• Social
  • About us
  • Get in touch
Logo
  • Features
    • All-in-one dashboard See all that is posted, scheduled, or put for approval at one go.
    • Put All Content At Once Put your content on Indzu and post it across all platforms at once.
    • Collaborate as a team Define roles as a “manager” or “CEO”. Bring the best from everyone.
    • Get a preview Get a peek at how your content looks before publishing. Be assured before publishing.
    • Customize captions & hashtags Tune your captions and hashtags for each platform
    • Schedule Your Content Schedule your content according to audience needs.
    • Save In drafts Easily save your content in the draft section for future editing
    • Get Approvals Take approvals and suggestions of your team members and clients.
    • Plan with a clear view See all key dates and content in one place for easy planning.
    • Handle unlimited clients With a separate window for each client, there is no confusion, only simplicity.
  • Platforms
    • Instagram A great presentation is a business's biggest advantage, and Instagram amplifies it.
    • Facebook Be near and dear to everyone—be where they are, on Facebook.
    • Google My Business Your name should stand out when people google business and grab local attention.
    • X Your opinions reflect your business values. On X (Formerly Twitter), showcase opinions, showcase business.
    • Linkedin Adding a professional touch to your business is easy—just be on Linkedin.
    • Youtube Video marketing is the best strategy—ace it on YouTube to win hearts and grow your business.
    • Pinterest A Pinterest-inspired vibe can drive huge conversions. Start vibing!
    • TikTok When bans couldn’t stop engagement, imagine what TikTok can do for your business.
  • Resources
    • Blog Know every tidbit of the hows and whats of social media through our blogs.
    • Help Desk Facing any problems? Get detailed explanations and solutions.
    • Product Updates Stay updated with our latest enhancements and new features.
  • Pricing
  • Login
  • Signup
Logo
Features
Platforms
Resources
Blog Help Desk Product Updates
Pricing
Login Signup Schedule a Demo

Last updated on June 25, 2025

22 interesting stats about LinkedIn
Social

22 interesting stats about LinkedIn

Last updated on June 25, 2025
Lisha Sahoo

Table of Contents

  • 1.  Interesting LinkedIn stats:
Social Blog Author Section
Author Name with Link Lisha Sahoo · March 11, 2025
22 interesting stats about LinkedIn

 Interesting LinkedIn stats:

Are you planning to use LinkedIn for your business? Do you wish to establish yourself as a brand on LinkedIn? Or are you thinking of growing and seeking new opportunities on this platform? Or maybe you are just wondering what LinkedIn can do for you.

In this blog, we will understand how and why LinkedIn is this huge (based on statistics). Here are 20 interesting stats about LinkedIn that will help you know more about LinkedIn and plan your next move on LinkedIn.

1. By History

In 2003, Reid Hoffman created a network to connect business professionals. He recruited his team, and LinkedIn was launched.

  • Within one month of the launch, LinkedIn had 4500 followers. This was very surprising for the founders as they did not expect this much traffic, and soon investors seemed interested in investing in LinkedIn.

Here is a table that briefly explains LinkedIn’s journey. (source- historytools, history-computer)

Year Event
May 5, 2003 Reid Hoffman launched LinkedIn.
2004 LinkedIn reached 1 million members within a year of its launch.
2005 Membership skyrocketed to over 6 million users by the end of the year.
2005 Introduced premium subscription services for enhanced search and additional features.
April 2006 LinkedIn reached 10 million members.
October 2006 LinkedIn reached 20 million members.
2006 Added new features to improve functionality: Recommendations, New search filters, LinkedIn Answers, LinkedIn Events, and LinkedIn Mobile.
May 2007 LinkedIn reached 30 million members.
2007 Expanded the site’s search capabilities.
2009 Jeff Weiner became the CEO and President of LinkedIn.
2011 LinkedIn went public with a share price of $45, valued at $4.5 billion on the stock market.
October 2014 Membership hit 300 million.
April 2017 Membership reached 500 million.
2016 Microsoft acquired LinkedIn for $26 billion.
October 2020 The user base reached 722 million.

2. By Region

LinkedIn is considered to be the most professional social media networking platform. There are 1.15 Billion users on LinkedIn worldwide.

