Best Time to Post on Instagram 2025

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Last updated on September 1, 2025

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Author Name with Link Muthulakshmi Aruchamy · September 1, 2025

Your Instagram post has just gone live and you’re watching the likes trickle in slower than expected. This situation is common for most Instagram users because timing is very important for your Instagram success. A lot of creators are posting at inappropriate times.

As of August 2025, there are more than 2 billion monthly active users on Instagram. They spend an average of 53 minutes per day on this platform. Instagram has grown into a bustling online marketplace where timing is everything. Recent industrial research revealed that posts published at optimal times receive 23% more engagement than those posted randomly. Another study in 2024 has revealed that the gap between posts published during peak and off-peak times leads to a 70% variance in engagement and reach.

The stakes are higher than ever. Instagram’s algorithm prioritizes posts that have immediate engagement. The first few minutes of a post determine whether your content will reach hundreds or thousands of potential followers. Until now 35 million posts have gained a higher engagement rate within the first hour of posting. And these posts were seen easily in a user’s feed throughout the day.

Cant't stop trolling on Instagram

But here’s where things are getting interesting – the “best” time to post isn’t universal. Understanding your followers, when and where they engage will help you outshine your competitors. B2B firms experience high engagement at different times from brands that are more lifestyle -oriented, while fashion accounts do best in an entirely different window than food bloggers.

The impact of strategic timing extends beyond just likes and comments. It is found that accounts posting consistently at optimal times see 40% faster follower growth and 60% higher engagement rates.

For many businesses, this growth rate translates directly into revenue. Shopify data suggests that e-commerce brands and online retailers posting at peak engagement time receive 45% more click-throughs to product pages.

What makes this even more intriguing is how timing preferences have shifted dramatically over the past few years. It is the pandemic that has made a shift in the pattern. Most users scroll on Instagram at night, with engagement rising by 35%, whereas the traditional lunch-hour peaks declined by 18%. Remote work has opened up new windows of engagement that creators are making use of.

This comprehensive guide will decode exactly when your audience are most engaged and reveal the hidden factors that influence optimal posting times. We aim to provide you with a data-driven strategy to maximize every single post of your brand.

Learn why Wednesday 11 am might be perfect for one account, but a disaster for another. Also learn how to identify your unique peak engagement windows.

Are you ready to revamp your Instagram strategy using precise timing? Here is the data that will revolutionize how you think about posting schedules.

Why the Best Time to Post on Instagram Matters

Posting times are a key factor of growth for brands on Instagram. Many studies have shown that posts shared during the peak engagement hours as per the Instagram insights have received 20 to 30% increase in follower and engagement rate.

The post engagement in the first 30 to 60 minutes is very crucial. If your post is not seen or liked by your followers in 60 minutes, you cannot expect it to bring more business. The Instagram algorithm is designed to prioritize the posts that quickly attract attention.

Don’t let your content get buried under fresh posts before your follower’s notice. Ride the wave of real-time activity, and boost your chances of landing on

Home feeds – the competition is high in this section.
Explore Page – New audience will discover your posts in this section.
Suggested Posts – A section where Instagram recommends posts with similar content to users who are interested in your niche.

Here is a simple table highlighting the importance of posting at

the Wrong Time vs. Right Time Posting on Instagram

Factor	Posting at the Wrong Time	Posting at the Right Time
Visibility	Your post gets overlapped by the new content before your audience log in.	Your post is fresh on the user’s feed when they open Instagram.
Engagement	Fewer lies, shares and comments.	20- 30 % higher engagement rate in the first 45 minutes.
Algorithm Boost	Instagram identifies low activity and as a result less reach.	Strong early activity and algorithm push it further.
Discoverability	Stuck with the same number.	There is a greater chance of hitting suggested posts and exploring page.
Business Impact	Sales and sign-ups are very few or nil.	More conversions and measurable ROI.

How to Find the Best Time to Post on Instagram for Your Business?

Finding the best time to post on Instagram will significantly impact your brand’s engagement rates, follower growth, and overall brand visibility. Here’s a step-by step guide to discover the best times to post on social media for your business.

1.Understand your Audience

The secret to best posting times on Instagram starts with understanding your audience. A clear understanding of your audience’s demographics and their online activity patterns pinpoints the right Instagram posting schedule.

Here is an example of audience demographics breakdown

Demographic Factor	Example Data	Why it is important for best post time determination?
Age	18-24 (40%) 25-34 ( 35%) 35-44 (15%) 45+ ( 10%)	Younger users and users above 45 will be active late at night. Professionals check Instagram during lunch break, evening and leisure time.
Gender	Female 60(%) Male (40%)	Gender influences the online behavior. Fashion, beauty o and lifestyle brands have higher female audiences in the eventing a/ WTech or sports- focused acontent performs well with male audiences during late nights and weekends. Identifying these subtle patterns helps businesses to publish posts in such a way that casual strollers become your royal followers.
Region /Location	USA (40%), UK (25%), India (15%), and other countries (10%).	Match your posting time with local peak activity hours of top regions.
Devise Use	Mobile (90%), Desktop (10%)	Audience who use mobiles heavily will engage during their commute, lunch breaks, and evenings.

