Are you a business, looking to grow on YouTube? Or are you a content creator, looking to expand yourself on YouTube? Or maybe you are just curious to know how big YouTube is?

In this blog, we will cover 19 interesting YouTube stats (data-backed), which will give you an idea of how large the YouTube base is and plan accordingly.

YouTube’s key products include:

  • YouTube Kids
  • YouTube Music
  • YouTube Premium
  •  YouTube Shorts
  • YouTube TV

Let us understand YouTube by

By History

  • The founders were frustrated that there was no online platform where people could share their videos, so they decided to create one.

This Table Shows YouTube’s Founding & Early Growth (2005-2006)

Date Event
February 14, 2005 YouTube is founded by Chad Hurley, Steve Chen, and Jawed Karim.
May 2005 Beta version of YouTube is launched.
April 23, 2005 The first video, Me at the Zoo, is uploaded by Jawed Karim.
August 2005 YouTube introduces a 5-star rating system and Groups feature.
December 2005 YouTube experiences rapid growth, with thousands of videos uploaded daily.
February 2006 YouTube’s first logo is registered as a trademark, and the domain name is purchased.
March 2006 A 10-minute upload limit is introduced for all videos.
April 2006 YouTube adds the “Directors” feature for content creators.
May 2006 Video responses and cellphone video uploads are introduced.
October 2006 Google acquires YouTube for $1.65 billion, with only 65 employees at the time.
November 2006 YouTube integrates with Google, improving search and monetization.

This Table Shows Monetization & Global Expansion (2007-2009)

Date Event
May 2007 YouTube Partner Program (YPP) launches, allowing creators to monetize videos with ads.
June 2007 YouTube starts supporting multiple languages.
August 2007 YouTube introduces ads for the first time (semi-transparent banners on videos).
December 2008 YouTube HD (High-Definition) support is introduced.
December 2008 Audioswap is launched, allowing creators to use licensed music.
April 2009 Content ID system is introduced to manage copyright claims.
November 2009 1080p video support is launched.
December 2009 Automatic speech recognition is introduced.

This Table Shows High-Resolution Videos & YouTube Features (2010-2012)

Date Event
January 2010 YouTube launches feature film rentals.
March 2010 The “Thumbs Up/Down” rating system replaces the 5-star rating system.
July 2010 4K resolution support is introduced.
April 2011 YouTube Live is launched.
November 2011 YouTube Analytics is introduced, offering insights into video performance.
June 2012 YouTube merges with Google Video.
July 2012 The Olympics are live-streamed on YouTube for the first time.
October 2012 YouTube partners with ABC to live-stream a U.S. presidential debate.
December 2012 Gangnam Style becomes the first video to reach 1 billion views.

YouTube’s Growth & Paid Services (2013-2015)

Date Event
March 2013 YouTube reaches 1 billion unique monthly visitors.
May 2013 YouTube introduces paid subscriptions for channels offering premium content.
February 2015 YouTube Kids is launched as a child-friendly version.
June 2015 YouTube Gaming is launched for gaming content.
October 2015 YouTube Red (later YouTube Premium) launches, offering ad-free videos, background play, and exclusive content.

This Table Shows YouTube’s Key Products & Services

Product Description
YouTube Kids Launched in 2015, providing a child-friendly version of YouTube.
YouTube Music A dedicated platform for music videos and streaming.
YouTube Premium A paid subscription for ad-free content, background play, and exclusive content.
YouTube Shorts A short-form video format competing with TikTok.
YouTube TV A live TV streaming service.

(source- animasmarketing, interestingengineering)

By Countries Using YouTube

  • YouTube is present in 100 countries and 80 languages are available

This table shows the Ranking of YouTube Users by Country (2024)

Rank Country Number of Users (in millions)
1 India 637.1
2 USA 238
2 Russia 95.38
3 Ukraine 25.51
4 Australia 15.4
5 Chile 13.91
6 Kazakhstan 11.51
7 Belgium 8.39
8 Czechia 6.45
9 Israel 6.42
10 Greece 6.36
11 Portugal 6.28
12 Hungary 6.1
13 Switzerland 5.92

(Source- Statista)

By Regions

Here is the table of YouTube Users by Region (2024)(highest & lowest)

YouTube Users by Region (2024)

Rank Region Number of Users (in millions)
1 Southern Asia 580.1
2 Southeastern Asia 332.6
3 Northern America 279.1
4 Caribbean 9.6
5 Eastern Africa 9.4

As of July 2024, approximately 94.1% of the UAE population used YouTube,( making it the country with the world’s highest YouTube penetration rate.)

