22 interesting stats about LinkedIn

Interesting LinkedIn stats:

Are you planning to use LinkedIn for your business? Do you wish to establish yourself as a brand on LinkedIn? Or are you thinking of growing and seeking new opportunities on this platform? Or maybe you are just wondering what LinkedIn can do for you.

In this blog, we will understand how and why LinkedIn is this huge (based on statistics). Here are 20 interesting stats about LinkedIn that will help you know more about LinkedIn and plan your next move on LinkedIn.

1. By History

In 2003, Reid Hoffman created a network to connect business professionals. He recruited his team, and LinkedIn was launched.

• Within one month of the launch, LinkedIn had 4500 followers. This was very surprising for the founders as they did not expect this much traffic, and soon investors seemed interested in investing in LinkedIn.

Here is a table that briefly explains LinkedIn’s journey. (source- historytools, history-computer)

2. By Region

LinkedIn is considered to be the most professional social media networking platform. There are 1.15 Billion users on LinkedIn worldwide.

This table shows the number of users based on region. (source-answeriq)

3. By Country

LinkedIn is available across 200 countries. Here is a table showing the number of users according to country in 2024.

• The United States has the highest number of LinkedIn users.

4. By Number Of Active Users

• In 2024, LinkedIn had 1.15 billion active users, which is 15% more than the previous year
• 23.6 % of LinkedIn users log in daily
• 271 million daily active users constitute approximately 3.39% of the total world population.

The table shows the number of monthly active users year-wise.(source-demandsage)

5. By Age Group Usage

The table below shows the number of users according to the age group. (source –demandsage)

• We can see that the maximum number of users are from the age group of 25-34.
•  Millennials consist of 47% of total LinkedIn users. (source- socialpilot)
• 41% of millionaires are on LinkedIn
• 92 % of the Fortune-500 companies use LinkediIn.
• Users spend 7.27 minutes and 38 seconds per LinkedIn visit. (source- socialpilot)

6. By Gender And Time- Spent

• 15% of LinkedIn members used it several times a week, while 5% used it once a week.
• There are 48.5% of US LinkedIn app monthly users. (Source-jobera)
• 56.8% of LinkedIn users are Males, while 43.2% are females. (source-answeriq)
• The table below shows the number of users according to age group and gender.(source-answeriq)

7. By Reason Of Usage

The table shows the reason for LinkedIn usage in 2024. (source- obrelo)

As we can see maximum number of people on LinkedIn keep up to date with news and current events.

8. By Number Of Premium Users

• LinkedIn has 175 million premium users. (source- analyzify)
• 17.5 % of LinkedIn users are Premium members.
• The table below shows the number of premium users till the year 2023.((source- socialpilot))

• Premium sign-ups have increased by 51% in fiscal year 2024, with new AI tools adding more value. ( source-analzify)

  9. By Business Presence

  For getting leads and expanding the Business, LinkedIn has sales navigator mode

  A Total of 413 industries have subscribed to LinkedIn sales navigator mode.  (source- skylead)
• This table shows the industries that are present on LinkedIn sales navigator mode. (source- skylead)

The table below shows the number of companies listed  on Linkedin per year. (source-omnicoreagency)

10. By Number Of Growing Users

People have loved LinkedIn, this is indicated by the growing number of users as of each year.  

It is wisely said that “Your Network is Your Net Worth”

The table shows the number of LinkedIn users each year..(source- skrapp, answeriq)

11.By Engagement

• LinkedIn is the best platform for getting organic reach
• 99.63% of LinkedIn search traffic comes from organic search 
• 77% of the creators say that – LinkedIn delivers the highest organic results
• Long form of content performs best on LinkedIn, A written content of around 1800-2000 words performs best on LinkedIn
• Also posts with 50-60 words perform better on LinkedIn.
• Turning on creator mode has been very beneficial for creators, it has brought 50 % more followers and 30% more engagement

Here are some interesting facts about LinkedIn engagement

Here’s the data structured in a table format:

Here is the table showing the data of impressions on accounts per their followers (as of Jan 2023- Sep 2023) (source-RivalIq)

Here the table shows engagement according to the post format.(as of Jan 2023- Sep 2023) (source-RivalIq)

Here the table shows the post volume of each kind of post .(as of Jan 2023- Sep 2023) (source-RivalIq)

12. By Revenue

LinkedIn generates its revenue primarily from Ads and Subscriptions.

Here is the table showing the revenue of LinkedIn from 2019 to 2023.(source- statista)

• By 2026, The Ad revenue would reach to $8 USD. (source- usesignhouse.com)

13. By Business Usage

• 44% of marketers say that LinkedIn is the optimum platform for B2B marketing
• 54 % of B2C marketers use LinkedIn for marketing(source-analyzify)
• 65 % of the global marketers use LinkedIn for marketing. (source-statista)
• 40% of B2B marketers said that LinkedIn can most effectively generate high-quality leads
• Here the table shows how Businesses have leveraged LinkedIn( source- Demandsage, Socialpilot)

14. By Audience Reach

Audiences of different countries respond to LinkedIn, the table below shows the audience reach of LinkedIn in various countries/regions as of April 2024. (sources- statista)

15. By Marketing & Advertising Numbers

• LinkedIn Ad revenue is supposed to generate 10.35 USD by 2027 (source-hootsuite)
• Vertical format ads are more effective than horizontal format Ads.(source-hootsuite)
• Display ads and video ads are more popular on LinkedIn

But out of these two formats display ads are more popular.

