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21 Interesting Stats you need to know about YouTube

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Author Name with Link Lisha Sahoo · March 17, 2025

Are you a business, looking to grow on YouTube? Or are you a content creator, looking to expand yourself on YouTube? Or maybe you are just curious to know how big YouTube is?

In this blog, we will cover 19 interesting YouTube stats (data-backed), which will give you an idea of how large the YouTube base is and plan accordingly.

YouTube’s key products include:

• YouTube Kids
• YouTube Music
• YouTube Premium
•  YouTube Shorts
• YouTube TV

Let us understand YouTube by

1. By History

• The founders were frustrated that there was no online platform where people could share their videos, so they decided to create one.

This Table Shows YouTube’s Founding & Early Growth (2005-2006)

Date	Event
February 14, 2005	YouTube is founded by Chad Hurley, Steve Chen, and Jawed Karim.
May 2005	Beta version of YouTube is launched.
April 23, 2005	The first video, Me at the Zoo, is uploaded by Jawed Karim.
August 2005	YouTube introduces a 5-star rating system and Groups feature.
December 2005	YouTube experiences rapid growth, with thousands of videos uploaded daily.
February 2006	YouTube’s first logo is registered as a trademark, and the domain name is purchased.
March 2006	A 10-minute upload limit is introduced for all videos.
April 2006	YouTube adds the “Directors” feature for content creators.
May 2006	Video responses and cellphone video uploads are introduced.
October 2006	Google acquires YouTube for $1.65 billion, with only 65 employees at the time.
November 2006	YouTube integrates with Google, improving search and monetization.

This Table Shows Monetization & Global Expansion (2007-2009)

Date	Event
May 2007	YouTube Partner Program (YPP) launches, allowing creators to monetize videos with ads.
June 2007	YouTube starts supporting multiple languages.
August 2007	YouTube introduces ads for the first time (semi-transparent banners on videos).
December 2008	YouTube HD (High-Definition) support is introduced.
December 2008	Audioswap is launched, allowing creators to use licensed music.
April 2009	Content ID system is introduced to manage copyright claims.
November 2009	1080p video support is launched.
December 2009	Automatic speech recognition is introduced.

This Table Shows High-Resolution Videos & YouTube Features (2010-2012)

Date	Event
January 2010	YouTube launches feature film rentals.
March 2010	The “Thumbs Up/Down” rating system replaces the 5-star rating system.
July 2010	4K resolution support is introduced.
April 2011	YouTube Live is launched.
November 2011	YouTube Analytics is introduced, offering insights into video performance.
June 2012	YouTube merges with Google Video.
July 2012	The Olympics are live-streamed on YouTube for the first time.
October 2012	YouTube partners with ABC to live-stream a U.S. presidential debate.
December 2012	Gangnam Style becomes the first video to reach 1 billion views.

YouTube’s Growth & Paid Services (2013-2015)

Date	Event
March 2013	YouTube reaches 1 billion unique monthly visitors.
May 2013	YouTube introduces paid subscriptions for channels offering premium content.
February 2015	YouTube Kids is launched as a child-friendly version.
June 2015	YouTube Gaming is launched for gaming content.
October 2015	YouTube Red (later YouTube Premium) launches, offering ad-free videos, background play, and exclusive content.

This Table Shows YouTube’s Key Products & Services

Product	Description
YouTube Kids	Launched in 2015, providing a child-friendly version of YouTube.
YouTube Music	A dedicated platform for music videos and streaming.
YouTube Premium	A paid subscription for ad-free content, background play, and exclusive content.
YouTube Shorts	A short-form video format competing with TikTok.
YouTube TV	A live TV streaming service.