2025 Instagram reports have mentioned that 67% of its users are aged between 18 and 34. The peak mobile usage occurs usually between 7 AM to 9 AM (local time) and 7PM – 10 PM (local time). Late evening users are mostly Gen Z. Millennials prefer checking their social media platforms during lunch breaks and evenings. Brands can plan to post their ads just one hour before these peak hours to grab the attention of half of the world’s population.

Here is a simple flow chart on how to understand your audience

Step 1: Use Instagram Insights (Your Free Built-In Tool)

Instagram business and creator accounts have access to Instagram Insights. Start understanding your audience from this point.

How to Access Instagram Insights?

Open your Instagram App
Go to your profile.
You will see a hamburger menu button at the top right.
Tap the button, and you are presented with a number of options.
Select Insights and under that section choose the audience.
Scroll down to “Most Active Times”.

You can now see the graphs showing when your followers are most active. The data is presented in days and hours.

Analyze this data every week and try to spot the pattern.

Step 2: Analyze Audience Demographics to Decide Posting Hours

Know who your audience are, where they live and identify the best posting time for your niche.

The key factors of Audience Demographics are

Age Group: Classify your audience based on age. Younger audiences are usually active in the late evening and mostly after 20: 00 hours. Working professionals do access Instagram during lunch breaks and evening time mostly around 12.00 hours to 14.00 hours local time.
Regions and Time zones: If you have an audience in two different time zones, schedule two different posts for different regions.
Lifestyle Habits: If you have a better portion of fitness audiences, try to engage them in the early mornings. Foodies will scroll around dinner time and parents often check their Instagram stories after kids’ bedtime.

Inside the insights section, select Audience and check their top locations. Note the top three countries or cities with maximum audience and consider their time zones while posting.

Step 3: Track Post Engagement Over 30 Days

Avoid guesswork and run a 30-day posting experiment for real data analysis.

How to track Post Engagement of a post?

Create a simple tracking sheet in either excel or google sheets.
Post at different times for a minimum of four weeks.
At the end of last week, compare and contrast the time slots to identify the highest engagement rate.
Forget likes. Saves, shares, and comments are the strongest indicators of meaningful engagement.

Step 4: Use tools to Automate and Analyze

While Instagram insights are great for analysis, using third party tools like indzu makes it easier to track, test and optimize the engagement.

If you are managing multiple brands, ZU AI will save hours of manual tracking for you.

Step 5: Create your Own Posting Time Experiment

With the Instagram insights and demographics details and tracking data, finalizing the best time to post on Instagram is easy.

Once you have finalized your posting framework, pick two or three high-performing time slots from the data and schedule posts consistently.

Measure the engagement lift and compare it with the base line. Once the engagement increases by 10 to 20 percentage, you can be sure of your strategy

Once you have the winning formula, repeat this experiment every quarter. Your audience behavior may shift with trends, seasons and holidays.

If you are not sure of where to start, use universal best times to post on Instagram.

Universal Best Time to Post on Instagram: A Guide for Optimal Engagement

Instagram algorithms favor content that is liked by users within one hour of post release. If your post fails to reach your audience, then you are not showing up in the explore page or feed page. Knowing when your audience are most active is important to grow on Instagram.

Universal Best Time to Post on Instagram

Reels, stories and Image posts perform well at different time slors. The best time to post an Image is not the same as that of a reel or a story. Here is a quick breakdown:

The image highlights the best times to post an image, reels or stories for users who are looking for more engagement and reach. If you are planning to add a photo to your latest campaign, try to look for evening hours. Reels perform best in the morning as most users just scroll through the platform for some inspiration. Stories on the other hand, grab more attention late in the morning. Share updates as stories in this hour for maximum engagement.

Best Days and Best Time to post on Instagram

Content Type	Best Time to Post	Best Days to Post
Image Post	8 PM	Sunday, Wednesday, Friday
Reel	9 AM	Tuesday, Thursday, Saturday
Story	11 AM	Monday, Thursday

Are you looking for further clarification on the best days to post? Well, here is another interesting statistics that determines the best time and best days to post on Instagram.

Best Time to Post on Instagram on a Monday

The best time to post on Instagram on Monday is practically the morning time, between 9 am and 12 PM, when people look for motivation.

Best Time to post on Instagram on Tuesday

Early morning posts perform well on Tuesdays. 8 AM – 10 AM is considered as the best time to post on a Tuesday.

Best Time to Post on Instagram on Wednesday

Want to grab more followers on Instagram? Try this mid-week session between 11 AM to 1 PM. Midweek lunch times are prime time for maximizing your brand engagement.

Best Time to Post on Instagram on Thursday

Thursday post works best if your users are able to grab your content in their lunch time. Try posting between 12 PM to 2 PM.

Best Time to Post on Instagram on a Friday

The best time to post on Instagram on Friday is between 1 PM to 3 PM.

Best Time to Post on Instagram on a Saturday

Morning activity increases on Saturday ass users unwind and browse during the leisure time. The best time to post on Instagram on Saturday is between 10 AM to 12 PM.

Best Time to Post on Instagram on a Sunday

9 AM to 11 AM is the best time to post on Instagram on a Sunday. People prefer a relaxed morning routine. This drives engagement before the day kicks up.