This table shows the number of users based on region. (source-answeriq)

Region Population (in millions)
Northern America 224.0
Central America 26.1
Caribbean 5.0
Southern America 112.1
Western Europe 64.3
Northern Europe 52.7
Southern Europe 45.9
Eastern Europe 20.8
Europe (Total) 242.0
Northern Africa 18.4
Western Africa 14.5
Middle Africa 2.8
Eastern Africa 10.8
Southern Africa 11.9
Middle East & Africa 54.0
Western Asia 41.8
Central Asia 2.1
Southern Asia 120.0
Southeastern Asia 59.9
Eastern Asia 73.5
Asia-Pacific 202.0
Oceania 17.5
Latin America 146.0

3. By Country

LinkedIn is available across 200 countries. Here is a table showing the number of users according to country in 2024.

  • The United States has the highest number of LinkedIn users.
Country Number of LinkedIn users in 2024
1. United States 240 million
2. India 140 million
3. Brazil 78 million
4. China 58 million
5. United Kingdom 43 million
6. France 33 million
7. Indonesia 32 million
8. Canada 26 million
9. Mexico 25 million
10. Italy  million

4. By Number Of Active Users

  • In 2024, LinkedIn had 1.15 billion active users, which is 15% more than the previous year
  • 23.6 % of LinkedIn users log in daily
  • 271 million daily active users constitute approximately 3.39% of the total world population.

The table shows the number of monthly active users year-wise.(source-demandsage)

Year Monthly Active Users
2024 1.15 billion
2023 1 billion
2022 875 million
2021 810 million
2020 722 million
2019 643 million
2018 582 million
2017 528 million

5. By Age Group Usage

The table below shows the number of users according to the age group. (source –demandsage)

Age Group Share Of LinkedIn Users
18-24 24.5%
25-34 50.6%
35-54 21.2%
55+ 3.8%
  • We can see that the maximum number of users are from the age group of 25-34.
  •  Millennials consist of 47% of total LinkedIn users. (source- socialpilot)
  • 41% of millionaires are on LinkedIn
  • 92 % of the Fortune-500 companies use LinkediIn.
  • Users spend 7.27 minutes and 38 seconds per LinkedIn visit. (source- socialpilot)

6. By Gender And Time- Spent

  • 15% of LinkedIn members used it several times a week, while 5% used it once a week.
  • There are 48.5% of US LinkedIn app monthly users. (Source-jobera)
  • 56.8% of LinkedIn users are Males, while 43.2% are females. (source-answeriq)
  • The table below shows the number of users according to age group and gender.(source-answeriq)
Age Group Share of LinkedIn Female Users Number of LinkedIn Female Users (millions) Share of LinkedIn Male Users Number of LinkedIn Male Users (millions)
18 to 24 years 9.4% 87.42 11.7% 108.81
25 to 34 years 24.5% 227.85 31.3% 292.09
35 to 54 years 8.4% 78.12 11.7% 108.81
More than 55 years 1.0% 9.3 1.9% 17.67

7. By Reason Of Usage

The table shows the reason for LinkedIn usage in 2024. (source- obrelo)

Purpose of LinkedIn Percentage of users who list it as a reason they use LinkedIn
1. Keep up to date with news and current events 28.7%
2. Follow or research brands and products 25.1%
3. Post or share photos or videos 15.6%
4. Message friends and family 12.2%
5. Look for funny or entertaining content 10.6%
interesting linkedin stats/

As we can see maximum number of people on LinkedIn keep up to date with news and current events.

8. By Number Of Premium Users

  • LinkedIn has 175 million premium users. (source- analyzify)
  • 17.5 % of LinkedIn users are Premium members.
  • The table below shows the number of premium users till the year 2023.((source- socialpilot))

 

  • Year Basic Subscription (in millions) Premium Subscription (in millions)
    2019 549.96 94.12
    2020 586.49 114.22
    2021 602.55 134.32
    2022 561.41 154.42
    2023 571.27 174.51
  • Premium sign-ups have increased by 51% in fiscal year 2024, with new AI tools adding more value. ( source-analzify)

9. By Business Presence

    For getting leads and expanding the Business, LinkedIn has sales navigator mode

    A Total of 413 industries have subscribed to LinkedIn sales navigator mode.  (source- skylead)

    • This table shows the industries that are present on LinkedIn sales navigator mode. (source- skylead)
        Rank Number of Companies Industry
        1 3,010,000 Real Estate
        2 2,550,000 Medical Practice
        3 2,450,000 Construction
        4 2,290,000 Retail
        5 1,640,000 Management Consulting
        6 1,620,000 Individual & Family Services
        7 1,450,000 Restaurants
        8 1,420,000 Computer Software
        9 1,410,000 Information Technology & Services
        10 1,010,000 Wholesale

        The table below shows the number of companies listed  on Linkedin per year. (source-omnicoreagency)

        Year Number of Companies (in Millions)
        2017 18
        2018 26
        2019 30
        2020 50
        2021 57
        2022 58
        2023 67

        10. By Number Of Growing Users

        People have loved LinkedIn, this is indicated by the growing number of users as of each year.  

