Do you hear people say, “Thank God it’s Friday, weekends are ahead !. Everyone longs for the relief and comfort that weekends provide. And Friday gives that pre-weekend feeling to all of us. That is why Fridays are special.
But do you ever wonder what the behaviour of people on X on Friday is, or what the best time is to post on X on Friday?
If you want to grow on X (Twitter), then planning each day on X ( Twitter) is important.
So, let us discover everything about Friday on X (Twitter), along with the best time to post on X (Twitter)
What is the best time to post on X (Twitter) on Friday?
People are active on Friday morning, and 9 am is a golden time to post on Friday, like every weekday.
| Best time to post on X (Twitter) on Friday | 9 am |
What is the second-best time to post on X on Friday?
While getting ready for the day—or mentally preparing for what lies ahead—we all need a little motivation. And motivation doesn’t always come from short reels or pretty quotes. Sometimes, it comes from honest tweets, real facts, and lived experiences.
That is why people also open X (Twitter) during early mornings. That is why people also open X (Twitter) during early mornings.
| Second-best time to post on X (Twitter) on Friday | 8 am to 9 am |
What is the third- best time to post on X (Twitter) on Friday?
As the day progresses and people settle into their day, they need X (Twitter) to recharge themselves. They take short breaks, look for funny sarcasms, tweets, or contrasts on X (Twitter)
This makes them open X (Twitter) in the mid-mornings
| Third-best time to post on X (Twitter) on Friday | 10:00 am – 11:00 am |
What is the fourth-best time to post on X on Friday?
There is always something or the other happening on X(Twitter), which is why people keep coming to X (Twitter).
Here is the fourth-best time to post on X (Twitter).
| Fourth-best time to post on X (Twitter) on Friday | 12 pm – 1 pm |
As people lose interest by Friday noon and tiredness kicks in, it is better that you post by 1 pm on Friday to get some traction.
If we sum up, here are the best time to post on Friday on X(Twitter).
| Rank | Best times to post |
|---|---|
| 1st | 9 am |
| 2nd | 8 am to 9 am |
| 3rd | 10:00 am – 11:00 am |
| 4th | 12 pm – 1 pm |

Businesses that should not miss posting on Friday
So, if you are a business and you are on X (Twitter), then your goal should be to be in the minds of your audience.
Here are some businesses for which Fridays have proved to be a good day to post.
| Industry | Why Friday Works for This Industry | Best Friday Time |
|---|---|---|
| Retail & eCommerce | Users browse and plan purchases before the weekend | 8 AM – 11 AM |
| Travel & Hospitality | Weekend planning and aspirational browsing peak | 9 AM – 12 PM |
| Entertainment & Media | Users prefer light, quick content before the weekend | 8 AM – 11 AM |
| Lifestyle Brands | Casual scrolling mindset fits lifestyle content | 9 AM – 12 PM |
| Fashion & Beauty | Visual, inspiration-led content performs well | 9 AM – 12 PM |
| Sports & Events | Anticipation for weekend matches and events | 8 AM – 11 AM |
| Creators & Influencers | Relatable, informal content suits the Friday mood | 9 AM – 12 PM |
| Food & Beverage | Users plan dining and treats for the weekend | 9 AM – 11 AM |
| Media & News (light coverage) | Morning updates still get attention | 8 AM – 10 AM |
B2B (selective)
|
Works only for wrap-ups or light opinions | 8 AM – 10 AM |

Countries that should not miss posting on Friday
If you are targeting these countries, then do not miss posting on Fridays.
Countries that should not miss posting on Fridays
| Country | Why Friday Works Here | Best Friday Time (Local) |
|---|---|---|
| United States | Early workday scrolling before weekend mindset | 8 AM – 11 AM |
| India | High morning professional activity | 8 AM – 11 AM |
| United Kingdom | Morning usage still solid, drops after lunch | 8 AM – 11 AM |
| Canada | Similar work routines to the US | 8 AM – 11 AM |
| Australia | Mid-morning engagement before weekend plans | 9 AM – 12 PM |