Best Time to Post on Instagram by Industry

Best time to post on Instagram for HVAC services

If you run an HVAC service business, Instagram can help you reach more homeowners. The best time to post for HVAC services is when homeowners are most likely to scroll on their phones.

Try to post between 9 AM – 11 AM on weekdays, when most people look for updates before work. Similarly, 7 PM to 9 PM in the evenings also works well for HVAC businesses, when most people are back home.

Instead of weekend posts, try to post on mid-week days like Tuesday, Wednesday, and Thursday. Posting at these times gives your business a better chance to get noticed and gain new customers.

Best time to post on Instagram for SPA

Spas need visually appealing content that promotes relaxation and self-care. The best posting times on Instagram for spas are between 10 AM – 12 PM on weekdays, when people plan for their wellness. Fridays between 2 PM – 5 PM are considered the best time to post on Instagram as most people will look for a weekend pampering. Strong days for spas are Wednesdays and Fridays.

Best Time to Post on Instagram for Salons

Salons do great on Instagram because people love hair and beauty posts. The best times to share are 12 PM – 2 PM during lunch breaks and 5 PM – 7 PM in the evenings. Many check Instagram for style ideas before heading out. Thursdays, Fridays, and Saturdays are the best days since people plan makeovers before the weekend. Posting then helps bring in more bookings.

Best Time to Post on Instagram for Chiropractors

Chiropractors can connect with patients by posting when people think about health. The best times are 7 AM – 9 AM on weekdays, when people wake up with back or neck pain, and 6 PM – 8 PM, after a long day of work. Mondays and Wednesdays are especially strong, as many start the week looking for wellness tips. Posting then makes it easier for patients to notice your clinic.

Best Time to Post on Instagram for Pet Care Services

Pet care businesses shine on Instagram because people love pet photos. The best posting times are 9 AM – 11 AM when pet owners scroll in the morning, and 7 PM – 9 PM after dinner, when families are relaxing with pets. Weekends, especially Saturdays, get lots of engagement because people share fun pet moments. Posting then helps your pet care business reach more happy pet parents.

Best Time to Post on Instagram for Fitness Trainers

Fitness trainers can inspire people with workout tips and transformations. The best posting times are 6 AM – 8 AM, when people check their phones before morning workouts, and 5 PM – 7 PM, right after office hours. Mondays and Wednesdays work best since many start new routines early in the week. Posting then helps you motivate clients when they’re most focused on health.

Best Time to Post on Instagram for Real Estate Agents

Real estate agents can show homes and property tips when people have time to browse. The best posting times are 9 AM – 11 AM during mid-morning breaks, and 6 PM – 8 PM in the evening, when families plan for the future. Thursdays and Sundays bring the best results because people are thinking about weekend house-hunting. Posting at these times helps boost your property views and inquiries.

Best Time to Post on Instagram for Restaurants

Restaurants shine on Instagram with delicious food posts. The best posting times are 11 AM – 1 PM before lunch and 7 PM – 9 PM before dinner, when people are hungry and looking for food options. Fridays, Saturdays, and Sundays are the strongest days, as many plan outings and orders on weekends. Posting then can attract more customers to dine in or order online.

Best Time to Post on Instagram for Fashion Brands

Fashion brands do well on Instagram because people love shopping inspiration. The best posting times are 12 PM – 2 PM during lunch and 7 PM – 9 PM in the evening, when users relax and scroll. Fridays and Saturdays are the most engaging, as shoppers prepare for weekend outings. Posting then helps your fashion brand drive more sales and build style buzz.

Best Time to Post on Instagram for Travel Agencies

Travel agencies can excite audiences by sharing trips and destinations. The best times to post are 8 AM – 10 AM, when people start planning their day, and 6 PM – 8 PM, when they dream about vacations. Fridays and Sundays are top days, as many plan holidays at the end or start of the week. Posting then helps spark travel bookings and inquiries.

Best Time to Post on Instagram for Photographers

Photographers catch the eye with their stunning pictures. The most effective times to post are between 9 am and 11 am and between 7 pm between 9 and 9 PM where people are looking for ideas. Sundays and Wednesdays have the highest engagement as midweek provides the opportunity to relax and weekends are a time to relax. Sharing photos also can help photographers gain more shares, likes and even potential clients.

Best Time to Post on Instagram for Tech Startups

Tech startups must show off their innovations and new updates. The most effective times to publish are between 8 AM and 10 AM to get people engaged in the morning and 6 PM to 8 PM when professionals unwind after working. Tuesdays and Thursdays are the most popular days to post since users are most active during the middle of the week. The posting times at these times help startups to gain greater visibility from partners, investors and even early customers.

Best Time to Post on Instagram for Event Planners

Event planners are best off posting between 11 AM – 1 pm and 7 PM – 9 pm, when people are looking for an idea. The weekend and Friday are prime time for planning celebrations and parties on the weekend. The posting of these times helps organizers promote previous events, draw potential customers, and stay in the know about current celebrations.

Best Time to Post on Instagram for Coaches & Consultants

Consultants and coaches are able to post their posts from 8 am – 10 am and 5 PM to 7 PM. Professionals go on Instagram prior to or after their work. Wednesdays and Mondays are a good days for users, who need motivation to get started and middle during the work week. Posting can help consultants provide insights, engage clients and establish confidence.