        It is wisely said that “Your Network is Your Net Worth”

        The table shows the number of LinkedIn users each year..(source- skrapp, answeriq)

        Year Number of LinkedIn Users (in millions)
        2009 42
        2010 78
        2011 116
        2012 174
        2013 238
        2014 313
        2015 380
        2016 450
        2017 491
        2018 556
        2019 604
        2020 690
        2021 756
        2022 830
        2023 930 (As of Q1 of 2023)
        2024 1150

        11. By Engagement

        • LinkedIn is the best platform for getting organic reach
        • 99.63% of LinkedIn search traffic comes from organic search 
        • 77% of the creators say that – LinkedIn delivers the highest organic results
        • Long form of content performs best on LinkedIn, A written content of around 1800-2000 words performs best on LinkedIn
        • Also posts with 50-60 words perform better on LinkedIn.
        • Turning on creator mode has been very beneficial for creators, it has brought 50 % more followers and 30% more engagement

        Here are some interesting facts about LinkedIn engagement

        Metric Value
        Percentage of LinkedIn users actively seeking industry insights 60%
        Total feed updates viewed on LinkedIn 280 billion
        Impressions on content compared to job postings 15 times more impressions on content
        Number of users subscribed to LinkedIn Newsletter 450 million
        Number of LinkedIn members publishing weekly content 3 million
        Active LinkedIn Pages engagement (compared to inactive pages) 5x more views, 7x more impressions, 11x more clicks
        Businesses posting weekly see follower growth 5.6 times growth
        Including links in LinkedIn updates increases engagement 45% higher engagement
        Images in LinkedIn posts increase the comment rate 98% higher comment rate
        Accounts with completed and updated information gain more opportunities 40 times more opportunities
        Increase in messages sent year-over-year 35%
        The average number of messages sent daily on LinkedIn 100 million
        Weekly LinkedIn members engaging heavily with content return daily 5 times more likely
        Members with 5+ skills on their profiles are connected more by recruiters 33 times more
        Members with 5+ skills on their profiles receive more views Up to 17 times more views

        Here’s the data structured in a table format:

        Metric Value
        Median engagement rate per follower 0.41%
        Median posts per week per brand 3.3 posts
        Percentage of brands publishing more than 10 posts per week Nearly 10%
        Average engagement rate by impression 4.73%
        Average video views per 100 impressions (accounts < 5,000 followers) 49 views
        Average video views per 100 impressions (accounts > 100,000 followers) 35 views

        Here is the table showing the data of impressions on accounts per their followers (as of Jan 2023- Sep 2023) (source-RivalIq)

        Follower count Impressions per Follower
        2k-5k 15.7%
        5k-10k 10.0%
        10k-25k 11.4%
        25k-100k 7.2%
        >100k 3.2%

        Here the table shows engagement according to the post format.(as of Jan 2023- Sep 2023) (source-RivalIq)

        Post Type Engagement Rate by Impression (%)
        Document 18.2%
        Collage 14.0%
        Photo 5.1%
        Article 4.4%
        Video 4.1%
        Status 3.2%

        Here the table shows the post volume of each kind of post .(as of Jan 2023- Sep 2023) (source-RivalIq)

        Post Type Posting Volume (%)
        Photo 42%
        Article 23%
        Video 17%
        Status 8%
        Collage 6%
        Document 4%

        12. By Revenue

        LinkedIn generates its revenue primarily from Ads and Subscriptions.

        Here is the table showing the revenue of LinkedIn from 2019 to 2023.(source- statista)

        Year Revenues from Advertising (in billion USD) Other Revenues (in billion USD) Revenue from Premium Accounts (in billion USD) Total Revenue (in billion USD)
        2019 2.17 1.49 3.47 7.13
        2020 2.28 1.57 4.21 8.06
        2021 3.16 2.17 4.95 10.28
        2022 4.83 3.29 5.70 13.82
        2023 5.93 3.95 6.44 16.32
        • By 2026, The Ad revenue would reach to $8 USD. (source- usesignhouse.com)