(Source- globalmedianinsight) (Source- datareportal.com)

By Number Of Users

  • YouTube is the 2nd largest search engine (after Google)
  • 2.70 Billion people use YouTube every month
  • 122 million+ people access YouTube daily on its mobile app and website

This Table Shows the Percentage of the Global Population Using YouTube

Statistic Value
Global monthly access Over a third of the world’s population
Percentage of global internet users using YouTube 47%
USA Audience Size 240 Million(approx.)
YouTube’s share of global mobile traffic 25%

This table shows YouTube Video Content and Engagement

Statistic Value
Hours of new videos are uploaded daily 720,000 hours
Total videos watched per day 5 billion+ videos
Average video length 12m 26s
Local versions of YouTube 100+
Languages available 80+
Average YouTube visitor page views per day 9 pages

This Table Shows YouTube Premium & Music Subscribers

Statistic Value
Total YouTube Premium & Music subscribers 80 million+
U.S. YouTube Premium & Music subscribers 27 million+
Countries/regions with YouTube Premium & Music 100+

This Table Shows YouTube TV Subscribers

Statistic Value
YouTube TV subscribers in the U.S. 7.9 million
Most subscribed vMVPD service in the U.S. Yes

Most Subscribed vMVPD Services in the U.S

vMVPD Service Number of Subscribers
YouTube TV 7.9 million
Hulu + Live TV 4.4 million
Sling TV 2 million
Fubo 1.5 million

(source-webfx) (source-demandsage, backlinko)

By Device Usage

90% of YouTube visits from users worldwide were from mobile and smart devices (source-webfx)

Here is the table showing the device share for YouTube Video views

Device Share of YouTube video views
Mobile 63%
Connected TV/other 14%
Desktop 12%
Tablet 8%
Console 3%

(source-demandsage, backlinko)

YouTube stats by device

By Time Spent

Here is the table showing the time spent on YouTube by an average person

Statistic Value
Average YouTube visitor page views per day 9 pages
Average daily time spent on YouTube 19 minutes
Average mobile viewing session 40+ minutes
Daily average time U.S. adults spend on YouTube 48 minutes

(Source-globalmedianinsight)

By Age & Gender

YouTube is very special as it is popular across all gender and ages

This table shows the YouTube Gender Distribution (USA & Global)

Region Female Users (%) Male Users (%)
USA 51.4% 48.6%
Global 45.6% 54.4%

Here is a table showing the Distribution of YouTube Users Worldwide (July 2024) by Age and Gender

Age Group Female Users (%) Male Users (%)
18-24 6.7% 9%
25-34 9.4% 12.1%
35-44 8.1% 9.8%
45-54 6% 6.9%
55-64 4.6% 4.8%
65+ 4.5% 5%
  • The age bracket of 25-34 is the highest number of users on YouTube.

  • In the USA, A large part of the adult population uses YouTube.

  • YouTube is the most famous social media platform. 77.7 % of the adult population (18+) uses YouTube.

Here is the table showing YouTube Users by Generation (USA)

Generation Share of US YouTube Users (%)
Gen Z (1997-2012) 25.1%
Millennials (1981-1996) 25.5%
Gen X (1965-1980) 19.9%
Baby Boomers (1946-1964) 15.0%
Other 14.5%

(Source-demandsage, backlinko) (Source-globalmedianinsight)(Source-Statista)

By Usage

YouTube is not only used for entertainment purposes but also for information purposes.

Here is the table for YouTube Usage Reasons

Statistic Value
Top 100 searches related to music 20%
Most popular languages on YouTube English & Spanish
YouTube as primary podcast destination (US) 31% (Spotify: 21%, Apple Podcasts: 12%)
Teachers incorporating YouTube into lessons 86%
People using YouTube for entertainment 82%
People using YouTube to follow brands/companies 18%
People using YouTube for professional work 7%
Viewers (30-49) using YouTube as a news source 37%

Here is a table showing more in-depth analysis of YouTube Usage by Generational Group with Reasons

Generation Age Range Primary Usage Reasons
Gen Z 12-27 Humor / Music Discovery / Content Creators
Millennials 28-44 News / Product Reviews / Entertainment
Gen X 45-59 Nostalgic Content / DIY Videos
Baby Boomers 60-57 Product Understanding / How-to Videos / Entertainment

(Source-analyzify) (Source-wyzowl)