Best Time to Post on Instagram for Travel Bloggers

Bloggers who write about travel shine by they publish between 10 am and 12 midnight and 6 pm between 6 and 8 pm, times where people think about travel. Saturdays, Fridays and Sundays can be most ideal days for travelers to make plans for weekend getaways or come up with travel suggestions for the coming week. In turn, posting helps bloggers to inspire their readers, increase followers, and get connected with travel brands.

Best Time to Post on Instagram for Tutors & Educators

The best way to connect with educators and tutors is when they post at 3 pm – 5 pm and 7 PM to 9 PM, following school hours. Wednesdays and Tuesdays can be the most popular days because parents and students are engaged during the week. The posting helps teachers provide tips, draw students, and showcase their knowledge.

Best Time to Post on Instagram for Bloggers & Writers

Bloggers and writers are noticed when they write 9 AM to 11 am and from 6 pm to 8 PM, the prime reading and relaxation hours. The Wednesday and Sunday hours are ideal since people look for new ideas throughout the week, and also enjoy blogs during weekends. The posting process allows writers to share their stories build followers, increase their following, and get brands involved in collaborations.

Best Time to Post on Instagram for Home Decor Stores

The stores selling home decor should be open between 10 AM and 12 pm and 7 PM until 9 PM, during which shoppers are looking for design inspiration. Saturdays and Sundays are the best days to post since people are free time to contemplate designing their homes. Sharing chic, elegant interiors during these hours attracts customers, improves savings and increases sales.

Best Time to Post on Instagram for Jewelry Shops

Jewelry stores shine with their postings between 11 AM and 1 PM, and 6 PM and 8 PM. Friday and Saturday are the most popular days to planning parties, gifts or weddings. Posting sparkling jewelry photos during these times can help shops get noticed, boost the number of customers and enhance the buying window on these special occasions.

Best Time to Post on Instagram for Digital Marketers

Digital marketers get the best reach when they post at 8 AM to 10 AM and 6 PM to 9 PM. Thursdays and Tuesdays are the best days for businesses to organize and plan their marketing for mid-week. The posting of case studies and tips at these times displays competence, establishes credibility, and draws clients.

Best Time to Post on Instagram for Artists & Illustrators

Illustrators and artists make an impression by posting their work at the 9 AM to 11 AM window, and the 7 PM to 9 PM window, respectively. Saturdays and Sundays are the most fruitful days for artists as people appreciate artwork during their leisure time. The posting of art helps artists show off their creative talent, engage with their customers, and also attract clients or orders.

Best Time to Post on Instagram for Online Clothing Stores

Online clothing stores should be online between 11 AM to 1 PM and 7 PM to 9 PM, which is when shoppers love to browse and shop. Fridays and Sundays are the optimal days to drag more engagement through posts, as most people get ready for the weekend getaways or the upcoming week. In addition, posting new products and outfit suggestions during these hours boosts the number of likes, saves, and sales.

Best Time to Post on Instagram for Pet Stores

Pet stores stand out by displaying between 10 AM and 12 PM and 6 PM to 8 PM. Weekends are among the best days to attract more sales through Instagram, as people spend more time with their pets. Adorable pet pictures and caring tips shared at these times will bring happiness, increase shares, and draw in loyal customers.

Business Type	Best Days to Post	Best Times to Post (EST)
HVAC	Tue–Thu	9 AM – 11 AM, 7 PM – 9 PM
Spa & Wellness	Mon–Fri	12 PM – 2 PM, 6 PM – 8 PM
Salon	Wed–Sat	10 AM – 1 PM, 5 PM – 7 PM
Chiropractor	Mon, Wed, Fri	8 AM – 10 AM, 6 PM – 8 PM
Pet Care	Tue–Sat	11 AM – 1 PM, 7 PM – 9 PM
Real Estate	Tue–Thu	9 AM – 12 PM, 5 PM – 7 PM
Restaurants	Thu–Sun	11 AM – 2 PM, 6 PM – 9 PM
Gyms & Fitness Centers	Mon–Sat	6 AM – 9 AM, 5 PM – 8 PM
Cafés & Bakeries	Mon–Fri	7 AM – 9 AM, 1 PM – 3 PM
Photography Studios	Wed–Sat	10 AM – 12 PM, 6 PM – 8 PM
E-commerce Stores	Mon–Fri	12 PM – 3 PM, 7 PM – 9 PM
Dental Clinics	Tue–Thu	8 AM – 10 AM, 6 PM – 8 PM
Event Planners	Wed–Fri	12 PM – 2 PM, 6 PM – 9 PM
Tutoring Services	Mon–Thu	3 PM – 5 PM, 7 PM – 9 PM
Cleaning Services	Tue–Fri	9 AM – 11 AM, 5 PM – 7 PM
Boutiques	Wed–Sat	11 AM – 2 PM, 6 PM – 8 PM
Florists	Thu–Sat	9 AM – 11 AM, 5 PM – 7 PM
Auto Repair Shops	Mon–Fri	8 AM – 10 AM, 6 PM – 8 PM
Law Firms	Tue–Thu	9 AM – 11 AM, 5 PM – 7 PM
Daycare Centers	Mon–Fri	7 AM – 9 AM, 3 PM – 6 PM

Instagram Posting Calendar for Small Businesses in USA

Being very active on Instagram and posting regularly at the right time has led to 35% more sales for small businesses in the USA. US people are more active on Instagram in the late morning, and the time slot falls between 9 AM to 12 PM. Similarly evening 6 PM to 9 PM receives more engagement for small business posts as most people take short breaks during this period. Here is a list of best times to post on Instagram for small businesses. We have also shared the best format that never fails to impress the audience on a particular day.