Countries that should post on Fridays
Now, let us have a look at the countries that get medium to low traction on Fridays.
|
Germany |
Morning activity only |
8 AM – 10 AM |
|
France |
Early browsing, fast drop later |
9 AM – 11 AM |
|
Netherlands |
Work-hour scrolling only |
8 AM – 10 AM |
|
Spain |
Lunch-adjacent activity |
10 AM – 12 PM |
|
Italy |
Mid-morning usage |
9 AM – 11 AM |
|
Philippines |
Morning and early midday |
9 AM – 12 PM |
|
Nigeria |
Early work-hour engagement |
8 AM – 10 AM |
|
South Africa |
Morning only |
9 AM – 11 AM |
|
Pakistan |
Narrow early window |
9 AM – 10 AM |
|
Bangladesh |
Short morning usage |
9 AM – 10 AM |
|
Malaysia |
Office-hour only |
9 AM – 10 AM |
|
Indonesia |
Early engagement fades quickly |
9 AM – 11 AM |
|
New Zealand |
Smaller audience, narrow window |
9 AM – 11 AM |
Some interesting Facts about Friday
1. The audience’s attention span is shorter on Friday.
You might see more impressions on Friday, but the engagements might be less on Friday. People are in the mood for casual scrolling. They do not bother to check out your profile or click pinned posts or links.
2. Friday is not a global day of posting on X(Twitter) like Wednesday or Thursday
Friday is a good day to post on X(Twitter), but not for all regions. Friday is zone sensitive and time-sensitive. So, do not miss the correct times to post on Friday.
3. Your tone matters on Friday.
If you want to pull more from the X (Twitter) audience that day, then be more conversational, casual, relatable, lightly opinionated, Human in tone, etc.
4. Friday is a transition day for the audience
People shift from Phase A to Phase B
Weekdays to Weekends, Focus → casual browsing, Learning → entertainment.
So they are not interested in
- Long threads
- Data-heavy posts
- Deep explainers
You should try to keep Friday easy.
How to find out your own best posting time for X (Twitter) on Friday?
We have mentioned the best times to post on X (Twitter) on Friday If you are a beginner, then you can refer to these times and post accordingly, but after a while, it is important that you know your own best timings to post on X (Twitter)
Posting at your own best times will ensure better results with the same efforts. You will know exactly when your audience is ready to consume content, and you will save yourself from posting a strong tweet at the wrong time.
Here are the steps to know your own best times to post on X (Twitter)
Study the X (Twitter) analytics
To get the detailed X (Twitter) analytics, you should be an X (Twitter) premium member.
steps to see analytics ( if you are a premium member).
Step 1- Open your X (Twitter), click on your profile picture on top left side corner. A new window would emerge.
Step 2- In the new window, click on “Premium”

Step 3- Click on “Analytics”
Step 4- In the analytics section, you can see
- Impressions
- Engagement rate
- Profile visits
New followers

Engagement metrics like likes, replies, reposts (shares), bookmarks
Now, you can analyze for what time duration you got the maximum engagement.
But, if you are not a premium member, you can still see some analytics on X (Twitter)
steps to see analytics (if you do not have a premium account)
Step 1- Open your X (Twitter), click on your profile picture on the top left side corner. A new window would emerge
Step 2- Then tap on “Profile”, and you can see all your content

Step 3- Below your content, you will be able to see an analytics sign; you can click on that.
Step 4- For that particular post, you can see the post activity. You can see the
- Engagement
- New followers
- Link clicks
- Details expand ( Times people viewed the details about this post)
- Impressions

Note: If you are unable to see the post activity, you can try converting your account to a professional one.
Observe your competitors
1. You should always know what your competitors are doing on X (Twitter) to get more ideas for yourself.
2. You can go to your competitor’s profile, look at their content, and their posting times. You can observe how many likes, views, or engagement your competitor is getting.
3. It is good to observe at least three competitors in your niche. You can also observe five competitors of your niche, but observing more than five competitors would be too much.
4. Not only will you know what time they post on Fridays, but you will also observe what kind of content they make on Fridays.
Try different posting times
1. In this blog, we have discussed the four best times to post on Twitter on Friday. You select any one of them and start posting on Fridays.
2. After posting for seven or eight Fridays, again shift your posting time and observe the change in likes, retweets, bookmarks, etc.
3. In this manner, change your posting times four or five times and see which one suits you. After this experimentation, you will get a clear idea of what your ideal time to post on X (Twitter) is.
Conclusion

Friday does not count itself as one of the best posting days for X(Twitter), but it is definitely a day that will help bring momentum to posting. And whatever appears every day becomes more trustworthy and approachable.
That is why you should not miss posting on Friday. If you are unable to post every day, then you can try our all-in-one content creation and scheduler tool, which will create content (images and reels) in your style and tone. And schedule them.
Now you have all the best time to post on X (Twitter) on Friday, a content creation and scheduler tool, and free AI tools to make your journey easier.
And you can also study X(Twitter) stats to know more in-depth. We wish you all the best for X(Twitter) growth.
FAQs
What is best time to post on X Friday?
Here are the best time to post on Friday on X(Twitter).
| Rank | Best times to post |
|---|---|
| 1st | 9 am |
| 2nd | 8 am to 9 am |
| 3rd | 10:00 am – 11:00 am |
| 4th | 12 pm – 1 pm |
What is the worst time to post on Friday?
Beginning from Friday at noon, people feel tired and uninterested. So, Friday noon, late night, and very early mornings are not good times to post on Friday.
| Rank | Worst times to post on Friday |
|---|---|
| 1st | 3 PM – 6 PM |
| 2nd | 11 PM – 5 AM |
| 3rd | 5 AM – 7 AM |
What content performs best on Fridays?
Any content that takes less effort to be consumed performs best on Friday. For examples are
- Relatable and Fun content
- Personal lessons
- Trendy commentary
- Soft promotions
- Honest opinions, etc.