TikTok is a prominent social media platform to spread misinformation. The platform allows anyone to sign up and start creating content. So, spreading fake information on TikTok becomes easy.
• TikTok content can be inappropriate and can damage the mental health of people. There have been many instances where TikTok content has led youths to perform bizarre activities and show weird behavior.
• TikTok has a wide range of user data, including location, device information, and browsing history. In 2020, there have been instances where the data of users were leaked. There are fears of misuse or unauthorized sharing of user information.

(Source-projectmanager,brilliantmaps )

If We Sum Up

• The popularity of TikTok is enormous; even after the ban, many people are using TikTok by logging in to their websites. This shows that the popularity of TikTok is no less than any other social media.