        13. By Business Usage

        • 44% of marketers say that LinkedIn is the optimum platform for B2B marketing
        • 54 % of B2C marketers use LinkedIn for marketing(source-analyzify)
        • 65 % of the global marketers use LinkedIn for marketing. (source-statista)
        • 40% of B2B marketers said that LinkedIn can most effectively generate high-quality leads
        • Here the table shows how Businesses have leveraged LinkedIn( source- Demandsage, Socialpilot)
        Metric Value
        Brands perceived as higher quality after advertising on LinkedIn 50%
        Brands perceived as “more professional” 92%
        Brands perceived as “more intelligent” 74%
        Brands perceived as “more respectable” 59%
        Short-term sales uplift due to LinkedIn advertising 10-15%
        Social media traffic to company websites coming from LinkedIn 46%
        Lead Gen Forms conversion improvement 3 times more
        LinkedIn Live stream engagement 7 times more reactions, and 24x more comments than regular videos
        Business-to-business software product pages on LinkedIn Over 10,000

        14. By Audience Reach

        Audiences of different countries respond to LinkedIn, the table below shows the audience reach of LinkedIn in various countries/regions as of April 2024. (sources- statista)

        Country/Region Reach (%)
        Cayman Islands 115.6
        Bermuda 111.6
        U.A.E. 104.0
        U.S. Virgin Islands 101.4
        Iceland 95.1
        Andorra 94.1
        United States 85.8
        Netherlands 83.4
        Singapore 82.8
        Ireland 79.3
        United Kingdom 76.1
        Canada 75.5
        Luxembourg 74.6
        Malta 73.0
        Aruba 72.2
        Australia 71.7
        Denmark 71.1
        New Zealand 70.9
        Guam 67.9
        Guernsey 67.0

        15. By Marketing & Advertising Numbers

        • LinkedIn Ad revenue is supposed to generate 10.35 USD by 2027 (source-hootsuite)
        • Vertical format ads are more effective than horizontal format Ads.(source-hootsuite)
        • Display ads and video ads are more popular on LinkedIn

        But out of these two formats display ads are more popular.

        (source-hootsuite)

        Impact Area Display Ads Impact (%) Video Ads Impact (%)
        Brand Favorability +9% +12%
        Research Intent +5% +8%
        Purchase Consideration (Product) +8% +9%
        • LinkedIn ads have helped brands to get 33% more purchase intent from customers. (source-hootsuite)
        • 59 million companies(approx.) have a LinkedIn Page. (source-business2community)
        • Marketers can access up to nine times more monthly touchpoints through LinkedIn ads.
        • LinkedIn Conversation Ads drive four times higher open rates and engagement rates than traditional email and twice the engagement as Message Ads. 
        • LinkedIn Sponsored Messaging drives twice as high open and engagement rates as traditional email.
        • Brands that advertise on LinkedIn experience an average of 10 to 15% lift in short-term ad performance. . (source-business2community)
        • 666.3 million users who use LinkedIn as an advertising medium (source- jobera)
        • 12% of the adults available to marketers can be reached through the platform (source- jobera)
        • LinkedIn’s advertisement audience is increasing by 1.6%.
        • 43% of the LinkedIn advertisement audience is women, while 57% are male. (source- jobera)
        • The US has reached LinkedIn advertising 160,000,000 which puts it on top of all countries. (source- jobera)

        This table shows how LinkedIn ads are more effective for marketers and businesses
        (source- Socialpilot)

        Metric

        Value

        Percentage of the world’s population reachable by LinkedIn ads

        14.6%

        Cost per lead comparison: LinkedIn vs. Google Ads

        28% less than Google Ads

        Percentage of LinkedIn marketers wanting to run product and demand generation campaigns simultaneously

        Over 50%

        Global average CTR (Click-Through Rate) for sponsored content

        0.44% – 0.65%

        ROAS (Return on Ad Spend) on LinkedIn

        2-5 times higher than other social media platforms

        LinkedIn Live stream engagement

        7 times more reactions and 24 times more comments compared to regular videos

        16. By Number Of Employees on LinkedIn

        The number of employees on LinkedIn has always increased consistently.

        Year Number of Employees
        2019 9,772
        2020 12,682
        2021 16,000
        2022 19,000
        2023 20,000
        • 54.3% of employees are male, while 45% are female and 0.6 have not disclosed their gender.
        • 57.9% of the leadership roles are taken by male and females consists of 41.8% of leadership roles. 0.4% of leadership roles are taken by undisclosed gender.

        17. By Traffic

        • LinkedIn’s mobile app accounts for 60% of its total traffic.(source-linkedIn)
        • click.appcast.io gives the highest traffic referrers to LinkedIn

        This table shows the traffic referrers to LinkedIn as of March 2024.