(source- animasmarketing, interestingengineering)

2. By Countries Using YouTube

• YouTube is present in 100 countries and 80 languages are available

This table shows the Ranking of YouTube Users by Country (2024)

Rank	Country	Number of Users (in millions)
1	India	637.1
2	USA	238
2	Russia	95.38
3	Ukraine	25.51
4	Australia	15.4
5	Chile	13.91
6	Kazakhstan	11.51
7	Belgium	8.39
8	Czechia	6.45
9	Israel	6.42
10	Greece	6.36
11	Portugal	6.28
12	Hungary	6.1
13	Switzerland	5.92

(Source- Statista)

3. By Regions

Here is the table of YouTube Users by Region (2024)(highest & lowest)

YouTube Users by Region (2024)

Rank	Region	Number of Users (in millions)
1	Southern Asia	580.1
2	Southeastern Asia	332.6
3	Northern America	279.1
4	Caribbean	9.6
5	Eastern Africa	9.4

As of July 2024, approximately 94.1% of the UAE population used YouTube,( making it the country with the world’s highest YouTube penetration rate.)

(Source- globalmedianinsight) (Source- datareportal.com)

4. By Number Of Users

• YouTube is the 2^nd largest search engine (after Google)
• 2.70 Billion people use YouTube every month
• 122 million+ people access YouTube daily on its mobile app and website

This Table Shows the Percentage of the Global Population Using YouTube

Statistic	Value
Global monthly access	Over a third of the world’s population
Percentage of global internet users using YouTube	47%
USA Audience Size	240 Million(approx.)
YouTube’s share of global mobile traffic	25%

This table shows YouTube Video Content and Engagement

Statistic	Value
Hours of new videos are uploaded daily	720,000 hours
Total videos watched per day	5 billion+ videos
Average video length	12m 26s
Local versions of YouTube	100+
Languages available	80+
Average YouTube visitor page views per day	9 pages

This Table Shows YouTube Premium & Music Subscribers

Statistic	Value
Total YouTube Premium & Music subscribers	80 million+
U.S. YouTube Premium & Music subscribers	27 million+
Countries/regions with YouTube Premium & Music	100+

This Table Shows YouTube TV Subscribers

Statistic	Value
YouTube TV subscribers in the U.S.	7.9 million
Most subscribed vMVPD service in the U.S.	Yes

Most Subscribed vMVPD Services in the U.S

vMVPD Service	Number of Subscribers
YouTube TV	7.9 million
Hulu + Live TV	4.4 million
Sling TV	2 million
Fubo	1.5 million

(source-webfx) (source-demandsage, backlinko)

5. By Device Usage

90% of YouTube visits from users worldwide were from mobile and smart devices (source-webfx)

Here is the table showing the device share for YouTube Video views

Device	Share of YouTube video views
Mobile	63%
Connected TV/other	14%
Desktop	12%
Tablet	8%
Console	3%

(source-demandsage, backlinko)

6. By Time Spent

Here is the table showing the time spent on YouTube by an average person

Statistic	Value
Average YouTube visitor page views per day	9 pages
Average daily time spent on YouTube	19 minutes
Average mobile viewing session	40+ minutes
Daily average time U.S. adults spend on YouTube	48 minutes

(Source-globalmedianinsight)

7. By Age & Gender

YouTube is very special as it is popular across all gender and ages

This table shows the YouTube Gender Distribution (USA & Global)

Region	Female Users (%)	Male Users (%)
USA	51.4%	48.6%
Global	45.6%	54.4%

Here is a table showing the Distribution of YouTube Users Worldwide (July 2024) by Age and Gender

Age Group	Female Users (%)	Male Users (%)
18-24	6.7%	9%
25-34	9.4%	12.1%
35-44	8.1%	9.8%
45-54	6%	6.9%
55-64	4.6%	4.8%
65+	4.5%	5%

• The age bracket of 25-34 is the highest number of users on YouTube.

• In the USA, A large part of the adult population uses YouTube.

• YouTube is the most famous social media platform. 77.7 % of the adult population (18+) uses YouTube.