(source-hootsuite)

• LinkedIn ads have helped brands to get 33% more purchase intent from customers. (source-hootsuite)
• 59 million companies(approx.) have a LinkedIn Page. (source-business2community)
• Marketers can access up to nine times more monthly touchpoints through LinkedIn ads.
• LinkedIn Conversation Ads drive four times higher open rates and engagement rates than traditional email and twice the engagement as Message Ads. 
• LinkedIn Sponsored Messaging drives twice as high open and engagement rates as traditional email.
• Brands that advertise on LinkedIn experience an average of 10 to 15% lift in short-term ad performance. . (source-business2community)
• 666.3 million users who use LinkedIn as an advertising medium (source- jobera)
• 12% of the adults available to marketers can be reached through the platform (source- jobera)
• LinkedIn’s advertisement audience is increasing by 1.6%.
• 43% of the LinkedIn advertisement audience is women, while 57% are male. (source- jobera)
• The US has reached LinkedIn advertising 160,000,000 which puts it on top of all countries. (source- jobera)

This table shows how LinkedIn ads are more effective for marketers and businesses
(source- Socialpilot)

16. By Number Of Employees on LinkedIn

The number of employees on LinkedIn has always increased consistently.

• 54.3% of employees are male, while 45% are female and 0.6 have not disclosed their gender.
• 57.9% of the leadership roles are taken by male and females consists of 41.8% of leadership roles. 0.4% of leadership roles are taken by undisclosed gender.

17. By Traffic

• LinkedIn’s mobile app accounts for 60% of its total traffic.(source-linkedIn)
• click.appcast.io gives the highest traffic referrers to LinkedIn

This table shows the traffic referrers to LinkedIn as of March 2024.

(source-statista)

• USA is the highest contributor to LinkedIn traffic and hence the largest market for LinkedIn

This table shows the traffic LinkedIn gets from different countries as of March 2024. (source-statista)

• In social media platforms, YouTube gives the highest amount of traffic to LinkedIn

This table shows the traffic LinkedIn gets from different social media platforms as of March 2024:(source-statista)

18. By Recruitment Trends

LinkedIn is the largest networking platform in the world. It is extensively used for hiring or job search purposes.

•  For Hiring

• LinkedIn is being used by 97% of HR and staffing professionals

• 67% of professionals believe that candidates hired through LinkedIn are of higher quality.

The table shows how LinkedIn has helped in the hiring processes
Here’s your data formatted into a table:

19- For Getting Job

LinkedIn has helped many candidates secure jobs or make a career progress

• Student sign-ups have increased by 73% year-over-year
• LinkedIn has also been popular among GEN-Z

This table shows how LinkedIn has helped in Job search process

• When recruiters browse both male and female profiles on LinkedIn, 13% of them are more likely to click on a male candidate’s profile in a search result. (Source-LinkedIn, 2019)
• 41% of companies have seen an increase in the percentage of new hires that are minorities and women​(source-Gohire)​.

(source- skrapp.io, LinkedIn,business2community, financeonline)

20. By Skill Development And  Learning

1. 13000 organizations in the world use LinkedIn Learning
2. In 2023, LinkedIn integrated with VIVA to provide better learning opportunities
3. 40,000 skills are listed on LinkedIn

Here’s the table showing how LinkedIn learning has been popular among recruiters and learners. (source LinkedIn 2021, LinkedIn 2019)

Current Trends In LinkedIn Job Postings

21. By Sales Navigator Usage

• Sales navigator has various filters, like 30 advanced filters, including company size, industry, job title, and geography. This helps in creating detailed and specific lead lists.

Here is a table showing how companies are leveraging Sales Navigator

(source-skrapp.io, LinkedIn,business2community, financeonline )

22. By LinkedIn’s Unique Demography

• Since LinkedIn is the largest professional network in the world, it is used mostly for growing networks, career-building, business growth, and brand-building

Hence LinkedIn demography is very different and interesting than other social media platforms.

This table shows the unique demography of LinkedIn (source- LinkedIn 2021, LinkedIn 2019, LinkedIn 2022, Post 2020)

(source-skrapp.io, LinkedIn,business2community, financeonline)

23. By Future Growth

• LinkedIn is very soon going to emphasize video based content, as video content is liked more by the audience
• As more and more people prefer hybrid or remote work settings, LinkedIn is planning to put greater focus on remote work.
• LinkedIn is going to include more AI and automation integration in its settings so that it can smoothen the hiring and recruitment process.
• LinkedIn is going to focus more on diversity and inclusion as it plans to expand its user base
• As more people focus on using LinkedIn on mobile devices, LinkedIn is planning to improve the mobile functionality.

The Ifs, Buts & Pitfalls Of LinkedIn

• Privacy concerns

LinkedIn allows advertisers to target people on LinkedIn by sharing the data it collects through users’ profiles.

• A Constant Pressure To Build & Maintain Professional Image

As there are so many professionals present on LinkedIn, there is always a need felt on LinkedIn to be polished. This causes people to constantly post articles or updates on the platform and hence authenticity gap is created

• Misleading Information

Even LinkedIn has many fake accounts and people get cheated via these fake accounts.

Users encounter misleading career advice or business strategies.

• Algorithm Limitations & Opportunity Misses

The algorithm made to connect job seekers and recruiters is sometimes ineffective and results in missed opportunities.

59% of candidates have abandoned an online application due to issues or bugs on the website, and 60% have quit filling out an application because of its length or complexity​ (source-Gohire)

• Emphasis On Achievements & Comparisons

LinkedIn encourages showcasing awards, endorsements, and a linear career trajectory. It also focuses more on titles and awards, which can detract from the importance of soft skills and experience. This gives rise to a competitive environment which is unhealthy in the long run.(source-projectmanagers.net, advergize.com)

Conclusion

LinkedIn has a huge user base and it the most professional social media platform present today. No business should ignore this opportunity.

If you want to know about other social media platform stats. Then check our other blogs.