        (source-statista)

        Website Share of Traffic (%)
        click.appcast.io 8.54%
        statics.teams.cdn.office.net 7.89%
        github.com 7.32%
        linktr.ee 4.26%
        linkedin.okta.com 1.93%
        • USA is the highest contributor to LinkedIn traffic and hence the largest market for LinkedIn

        This table shows the traffic LinkedIn gets from different countries as of March 2024. (source-statista)

        Country Share of Traffic (%)
        United States 31.25%
        India 6.98%
        United Kingdom 6.01%
        Brazil 4.17%
        Canada 4.04%
        • In social media platforms, YouTube gives the highest amount of traffic to LinkedIn

        This table shows the traffic LinkedIn gets from different social media platforms as of March 2024:(source-statista)

        Website Share of Traffic (%)
        youtube.com 37.52%
        twitter.com 16.49%
        web.whatsapp.com 16.16%
        facebook.com 14.79%
        instagram.com 4.49%

        18. By Recruitment Trends

        LinkedIn is the largest networking platform in the world. It is extensively used for hiring or job search purposes.

        •  For Hiring

        • LinkedIn is being used by 97% of HR and staffing professionals

        • 67% of professionals believe that candidates hired through LinkedIn are of higher quality.

        The table shows how LinkedIn has helped in the hiring processes
        Here’s your data formatted into a table:

        Metric/Information Value/Details
        Open jobs on LinkedIn Over 14 million
        Job applications submitted every second on LinkedIn 81
        Total job applications submitted every month on LinkedIn 210M+
        People hired every minute on LinkedIn 4
          Top 5 trending jobs in Q4 2020 based on hired LinkedIn members(LinkedIn 2021) 1. Software Engineers, 2. Real Estate Agent, 3. Project Manager, 4. Account Executive, 5. Salesperson
          Percentage of larger companies (500+ employees) likely to increase recruitment investment on LinkedIn(Jobvite, 2020)     48%
          Improvement in the quality of new hires for organizations investing in a strong candidate experience   70%
          People helped by LinkedIn’s “Jobs for You” feature   4 million

        19- For Getting Job

        LinkedIn has helped many candidates secure jobs or make a career progress

        • Student sign-ups have increased by 73% year-over-year
        • LinkedIn has also been popular among GEN-Z

        This table shows how LinkedIn has helped in Job search process

        Metric/Information Value/Details
        Candidates with a comprehensive LinkedIn profile having a higher chance of getting a job interview 71%
        LinkedIn users who have added #OpenToWork frames to their profiles 20 million
        People helped by LinkedIn’s “Jobs for You” feature 4 million
        Percentage of people who recently changed jobs and used LinkedIn to find new opportunities 75%
        People hired every minute on LinkedIn(The Social Shepherd) 6
        Total hires annually through LinkedIn(The Social Shepherd) Over 3 million
        People using LinkedIn to search for jobs every week 40 million
        Total job applications submitted every month on LinkedIn 210M+
        People using LinkedIn’s #OpenToWork feature 8M+
        Job applications submitted every second on LinkedIn 77
        Total job applications submitted every day on LinkedIn Over 6.6 million
        Percentage of people who recently changed jobs and used LinkedIn to find new job opportunities 75%
        • When recruiters browse both male and female profiles on LinkedIn, 13% of them are more likely to click on a male candidate’s profile in a search result. (Source-LinkedIn, 2019)
        • 41% of companies have seen an increase in the percentage of new hires that are minorities and women​(source-Gohire)​.

        (source- skrapp.io, LinkedIn,business2community, financeonline)

        20. By Skill Development And  Learning

        1. 13000 organizations in the world use LinkedIn Learning
        2. In 2023, LinkedIn integrated with VIVA to provide better learning opportunities
        3. 40,000 skills are listed on LinkedIn

        Here’s the table showing how LinkedIn learning has been popular among recruiters and learners. (source LinkedIn 2021, LinkedIn 2019)