By Businesses Using YouTube

  • 91% of companies use video marketing. YouTube is the best platform for video marketing.
  • 83% of businesses with a YouTube channel have reported that it has helped them gain a local following. (Source-analyzify)
  • 70% of Viewers Have Made a Purchase After Seeing a Brand on YouTube (Source-socialshephard)
  • 78% Of businesses agree that YouTube is Vial for business growth
  • Here is the table showing Top Companies Investing in YouTube Advertising (2023)

(Advertising Spending in Million U.S. Dollars)

Company Advertising Spending (Million USD)
Apple Inc 237.15
Disney 177.76
Donald J. Trump for President 146.29
Biden for President 115.76
Riot Games Inc 103.08
Hulu 99.14
Procter & Gamble 95.65
Geico 91.93
Verizon 80.54
Expedia Inc 77.58

By Business And Marketing

In the era of content marketing, video marketing is the most popular format. A lot of leads and conversions have been generated via YouTube

YouTube ranked second as a platform where consumers came to spend money after seeing something. (Between March and May 2024)

This table shows YouTube Marketing Stats – Usage

Statistic Percentage/Rank
Percentage of B2B decision-makers using YouTube for research purposes 50.9%
YouTube as a platform for influencer marketing 2nd best Place
Percentage of marketers use YouTube for their video marketing efforts 90%
Percentage of marketers use YouTube (as of 2023) 54%
Percentage of marketers plan to increase their use of YouTube videos (as of 2023) 59%

  This table shows YouTube Marketing Stats – Trust & Engagement

Statistic Percentage/Year
Percentage of YouTube users consider it a trustworthy platform 70%
Percentage of Viewers Have Made a Purchase After Seeing a Brand on YouTube 70%
Percentage of YouTube users felt YouTube was more relatable 39%
Percentage of Gen Z said YouTube was more relatable 56%
Percentage of viewers said YouTube was more influential than traditional TV, streaming, or movies (as of 2024) 33%
Percentage of Gen Z said YouTube was more influential than traditional TV, streaming, or movies (as of 2024) 47%

  YouTube Marketing Stats – Ads & Marketing Performance

Statistic Percentage/Year
Ads Targeted by Intent Have 100% Higher Lift in Purchase Intent
Pre-roll skippable ads are preferred by 29% of respondents
A percentage of respondents felt non-skippable ads were effective 7%
YouTube’s global advertising revenue increased by a percentage ( compared to 2022) 8%
Percentage of marketers saw improvement in ROI due to anti-ad blocker measures 38%
Percentage of marketers saw a noticeable improvement in performance due to anti-ad blocker measures 45%

  YouTube Marketing Stats – Video Performance

Statistic Percentage/Year
Ideal Length for a YouTube Video 7-15 min
Viewers selected YouTube video content (as of 2024) Most Engaging
Percentage of users ranked short videos under 5 minutes as the most engaging 45% Of Users
Users said long videos were more engaging 21% Of Users
Users said live streams were the most engaging 11% Of Users

By Advertisements On YouTube

As YouTube usage and popularity are huge, every business runs Ads on this platform to gain maximum reach.

Between 2010 to 2023, YouTube’s Ad revenue increased by 3,838% from $0.8 billion to $31.5 billion.

This table shows YouTube Advertising Revenue & Growth

Statistic Value Year
YouTube’s Ad revenue in 2023 $31 billion 2023
YouTube’s ads accounted for a 10.09% share of Alphabet’s overall revenue in the (first nine months of 2023) 10.09% 2023
Biggest revenue jump during pandemic (2020-2021) $9.1B (46% increase) 2020-2021

YouTube Ad Reach & Demography

This table shows YouTube Ad Reach & Demographics

Statistic Value
YouTube’s total potential ad reach(as of 2024) 2.5 billion
YouTube’s ad reach among users aged 18+(as of 2024) 2.17 billion
YouTube’s total ad reach vs world population(as of 2024)   31%
YouTube’s total ad reach vs total Internet users(as of 2024)   46%
YouTube’s advertising reach (male internet users)(as of 2024)   54%
YouTube’s advertising reach (female internet users)(as of 2024)   46%
YouTube accounted for 10% of social media-driven web traffic (3rd place)(as of 2024) 10%

This Table Shows YouTube Ad Reach by Country (2024)

Country Ad Reach vs Population (%)
Bahrain 102%
Lebanon 100%
Oman 99%
Qatar 96%
  • The USA has always been a good market for targeting via YouTube ads.
  • The US has generated the most ad revenue for YouTube. The country’s contribution to YouTube’s total ad revenue has remained within the 45%-50% range.