Here is the table showing YouTube Users by Generation (USA)

Generation	Share of US YouTube Users (%)
Gen Z (1997-2012)	25.1%
Millennials (1981-1996)	25.5%
Gen X (1965-1980)	19.9%
Baby Boomers (1946-1964)	15.0%
Other	14.5%

(Source-demandsage, backlinko) (Source-globalmedianinsight)(Source-Statista)

8. By Usage

YouTube is not only used for entertainment purposes but also for information purposes.

Here is the table for YouTube Usage Reasons

Statistic	Value
Top 100 searches related to music	20%
Most popular languages on YouTube	English & Spanish
YouTube as primary podcast destination (US)	31% (Spotify: 21%, Apple Podcasts: 12%)
Teachers incorporating YouTube into lessons	86%
People using YouTube for entertainment	82%
People using YouTube to follow brands/companies	18%
People using YouTube for professional work	7%
Viewers (30-49) using YouTube as a news source	37%

Here is a table showing more in-depth analysis of YouTube Usage by Generational Group with Reasons

Generation	Age Range	Primary Usage Reasons
Gen Z	12-27	Humor / Music Discovery / Content Creators
Millennials	28-44	News / Product Reviews / Entertainment
Gen X	45-59	Nostalgic Content / DIY Videos
Baby Boomers	60-57	Product Understanding / How-to Videos / Entertainment

(Source-analyzify) (Source-wyzowl)

9. By Businesses Using YouTube

• 91% of companies use video marketing. YouTube is the best platform for video marketing.
• 83% of businesses with a YouTube channel have reported that it has helped them gain a local following. (Source-analyzify)
• 70% of Viewers Have Made a Purchase After Seeing a Brand on YouTube (Source-socialshephard)
• 78% Of businesses agree that YouTube is Vial for business growth
• Here is the table showing Top Companies Investing in YouTube Advertising (2023)

(Advertising Spending in Million U.S. Dollars)

Company	Advertising Spending (Million USD)
Apple Inc	237.15
Disney	177.76
Donald J. Trump for President	146.29
Biden for President	115.76
Riot Games Inc	103.08
Hulu	99.14
Procter & Gamble	95.65
Geico	91.93
Verizon	80.54
Expedia Inc	77.58

10. By Business And Marketing

In the era of content marketing, video marketing is the most popular format. A lot of leads and conversions have been generated via YouTube

YouTube ranked second as a platform where consumers came to spend money after seeing something. (Between March and May 2024)

This table shows YouTube Marketing Stats – Usage

Statistic	Percentage/Rank
Percentage of B2B decision-makers using YouTube for research purposes	50.9%
YouTube as a platform for influencer marketing	2nd best Place
Percentage of marketers use YouTube for their video marketing efforts	90%
Percentage of marketers use YouTube (as of 2023)	54%
Percentage of marketers plan to increase their use of YouTube videos (as of 2023)	59%

  This table shows YouTube Marketing Stats – Trust & Engagement

Statistic	Percentage/Year
Percentage of YouTube users consider it a trustworthy platform	70%
Percentage of Viewers Have Made a Purchase After Seeing a Brand on YouTube	70%
Percentage of YouTube users felt YouTube was more relatable	39%
Percentage of Gen Z said YouTube was more relatable	56%
Percentage of viewers said YouTube was more influential than traditional TV, streaming, or movies (as of 2024)	33%
Percentage of Gen Z said YouTube was more influential than traditional TV, streaming, or movies (as of 2024)	47%

  YouTube Marketing Stats – Ads & Marketing Performance

Statistic	Percentage/Year
Ads Targeted by Intent Have	100% Higher Lift in Purchase Intent
Pre-roll skippable ads are preferred by	29% of respondents
A percentage of respondents felt non-skippable ads were effective	7%
YouTube’s global advertising revenue increased by a percentage ( compared to 2022)	8%
Percentage of marketers saw improvement in ROI due to anti-ad blocker measures	38%
Percentage of marketers saw a noticeable improvement in performance due to anti-ad blocker measures	45%

  YouTube Marketing Stats – Video Performance

Statistic	Percentage/Year
Ideal Length for a YouTube Video	7-15 min
Viewers selected YouTube video content (as of 2024)	Most Engaging
Percentage of users ranked short videos under 5 minutes as the most engaging	45% Of Users
Users said long videos were more engaging	21% Of Users
Users said live streams were the most engaging	11% Of Users

11. By Advertisements On YouTube

As YouTube usage and popularity are huge, every business runs Ads on this platform to gain maximum reach.