Day	Primary Slot	Secondary Slot	Best Format
Monday	11:30 AM	1:00 PM	Carousel / Educational Post
Tuesday	10:30 AM	1:30 PM	Carousel / Reels (How-to / Tips)
Wednesday	11:00 AM	6:00 PM	Carousel (midday) / Reels (evening)
Thursday	12:00 PM	2:00 PM	Static Image / Promo Offers
Friday	3:00 PM (Peak)	4:30 PM	Reels / Fun, Light Content
Saturday	11:00 AM	1:00 PM	Reels (Behind-the-scenes, Lifestyle)
Sunday	1:00 PM	3:00 PM	Reels (Engagement-focused: polls, Q&A)

Best Time to Post on Instagram across Seven Continents

Instagram has a massive and diverse user base spread across six time zones. Among them North American continent presents a significant timing challenge. Instagram has the highest number of users in the Eastern ( EST ) and Pacific (PST) time zones.

Best Time to Post on Instagram in North America

Best Time to Post on Instagram in the United States

When to Post in a Week	Best Time
Monday – Friday	9 AM – 1 PM

The US audience are present across multiple time zones, with the Eastern and Pacific zones being the most active. If you are targeting users from both coasts, try late morning posts between 9 AM to 1 PM. Weekend post around 11 AM EST are found to get high engagement rate.

Best Time to Post on Instagram in Canada

When to Post in a Week	Best Time
Monday – Friday	8 – 10 AM and 12 – 2 PM EST

Canada’s Instagram activity mirrors the US. Their peak engagement times are during the morning commute ( 8 – 10 AM ) and lunch breaks ( 12 – 2 PM ). Engagement rate remains the same across the weekdays. Weekends tend to have lower activity.

Best Time to Post on Instagram in Mexico

When to Post in a Week	Best Time
Tuesday – Thursday	10 AM – 12 PM and 6-8 PM

Mexican audiences display strong engagement, particularly in the workweek. Morning posts do exceptionally well because people are checking social media while sipping their coffee in the morning. Evening engagement is more intense than North American averages, reflecting social and cultural habits.

Best Time to Post on Instagram in Europe

Best Time to Post on Instagram in the United Kingdom

When to Post in a Week	Best time
Tuesday – Thursday	8 – 10 AM and 7 – 9 PM GMT

British users have an impressive morning commitment while they commute to their offices and also later in the evening during the commute times, and also later in the evening, after working hours. The 8–10 AM timeframe is a good one to capture commuters from buses and trains, and evening posts are aligned with post-dinner leisure time.

Posting on weekends shows less engagement as British users prefer to be offline in their spare time.

Best Time to Post on Instagram in Germany

When to Post in a Week	Best time
Tuesday – Thursday	9 – 11 AM and 6-8 PM CET

German audience members exhibit extremely disciplined social media habits, which are a reflection of their work-life cultural norms. The morning hours are just a bit longer than in similar European countries, while activities in the evening end earlier. Their screen time is a reflection of their disciplined daily routines.

The content that is focused on business does particularly well during the morning hours, while entertainment and lifestyle content is a hit during the evening hours.

Best Time to Post on Instagram in France

When to Post in a Week	Best time
Tuesday – Friday	12-2 PM , 6 – 9 PM CET

French users exhibit strong participation during lunch, which reflects the significance of the lunch break. The lunch time (12–2 PM) is often more effective than the morning time for posting. The evening hours are longer than those in neighbouring countries, thereby aligning with French dining habits and social norms.

Best Time to Post on Instagram in Spain

When to Post in a Week	Best time
Monday – Thursday	2-4 PM and 8-10 PM CET

Spanish time of postings reflects local eating and siesta customs. Afternoon activity is more intense (2–4 PM) as users return after lunch break. Afternoon activity is considerably late (8–10 PM) and is in line with Spanish dinner and nightlife trends.

Best Times to Post on Instagram in Italy

When to Post in a Week	Best time
Tuesday – Friday	1 – 3 PM and 7-9 PM CET

The Italian audience shows impressive late afternoon and early evening engagements. The period between 1–3 PM is a good one to capture the social media activity after lunch, and evening updates coincide with aperitivo culture as well as the socializing before dinner.

The northern and southern regions of Italy could have slight differences. Northern regions generally follow more typical European operating hours.

Best Time to Post on Instagram in Asia

Best Time to Post on Instagram in Japan

When to Post in a Week	Best time
Monday – Wednesday	7-9 AM and 7 – 10 PM JST

Japanese users adhere to strict social media habits that are in line with commute and post-work time. Engagement is highest in the mornings when commuters are on the train to work, and the evening activities reflect post-work relaxation time.

The amount of time spent on weekends is reduced significantly. Japanese culture stresses face-to-face interactions with family and friends in leisure time.