        Metric/Information Value/Details
          LinkedIn Learning courses available   Over 20,000 courses in seven languages
          LinkedIn Learning offers   Over 16,000 courses
          Top 3 priority programs of L&D professionals (LinkedIn Workplace Learning Report)   1. Upskilling and reskilling (59%), 2. Leadership and management (53%), 3. Virtual onboarding (33%)
          Top skill to be developed (US, New Zealand, France, Australia, UK)   Resilience
          Top skill to be developed (India, Germany, Southeast Asia)   Digital fluency
          Top 5 trending skills worldwide in Q4 2020   1. Teaching, 2. JavaScript, 3. Curriculum Development, 4. Account Management, 5. Sales Management
          Most engaging topic among LinkedIn members   Technology
          L&D investment trends   Shift from instructor-led training (ILT) to online learning solutions like LinkedIn Learning
          Percentage of recruiters using skills data to fill roles   Over 45%
          Users who engage in regular learning activities on LinkedIn   25% more likely to report a positive career impact
          Top job functions on LinkedIn   Sales, operations, and engineering
          Increase in content creation jobs on LinkedIn   49%
          Increase in remote job postings since the pandemic   2.5 times
          Most popular course in 2023   “Excel Essential Training”
          Total hours of LinkedIn Learning content watched   Over 1 million
          Percentage of LinkedIn Learning users motivated by skill-building for their current job   57%
          Top 5 most popular LinkedIn Learning courses   Includes courses on “Leadership” and “Communication”
          Most listed job titles on LinkedIn   “Founder”
          LinkedIn’s “Who’s Viewed Your Profile” feature   One of its most popular
          Articles published by members on LinkedIn   Over 1 million
          LinkedIn’s “Skills Endorsements” feature   Over 10 billion endorsements were generated

        Current Trends In LinkedIn Job Postings

        Metric/Information Value/Details
          Annual increase in AI and machine learning jobs on LinkedIn   74%
          Predicted increase in remote job postings on LinkedIn by 2025   150%
          Growth in sustainability and renewable energy jobs on LinkedIn   49%
          Increase in job postings requiring digital marketing skills   60%

        (source-
        skrapp.io, LinkedIn,business2community, financeonline)

        21. By Sales Navigator Usage

        • Sales navigator has various filters, like 30 advanced filters, including company size, industry, job title, and geography. This helps in creating detailed and specific lead lists.

        Here is a table showing how companies are leveraging Sales Navigator

        Metric/Information Value/Details
          ROI of companies using Sales Navigator   17% higher win rate on average
          InMail message response rate for Sales Navigator users   30% higher compared to standard LinkedIn messages
          Total professionals using Sales Navigator   Over 7 lakhs
          Common users of Sales Navigator   Widely used by sales teams across various industries, particularly in mid-sized companies (51-1,000 employees)

        (source-skrapp.io, LinkedIn,business2community, financeonline )

        22. By LinkedIn’s Unique Demography

        • Since LinkedIn is the largest professional network in the world, it is used mostly for growing networks, career-building, business growth, and brand-building

        Hence LinkedIn demography is very different and interesting than other social media platforms.

        This table shows the unique demography of LinkedIn (source- LinkedIn 2021, LinkedIn 2019, LinkedIn 2022, Post 2020)

        Metric/Information Value/Details
          Total professionals using LinkedIn   More than 690 million
          Educational background of LinkedIn members (December 2022)   1/3 have a bachelor’s degree, 23% have a master’s degree or equivalent, 2% have a secondary-level education
          MBA degree holders active on LinkedIn   3 million
        Contractors, students, fresh graduates, and skilled workers on LinkedIn 12M contractors, 46M students, and fresh graduates, 80M hourly and skilled workers
          Percentage of LinkedIn users who influence business decisions   90%
          Senior-level managers on LinkedIn   90 million, of which 63 million are decision-makers
          IT decision-makers on LinkedIn   6 million

        (source-skrapp.io, LinkedIn,business2community, financeonline)

        23. By Future Growth

        • LinkedIn is very soon going to emphasize video based content, as video content is liked more by the audience
        • As more and more people prefer hybrid or remote work settings, LinkedIn is planning to put greater focus on remote work.
        • LinkedIn is going to include more AI and automation integration in its settings so that it can smoothen the hiring and recruitment process.
        • LinkedIn is going to focus more on diversity and inclusion as it plans to expand its user base
        • As more people focus on using LinkedIn on mobile devices, LinkedIn is planning to improve the mobile functionality.

        The Ifs, Buts & Pitfalls Of LinkedIn

        • Privacy concerns

        LinkedIn allows advertisers to target people on LinkedIn by sharing the data it collects through users’ profiles.

        • A Constant Pressure To Build & Maintain Professional Image

        As there are so many professionals present on LinkedIn, there is always a need felt on LinkedIn to be polished. This causes people to constantly post articles or updates on the platform and hence authenticity gap is created

        • Misleading Information

        Even LinkedIn has many fake accounts and people get cheated via these fake accounts.