Between 2010 to 2023, YouTube’s Ad revenue increased by 3,838% from $0.8 billion to $31.5 billion.

This table shows YouTube Advertising Revenue & Growth

Statistic	Value	Year
YouTube’s Ad revenue in 2023	$31 billion	2023
YouTube’s ads accounted for a 10.09% share of Alphabet’s overall revenue in the (first nine months of 2023)	10.09%	2023
Biggest revenue jump during pandemic (2020-2021)	$9.1B (46% increase)	2020-2021

12. YouTube Ad Reach & Demography

This table shows YouTube Ad Reach & Demographics

Statistic	Value
YouTube’s total potential ad reach(as of 2024)	2.5 billion
YouTube’s ad reach among users aged 18+(as of 2024)	2.17 billion
YouTube’s total ad reach vs world population(as of 2024)	31%
YouTube’s total ad reach vs total Internet users(as of 2024)	46%
YouTube’s advertising reach (male internet users)(as of 2024)	54%
YouTube’s advertising reach (female internet users)(as of 2024)	46%
YouTube accounted for 10% of social media-driven web traffic (3rd place)(as of 2024)	10%

This Table Shows YouTube Ad Reach by Country (2024)

Country	Ad Reach vs Population (%)
Bahrain	102%
Lebanon	100%
Oman	99%
Qatar	96%

• The USA has always been a good market for targeting via YouTube ads.
• The US has generated the most ad revenue for YouTube. The country’s contribution to YouTube’s total ad revenue has remained within the 45%-50% range.

This Table Shows The YouTube Ad Revenue Contribution by Region (2020-2023)

Year	US Contribution (%)	EMEA(Europe, the Middle East and Africa Contribution)(%)
2020	47%	30%
2021	46%	31%
2022	48%	29%
2023	47%	30%

13. YouTube Ads Market Trends

This table shows YouTube Ads Market Trends & Budget Allocation by marketers

Statistic	Value
Marketers using paid ads on YouTube (as of 2024)	52%
Marketers without a YouTube budget (as of 2024)	32%
Marketers allocating over 51% of the budget to YouTube (as of 2024)	21%
Marketers planning to increase YouTube marketing budget (as of 2024)	65%
Marketers planning to maintain their budget (as of 2024)	18%
Marketers uncertain about budget allocation (as of 2024)	7%
Marketers planning to decrease investment (as of 2024)	10%

This Table Shows YouTube RPM and CPM Rates by Category

Category	Estimated RPM ($)	Estimated CPM ($)
Low Shorts RPM	0.01	0.02
Typical Shorts RPM	0.05	0.09
High Shorts RPM	0.08	0.15
Music	0.75	1.36
Entertainment / Pets & Animals	1.00	1.82
Gaming	2.50	4.55
People & Blogs / How To & Style	3.50	6.36
Education	5.00	9.09
Digital Marketing / Finance (Lower Bound)	8.00	14.55
Digital Marketing / Finance (Upper Bound)	20.00	36.36

This Table Shows YouTube Ad Performance & Relevance

Statistic	Value
A percentage of YouTube users said that YouTube ads were more relevant than ads on linear TV or other streaming apps(as of 2024)	59%
YouTube accounted for the percentage  of social media-driven web traffic in 2024 (3rd place)(as of 2024)	10%
In-app purchases in January 2024 (US)(as of 2024)	$29M
In-app purchases in January 2024 (Japan)(as of 2024)	$19M
Percentage Of Businesses Happy With ROI They Get From YouTube Ads	75%
Percentage Of Small Businesses Benefited By YouTube Marketing	83%
YouTube’s global in-app revenue (as of 2021)	$1.2B
US contribution to YouTube’s in-app revenue (as of 2021)	$567M