This Table Shows The YouTube Ad Revenue Contribution by Region (2020-2023)

Year US Contribution (%) EMEA(Europe, the Middle East and Africa Contribution)(%)
2020 47% 30%
2021 46% 31%
2022 48% 29%
2023 47% 30%

YouTube Ads Market Trends

This table shows YouTube Ads Market Trends & Budget Allocation by marketers

Statistic Value
Marketers using paid ads on YouTube (as of 2024) 52%
Marketers without a YouTube budget (as of 2024) 32%
Marketers allocating over 51% of the budget to YouTube (as of 2024) 21%
Marketers planning to increase YouTube marketing budget (as of 2024) 65%
Marketers planning to maintain their budget (as of 2024) 18%
Marketers uncertain about budget allocation (as of 2024) 7%
Marketers planning to decrease investment (as of 2024) 10%

This Table Shows YouTube RPM and CPM Rates by Category

Category Estimated RPM ($) Estimated CPM ($)
Low Shorts RPM 0.01 0.02
Typical Shorts RPM 0.05 0.09
High Shorts RPM 0.08 0.15
Music 0.75 1.36
Entertainment / Pets & Animals 1.00 1.82
Gaming 2.50 4.55
People & Blogs / How To & Style 3.50 6.36
Education 5.00 9.09
Digital Marketing / Finance (Lower Bound) 8.00 14.55
Digital Marketing / Finance (Upper Bound) 20.00 36.36

This Table Shows YouTube Ad Performance & Relevance

Statistic Value
A percentage of YouTube users said that YouTube ads were more relevant than ads on linear TV or other streaming apps(as of 2024)   59%
YouTube accounted for the percentage  of social media-driven web traffic in 2024 (3rd place)(as of 2024)   10%
In-app purchases in January 2024 (US)(as of 2024)   $29M
In-app purchases in January 2024 (Japan)(as of 2024)   $19M
Percentage Of Businesses Happy With ROI They Get From YouTube Ads   75%
Percentage Of Small Businesses Benefited By YouTube Marketing 83%
YouTube’s global in-app revenue (as of 2021)   $1.2B
US contribution to YouTube’s in-app revenue (as of 2021) $567M

The Table Shows Most Common YouTube Marketing Strategies (2024)

Marketing Strategy Usage Percentage (%)
Influencer Marketing 26%
Organic Content Marketing 25%
Paid Advertising 14%
Sponsored Content & Collaborations 10%
Product Placements 7%
Affiliate Marketing 4%

(Source-analyzify)(Source-globalmedianinsight)(Source-demandsage, backlinko)(Source-webfx)(Source-whop)(Source-socialshephard)

By E-Commerce Marketing

Shopping and video marketing have now become inseparable.

A lot of businesses use YouTube for marketing their products and also get good ROI.

This table shows YouTube’s Influence on Consumer Purchase Decisions

Statistic Percentage/Value
YouTube users who watched YouTube to help them make a purchase decision 68%
YouTube users who watched shopping-related videos (as of 2024) 30 billion+ hours
Increase in watch time for videos that help people shop on YouTube(as of 2024) 25% increase
Consumers are more likely to make purchases directly on YouTube 39%
Gen Z consumers more likely to shop on YouTube 68%

This table shows YouTube as a Source for Product Information & Reviews

Statistic Percentage
Consumers who use YouTube to find product information 92%
Consumers who ranked YouTube as their first choice for product reviews & information 34%

(Source- whop)

By Creator Presence On YouTube

Content creation has become so popular that many people seek content creation as a full-time and sustainable job.

  • As of December 2024, there are approximately 65.3 million YouTube creators worldwide.
  • There has been significant growth in number of creators.

Total active YouTube channels (including brands, studios, etc.) More than 114 million
Channels with 100,000+ subscribers Around 550,000
YouTube channels with 1M+ subscribers 60,000

This table shows YouTube Usage for Creator Content & Brand Interaction

Statistic Percentage
Consumers who used YouTube at least once a week to consume creator content 86%
Consumers who interacted with brands they discovered on YouTube 85%

Consumer Behavior Influenced by YouTube

Statistic Percentage
Consumers who prepared a new food or beverage because of a YouTube video 51%
Consumers who learned something interesting 41%
Consumers who discovered a new musical artist or group 40%
Consumers who purchased something 35%
Consumers who repaired or assembled something 35%
Consumers who discovered a new brand 26%
Consumers who started a new routine or habit 25%