        Users encounter misleading career advice or business strategies.

        • Algorithm Limitations & Opportunity Misses

        The algorithm made to connect job seekers and recruiters is sometimes ineffective and results in missed opportunities.

        59% of candidates have abandoned an online application due to issues or bugs on the website, and 60% have quit filling out an application because of its length or complexity​ (source-Gohire)

        • Emphasis On Achievements & Comparisons

        LinkedIn encourages showcasing awards, endorsements, and a linear career trajectory. It also focuses more on titles and awards, which can detract from the importance of soft skills and experience. This gives rise to a competitive environment which is unhealthy in the long run.(source-projectmanagers.net, advergize.com)

        Conclusion

        LinkedIn has a huge user base and it the most professional social media platform present today. No business should ignore this opportunity.

        If you want to know about other social media platform stats. Then check our other blogs.


        Subscribe to our Newsletter

        "Want a social media assistant by your side 24/7? Try Indzu Social - It's forever free!"

        Try it Now!
        Share this article
        Facebook LinkedIn X

        Lisha Sahoo

        Lisha Sahoo | Content Writer at INDZU, A movie buff, philosopher at heart, and 200% emotion-powered. Either lost in her own universe of deep thoughts or keenly observing the world around her, she turns everyday moments into stories

        More To Explore

        How to delete Instagram account? Social

        How to delete Instagram account?

        You want to stay away from Instagram and delete your account. Or you always think...

        June 23, 2025
        How to clear Instagram cache? Social

        How to clear Instagram cache?

        Is your Instagram slowing down, or are you experiencing a glitch? Learn how to clearInstagram...

        June 18, 2025
        Why can’t I follow people on Instagram? Social

        Why can’t I follow people on Instagram?

        Everything is just going fine. You gain some new friends on Instagram. This feels so...

        June 16, 2025
        How to turn off Meta AI on Instagram Social

        How to turn off Meta AI on Instagram

        Meta AI was launched on Instagram in April 2024. When many people found it amazing...

        June 12, 2025
        Best Instagram Reel length for Maximum Engagement Social

        Best Instagram Reel length for Maximum Engagement

        Instagram Reels have become a cornerstone of content marketing on the platform. This blog explores...

        June 9, 2025
        How many Instagram accounts can I have?​ Social

        How many Instagram accounts can I have?​

        Do you want to have another Instagram account? Do you feel it’s necessary to have...

        June 3, 2025
        Tips for Evaluating Social Media Tools During Free Trials Social

        Tips for Evaluating Social Media Tools During Free Trials

        4.89 billion people are using social media across the globe and nearly every individual is...

        June 2, 2025
        Does Facebook notify when you screenshot a story?   Social

        Does Facebook notify when you screenshot a story?  

        Wondering does Facebook notify when you screenshot a story? The simple answer is no. Facebook...

        June 2, 2025
        What is the meaning of Instagram user? Social

        What is the meaning of Instagram user?

        Just yesterday, you saw the real user’s name in the DM section, and now you...

        May 31, 2025
        Why can’t I add music to my Instagram post? Social

        Why can’t I add music to my Instagram post?

        Music is a game changer in content; music can direct our mood and enter directly...

        May 28, 2025
        What is Quiet Mode On Instagram? Social

        What is Quiet Mode On Instagram?

        Is there any way you can be on Instagram but not be there at the...

        May 22, 2025
        What are Impressions on LinkedIn? Social

        What are Impressions on LinkedIn?

        Are you posting on LinkedIn to gain more reach and popularity? While you are posting,...

        May 13, 2025
        Is LinkedIn Premium worth it? Social

        Is LinkedIn Premium worth it?

        If you see your friend subscribing to LinkedIn Premium and wonder if you could manage...

        May 13, 2025
        How to change an Instagram password? Social

        How to change an Instagram password?

        Did your friend find out your Instagram password? Here’s how to change an Instagram password...

        May 13, 2025
        How to get more followers on Instagram? Social

        How to get more followers on Instagram?

        Done everything? Have you tried all the hacks? Posted all kinds of content? Improved content...

        May 12, 2025
        How to see if someone unfollowed you on Instagram? Social

        How to see if someone unfollowed you on Instagram?

        Just some days before, you saw many followers on Instagram, but now you see that...

        May 7, 2025
        How to block someone on LinkedIn? Social

        How to block someone on LinkedIn?

        Some people do not understand the value of your time; they will constantly send irrelevant...