The Table Shows Most Common YouTube Marketing Strategies (2024)

Marketing Strategy	Usage Percentage (%)
Influencer Marketing	26%
Organic Content Marketing	25%
Paid Advertising	14%
Sponsored Content & Collaborations	10%
Product Placements	7%
Affiliate Marketing	4%

(Source-analyzify)(Source-globalmedianinsight)(Source-demandsage, backlinko)(Source-webfx)(Source-whop)(Source-socialshephard)

14. By E-Commerce Marketing

Shopping and video marketing have now become inseparable.

A lot of businesses use YouTube for marketing their products and also get good ROI.

This table shows YouTube’s Influence on Consumer Purchase Decisions

Statistic	Percentage/Value
YouTube users who watched YouTube to help them make a purchase decision	68%
YouTube users who watched shopping-related videos (as of 2024)	30 billion+ hours
Increase in watch time for videos that help people shop on YouTube(as of 2024)	25% increase
Consumers are more likely to make purchases directly on YouTube	39%
Gen Z consumers more likely to shop on YouTube	68%

This table shows YouTube as a Source for Product Information & Reviews

Statistic	Percentage
Consumers who use YouTube to find product information	92%
Consumers who ranked YouTube as their first choice for product reviews & information	34%

(Source- whop)

15. By Creator Presence On YouTube

Content creation has become so popular that many people seek content creation as a full-time and sustainable job.

• As of December 2024, there are approximately 65.3 million YouTube creators worldwide.
• There has been significant growth in number of creators.

Total active YouTube channels (including brands, studios, etc.)	More than 114 million
Channels with 100,000+ subscribers	Around 550,000
YouTube channels with 1M+ subscribers	60,000

This table shows YouTube Usage for Creator Content & Brand Interaction

Statistic	Percentage
Consumers who used YouTube at least once a week to consume creator content	86%
Consumers who interacted with brands they discovered on YouTube	85%

Consumer Behavior Influenced by YouTube

Statistic	Percentage
Consumers who prepared a new food or beverage because of a YouTube video	51%
Consumers who learned something interesting	41%
Consumers who discovered a new musical artist or group	40%
Consumers who purchased something	35%
Consumers who repaired or assembled something	35%
Consumers who discovered a new brand	26%
Consumers who started a new routine or habit	25%

 The table shows YouTube Video Upload Statistics

Metric	Value
Videos uploaded per hour	30,000 hours
Videos uploaded per minute	500 hours
Total videos on YouTube	~3.9 billion
YouTube Shorts videos	826 million
Average video length	minutes 26 seconds

This table shows YouTube Video Trends & Popular Content

Category	Views Generated
“GRWM” (Get Ready With Me) videos	13 billion
Generative AI-related videos	1.7 billion
Barbie movie-related videos	1 billion
YouTube Shorts daily views	70 billion

This table shows The YouTube Videos that had the highest number of views as of 2024

Video	Views
Baby Shark Dance (music, kids)	13.3 billion
Despacito (music)	8.25 billion
Johny Johny Yes Papa (music, kids)	6.78 billion
Bath Song (music, kids)	6.38 billion
Shape of You (music)	6.07 billion
See You Again (music)	6.01 billion
Wheels on the Bus (music, kids)	5.53 billion
Phonic Song with Two Words (music, kids)	5.47 billion
Uptown Funk (music)	5.02 billion
Learning Colors – Colorful Eggs on a Farm (music, kids)	4.45 billion

This table shows the channels having the highest number of subscribers (as of 2024)