Best Time to Post on Instagram in South Korea

When to Post in a Week	Best time
Tuesday – Thursday	8-10 AM and 6-9 PM KST

The Korean audience displays strong morning and evening patterns of engagement. Morning time is a prime time for commuters and early workers, and evening posts are akin to social media use after work.

Korean users are very active during the week, but they show lower engagement during weekends, and are more likely to engage in offline social interactions.

Best Times to Post on Instagram in China

When to Post in a Week	Best time
Tuesday – Friday	10 AM – 12 PM and 7 – 9 PM CST

Chinese users have distinct patterns that are influenced in part by the culture of work and meal timings. Share posts in the morning (10 AM to 12 PM) and in the evening during dinner time ( 7 – 9 PM ). Evening engagement peaks during dinner and post-work hours.

There are regional variations across China’s different timing zones. For instance, the eastern cities have an early peak time.

Best Times to Post on Instagram in India

When to Post in a Week	Best time
Monday – Friday	9 – 11 AM and 6-8 PM IST

Indian viewers show steady engagement throughout the week with a strong morning and evening window. Morning posts attract people on their commutes as well as browsing before work, while evening activities are in line with the post-work leisure.

Religious and cultural celebrations significantly influence the schedule of posting, and engagement patterns shift during major celebrations.

Best Times to Post on Instagram in Indonesia

When to Post in a Week	Best time
Tuesday – Thursday	11 AM – 1 PM and 7 – 9 PM

Indonesian users have an impressive midday and evening engagement. Posts from lunchtime capture students and office workers, while evening activities are based on post-work leisure.

Ramadan and other holy days cause significant shifts in the best times to post.

Best Times to Post on Instagram in Australia and Oceania

Best Times to Post on Instagram in Australia

When to Post in a Week	Best time
Tuesday – Thursday	9 – 11 AM and 6-8 PM AEST

Australian users are influenced by patterns similar to those of other developed countries, but with distinctive regional differences. Morning posts capture commuters as well as office workers. In the evening, posts are a reflection of after-work and evening browsing.

The wide range of time zone variations across Australia needs careful consideration when it comes to national brands that target cities across the country.

Best Time to Post on Instagram in New Zealand

When to Post in a Week	Best time
Monday – Wednesday	8 – 10 AM and 7 – 9 PM NZST

New Zealand audiences show consistent participation during the week, with slight variances between Australian patterns. Morning posts are particularly popular in the commute and during early work hours, whereas evening activity increases during meal and relaxation time.

Best Times to Post on Instagram in Africa

Best Times to post on Instagram in South Africa

When to Post in a Week	Best time
Tuesday – Thursday	8 -10 AM and 6-8 PM SAST

South African users demonstrate a strong morning and evening engagement window. Morning posts attract commuters as well as early working people, while evening activity is a reflection of social media use after work.

Connectivity and data costs affect the frequency of posting. Users often batch their social media activities when Wi-Fi is available.

Best Times to post on Instagram in Nigeria

When to Post in a Week	Best time
Monday – Friday	10 AM – 12 PM and 7- 9 PM WAT

Nigerian viewers show steady engagement throughout the week, with high levels of engagement in the morning and evening hours. Posts that are posted late in the morning attract students and office workers, and evening postings are in line with leisure browsing.

Best Time to Post on Instagram in Egypt

When to Post in a Week	Best time
Tuesday – Thursday	11 AM – 1 PM and 7 – 10 EET

Egyptian users adhere to Middle Eastern patterns with strong afternoon and evening engagement. The lunchtime posting is a success, as is evening activity, which is further than European norms.

Religious holidays have a significant impact on the best times to post during the entire year.

Best Time to Post on Instagram in South America

Best Time to Post on Instagram in Brazil

When to Post in a Week	Best time
Tuesday – Friday	11 AM – 2 PM and 6 – 9 PM BRT

Brazilian users have extended lunchtime engagement as well as evening activities. The midday time frame captures lunch break and leisure time. In the evening, posts are synchronised with the evening meal and social times.

Cultural festivals and Carnival season trigger significant shifts in patterns of engagement.

Best Time to Post on Instagram in Argentina

When to Post in a Week	Best time
Monday – Thursday	12- 3 PM and 8- 10 PM

Argentine audiences show the strength of their afternoon and late-night engagement on Instagram. The extended lunch breaks offer more opportunities to engage in midday activities, whereas the evening activities reflect the social and dining habits of the culture.

Best Time to Post on Instagram in Colombia

When to Post in a Week	Best time
Tuesday – Friday	11 AM – 1 PM and 7 – 9 PM

Colombian users follow the Latin American patterns with strong late-day and evening hours. The morning coffee culture provides the opportunity for early engagement on the social media platform, whereas late-night posts provide leisure time browsing on Instagram.