        May 7, 2025
        How to download Instagram videos? Social

        How to download Instagram videos?

        You just saw an Instagram reel using the Insta app, and now you want to...

        May 6, 2025
        Instagram Video Length: Let Us Debug How long can a video be on Instagram? Social

        Instagram Video Length: Let Us Debug How long can a video be on Instagram?

        You saw others posting long videos on Instagram and thought you could do the same,...

        May 2, 2025
        How to change your name on Instagram Social

        How to change your name on Instagram

        Want to rebrand your Instagram? Learn how to change your name on Instagram! Instagram is...

        May 1, 2025
        How do you tag someone on Instagram? Social

        How do you tag someone on Instagram?

        You came across relatable content on Instagram, and you want to tag your bestie, but...

        April 30, 2025
        How to see who shared your Instagram post. Social

        How to see who shared your Instagram post.

        Did you see your post on someone else story and wonder how to see who...

        April 29, 2025
        All Social Media Stats Research Social

        All Social Media Stats Research

        Social Media Stats Social media was initially created to improve communication among people and make...

        March 25, 2025
        21 Interesting Stats you need to know about YouTube Social

        21 Interesting Stats you need to know about YouTube

        Are you a business, looking to grow on YouTube? Or are you a content creator,...

        March 17, 2025
        TikTok by the Numbers: Must-Know Stats to Dominate in 2025 Social

        TikTok by the Numbers: Must-Know Stats to Dominate in 2025

        Most Important TikTok Stats: TikTok is a social media platform that revolutionized social media platforms....

        March 12, 2025
        19 Most Important Pinterest Statistics Social

        19 Most Important Pinterest Statistics

        Many users think that Pinterest is a search engine or the hub for new ideas...

        March 12, 2025
        What Does Restricting Someone on Instagram Do? Social

        What Does Restricting Someone on Instagram Do?

        It is a beautiful day, and you want to spend your energy on positive things....

        March 11, 2025
        How to see and recover deleted messages on Instagram? Social

        How to see and recover deleted messages on Instagram?

        You were doing something, and Instagram messages got deleted mistakenly, or you were just in...

        March 11, 2025
        How to hide followers on Instagram Social

        How to hide followers on Instagram

        A lot of your friends, relatives, or colleagues are likely on Instagram. However, you might...

        March 11, 2025
        How to Change Background Color on Instagram Story Social

        How to Change Background Color on Instagram Story

        You may not be able to change your life overnight, but at least you can...

        March 11, 2025
        Essential Instagram Stats You Need to Know in 2025 Social

        Essential Instagram Stats You Need to Know in 2025

        Do you think of purchasing something and search for it on Instagram before purchasing? Instagram’s...

        March 11, 2025
        18 Interesting Google My Business Stats 2025 Social

        18 Interesting Google My Business Stats 2025

        The journey of Google My Business started in 2004 when Google started listing local businesses....

        March 10, 2025
        Interesting Facebook Stats- You Can’t Ignore in 2025 Social

        Interesting Facebook Stats- You Can’t Ignore in 2025

        No one needs an introduction to Facebook, but many people would be surprised to know...

        March 10, 2025
        Does instagram notify screenshots when you screenshot a story, post, or direct message? Social

        Does instagram notify screenshots when you screenshot a story, post, or direct message?

        Have you ever wondered does instagram notify screenshots when you screenshot a story, post, or...

        March 9, 2025
        Can you see who views your Instagram profile, story, and post? Social

        Can you see who views your Instagram profile, story, and post?

        Getting curious about how can you see who views your Instagram profile, story, and post....

        March 8, 2025

        Subscribe for the latest news. Stay updated on the latest trends.

        Features

        • Dashboard
        • Schedule content
        • Contents
        • Save drafts
        • Collaboration
        • Get approvals
        • Preview
        • Clear view
        • Customize hashtags
        • Unlimited clients

        Platforms

        • Instagram
        • Tik Tok
        • X(Formerly Twitter)
        • Google My Business
        • Pinterest
        • Youtube
        • Facebook
        • Linkedin

        Company

        • Social
        • Plans
        • About us
        • Blog
        • Get in touch

        Resources

        • Product Update
        • Help Desk
        • Partners

        • Affiliate Program

        Quick Contact

        • [email protected]
        • Indzu LLC 30N Gould St Ste R Sheridan, WY 82801
        Privacy Policy || Terms & Contitions || Refund Policy

        Copyright ©2025 Indzu LLC - All rights reserved