Channel	Subscribers
Mr. Beast	352 million
T-Series (music)	257 million
MrBeast (entertainment)	228 million
CocoMelon – Nursery Rhymes (education)	170 million
SET India (entertainment)	167 million
Kids Diana Show (film)	117 million
PewDiePie (entertainment)	111 million
Like Nastya (entertainment)	111 million
Vlad and Niki (entertainment)	107 million
Zee Music Company (music)	103 million
WWE (sports)	million

Top creator earning via YouTube

Metric	Value
Estimated net worth of MrBeast (Top Creator)	$105 million
Estimated annual earnings of MrBeast	$54 million

This table shows YouTube Revenue & Monetization

Metric	Value
Average earnings per 1,000 views	$1.61 – $29.3
Average earnings per 1,000 views (general estimate)	$18
Revenue share for long-form content (creators)	55%
Revenue share for long-form content (YouTube)	45%
Study of 6 YouTubers: earnings per 1,000 views	$2 – $12

(Source- demandsage, backlinko,(Source-wyzowl),(Source-analyzify),Business Insider, Source-analyzify),demandsage.com)

16. By Engagement

• YouTube was ranked as the most time-consuming app among smartphone users (scoring best in engagement index) (as of March 2024-May 2024)
• YouTube was the most used social media app among smartphone users (as of March 2024 – May 2024)

This table Shows The General YouTube Engagement

Metric	Value
YouTube monthly visits (April – June 2024)	32 billion
YouTube had a daily open rate ( July 2024)	64%
Percentage of users find YouTube more relaxing and entertaining than TV, streaming, and movies (as of 2024)	26%
YouTube content watched on TV platforms daily (as of 2024)	1 billion+ hours

YouTube shorts popularity

YouTube Shorts receives 70 billion+ daily views (as of 2024)

Shorts within the 30-40-second range are the most popular (as of 2024)

YouTube was the most used app in total time spent, ahead of Facebook & WhatsApp (March-May 2024)

This table shows YouTube User Behavior (Global)

Metric	Value
Percentage of YouTube users who watch over 17 hours of video content weekly (as of 2024)	27%
Percentage of YouTube visits come from desktop devices (as of 2024)	12%

This Table Shows YouTube Engagement in the U.S. (2024)

Metric	Value
Percentage of Gen Z’s video engagement time spent on YouTube (as of 2024)	29.3%
Percentage of overall YouTube Shorts traffic from the U.S.(as of 2024)	19.4%
Percentage of U.S. internet users who access YouTube daily(as of 2024)	62%
Most active YouTube users by age(as of 2024)	Spread across all age groups
29% of Gen Z’s time spent engaging with online video is on YouTube (as of 2024)	29%

• YouTube has approximately 114 million YouTube channels in 2024.
•  Only 4.4% of active YouTube users created their own YouTube channel(as of 2023).

(source –TimQueen)

This Table Shows YouTube Creators & Channel Performance

Metric	Value
YouTube channels with 100K-1M subscribers have the highest engagement rate (as of 2024)	3.47%
90% of YouTube subscribers come from less than (as of 2024)	< 5% of channels
60% of YouTube users are open to AI-generated content (as of 2024)	60%
52% of YouTube users have watched a VTuber (virtual YouTuber) (as of 2024)	52%

This Table Shows Engagement Rates of YouTube Channels by Follower Count

Follower Count	Engagement Rate (%)
More than 1 million	1.90%
100,000 – 1 million	3.47%
1,000 – 5,000	3.40%

(source-analyzify) (source-socialshephard) (source-webfx)(source-whop)

17. By Revenue

YouTube contributes largely to the world’s GDP. It’s revenue is generated by Ads and In-App Purchases.