Best Time to Post on Instagram by Country Type

Here are the top 30 countries that has high Instagram user volume and the best time to post on Instagram

Country	Best time to Post Image on Instagram	Best Time to Post Reel on Instagram	Best Time to Post Story on Instagram
United States	11 AM	7 PM ( Evening )	11 AM – 12 PM ( midday break)
Canada	12 PM	7 PM ( Evening )	12 PM – 1 PM ( lunch time)
Mexico	6 PM	2 PM	1 PM (mid day)
Brazil	6 PM	12 PM ( lunch hour )	1 PM ( mid day )
Argentina	8 PM	1 PM ( lunch hour )	1 PM – 2 PM (siesta time )
Colombia	6 PM	12 PM ( lunch hour )	1 PM ( mid day)
Chile	9 PM	1 PM ( lunch hour )	1 PM – 2 PM (lunch break )
India	6 PM	1 PM ( lunch hour )	12 PM – 1 PM ( mid day)
Pakistan	8 PM	1 PM ( lunch hour )	1 PM – 2 PM ( mid day)
Kazakhstan	8 PM	12 PM ( lunch hour )	1 PM ( mid day)
Indonesia	6 PM	12 PM ( lunch hour)	12 PM – 1 PM ( lunch break)
Malaysia	9 PM	12 PM ( lunch hour )	1 PM – 2 PM ( mid day)
Philippines	6 PM	12 PM ( lunch hour )	12 PM – 1 PM ( mid day)
Thailand	7 PM	12 PM ( lunch hour )	1 PM ( mid day)
South Korea	9 PM	12 PM ( lunch hour )	1 PM – 2 PM (after lunch peak)
Turkey	8 PM	12 PM ( lunch hour )	1 PM (mid day)
Egypt	7 PM	12 PM ( lunch hour )	1 PM (mid day)
Saudi Arabia	6 PM	1 PM ( lunch hour )	2 PM – 3 PM (post-lunch downtime)
Iraq	9 PM	1 PM ( lunch hour )	1 PM – 2 PM ( lunch break)
Nigeria	9 AM	7 PM ( Evening )	12 PM – 1 PM ( mid day )
Japan	8 PM	12 PM (lunch hour )	12 PM – 1 PM ( mid day)
Morocco	8 PM	12 PM ( lunch hour )	1 PM – 2 PM (post lunch)
Ukraine	8 PM	1 PM ( lunch hour )	12 PM – 1 PM ( mid day)
United Kingdom	6 PM	12 PM ( lunch hour )	1 PM ( mid day)
Germany	6 PM	12 PM ( lunch hour )	1 PM ( mid day)
Poland	8 PM	12 PM ( lunch hour )	1 PM – 2 PM (post -lunch time)
Italy	7 PM	1 PM ( lunch hour )	1 PM ( mid day)
France	6 PM	12 PM ( lunch hour )	1 PM ( mid day)
Spain	8 PM	2 PM ( lunch hour )	2 PM – 3 PM ( siesta time)
Australia	6 PM	12 PM ( lunch hour )	1 PM ( mid day)

Best Time to Post on Instagram by Day and Country

For Instagram, what works on a Monday morning in the USA may look completely different from a Sunday evening post in Indonesia. Every country has its own rhythm of engaging and scrolling with posts throughout the week.

Country	Mon	Tue	Wed	Thu	Fri	Sat	Sun
United States	9–11 AM	9–11 AM	11 AM–1 PM	11 AM–1 PM	12–2 PM	10 AM–12 PM	6–8 PM
Canada	9–11 AM	9–11 AM	11 AM–1 PM	11 AM–1 PM	12–2 PM	10 AM–12 PM	6–8 PM
Mexico	10 AM–12 PM	10 AM–12 PM	12–2 PM	12–2 PM	1–3 PM	11 AM–1 PM	6–8 PM
Brazil	10 AM–12 PM	10 AM–12 PM	12–2 PM	12–2 PM	1–3 PM	11 AM–1 PM	7–9 PM
Argentina	10 AM–12 PM	10 AM–12 PM	12–2 PM	12–2 PM	1–3 PM	11 AM–1 PM	7–9 PM
Colombia	9–11 AM	9–11 AM	11 AM–1 PM	11 AM–1 PM	12–2 PM	10 AM–12 PM	6–8 PM
Chile	10 AM–12 PM	10 AM–12 PM	12–2 PM	12–2 PM	1–3 PM	11 AM–1 PM	7–9 PM
India	8–10 AM	8–10 AM	6–8 PM	6–8 PM	7–9 PM	11 AM–1 PM	7–9 PM
Pakistan	8–10 AM	8–10 AM	6–8 PM	6–8 PM	7–9 PM	11 AM–1 PM	7–9 PM
Kazakhstan	9–11 AM	9–11 AM	6–8 PM	6–8 PM	7–9 PM	11 AM–1 PM	7–9 PM
Indonesia	7–9 AM	7–9 AM	6–8 PM	6–8 PM	7–9 PM	11 AM–1 PM	7–9 PM
Malaysia	8–10 AM	8–10 AM	6–8 PM	6–8 PM	7–9 PM	11 AM–1 PM	7–9 PM
Philippines	8–10 AM	8–10 AM	6–8 PM	6–8 PM	7–9 PM	11 AM–1 PM	7–9 PM
Thailand	8–10 AM	8–10 AM	6–8 PM	6–8 PM	7–9 PM	11 AM–1 PM	7–9 PM
South Korea	7–9 AM	7–9 AM	6–8 PM	6–8 PM	7–9 PM	10 AM–12 PM	7–9 PM
Turkey	9–11 AM	9–11 AM	6–8 PM	6–8 PM	7–9 PM	11 AM–1 PM	7–9 PM
Egypt	9–11 AM	9–11 AM	6–8 PM	6–8 PM	7–9 PM	11 AM–1 PM	7–9 PM
Saudi Arabia	10 AM–12 PM	10 AM–12 PM	7–9 PM	7–9 PM	8–10 PM	11 AM–1 PM	7–9 PM
Iraq	9–11 AM	9–11 AM	6–8 PM	6–8 PM	7–9 PM	11 AM–1 PM	7–9 PM
Nigeria	9–11 AM	9–11 AM	12–2 PM	12–2 PM	1–3 PM	11 AM–1 PM	6–8 PM
Japan	7–9 AM	7–9 AM	6–8 PM	6–8 PM	7–9 PM	10 AM–12 PM	7–9 PM
Morocco	9–11 AM	9–11 AM	6–8 PM	6–8 PM	7–9 PM	11 AM–1 PM	7–9 PM
Ukraine	9–11 AM	9–11 AM	6–8 PM	6–8 PM	7–9 PM	11 AM–1 PM	7–9 PM
United Kingdom	8–10 AM	8–10 AM	12–2 PM	12–2 PM	1–3 PM	10 AM–12 PM	6–8 PM
Germany	8–10 AM	8–10 AM	12–2 PM	12–2 PM	1–3 PM	10 AM–12 PM	6–8 PM
Poland	9–11 AM	9–11 AM	12–2 PM	12–2 PM	1–3 PM	10 AM–12 PM	6–8 PM
Italy	9–11 AM	9–11 AM	12–2 PM	12–2 PM	1–3 PM	11 AM–1 PM	7–9 PM
France	9–11 AM	9–11 AM	12–2 PM	12–2 PM	1–3 PM	10 AM–12 PM	6–8 PM
Spain	9–11 AM	9–11 AM	12–2 PM	12–2 PM	1–3 PM	11 AM–1 PM	7–9 PM
Australia	7–9 AM	7–9 AM	12–2 PM	12–2 PM	1–3 PM	10 AM–12 PM	6–8 PM