 The table shows YouTube Video Upload Statistics

Metric Value
Videos uploaded per hour 30,000 hours
Videos uploaded per minute 500 hours
Total videos on YouTube ~3.9 billion
YouTube Shorts videos 826 million
Average video length minutes 26 seconds

This table shows YouTube Video Trends & Popular Content

Category Views Generated
“GRWM” (Get Ready With Me) videos 13 billion
Generative AI-related videos 1.7 billion
Barbie movie-related videos 1 billion
YouTube Shorts daily views 70 billion

This table shows The YouTube Videos that had the highest number of views as of 2024

Video Views
Baby Shark Dance (music, kids) 13.3 billion
Despacito (music) 8.25 billion
Johny Johny Yes Papa (music, kids) 6.78 billion
Bath Song (music, kids) 6.38 billion
Shape of You (music) 6.07 billion
See You Again (music) 6.01 billion
Wheels on the Bus (music, kids) 5.53 billion
Phonic Song with Two Words (music, kids) 5.47 billion
Uptown Funk (music) 5.02 billion
Learning Colors – Colorful Eggs on a Farm (music, kids) 4.45 billion

This table shows the channels having the highest number of subscribers (as of 2024)

Channel Subscribers
Mr. Beast 352 million
T-Series (music) 257 million
MrBeast (entertainment) 228 million
CocoMelon – Nursery Rhymes (education) 170 million
SET India (entertainment) 167 million
Kids Diana Show (film) 117 million
PewDiePie (entertainment) 111 million
Like Nastya (entertainment) 111 million
Vlad and Niki (entertainment) 107 million
Zee Music Company (music) 103 million
WWE (sports) million

Top creator earning via YouTube

Metric Value
Estimated net worth of MrBeast (Top Creator) $105 million
Estimated annual earnings of MrBeast $54 million

This table shows YouTube Revenue & Monetization

Metric Value
Average earnings per 1,000 views $1.61 – $29.3
Average earnings per 1,000 views (general estimate) $18
Revenue share for long-form content (creators) 55%
Revenue share for long-form content (YouTube) 45%
Study of 6 YouTubers: earnings per 1,000 views $2 – $12

(Source- demandsage, backlinko,(Source-wyzowl),(Source-analyzify),Business Insider, Source-analyzify),demandsage.com)

By Engagement

  • YouTube was ranked as the most time-consuming app among smartphone users (scoring best in engagement index) (as of March 2024-May 2024)
  • YouTube was the most used social media app among smartphone users (as of March 2024 – May 2024)

This table Shows The General YouTube Engagement

Metric Value
YouTube monthly visits (April – June 2024) 32 billion
YouTube had a daily open rate ( July 2024) 64%
Percentage of users find YouTube more relaxing and entertaining than TV, streaming, and movies (as of 2024) 26%
YouTube content watched on TV platforms daily (as of 2024) 1 billion+ hours
YouTube shorts popularity

YouTube Shorts receives 70 billion+ daily views (as of 2024)  
Shorts within the 30-40-second range are the most popular (as of 2024)  

YouTube was the most used app in total time spent, ahead of Facebook & WhatsApp (March-May 2024)

This table shows YouTube User Behavior (Global)

Metric Value
Percentage of YouTube users who watch over 17 hours of video content weekly (as of 2024) 27%
Percentage of YouTube visits come from desktop devices (as of 2024) 12%

This Table Shows YouTube Engagement in the U.S. (2024)

Metric Value
Percentage of Gen Z’s video engagement time spent on YouTube (as of 2024) 29.3%
Percentage of overall YouTube Shorts traffic from the U.S.(as of 2024) 19.4%
Percentage of U.S. internet users who access YouTube daily(as of 2024) 62%
Most active YouTube users by age(as of 2024) Spread across all age groups
29% of Gen Z’s time spent engaging with online video is on YouTube (as of 2024) 29%
  • YouTube has approximately 114 million YouTube channels in 2024.
  •  Only 4.4% of active YouTube users created their own YouTube channel(as of 2023).

(source –TimQueen)

This Table Shows YouTube Creators & Channel Performance

Metric Value
YouTube channels with 100K-1M subscribers have the highest engagement rate (as of 2024) 3.47%
90% of YouTube subscribers come from less than (as of 2024) < 5% of channels
60% of YouTube users are open to AI-generated content (as of 2024) 60%
52% of YouTube users have watched a VTuber (virtual YouTuber) (as of 2024) 52%

This Table Shows Engagement Rates of YouTube Channels by Follower Count

Follower Count Engagement Rate (%)
More than 1 million 1.90%
100,000 – 1 million 3.47%
1,000 – 5,000 3.40%

(source-analyzify) (source-socialshephard) (source-webfx)(source-whop)

By Revenue

YouTube contributes largely to the world’s GDP. It’s revenue is generated by Ads and In-App Purchases.