YouTube Revenue Statistics

Statistic	Value
Percentage of Google’s ad revenues from YouTube	6%
Average revenue per mile (long-form videos)	$3
Average revenue per mile (short-form videos)	$0.05
YouTube’s contribution to US GDP	$35 billion
U.S. YouTube in-app purchase revenue (January 2024)	$29 million

The table below show You Tube’s Revenue via Ads

Year	Revenue (by ads)
2024 (H1)	$16.75 billion
2023	$31.5 billion
2022	$29.24 billion
2021	$28.8 billion
2020	$19.7 billion
2019	$15.1 billion
2018	$11.1 billion
2017	$8.1 billion
2016	$6.7 billion
2015	$5.5 billion
2014	$4.2 billion
2013	$3.1 billion
2012	$1.7 billion
2011	$1.3 billion
2010	$800 million

The table below shows You Tube’s Revenue via In-App Purchases

Country	YouTube (In APP Revenue)
United States	$28.29 million
Japan	$19.26 million
South Korea	$8.77 million
Australia	$2.82 million
Brazil	$2.77 million
United Kingdom	$2.49 million
Taiwan	$2.47 million
Hong Kong	$2.3 million
Canada	$2.02 million
Germany	$1.9 million

(source-demandsage, backlinko)(source-globalmedianinsight)(source-analyzify)

18. By App Download

YouTube App Download Statistics

Statistic	Value
YouTube’s mobile app ranking worldwide (2023)	3rd place with 182 million downloads
Total YouTube app downloads on Google Play Store	Over 10 billion
YouTube app downloads by iOS users in the U.S. (Apple App Store)	5 million

(source-webfx)(source-analyzify)

19. By Traffic

• YouTube gets the 2^nd highest traffic in the world
• It gets 113 billion+ monthly site visits

YouTube Traffic by Country

Country	Percentage of YouTube Traffic
United States	16.4%
India	9.2%
Japan	4.8%

(source-analyzify)(source-globalmedianinsight)

20. By Number Of Employees

YouTube activity  supports 390000 jobs in the USA (supporting an array of creator, managers or full-time employment)

Year	Number of Employees
2023	189,579 employees
2022	186,779 employees
2021	150,028 employees
2020	118,899 employees
2019	100,000+ employees
2018	90,000+ employees

Source-thumbnail,-analyzify)

21. By Growth

As a brand, YouTube has shown a massive growth.

YouTube Brand Value Growth (2020-2024)

Year	Brand Value (Billion USD)	Growth Since 2020 (%)
2020	16.4	0%
2021	17.3	5.5%
2022	23.8	45.1%
2023	29.7	81.1%
2024	31.7	93%

(Source-whop)

22. The Ifs, Buts  & The Pitfalls  Of YouTube

There are many reasons why YouTube has negatively affected people.

Pitfall	Key Issues
Exposure to Inappropriate Content	Algorithms fail to filter all inappropriate content, exposing young users to harmful material.
Addiction and Screen Time Concerns	Autoplay and personalized recommendations encourage excessive screen time, affecting sleep and productivity.
Misinformation and Fake News	False information spreads rapidly, impacting public perception and behavior.
Data Privacy Concerns	Extensive data collection raises privacy concerns, with limited user control over personal data.
Pressure on Content Creators	Creators face burnout due to constant content demands and algorithm-driven pressures.

Challenges Faced by YouTubers

Challenge	Percentage Affected
Difficulty in locating and engaging the audience	30%
Issues with YouTube SEO	30%
Finding relevant hashtags	30%
Identifying ideal posting time	30%

YouTube has removed several channels. Here is the table showing YouTube Channel Removals (Q2 2024)

Quarter	Number of Channels Removed
Q1 2024	15.79 million
Q2 2024	3.26 million

Reasons for Video Removals on YouTube

Reason for Removal	Percentage of Removed Videos
Child Safety Violations	34%
Spam/Misleading Content	5%
Cyberbullying & Harassment	8%

(Source-projectmanagers,demandsage)

23. If We Sum Up

YouTube is popular across the world, but is majorly liked in India & USA. It is also popular among all age groups.

Businesses are either investing in YouTube or are planning to invest in YouTube. No one should miss this opportunity to be present on the best video marketing platform.

Do you want to know other social media stats? Check out our other blogs.