Best Day to Post on Instagram by Country

If you are still not ready to begin your posts on Instagram, here we have another table to help you post on the best day by country.

Country	Best Day to Post
United States	Wednesday
Canada	Tuesday
Mexico	Thursday
Brazil	Wednesday
Argentina	Friday
Colombia	Wednesday
Chile	Thursday
India	Tuesday
Pakistan	Wednesday
Kazakhstan	Thursday
Indonesia	Tuesday
Malaysia	Wednesday
Philippines	Thursday
Thailand	Tuesday
South Korea	Thursday
Turkey	Wednesday
Egypt	Tuesday
Saudi Arabia	Thursday
Iraq	Tuesday
Nigeria	Wednesday
Japan	Thursday
Morocco	Wednesday
Ukraine	Thursday
United Kingdom	Tuesday
Germany	Wednesday
Poland	Thursday
Italy	Tuesday
France	Wednesday
Spain	Thursday
Australia	Tuesday

Best time + Best Day to Post on Instagram by Country

Here is another table that shares more details about the best time and best day to post on Instagram by country. You can choose the day and best local time and use an automated social media management tool like ZU AI and schedule your posts. It’s that simple.

Country	Best Day to Post	Best Time to Post (Local Time)
United States	Wednesday	12 PM – 1 PM
Canada	Tuesday	12 PM – 1 PM
Mexico	Thursday	1 PM – 2 PM
Brazil	Wednesday	1 PM – 2 PM
Argentina	Friday	1 PM – 2 PM
Colombia	Wednesday	12 PM – 1 PM
Chile	Thursday	1 PM – 2 PM
India	Tuesday	1 PM – 2 PM
Pakistan	Wednesday	1 PM – 2 PM
Kazakhstan	Thursday	1 PM – 2 PM
Indonesia	Tuesday	12 PM – 1 PM
Malaysia	Wednesday	12 PM – 1 PM
Philippines	Thursday	12 PM – 1 PM
Thailand	Tuesday	12 PM – 1 PM
South Korea	Thursday	12 PM – 1 PM
Turkey	Wednesday	1 PM – 2 PM
Egypt	Tuesday	1 PM – 2 PM
Saudi Arabia	Thursday	1 PM – 2 PM
Iraq	Tuesday	1 PM – 2 PM
Nigeria	Wednesday	12 PM – 1 PM
Japan	Thursday	12 PM – 1 PM
Morocco	Wednesday	1 PM – 2 PM
Ukraine	Thursday	1 PM – 2 PM
United Kingdom	Tuesday	12 PM – 1 PM
Germany	Wednesday	12 PM – 1 PM
Poland	Thursday	12 PM – 1 PM
Italy	Tuesday	12 PM – 1 PM
France	Wednesday	12 PM – 1 PM
Spain	Thursday	12 PM – 1 PM
Australia	Tuesday	12 PM – 1 PM

Wrapping Up

Know your followers and post consistently. Play around with the posting hours and let the analytics help you identify your real posting time.

Muthulakshmi Aruchamy

Muthulakshmi Aruchamy is a Content Marketing Team Lead at Tachomind. With over a decade of experience in the content industry, she specializes in crafting impactful content across every niche. A passionate reader and explorer, she draws inspiration from every experience.