YouTube Revenue Statistics

Statistic Value
Percentage of Google’s ad revenues from YouTube 6%
Average revenue per mile (long-form videos) $3
Average revenue per mile (short-form videos) $0.05
YouTube’s contribution to US GDP $35 billion
U.S. YouTube in-app purchase revenue (January 2024) $29 million

The table below show You Tube’s Revenue via Ads

Year Revenue (by ads)
2024 (H1) $16.75 billion
2023  $31.5 billion
2022 $29.24 billion
2021 $28.8 billion
2020 $19.7 billion
2019 $15.1 billion
2018 $11.1 billion
2017 $8.1 billion
2016 $6.7 billion
2015 $5.5 billion
2014 $4.2 billion
2013 $3.1 billion
2012 $1.7 billion
2011 $1.3 billion
2010 $800 million

The table below shows You Tube’s Revenue via In-App Purchases

Country YouTube (In APP Revenue)
United States $28.29 million
Japan $19.26 million
South Korea $8.77 million
Australia $2.82 million
Brazil $2.77 million
United Kingdom $2.49 million
Taiwan $2.47 million
Hong Kong $2.3 million
Canada $2.02 million
Germany $1.9 million

(source-demandsage, backlinko)(source-globalmedianinsight)(source-analyzify)

By App Download

YouTube App Download Statistics

Statistic Value
YouTube’s mobile app ranking worldwide (2023) 3rd place with 182 million downloads
Total YouTube app downloads on Google Play Store Over 10 billion
YouTube app downloads by iOS users in the U.S. (Apple App Store) 5 million

(source-webfx)(source-analyzify)

By Traffic

  • YouTube gets the 2nd highest traffic in the world
  • It gets 113 billion+ monthly site visits

YouTube Traffic by Country

Country Percentage of YouTube Traffic
United States 16.4%
India 9.2%
Japan 4.8%

(source-analyzify)(source-globalmedianinsight)

By Number Of Employees

YouTube activity  supports 390000 jobs in the USA (supporting an array of creator, managers or full-time employment)

Year Number of Employees
2023 189,579 employees
2022 186,779 employees
2021 150,028 employees
2020 118,899 employees
2019 100,000+ employees
2018 90,000+ employees

Source-thumbnail,-analyzify)

By Growth

As a brand, YouTube has shown a massive growth.

YouTube Brand Value Growth (2020-2024)

Year Brand Value (Billion USD) Growth Since 2020 (%)
2020 16.4 0%
2021 17.3 5.5%
2022 23.8 45.1%
2023 29.7 81.1%
2024 31.7 93%

(Source-whop)

The Ifs, Buts  & The Pitfalls  Of YouTube

There are many reasons why YouTube has negatively affected people.

Pitfall Key Issues
Exposure to Inappropriate Content Algorithms fail to filter all inappropriate content, exposing young users to harmful material.
Addiction and Screen Time Concerns Autoplay and personalized recommendations encourage excessive screen time, affecting sleep and productivity.
Misinformation and Fake News False information spreads rapidly, impacting public perception and behavior.
Data Privacy Concerns Extensive data collection raises privacy concerns, with limited user control over personal data.
Pressure on Content Creators Creators face burnout due to constant content demands and algorithm-driven pressures.

Challenges Faced by YouTubers

Challenge Percentage Affected
Difficulty in locating and engaging the audience 30%
Issues with YouTube SEO 30%
Finding relevant hashtags 30%
Identifying ideal posting time 30%

YouTube has removed several channels. Here is the table showing YouTube Channel Removals (Q2 2024)

Quarter Number of Channels Removed
Q1 2024 15.79 million
Q2 2024 3.26 million

Reasons for Video Removals on YouTube

Reason for Removal Percentage of Removed Videos
Child Safety Violations 34%
Spam/Misleading Content 5%
Cyberbullying & Harassment 8%

(Source-projectmanagers,demandsage)

If We Sum Up

YouTube is popular across the world, but is majorly liked in India & USA. It is also popular among all age groups.

Businesses are either investing in YouTube or are planning to invest in YouTube. No one should miss this opportunity to be present on the best video marketing platform.

Do you want to know other social media stats? Check out our other blogs.